The document discusses challenges faced by designers in corporate environments. It includes quotes from design alumni expressing frustration that their skills and contributions are not fully understood or utilized. For example, one alumnus notes that companies are built for engineers, not designers, and designers are not always given challenging or meaningful work. Another says design thinking is overused for business purposes without understanding what designers can truly offer. The document advocates for organizations to develop more design-centric cultures where design plays a central, strategic role and designers have opportunities to lead and contribute creatively.
Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
Take a deep dive look at my world, mentality, and processes. Here, I share past work like web design and illustration. I also share some thoughts about the future.
Plans Head of UX, Jason Mesut has also been doing his bit to quell the UX talent drought. His talk to UX newbies at General Assembly on what employers are looking for, has also been a hit online (view on Slideshare). On top of this, Jason has been working with some other leaders in the field to develop a course on digital Experience Design for Hyper Island.
Building Character: Creating Consistent Experiences With Design PrinciplesAdam Connor
Inconsistency is one of the most common points of breakdown and frustration in the interactions and experiences we have. Whether we’re interacting with other people, applications, our bank, our doctor, our government, anyone, we form expectations and understandings of what someone or something will do based on our previous experiences and their past behaviors. When something happens that doesn’t fit with those expectations–that seems out of character–we’re caught off guard. What do we do next? What should we expect now?
Principles act as rules that guide how we think and act. Formed by our motivations, values and beliefs, we use them as “lenses” through which we examine information in order to make decisions on what to do. And because of their persistent influence on our behavior, they influence other’s views and expectations of us. Using these same kinds of constructs throughout the design process we can design interactions and consistent behaviors that set and live up to expectations for our audiences.
Laura Mocanu of Elite Vision Coaching has an impressive background as a Marketing Professional in her native Romania. This combined with her own career change and a passion for continuing education sets the tone for her work. A business mentor for the Prince’s Trust and Well Being Officer for NIAMH, her own trajectory is an excellent model for what it takes a client to maximize their potential and illustrative of the "Design Thinking" she teaches.
An audio of this presentation can be found at: https://www.dropbox.com/s/v6x32tx449nofqi/14%20Laura%20Mocanu.mp3?dl=0
www.evisioncoaching.co.uk
@EVisionCoaching
Take a deep dive look at my world, mentality, and processes. Here, I share past work like web design and illustration. I also share some thoughts about the future.
Plans Head of UX, Jason Mesut has also been doing his bit to quell the UX talent drought. His talk to UX newbies at General Assembly on what employers are looking for, has also been a hit online (view on Slideshare). On top of this, Jason has been working with some other leaders in the field to develop a course on digital Experience Design for Hyper Island.
Building Character: Creating Consistent Experiences With Design PrinciplesAdam Connor
Inconsistency is one of the most common points of breakdown and frustration in the interactions and experiences we have. Whether we’re interacting with other people, applications, our bank, our doctor, our government, anyone, we form expectations and understandings of what someone or something will do based on our previous experiences and their past behaviors. When something happens that doesn’t fit with those expectations–that seems out of character–we’re caught off guard. What do we do next? What should we expect now?
Principles act as rules that guide how we think and act. Formed by our motivations, values and beliefs, we use them as “lenses” through which we examine information in order to make decisions on what to do. And because of their persistent influence on our behavior, they influence other’s views and expectations of us. Using these same kinds of constructs throughout the design process we can design interactions and consistent behaviors that set and live up to expectations for our audiences.
Our CEO, Oliver Kempkens, joined the Design Thinking Summit in Graz as a keynote speaker. Discover his insights and get to know what Design Thinking is about.
"Creating a proto-persona allows us to capture
our assumptions about an end-user prior to
discovering and validating her true nature
with research; however, all projects are not
created equal, and the amount and quality of
information provided up-front about users can
vary.
In this workshop, participants will learn fun,
inspirational character-building techniques
and exercises used by humorists to create
more meaningful proto-personas.
Participants will also learn how using these
techniques and exercises help to build and
internalize understanding of the end-user(s)
throughout the LeanUX process."
Source: http://leanuxnyc.co/nyc/wp-content/uploads/2014/03/LeanUX_2014_Workshops_F1.pdf from http://leanuxnyc.co/nyc/
Kevin's closing keynote presentation at the Design Management Institute's conference in London in 2010.
The presentation tackled two key questions: Why is design thinking such a hot topic with executives, but leaves so many designers cold? And: Does the demand for design thinking represent more of an opportunity than the thinking itself?
It was based on an article of the same title for the Design Management Review http://www.plan.bz/plan-views/2010/september/steppingup
Design Thinking and Public Sector Innovation Ben Weinlick
Ben Weinlick of Think Jar Collective gave a keynote for the Canada Conference Board Public Sector Innovation conference on how human centered design thinking can be a game changer for service and system innovation in the public and social sectors.
This workshop had 5 main goals:
1) Overview about design thinking
2) Understand a bit about how our mind works through the 30 circles exercise
3) Work deep on the problem definition
4) Brainstorming through using Disney Method to stimulate the creative side of the mind
5) Prototype something tangible
Designing a human centred mindset to lead at the edgeZaana Jaclyn
Workshop delivered by Huddle Academy for ALIA Online 2015, February 2, Sydney, Australia.
Workshop outline: Customer expectations are continually increasing, demanding more personalised and customised services and experiences. As a result, understanding your customers and designing services and experiences for them is critical in drawing them to engage with your organisation. Simultaneously it is essential to understand the people in your organisation and enable them to be adaptive to changing needs and to provide them with enjoyable and meaningful work experiences. This means being in service to your customers as well as the people who work in your organisation.
This one day workshop is for those who are seeking to be more effective leaders through developing a human centred mindset. It will focus on building your understanding of the value and principles of being human centred. These principles include putting people first through being empathic, curious, collaborative, and courageous. You will learn methods for how you can better understand your customers and your organisation for the benefit of designing and delivering amazing services and experiences. We will do this through a range of practical hands on activities where you will have the opportunity to experience a set of tools you can apply within your workplace.
A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
Lights! Camera! Interaction! What Designers Can Learn From FilmmakersAdam Connor
I began college as a film student. I’ve always loved storytelling, particularly visual storytelling in the forms of film and animation. Well-made films show us that they can drive engagement, communicate in subtle ways, change attitudes, and inspire us to try to change our lives.
Films succeed in evoking responses and engaging audiences only with a combination of well-written narrative and effective storytelling technique. It’s the filmmaker’s job to put this together. To do so they’ve developed processes, tools and techniques that allow them to focus attention, emphasize information, foreshadow and produce the many elements that together comprise a well-told story.
We’re responsible for creating products that aren’t just easy to use, but that people appreciate using. It stands to reason that the methods used in films to communicate with and engage audiences can serve as inspiration for designers.
With this presentation, we'’ll revisit the topic of using stories in design and expand on the technical aspects used in film to communicate. We’ll look at some tools used in film such as: cinematic patterns, beat sheets, and storyboards. We’ll consider why they’re used and how we might look to them for inspiration.
In this presentation we explore the link between business need and customer need and how to innovate (and remove business problems or discover business opportunities) through persona creation and Design Thinking
DESIGN THINKING RESOURCES is free PDF collection with very inspirational books, tools, toolkits, blogs and companies in the subject of Design Thinking and Service Design.
Author: PLEO group, Paweł Krzciuk
http://pleogroup.com/
Working Better Together: Characteristics of Productive, Creative OrganizationsAdam Connor
A presentation on the common characteristics of productive and creative organizations based on observing a wide variety of organizations and team structures over my career as a designer.
This presentation highlights a number of leading firms utilizing Design Thinking as a means for business development and innovation. For more information on guest lectures and workshops contact me through LinkedIn.
Why is this so hard? Understanding the challenges that inhibit design in your...Adam Connor
Design has been heralded as the savior of product and service offerings, and lately companies are scrambling to pick up designers everywhere they can find them. Innovation centers are springing up like mushrooms and it seems everybody is talking about the importance of knowing and understanding their audience. However, these new ways of working and thinking don’t seem to take hold, so people keep doing things the way they´ve always done them and users continue to suffer.
What causes these organizations with such good intentions and great talent to struggle?
An organization may be aware that it needs to change, but knowing what and how to change is hard. And for change to happen, organizations have to be ready for change. Using culture as a lens, we examine how people work together, how they believe things should work, and which values they share.
The 10 Most Creative Interior Designers to WatchMerry D'souza
"In Insights Success Magazine, we have introduced The 10 Most Creative Interior Designers to Watch, in order to create smart spaces and to deliver people choose their right Interior designers. Assessing the scenario in versatile perceptions our magazine has brought into light the companies, who have some excellent creative interior designing. This examined list will lessen the search of people to have perfect interior designing for them."
A presentation for the Sydney MeetUp group: Sydney eLearning and Instructional Designers about how to apply design thinking concepts of product development to instructional design.
Our CEO, Oliver Kempkens, joined the Design Thinking Summit in Graz as a keynote speaker. Discover his insights and get to know what Design Thinking is about.
"Creating a proto-persona allows us to capture
our assumptions about an end-user prior to
discovering and validating her true nature
with research; however, all projects are not
created equal, and the amount and quality of
information provided up-front about users can
vary.
In this workshop, participants will learn fun,
inspirational character-building techniques
and exercises used by humorists to create
more meaningful proto-personas.
Participants will also learn how using these
techniques and exercises help to build and
internalize understanding of the end-user(s)
throughout the LeanUX process."
Source: http://leanuxnyc.co/nyc/wp-content/uploads/2014/03/LeanUX_2014_Workshops_F1.pdf from http://leanuxnyc.co/nyc/
Kevin's closing keynote presentation at the Design Management Institute's conference in London in 2010.
The presentation tackled two key questions: Why is design thinking such a hot topic with executives, but leaves so many designers cold? And: Does the demand for design thinking represent more of an opportunity than the thinking itself?
It was based on an article of the same title for the Design Management Review http://www.plan.bz/plan-views/2010/september/steppingup
Design Thinking and Public Sector Innovation Ben Weinlick
Ben Weinlick of Think Jar Collective gave a keynote for the Canada Conference Board Public Sector Innovation conference on how human centered design thinking can be a game changer for service and system innovation in the public and social sectors.
This workshop had 5 main goals:
1) Overview about design thinking
2) Understand a bit about how our mind works through the 30 circles exercise
3) Work deep on the problem definition
4) Brainstorming through using Disney Method to stimulate the creative side of the mind
5) Prototype something tangible
Designing a human centred mindset to lead at the edgeZaana Jaclyn
Workshop delivered by Huddle Academy for ALIA Online 2015, February 2, Sydney, Australia.
Workshop outline: Customer expectations are continually increasing, demanding more personalised and customised services and experiences. As a result, understanding your customers and designing services and experiences for them is critical in drawing them to engage with your organisation. Simultaneously it is essential to understand the people in your organisation and enable them to be adaptive to changing needs and to provide them with enjoyable and meaningful work experiences. This means being in service to your customers as well as the people who work in your organisation.
This one day workshop is for those who are seeking to be more effective leaders through developing a human centred mindset. It will focus on building your understanding of the value and principles of being human centred. These principles include putting people first through being empathic, curious, collaborative, and courageous. You will learn methods for how you can better understand your customers and your organisation for the benefit of designing and delivering amazing services and experiences. We will do this through a range of practical hands on activities where you will have the opportunity to experience a set of tools you can apply within your workplace.
A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
Lights! Camera! Interaction! What Designers Can Learn From FilmmakersAdam Connor
I began college as a film student. I’ve always loved storytelling, particularly visual storytelling in the forms of film and animation. Well-made films show us that they can drive engagement, communicate in subtle ways, change attitudes, and inspire us to try to change our lives.
Films succeed in evoking responses and engaging audiences only with a combination of well-written narrative and effective storytelling technique. It’s the filmmaker’s job to put this together. To do so they’ve developed processes, tools and techniques that allow them to focus attention, emphasize information, foreshadow and produce the many elements that together comprise a well-told story.
We’re responsible for creating products that aren’t just easy to use, but that people appreciate using. It stands to reason that the methods used in films to communicate with and engage audiences can serve as inspiration for designers.
With this presentation, we'’ll revisit the topic of using stories in design and expand on the technical aspects used in film to communicate. We’ll look at some tools used in film such as: cinematic patterns, beat sheets, and storyboards. We’ll consider why they’re used and how we might look to them for inspiration.
In this presentation we explore the link between business need and customer need and how to innovate (and remove business problems or discover business opportunities) through persona creation and Design Thinking
DESIGN THINKING RESOURCES is free PDF collection with very inspirational books, tools, toolkits, blogs and companies in the subject of Design Thinking and Service Design.
Author: PLEO group, Paweł Krzciuk
http://pleogroup.com/
Working Better Together: Characteristics of Productive, Creative OrganizationsAdam Connor
A presentation on the common characteristics of productive and creative organizations based on observing a wide variety of organizations and team structures over my career as a designer.
This presentation highlights a number of leading firms utilizing Design Thinking as a means for business development and innovation. For more information on guest lectures and workshops contact me through LinkedIn.
Why is this so hard? Understanding the challenges that inhibit design in your...Adam Connor
Design has been heralded as the savior of product and service offerings, and lately companies are scrambling to pick up designers everywhere they can find them. Innovation centers are springing up like mushrooms and it seems everybody is talking about the importance of knowing and understanding their audience. However, these new ways of working and thinking don’t seem to take hold, so people keep doing things the way they´ve always done them and users continue to suffer.
What causes these organizations with such good intentions and great talent to struggle?
An organization may be aware that it needs to change, but knowing what and how to change is hard. And for change to happen, organizations have to be ready for change. Using culture as a lens, we examine how people work together, how they believe things should work, and which values they share.
The 10 Most Creative Interior Designers to WatchMerry D'souza
"In Insights Success Magazine, we have introduced The 10 Most Creative Interior Designers to Watch, in order to create smart spaces and to deliver people choose their right Interior designers. Assessing the scenario in versatile perceptions our magazine has brought into light the companies, who have some excellent creative interior designing. This examined list will lessen the search of people to have perfect interior designing for them."
A presentation for the Sydney MeetUp group: Sydney eLearning and Instructional Designers about how to apply design thinking concepts of product development to instructional design.
Without design there is no product. But without product there’s no design. That’s why the user experience must be conceived with business goals in mind. But Designers tend to focus on the users, while the Business on KPIs, creating a gap that’s difficult to bridge. Thus, Designers feel excluded from product decisions, and Business areas feel that Designers don’t consider business needs into their designs. This talk shows the role of Design seen from a Product Manager’s perspective, and provides a few ideas that can help Design and Business understand each other to improve communication, increase collaboration and avoid friction. These tools will help Designers increase their influence in Product decisions.
Historically, business has leveraged design to communicate the value of services and/or products, leveraging design through surface level principles. Although this structure has remained unchanged for decades, design is beginning play a greater and more powerful role in business. Today, the role of design is shifting from a communication tool, to a translation tool – turning user needs into business insights and product offerings, leveraging design through human centered principles. The designer’s role has traditionally come at the END of the development of a product or service. The increasing popularity of roles like UX designer and executive levels in charge of Design/Experience speaks volumes to the fact that business is now assigning a greater value on design by incorporating it from the beginning to the end of product development.
Why Outsourcing Graphic Design Projects is the Next Big Thing?Rahul Aggarwal
Design Studios, Brand Consultants, Ad Agencies, Printing Firms, Digital Marketers etc. can grow their businesses manyfold by outsourcing their graphic design projects to Designhill, one of the world's largest graphic design marketplace. With over 25,000+ professional designers, Designhill provides a secure, risk-free and affordable solution for such business to source high quality designs.
This presentation outlines the various difficulties, frustrations and challenges faced by creative agencies and highlights how Designhill can help overcome them.
Design Thinking Dallas by Chris BernardChris Bernard
These are the slides I gave for a keynote at a conference hosting by IMC2 for the Design Thinking Dallas Conference. Some of the content here is repetitive across other presentations I give.
Questions? Email me at chris.bernard@microsoft.com
Great UX talent is hard to identify and even harder to recruit. As the industry embraces the importance of the user experience, masters of the craft can take their pick of jobs at companies ranging from Google and Facebook all the way down to tomorrow’s most world-changing startups. As if hiring wasn’t hard enough, making the wrong hire carries a huge cost in both money and time.
As the principal UX architect at Slide UX, Erin manages a team of designers who have worked and hired on both the client & agency sides. Leave this session with practical guidelines for when to hire in-house vs outsource, how to identify the type(s) of designers you need, and where to find them.
Design Thinking in the Real World | Sue Tan and Jeff Scheire | Lunch & Learn UCICove
About UCI Applied Innovation:
UCI Applied Innovation is a dynamic, innovative central platform for the UCI campus, entrepreneurs, inventors, the business community and investors to collaborate and move UCI research from lab to market.
About the Cove @ UCI:
To accelerate collaboration by better connecting innovation partners in Orange County, UCI Applied Innovation created the Cove, a physical, state-of-the-art hub for entrepreneurs to gather and navigate the resources available both on and off campus. The Cove is headquarters for UCI Applied Innovation, as well as houses several ecosystem partners including incubators, accelerators, angel investors, venture capitalists, mentors and legal experts.
Follow us on social media:
Facebook: @UCICove
Twitter: @UCICove
Instagram: @UCICove
LinkedIn: @UCIAppliedInnovation
For more information:
cove@uci.edu
http://innovation.uci.edu/
"Design at scale" is perhaps the most interesting challenge facing the design industry right now. How do you maintain quality and not get bogged down as your team grows? Much of the discussion focuses on systems and processes, but that can play into a mechanistic orientation that ends up limiting design's impact. In this talk, I stress how "Design at Scale" is humanism at scale, and share what's needed to keep people at the center of this work.
Insights Success has come up with the special issue- The 10 Innovative Interiors Designer To Know". Here we have tried to focus on innovative interior designers.
Thanks to popular business publications like Harvard Business Review and Fortune, 'design' has become a hot new trend. Along with serious design agency acquisitions by some of the biggest global consultancies and institutions (Accenture + Fjord / McKinsey + Lunar / Capital One + Adaptive Path / etc) design finally has a seat at the table as companies big and small are starting to see the benefits it can bring to their bottom line.
While some struggle to integrate newly formed design departments and practitioners into a staid and stoic culture that doesn't truly understand the process of good design, others have realised that it requires understanding, effort and a willingness to commit to change.
Costanoa Expert Series: What Business Leaders Should Know About Design- Order 4Costanoa Ventures
What do you measure to make sure your user experience improvements move the needle for your product and go to market strategies? How do you invest in UX wisely?
Audrey Crane from DesignMap presents the last of the four orders of design: Value, Vision, and Hiring.
NASSCOM Design4India Design Storm: Inside out of Industrial Design & Engineer...NASSCOM Design4India
Inside out is a design ideology that takes you to the root of fruit by making deeper connections to stakeholders. Meaningful interaction is the core of great product design and the innovators are the curators, forecasters, and distributors of tomorrow’s experience. We are in a powerful position to influence users’ perceptions of the types of connections to forge the relationship with the brand. Through different design methodologies, we have that astonishing ability to see what lies ahead when others do not. This workshop discusses different design methodologies to understand stakeholders' needs and validate the solutions.
How tomorrow's designer ought to be. We are curious about the world. We are designers who seek and share knowledge. We are constant students of the context we're in and the way we can shape it.
Design4India is a pioneering design initiative led by NASSCOM. Initiated in 2016, Design4India integrates experience design into the IT industry in India. Design4India forges a connection between the design and tech community to help innovators build a strong foundation for success. The initiative focuses on building design capability and capacity into the IT workforce by catalysing the entire ecosystem of design practitioners, academia, industry and government from the ground up.
To know more and join our community: https://design4india.in/
Designing for blockchain exposes designers to a new realm of challenges. Designers need to wade through complex jargon, understand core concepts and explore unchartered territory. Blockchain is abundant in modern technology methodologies but lacks usability. This is where designers need to step in and make blockchain technology accessible for mainstream consumption. The key is to design simple, secure and seamless user experiences that provide value and solve real problems.
Design4India is a pioneering design initiative led by NASSCOM. Initiated in 2016, Design4India integrates experience design into the IT industry in India. Design4India forges a connection between the design and tech community to help innovators build a strong foundation for success. The initiative focuses on building design capability and capacity into the IT workforce by catalysing the entire ecosystem of design practitioners, academia, industry and government from the ground up.
To know more and join our community: https://design4india.in/
Inclusivity is changing everything, and the Design industry is no exception. As Inclusive Design enters our toolkit, the opportunities are exponential. With users prioritising individuality in this age of personalisation, it is not as easy to define Inclusion, let alone measure and track.If you are not ready for the inclusivity and personalization they demand, they will leave you behind, quickly.
This talk will explore:
· Why inclusion is one of the last remaining growth and differentiation opportunities for businesses.
· While designing for inclusivity, how do we go about understanding myraid of users and empathizing with them
· Real-life stories and best practices to make your design truly inclusive
Design4India is a pioneering design initiative led by NASSCOM. Initiated in 2016, Design4India integrates experience design into the IT industry in India. Design4India forges a connection between the design and tech community to help innovators build a strong foundation for success. The initiative focuses on building design capability and capacity into the IT workforce by catalysing the entire ecosystem of design practitioners, academia, industry and government from the ground up.
To know more and join our community: https://design4india.in/
NASSCOM Design4India Design Summit & Awards 2019 - When experience is the pro...NASSCOM Design4India
In most cases, success can be gauged by a product’s or service’s market share, revenues and profits. The measures are different for nonprofit and public sector organizations. How do you set performance indicators when your product is the experience and trust is your currency? Organizations are heavily invested in separate technology solutions for their individual products and services, but most of them struggle to create a holistic strategy that combines all delivery channels. To enhance the customer experience, digital strategy needs to include both; information and technology. The State of Georgia is recognized as a leader in digital experiences. This talk features recent overhaul projects where the state developed a new visual brand that was designed based on resident experiences of service delivery. This talk also addresses how to cultivate a digital ecosystem to build an environment for customer interactions, mapping customer touchpoints and designing experience road maps for the customer journey. Consistent branding and messaging builds trust. The speaker addresses a framework to build a coordinated, responsive, accessible ecosystem for your products and services.
Design4India is a pioneering design initiative led by NASSCOM. Initiated in 2016, Design4India integrates experience design into the IT industry in India. Design4India forges a connection between the design and tech community to help innovators build a strong foundation for success. The initiative focuses on building design capability and capacity into the IT workforce by catalysing the entire ecosystem of design practitioners, academia, industry and government from the ground up.
To know more and join our community: https://design4india.in/
The Interface for the Future: Going from Engagement to EntanglementNASSCOM Design4India
We lived on farms, then we lived in cities, and now we are going to live on the internet – Aaron Sorkin, The Social Newtowrk, 2010
We no longer go online, we are living online. We live in a technology-hungry world, where most of our
awaken moments are spent looking at some sort of screen. The way we conduct our business, to the way
we make decisions, to how we commute and even how we choose our significant other – it’s all digitally
led. As the world has been digitally evolving for the past decade, one thing has been a constant factor:
relationships - between people, and also between a brand and its customer.
Successful brands of today have surpassed merely engaging customers; they are entangling with them. Can
you picture waking up tomorrow and discovering that Google, Amazon, Apple, Microsoft or Facebook no
longer existed? It’s difficult to do. Those brands are deeply embedded in your day-to-day life, that they
have become indispensable to you.
The glue that enables this entanglement between a brand and customer is the ’interface’. It is the door to
the digital universe where we spend most of our time, and our life. Our interaction with the interface
started by clicking then moved to touching and today it is simply by speaking. This progression will lead to
a future with no interface.
With no interface to act as the glue between brand and customer, the companies that will survive are the
ones that are entangled deeply with their customers.
Design4India is a pioneering design initiative led by NASSCOM. Initiated in 2016, Design4India integrates experience design into the IT industry in India. Design4India forges a connection between the design and tech community to help innovators build a strong foundation for success. The initiative focuses on building design capability and capacity into the IT workforce by catalysing the entire ecosystem of design practitioners, academia, industry and government from the ground up.
To know more and join our community: https://design4india.in/
How Technology Enhances Creativity
Design4India is a pioneering design initiative led by NASSCOM. Initiated in 2016, Design4India integrates experience design into the IT industry in India. Design4India forges a connection between the design and tech community to help innovators build a strong foundation for success. The initiative focuses on building design capability and capacity into the IT workforce by catalysing the entire ecosystem of design practitioners, academia, industry, and government from the ground up.
To know more and join our community: https://design4india.in/
NASSCOM Design4India Design Summit & Awards 2019 - How Designing for Voice di...NASSCOM Design4India
Every decade we see a shift in how we interact with personal technology. We've gone from simple graphical user interfaces on desktop computers to advanced interactions on touch screens, in a matter of few decades. We are now seeing a new era in how we interact with computing and that is via Voice User Interfaces. Voice is the next major disruption in computing. Designing for the voice isn’t the same as designing for the web or mobile. There are subtle but potent differences you’ll want to consider while designing for the ear. This talk will cover the rise of Voice Technologies while talking about the principles of voice design.
Design4India is a pioneering design initiative led by NASSCOM. Initiated in 2016, Design4India integrates experience design into the IT industry in India. Design4India forges a connection between the design and tech community to help innovators build a strong foundation for success. The initiative focuses on building design capability and capacity into the IT workforce by catalysing the entire ecosystem of design practitioners, academia, industry and government from the ground up.
To know more and join our community : https://design4india.in/
NASSCOM Design4India Design Summit & Awards 2019 - Five key takeaways for Des...NASSCOM Design4India
Futuristic organizations have already made the move to embed design as the core of their business. Today we leverage design as a tool to problem-solve, and as a catalyst to innovate for the future. In the changing world of digital disruption, how are organizations of large scale using design to it’s advantage?
Design4India is a pioneering design initiative led by NASSCOM. Initiated in 2016, Design4India integrates experience design into the IT industry in India. Design4India forges a connection between the design and tech community to help innovators build a strong foundation for success. The initiative focuses on building design capability and capacity into the IT workforce by catalysing the entire ecosystem of design practitioners, academia, industry and government from the ground up.
To know more and join our community : https://design4india.in/
Design that aims to solve the needs of real people and not manufactured personas through combining in depth qualitative research with quantitative data. It’s a revolutionary time for designers to build in a multi-dimensional digital and physical world where interactions with machines and spaces evolve to be more adaptive, anticipatory, and conversational. In this talk, we will be exploring the principles and methodologies for designing smart experiences for the future.
Peyush Agarwal: Beyond the Screen- Service Design in the Age of DigitalNASSCOM Design4India
What is service design and why should you care? What about user-centered design and all the UI/UX? Digital is a key touchpoint for the customer, however, successful delivery of delightful customer experiences is a multi-modal effort that involves your employees, partners, systems, and even brand. Great service experiences involve elegant orchestration of all the moments customers engage with your company, whether they are visiting a physical space, being attended to, calling a support number, or receiving an SMS alert.
In this session, we will understand the difference between service design and other design disciplines you might already be employing, and will check out tools that will help you see your customer’s entire journey with your service clearly, identify ways to make it more seamless and delightful, and unite your organization in delivering on this vision.
Radha Kapoor Khanna : Designing a Creative Economy through Dice EcosystemsNASSCOM Design4India
Design Thinker, Innovation Evangelist, Creative Entrepreneur and Founder of The Three
Sisters: Institutional Office (“TTS: IO”), Radha wears more than one hat in her professional
endeavors with diverse interests driven by her creative passions.
TTS: IO is one of the few institutionally organized family offices in India formed with a stated
objective of centralizing investment management, philanthropy and legacy sustainability.
Under Radha's leadership and guidance, the in-house core team in Mumbai and Delhi is
committed to incubate/make strategic investments in 'new age' creative businesses in India,
with long-term capital commitment, focused on high growth sectors like Education, Media &
Entertainment, Retail, Sports, Technology and Urban Infrastructure.
We will explore the cutting edge and potential for intelligent technologies to reshape the future of medicine. Healthcare is still based on intermittent data and a reactive 'sickcare' mindset. With the explosion of new data sources, ranging from personal omics, to wearable digital health exhaust and IoT, AI & Machine Learning has the potential to catalyze far more continuous, proactive and personalized healthcare.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
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15. Just hiring a
designer does not
make a design
savvy organisation
If you want to
attract and retain
good talent, design
needs to be at the
forefront.
16. Just hiring a
designer does not
make a design
savvy organisation
If you want to
attract and retain
good talent, design
needs to be at the
forefront.
17. Better
integration
of design ethos
into everyday
working of an
organisation
Just hiring a
designer does not
make a design
savvy organisation
If you want to
attract and retain
good talent, design
needs to be at the
forefront.
27. “Design is still not a priority, its not
in the DNA
… it is used as a gimmick
…they don’t understand what
we can do and we aren’t
taken seriously”
“design is a very small component of
the overall ecosystem”
“Design thinking is overused
especially for business side.”
31. *Source : M P Ranjan
Strategic
Level
Systems Thinking
Opportunity
Mapping
Strategic Initiatives
creates new industries
creates new markets
re-engineering
strategies
anticipatory
mass customisation
VISION
LED DESIGN
32. *Source : M P Ranjan
Strategic
Level
Systems Thinking
Opportunity
Mapping
Strategic Initiatives
creates new industries
creates new markets
re-engineering
strategies
anticipatory
mass customisation
VISION
LED DESIGN
33. *Source : M P Ranjan
Strategic
Level
Systems Thinking
Opportunity
Mapping
Strategic Initiatives
creates new industries
creates new markets
re-engineering
strategies
anticipatory
mass customisation
VISION
LED DESIGN
Creative
Level
Inventive
Innovative
Creative
breakthrough products
novel constructions
innovative processes
PATENT LED
DESIGN
34. *Source : M P Ranjan
Strategic
Level
Systems Thinking
Opportunity
Mapping
Strategic Initiatives
creates new industries
creates new markets
re-engineering
strategies
anticipatory
mass customisation
VISION
LED DESIGN
Creative
Level
Inventive
Innovative
Creative
breakthrough products
novel constructions
innovative processes
PATENT LED
DESIGN
35. *Source : M P Ranjan
Strategic
Level
Systems Thinking
Opportunity
Mapping
Strategic Initiatives
creates new industries
creates new markets
re-engineering
strategies
anticipatory
mass customisation
VISION
LED DESIGN
Creative
Level
Inventive
Innovative
Creative
breakthrough products
novel constructions
innovative processes
PATENT LED
DESIGN
Tactical
Level
Form
Colour
Detail
Technology
Finishes
Tools
Ornamentation
Practical Know-
How
improves: quality cost,
performance finish,
colour ornament
SKILL + SENSE
LED DESIGN
36. *Source : M P Ranjan
Strategic
Level
Systems Thinking
Opportunity
Mapping
Strategic Initiatives
creates new industries
creates new markets
re-engineering
strategies
anticipatory
mass customisation
VISION
LED DESIGN
Creative
Level
Inventive
Innovative
Creative
breakthrough products
novel constructions
innovative processes
PATENT LED
DESIGN
Tactical
Level
Form
Colour
Detail
Technology
Finishes
Tools
Ornamentation
Practical Know-
How
improves: quality cost,
performance finish,
colour ornament
SKILL + SENSE
LED DESIGN
37. *Source : M P Ranjan
Strategic
Level
Systems Thinking
Opportunity
Mapping
Strategic Initiatives
creates new industries
creates new markets
re-engineering
strategies
anticipatory
mass customisation
VISION
LED DESIGN
Creative
Level
Inventive
Innovative
Creative
breakthrough products
novel constructions
innovative processes
PATENT LED
DESIGN
Tactical
Level
Form
Colour
Detail
Technology
Finishes
Tools
Ornamentation
Practical Know-
How
improves: quality cost,
performance finish,
colour ornament
SKILL + SENSE
LED DESIGN
Elaborative
Level
Variety & Style
Differentiation
Choice/Fashion
product differentiation
variety
style / collections
market segmentations
MARKET
LED DESIGN
38. *Source : M P Ranjan
Strategic
Level
Systems Thinking
Opportunity
Mapping
Strategic Initiatives
creates new industries
creates new markets
re-engineering
strategies
anticipatory
mass customisation
VISION
LED DESIGN
Creative
Level
Inventive
Innovative
Creative
breakthrough products
novel constructions
innovative processes
PATENT LED
DESIGN
Tactical
Level
Form
Colour
Detail
Technology
Finishes
Tools
Ornamentation
Practical Know-
How
improves: quality cost,
performance finish,
colour ornament
SKILL + SENSE
LED DESIGN
Elaborative
Level
Variety & Style
Differentiation
Choice/Fashion
product differentiation
variety
style / collections
market segmentations
MARKET
LED DESIGN
40. “Creative freedom depends on team,
client and if the client is receptive”
“Need to have willingness to stand up to
clients who may not see the value of
design in the long term, and are only
conditioned to think in a particular
manner.”
“…don’t care about design, take any
client work they get, no filtering , agree
to all client whims and the studio
doesn’t have a say…”
42. “Don’t see us as individuals”
“we haven’t wasted 4 years
of our lives.”
“If I have been given a responsibility, I
wouldn’t want to disappoint”
What ends up happening is that you do
a lot of research and insights but all of
this goes for a toss if developer says its
not feasible, even if its exactly what is
required”
44. “I was left on my own..
I completed this project from end
to end, a project that no one was
willing to do …
I took charge of development
and other things that weren’t my
deal, but it received a lot of
praise”
– Alumni, Communication Design
47. “…leader was creative, he understood us,
then he left..the whole vibe of the design
studio crashed … made me realise.. the kind
of boss you are working for matters a lot -
soon after I made a choice to leave…”
48. “…leader was creative, he understood us,
then he left..the whole vibe of the design
studio crashed … made me realise.. the kind
of boss you are working for matters a lot -
soon after I made a choice to leave…”
“its luck right….
49. “…leader was creative, he understood us,
then he left..the whole vibe of the design
studio crashed … made me realise.. the kind
of boss you are working for matters a lot -
soon after I made a choice to leave…”
“its luck right….
what kind of manager you get..”
50. “…leader was creative, he understood us,
then he left..the whole vibe of the design
studio crashed … made me realise.. the kind
of boss you are working for matters a lot -
soon after I made a choice to leave…”
“its luck right….
what kind of manager you get..”
“design decision maker is very low on the
totem pole, sometimes they are not even
present during decision making … end up
creating something that’s uninspiring.
51. “…leader was creative, he understood us,
then he left..the whole vibe of the design
studio crashed … made me realise.. the kind
of boss you are working for matters a lot -
soon after I made a choice to leave…”
“its luck right….
what kind of manager you get..”
“design decision maker is very low on the
totem pole, sometimes they are not even
present during decision making … end up
creating something that’s uninspiring.
“…too many steps to get representation”
56. “I understand that as organisations grow,
at large scale, routine does set in, you do
have big projects - so some way to break
the monotony will work”
57. “I understand that as organisations grow,
at large scale, routine does set in, you do
have big projects - so some way to break
the monotony will work”
“You can’t just do a 9-5 with a
designer…just bring in a bit more life..”
58. “I understand that as organisations grow,
at large scale, routine does set in, you do
have big projects - so some way to break
the monotony will work”
“You can’t just do a 9-5 with a
designer…just bring in a bit more life..”
“do not want routine, need more
creativity”
59. “I understand that as organisations grow,
at large scale, routine does set in, you do
have big projects - so some way to break
the monotony will work”
“You can’t just do a 9-5 with a
designer…just bring in a bit more life..”
“do not want routine, need more
creativity”
“…it is like any government stable
income, fixed timelines, entire life
planned out…
62. Can’t do brain dead jobs, if it’s only
about following instructions, you
don’t need a designer.”
63. Can’t do brain dead jobs, if it’s only
about following instructions, you
don’t need a designer.”
“Internal projects are very
redundant, nothing new to be done,
when I started, there was already a
library of things waiting for me…”
64. Can’t do brain dead jobs, if it’s only
about following instructions, you
don’t need a designer.”
“extremely boring repetitive
work - boring, not challenged.”
“Internal projects are very
redundant, nothing new to be done,
when I started, there was already a
library of things waiting for me…”
65. Can’t do brain dead jobs, if it’s only
about following instructions, you
don’t need a designer.”
“extremely boring repetitive
work - boring, not challenged.”
“Internal projects are very
redundant, nothing new to be done,
when I started, there was already a
library of things waiting for me…”
“not enough chances to
prove yourself”
68. the one thing that I enjoyed
the most was talking to
clients..at a huge scale,
gave me confidence to
communicate”
69. the one thing that I enjoyed
the most was talking to
clients..at a huge scale,
gave me confidence to
communicate”
“..We had all the techs and
gadgets we could expect,
there were so many gadgets
we could tinker with…I was
exposed to so many things..
70. the one thing that I enjoyed
the most was talking to
clients..at a huge scale,
gave me confidence to
communicate”
“..We had all the techs and
gadgets we could expect,
there were so many gadgets
we could tinker with…I was
exposed to so many things..
“Impact I can create
is motivating”
71. the one thing that I enjoyed
the most was talking to
clients..at a huge scale,
gave me confidence to
communicate”
“ Got a global exposure,
learnt from non-designers,
helps you appreciate
thinking across geo
locations”
“..We had all the techs and
gadgets we could expect,
there were so many gadgets
we could tinker with…I was
exposed to so many things..
“Impact I can create
is motivating”
72. “not much scope for growth for
designers…”
“Design discourse is missing, I would
like to keep growing, keep learning,
going for conferences, having meet
ups at work to discuss design”
“ Would be good to hear things
beyond design…”
74. “The ___ office was an
artistic space, so that was
much more in tune with
us, so that helped”
“ I can’t think sitting in the same
place.…need informal environment,
chilled-out space, young vibe,
colourful, flat hierarchy”
77. Hannah Somerville,
the archivist for the
Materials room library,
arranges textiles
swatches above a
museum-style display of
objects that designers
can peruse.
GOOGLE
Design Lab
California, US
Hardware design chief Ivy Ross (right)
and designer Leslie Greene compare
colors across Google product lines, from
Nest stands to Pixel phones, in the lab’s
Color room.
*Source : FASTCOMPANY
[Photo: Cody Pickens]
82. “Can’t they just appreciate what we know?”
“..now I was seeing the side of the
developers, what they had to go through to
create something simple that I had made,
being empathetic to both
and finding a compromise.”
86. System Design Approach > Silos Vs Whole
TECHNOLOGICAL
FUNCTIONAL
ECONOMIC
SPIRITUALAL
MATERIAL
CULTURAL
COST
CLIENT
INDUSTRIAL
LEGAL
SOCIAL
BUSINESSENVIRONMENTAL
GEOGRAPHICAL
POLITICAL
ETHICAL
EMOTIONAL
FUTUREPAST
TRENDS
87.
88. Seeing connections that aren’t obvious, connecting disparate
elements, creating meaningful solutions as a whole.
89. Underlying Structure (status quo)
Individual Parts (autonomous)
Links & Loops (interdependencies)
Simultaneous Interaction (multi-users)
Non-Linear Pathways (cross-functional)
Cause & Effect (domino effect)
Sum total of parts (holistic solution)
{ {Designers are
trained to
manage
variables and
contradictions
106. “playing extremely safe…
way too safe..…”
“applying design parameters
cerated many years ago, world
is a very different place today,
new technology will need new
success parameters, we need to
keep track and update”
“..contextual understanding
is lacking ..…”