The National Tobacco Control Program was launched in India in 2007-2008 in response to high tobacco use rates. It aims to reduce tobacco production and use, enforce advertising bans, help people quit, and implement the WHO Framework Convention on Tobacco Control. The program is implemented through a three-tier structure at the national, state, and district levels. Activities include education, cessation services, enforcement of laws, and coordination with local governments. Evaluation found the program helped reduce tobacco use by over 8 million people between 2009-2010 and its second survey period.

2. Introduction
ØTobacco is a plant grown for its leaves,
which are dried and fermented before
being put in tobacco products
ØTobacco contains nicotine, an ingredient
that can lead to addiction, which is why so
many people who use tobacco find it
difficult to quit.

3. Introduction to National tobacco
control program [NTCP]
Ø Government of India launched the National Tobacco
Control Programmed (NTCP) in the year [2007-08 ].
Ø During the 11th Five Year Plan, NTCP was
implemented in 21 states covering 42 districts.
Ø To carry forward the momentum generated by the
NTCP during the 11th Five Year Plan and baseline
data generated through the Global Adult Tobacco
Survey.

4. Introduction cont…
ØThe baseline data was generated through the Global
Adult Tobacco Survey (GATS) India 2009-2010,
indicating high level of prevalence of tobacco use.
ØIt was also upscaled in the 12th Five Year Plan with a
goal to reduce the prevalence of tobacco use by 5% by
the end of the 12th FYP. As per the second round of
GATS, the number of tobacco users has reduced by
about 81 lakh (8.1 million).

5. Aims of introducing National
tobacco control program [NTCP]
Ø create awareness about the harmful effects
of tobacco consumption,
Ø Reduce the production and supply of
tobacco products
ØTo ensure effective implementation of the
provisions under “The Cigarettes and Other
Tobacco Production

6. Aims of introducing N.T.C.P
Cont..
ØProhibition of Advertisement and Regulation
of trade and Commerce, Production, Supply
and Distribution.
Ø Help the people quit tobacco use
ØFacilitate implementation of strategies for
prevention and control of tobacco advocated
by WHO Framework Convention of Tobacco
Control .

7. Harmful effect of tobacco use

9. FACTSHEET 2018 INDIA

10. Main NTCP thrust
The main thrust areas for the NTCP are as under:
• Training of health and social workers, NGOs,
school teachers, and enforcement officers;
• Information, education, and communication
(IEC) activities;
• School programmes

11. • Monitoring of tobacco control laws;
• Coordination with Panchayati Raj
Institutions for village level activities;
• Setting-up and strengthening of cessation
facilities including provision of
pharmacological treatment facilities at
district level.
Main N.T.C.P thrust cont...

12. level of NTCP
NTCP is implemented through a three-tier
structure:
(i)- National Tobacco Control Cell (NTCC) at
Central level
(ii)- State Tobacco Control Cell (STCC) at
State level
(iii) -District Tobacco Control Cell (DTCC) at
District level

13. Level of NTCP cont...
(i) National Tobacco Control Cell (NTCC) at Central
level
Ø Public awareness/mass media campaigns
Ø Establishment of tobacco product testing laboratories.
Ø Mainstreaming research and training on alternative
crops.
Ø Monitoring and evaluation including surveillance
Ø Integrating NTCP as a part of health-care delivery
mechanism under the National Health Mission
framework.

14. Level of NTCP cont....
(ii) State Tobacco Control Cell (STCC) at State level.
Ø State Level Advocacy Workshop
Ø Training of Trainers Programme for staff appointed at
DTCC under NTCP.
Ø Refresher training of the DTCC staff.
Ø Training on tobacco cessation for Health care
providers.
Ø Law enforcers training / sensitization Programme

15. Level of NTCP cont....
(iii) District Tobacco Control Cell (DTCC) at District level.
Ø Training of Key stakeholders
Ø Information, Education and Communication (IEC)
activities.
Ø School Programmes.
Ø Monitoring tobacco control laws.
Ø Setting-up and strengthening of cessation facilities.
Ø Co-ordination with Panchayati Raj Institutions for
inculcating concept of tobacco control at the
grassroots.

16. THANK YOU