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Abhimanyu Kulkarni : Designing for the Future of Health
- 1. Designing for the future of health Abhimanyu Kulkarni Philips Design Jan 2018
- 2. 1930 2017 20171900 125 years of innovation
- 3. Our businesses Lighting Diagnosis & Treatment businesses Connected Care & Health Informatics businesses Personal Health businesses HealthTech portfolio
- 4. Confidential3 Philips Innovation Campus 3000+ People Focused on Healthcare technologies Global markets Premium and Emerging markets Digital Professional and Personal health products Connected Smarter & Intelligent solutions
- 8. A team of 40; product, interaction and communication designers.
- 9. 400M people 1 out of 3 people will be diagnosed with cancer in their lifetime worldwide have diabetes 1B adults have hypertension An estimated 500 million people suffer from respiratory diseases + The global healthcare challenge
- 10. Four profound trends are shaping the future of health technology Aging populations and the rise of chronic illnesses DigitizationIncreasing consumer engagement Global resource constraints
- 11. Emerging Markets including India face major challenges 11 Availability lack of adequate infrastructure, skilled personnel Accessibility unequal distribution of care Affordability increasing cost of care Awareness delay in early diagnosis Chronic Diseases on the increase
- 12. Connected solutions coupled with Artificial Intelligence can help leapfrog these challenges Effective Standardized and sustainable operating procedures Low cost of ownership to improve cost of care Decentralize care to address lack of skilled personnel Preventive care through early screening 12
- 13. Healthcare: always on, just like you
- 14. Collecting millions of data points
- 15. Million sleep therapy patients supported4 9.7 275 millionpatients tracked with our patient monitors last year Million IoT devices connected to the internet via HealthSuite Cloud 23 petabytes of imaging study data managed for healthcare providers 145 35 million patients Supported with population health management Billion images managed 7 million seniors supported with our wearable Lifeline service
- 16. Data: Digital technologies enable precision medicine Wide (longitudinal) data Continuous monitoring over time Deep data From anatomy to cells and molecules Dense data Pattern recognition in aggregated data sets – across a population
- 17. We target healthcare customer and consumer needs along the health continuum Healthy living Prevention Diagnosis Treatment Home care Connected care and health informatics
- 18. We see three major areas of opportunity Industrialization of care Enabling providers to deliver lower-cost care and better outcomes Personalization of care Driving convergence of professional healthcare and consumer health Inclusive care Increasing access to affordable care and making care more inclusive
- 19. Connected parenting Healthy living Prevention Diagnosis Treatment Home care
- 21. Healthy living Prevention Diagnosis Treatment Home care Mobile Obstetrics Monitoring - Seeking to reduce high maternal and fetal mortality rates Approximately 500M people in rural India own mobile phones 100 M smart phone users
- 22. Connected ECG and Chest Pain Clinics Healthy living Prevention Diagnosis Treatment Home care Approximately 18M people die every year in India because of cardiovascular diseases
- 23. Extending Critical care at Home There is a shortage of around 200K ICU beds in India
- 24. What will the future look like? Cost of devices will drop radically End-to-end solutions will add value More miniaturized, contactless devices Machine learning technologies will add depth
- 25. Industrialization of care: Augmenting Human workers
- 26. Augmenting Human workers: AI Chest X-ray TB detection Centaur chess
- 27. Augmenting Human workers: mixed reality Stroke rehabilitation Training
- 28. A world full of opportunities and challenges Greater knowledge Groundbreaking technologies Disruptive business models Digital transformation
- 29. Human centered innovation Starts with involving customers & users in the process of innovation Brings together different types of people across different disciplines And helps them all to collaborate, explore opportunities and challenges and discover breakthrough solutions
- 31. Cocreate helps you to… Understand people in their context Sharply articulate what people value Transform insights into concepts Build and test concepts with a continuous learning approach
Editor's Notes
- Philips position in data science and AI (1/2) Philips is using data science, data analytics and AI to improve its solutions for health management and healthcare. Let me briefly explain to you where we come from. Philips has a 125 year history in working with consumers and 100 years of experience in healthcare. We have unique insights in consumer behavior as well as clinical context.
- Our Diagnosis & Treatment businesses enable efficient, first-time-right diagnosis and precision therapies through digital imaging and clinical informatics solutions Our Connected Care & Health Informatics businesses empower consumers and care professionals with predictive patient analytics and clinical informatics solutions Our Personal Health businesses enable people to take care of their health by delivering connected products and services Philips Lighting delivers enriching lighting experiences that make people feel safe, comfortable, focused, energized and entertained. (In September 2014, Philips announced its plan to sharpen its strategic focus by establishing two stand-alone companies focused on the HealthTech and Lighting opportunities respectively. To this end, a stand-alone structure was established for Philips Lighting within the Philips Group, effective February 1, 2016. Then, on May 27, 2016, Philips Lighting was listed and started trading on Euronext in Amsterdam under the symbol ‘LIGHT’. Following the listing of Philips Lighting, Philips currently retains a stake of approximately 55% in Philips Lighting. It is Philips’ stated objective to fully sell down its stake in Philips Lighting over the next several years.)
- We have a major challenge in healthcare with a growing population of people with chronic conditions and the associated rising costs (global numbers: 400M diabetes, more than 500 million people suffer from respiratory diseases, an estimated 1 billion adults with hypertension). The demand for care will grow. And so will the shortage of healthcare professionals … According to the United Nations, the world’s population is expected to increase by one billion people by 2025. Of that billion, 300 million will be people aged 65 or older, as life expectancy around the globe continues to rise. By 2050 one fifth of the world’s population will be 60+ (2 billion people), of that one twenty fifth will be 80+ (390 million people) The Brookings Institute estimates 65% of the global population will be middle class by 2030 which will add to the increase of people living with chronic lifestyle diseases and able to afford access to quality healthcare. The world will be short of 12.9 million health-care workers by 2035; today, that figure already stands at around 7.2 million. In 2015, U.S. health care spending increased 5.8 percent to reach $3.2 trillion. The EU spends around 10% of its GDP on healthcare and faces substantial challenges with increasing chronic disease, graying populations and escalating costs. (NL = 11% of GDP, US is 17% of GDP). Between 70% and 80% of European healthcare costs are spent on chronic care, amounting to €700bn in the EU. Chronic diseases account for over 86% of deaths in the EU. Only 3% of healthcare budgets of the 28 EU Member States are spent on prevention, whereas 80% of cardiovascular diseases, 90% of diabetes 2 and 50% of cancers are preventable. We simply will not have a workforce to deliver care in the traditional model to a rapidly growing, and economically developing world population. This reality, and changing financial pressures today strongly drive the interest in predictive preventative population health management and large scale analytics.
- Global resource constraints are driving the shift to value-based healthcare – a system that aims to increase access to care and improve patient outcomes at lower cost. Aging populations and the rise of chronic illnesses like heart disease and respiratory conditions are shifting care to networked lower-cost settings and the home. Increasing consumer engagement in their own health is creating opportunities to focus more on healthy living and prevention. Digitization has reached the point in healthcare where value is shifting from stand-alone products to solutions comprising systems, smart devices, software and services. These industry trends are fundamentally disrupting the landscape for health technology, challenging the way we deliver value to our customers – healthcare providers, clinicians, governments, insurers and consumers.
- 47% of India population have atleast one chronic disease or another The doctor ratio is ½ of WHO recommendation and the nurses are also the same . Affordability – not just the cost of treatment and diagnosis but also the loss of wages and post operative care Chronic disease capital of the world …
- By 2020, an estimated 20-30 billion healthcare IoT connected devices will be used globally
- Everyone is talking about the transformation of healthcare. Let’s do a little thought experiment. Let’s take a moment, and imagine if you will that this transformation has already happened. Let’s fast forward into the future. Imagine that healthcare is following you – where ever you are. That you’re able to continuously monitor yourself – whether you’re at home, in the car, at school, at work, or in the hospital. And you’re able to recognize changes in your health – potential deterioration, symptoms and events, so that before you start to get sick, your health professionals already know and are reaching out to you. Imagine a world where telehealth isn’t something that’s quite niche or that few people do, but is completely ubiquitous. Or what if you’re able to talk to any expert at anytime – day or night – and those doctors are able to get much more continuous information of your history, experiences, context, environment in order to make better decisions immediately. Decisions about diagnoses, interventions, recommendations for treatments. Imagine that world. What would that be like? I’ll tell you – it’s very different than the world we live in today.
- At Philips we are collecting millions of data points across millions of devices, more than 7 million to be precise, this number is growing by the day. data collection alone doesn’t really add any intrinsic value… the data must be relevant, relatable and meaningful so that it is actually actionable for users. By collecting the right information, we know that you can make a big difference in supporting people to lead healthier lives which is the first step in improving health outcomes. @Philips, this meaningful innovation of supporting people to live their healthiest life possible is exactly the fundamental opportunity we are working to address. We are interpreting data generated by digital health solutions to support people on their behaviour change journey. We are doing everything we can, from reengineering user experience and patient engagement to name but a few of the use cases facilitated by the data collected. Because we are confident, that if you CAN solve that problem, and when we do, we can have a major positive impact on people’s lives.
- Philips position in digital We have served 8 million elderly people with our Lifeline emergency response solutions 4 million people with sleep disorders use our sleep solutions 40% of all patient monitors in the world are from Philips 40% of the cathlabs in the world – where you place stents etc – are Philips cathlabs We are in thousands of hospitals in more than 100 countries in the world Through our long-standing and current leadership positions we have the unique opportunity to use intelligent algorithms to mine enormous stores of structured and unstructured data for innovative insights. As an example, we are mining data from millions of subscribers of Lifeline services and learning from their behavior and situations to further improve the solutions we develop. We can develop new and advanced algorithms based on our historical and current data from the users of our technology. Compliance with all data privacy and protection laws and standards is key for us to perform data analytics, while respecting patient rights. We are staying on top of emerging software-based vulnerabilities and potential external threats while anticipating how they might affect Philips products. We also work with regulatory agencies, industry partners, and health care providers to close security loopholes. This includes participating in the Health Care Industry Cyber Security Task Force, under the auspices of the U.S. Government Department of Health and Human Services. We have been doing so for more than 15 years already. Philips has been active in data science and Artificial Intelligence since early 2000. Today we have 60% of our people working in R&D work on Healthcare Informatics and a big part of them are working on research and the development of meaningful application of Artificial Intelligence in health and healthcare for patients and care professionals and society at large. We are tying together our singularly unique experience in consumer technology, clinical technology and informatics to provide new solutions to patients and providers that will accelerate positive change in the healthcare delivery model. Let me give you some examples where AI can have a profound impact on health and care.
- With today’s emerging digital technologies and the data they offer us we can shape this transformation. Let me give some insights into my views on how data is revolutionizing healthcare delivery. Deep Data. MRI-scanners and CT-scanners have become digital. We can now obtain much sharper images that give us more detailed information than ever before. Dense data Today, we can unleash the power of managing health on population level. We can perform risk stratification on population level and implement preventative health programs for those at risk. With the vast amounts of data we can do advanced pattern recognition via machine learning and apply this in home monitoring, intensive ambulatory care and ICU solutions to create preventative programs or therapies. We can work towards personalized care plans that pick-up on abnormalities at an very early stage. This will support the transfer of resource utilization from hospitals to primary care and home settings and enable a proactive approach to care, more patient-centric and more cost efficient. Wide data With new personal measurement devices, mobile diagnostics and sensor technologies becoming rapidly available Creating comprehensive overviews of people’s health We need to combine the deep data we gain over time from both personal measurement and professional healthcare solutions in our hospitals to create a rich and comprehensive overview of people’s health that will give much more insight and also contextual insight to the care team.
- The health continuum Across the health continuum, we cover the full range of consumer and patient needs, from living healthily, to being diagnosed and treated for an illness, to recovery or chronic care at home. Did you know that 70% of all healthcare costs are spent on diagnosis and treatment? It is time to look beyond sick care. We need to take a holistic approach to healthcare: bring more focus to prevent people from falling ill, and when they are sick ensure better patient outcomes by offering an integrated approach from Healthy living through to Home care. We look across the health continuum because when it comes to health, it’s the only way you can see the complex challenges. Consumer and healthcare worlds are colliding, and so do our solutions. We aim to create solutions that make a difference from home to hospital…and back home. The health continuum covers people’s health needs throughout their lives. We divide this journey into five phases: 1. Healthy living: Living healthy in a healthy home 2. Prevention: Manage your own health to avoid illness or chronic diseases worsening 3. Diagnosis: First-time-right definitive diagnosis 4. Treatment: More effective treatment, faster recovery and better patient outcomes 5. Home care: Recovery and living with chronic disease at home From products to integrated solutions, with data as key enabler In addition to understanding precisely the disease, it is crucial to understand the person or patient. By taking the full health continuum into account, we can. Just products – or point propositions – are not sufficient to truly meet people’s needs. We strive to connect care products across all phases of the health continuum through digital health solutions. And data is the linking pin. We examine data from an individual person as we track this person’s condition throughout the health continuum. We also analyze data form larger groups of people: population data. Comparing individual data with population data allows us to better predict health scenarios and define the best treatment. This approach can enable better patient outcomes. Our integrated approach involves: • Leading personal health and medical, monitoring and measurement technology • Systems integration: e.g. imaging, digital analytics and clinical decision support • Deep data stores - insights into clinical and consumer needs • Broad channel access in home and clinical environments • Strong consultative relationships with critical eco-system participants • Trusted Philips brand
- We see these changes opening up three major areas of opportunity: Personalization of care Enabled by personal and population data, digitization and connectivity, the convergence of professional healthcare and consumer health is leading to precision medicine and treatment paths tailored to the needs of the individual. Empowered patients want to play a greater role in the choices that affect them, actively participating in the management of their care. Industrialization of care By standardizing and optimizing the building blocks of healthcare – hardware, software and services – we can connect consumers to their caregivers and enable health systems to deliver better outcomes at lower cost. This involves applying ‘industrial’ techniques (like Lean and Six Sigma) to take waste and inefficiency out of systems and optimize workflows. Or entirely redesigning care pathways (like stroke care or cancer care) so they are more cost-efficient and deliver better outcomes. By harnessing the power of digital technology, Big Data and artificial intelligence, integrated health systems can deliver personalized and industrialized care models that herald a new era of value-based healthcare – and we are determined to drive that transformation. Inclusive care At the same time we see a great opportunity to increase access to affordable care and to make care more inclusive. For instance, by employing technology to provide cost-effective care in remote communities, or even leapfrogging existing systems, methods and procedures entirely with the application of new devices and allied services. One of the ways we do this is through the Philips Foundation, a registered charity that – with its partners the International Red Cross and Red Crescent Movement and UNICEF – strives to improve the lives of the world’s most disadvantaged people and underserved communities. The Philips Foundation thus plays a unique role in supporting more inclusive care and the wider execution of our strategy.
- Let me share some examples of how this translates into products Many of you like me are parents. I’m sure you’ll recall how you felt when you or your partner found out your were expecting…..hopefully happy, excited, maybe relieved but also nervous, perhaps anxious about whats to come and how you’ll cope. U-Grow spells the end of new parents needing to figure things out on their own and the beginning of proactive health monitoring.
- With that key insight in mind at Philips we have developed a parenting platform called uGrow, that aims to do just that ensure that IoT really is the Internet of Things. At it’s core uGrow aims to support first time parents by delivering personalised coaching and content to parents providing reassurance through data and ultimately using this data to foster conversation. A platform combining data inputs from connected devices across an open eco system We envision data collection integration and correlation as a core enabler to support the entire journey from the early stages of pregnancy to setting the steps as new parents and we aim to use this data being input, generated and collected to give baby a voice. We have developed this platform to combines the data from devices, also allowing manual data input on key trackers, and medical information enabling powerful analytics that takes into account the fact that every baby is unique. We are creating a personalised solution around that individual child and its parents.
- However we also recognise that not everyone has the benefits of a mature healthcare system to support their pregnancy and new borns. On the other side of the spectrum of life, we are working with the Indonesian Ministry of Health – along with the Millennial Development Goal – aims to reduce Indonesia’s maternal and fetal mortality rates to 102 per 100,000 births (by 2015). Philips developed a scalable telehealth platform that can be adapted to suit specific rural and urban needs, using a mobile phone application. Within the first three months of introducing Mobile Obstetrical Monitoring, the pilot project identified 60 out of 500 expectant mothers as being high-risk pregnancies. Doctors identified the mothers through the data collected from the app……saving lives! The recent World Bank data puts the MMR for India reported in 2015 at 174 per 100, 000 live births, which is a significant decline from the 215 figure that was reported in 2010. In absolute numbers, nearly 45,000 mothers die due to causes related to childbirth every year that accounts for 17% of such deaths globally. If I talk about the Maternal Mortality Rate, it was 254 per 1,00,000 live births in 2004-05, which has been reduced to 167 per 1,00,000 live births in 2013. It has decreased by 87 points (34.2 per cent). “In the same way, the Infant Mortality Rate has declined from 58 per 1,000 live births in 2005 to 37 per 1,000 live births in 2015, which is a decline of 21 points (36.2 per cent),”
- The current status of heart disease in India is alarming, with projections suggesting that by the year 2020, the burden of cardiovascular diseases in India will surpass that of any other country in the world. It is estimated that 17.5 million people die each year in India from cardiovascular diseases, amounting to a staggering 31% of all deaths worldwide. 80% of all cardiovascular deaths are due to heart attacks and strokes, 74% of urban Indians are at risk of cardiovascular diseases. There are estimated 40 million heart patients in India. Out of which 19 million reside in urban areas and 21 million in rural areas. This suggests heart diseases are fast becoming an epidemic in rural India and a structured solution is needed for combating the issue. For more statistics on Heart attacks in India please see our infographic on heart disease
- We have a major challenge in healthcare with a growing population of people with chronic conditions and the associated rising costs (global numbers: 400M diabetes, more than 500 million people suffer from respiratory diseases, an estimated 1 billion adults with hypertension). The demand for care will grow. And so will the shortage of healthcare professionals … According to the United Nations, the world’s population is expected to increase by one billion people by 2025. Of that billion, 300 million will be people aged 65 or older, as life expectancy around the globe continues to rise. By 2050 one fifth of the world’s population will be 60+ (2 billion people), of that one twenty fifth will be 80+ (390 million people) The Brookings Institute estimates 65% of the global population will be middle class by 2030 which will add to the increase of people living with chronic lifestyle diseases and able to afford access to quality healthcare. The world will be short of 12.9 million health-care workers by 2035; today, that figure already stands at around 7.2 million. In 2015, U.S. health care spending increased 5.8 percent to reach $3.2 trillion. The EU spends around 10% of its GDP on healthcare and faces substantial challenges with increasing chronic disease, graying populations and escalating costs. (NL = 11% of GDP, US is 17% of GDP). Between 70% and 80% of European healthcare costs are spent on chronic care, amounting to €700bn in the EU. Chronic diseases account for over 86% of deaths in the EU. Only 3% of healthcare budgets of the 28 EU Member States are spent on prevention, whereas 80% of cardiovascular diseases, 90% of diabetes 2 and 50% of cancers are preventable. We simply will not have a workforce to deliver care in the traditional model to a rapidly growing, and economically developing world population. This reality, and changing financial pressures today strongly drive the interest in predictive preventative population health management and large scale analytics.
- We have a major challenge in healthcare with a growing population of people with chronic conditions and the associated rising costs (global numbers: 400M diabetes, more than 500 million people suffer from respiratory diseases, an estimated 1 billion adults with hypertension). The demand for care will grow. And so will the shortage of healthcare professionals … According to the United Nations, the world’s population is expected to increase by one billion people by 2025. Of that billion, 300 million will be people aged 65 or older, as life expectancy around the globe continues to rise. By 2050 one fifth of the world’s population will be 60+ (2 billion people), of that one twenty fifth will be 80+ (390 million people) The Brookings Institute estimates 65% of the global population will be middle class by 2030 which will add to the increase of people living with chronic lifestyle diseases and able to afford access to quality healthcare. The world will be short of 12.9 million health-care workers by 2035; today, that figure already stands at around 7.2 million. In 2015, U.S. health care spending increased 5.8 percent to reach $3.2 trillion. The EU spends around 10% of its GDP on healthcare and faces substantial challenges with increasing chronic disease, graying populations and escalating costs. (NL = 11% of GDP, US is 17% of GDP). Between 70% and 80% of European healthcare costs are spent on chronic care, amounting to €700bn in the EU. Chronic diseases account for over 86% of deaths in the EU. Only 3% of healthcare budgets of the 28 EU Member States are spent on prevention, whereas 80% of cardiovascular diseases, 90% of diabetes 2 and 50% of cancers are preventable. We simply will not have a workforce to deliver care in the traditional model to a rapidly growing, and economically developing world population. This reality, and changing financial pressures today strongly drive the interest in predictive preventative population health management and large scale analytics.
- We have a major challenge in healthcare with a growing population of people with chronic conditions and the associated rising costs (global numbers: 400M diabetes, more than 500 million people suffer from respiratory diseases, an estimated 1 billion adults with hypertension). The demand for care will grow. And so will the shortage of healthcare professionals … According to the United Nations, the world’s population is expected to increase by one billion people by 2025. Of that billion, 300 million will be people aged 65 or older, as life expectancy around the globe continues to rise. By 2050 one fifth of the world’s population will be 60+ (2 billion people), of that one twenty fifth will be 80+ (390 million people) The Brookings Institute estimates 65% of the global population will be middle class by 2030 which will add to the increase of people living with chronic lifestyle diseases and able to afford access to quality healthcare. The world will be short of 12.9 million health-care workers by 2035; today, that figure already stands at around 7.2 million. In 2015, U.S. health care spending increased 5.8 percent to reach $3.2 trillion. The EU spends around 10% of its GDP on healthcare and faces substantial challenges with increasing chronic disease, graying populations and escalating costs. (NL = 11% of GDP, US is 17% of GDP). Between 70% and 80% of European healthcare costs are spent on chronic care, amounting to €700bn in the EU. Chronic diseases account for over 86% of deaths in the EU. Only 3% of healthcare budgets of the 28 EU Member States are spent on prevention, whereas 80% of cardiovascular diseases, 90% of diabetes 2 and 50% of cancers are preventable. We simply will not have a workforce to deliver care in the traditional model to a rapidly growing, and economically developing world population. This reality, and changing financial pressures today strongly drive the interest in predictive preventative population health management and large scale analytics.
- We have a major challenge in healthcare with a growing population of people with chronic conditions and the associated rising costs (global numbers: 400M diabetes, more than 500 million people suffer from respiratory diseases, an estimated 1 billion adults with hypertension). The demand for care will grow. And so will the shortage of healthcare professionals … According to the United Nations, the world’s population is expected to increase by one billion people by 2025. Of that billion, 300 million will be people aged 65 or older, as life expectancy around the globe continues to rise. By 2050 one fifth of the world’s population will be 60+ (2 billion people), of that one twenty fifth will be 80+ (390 million people) The Brookings Institute estimates 65% of the global population will be middle class by 2030 which will add to the increase of people living with chronic lifestyle diseases and able to afford access to quality healthcare. The world will be short of 12.9 million health-care workers by 2035; today, that figure already stands at around 7.2 million. In 2015, U.S. health care spending increased 5.8 percent to reach $3.2 trillion. The EU spends around 10% of its GDP on healthcare and faces substantial challenges with increasing chronic disease, graying populations and escalating costs. (NL = 11% of GDP, US is 17% of GDP). Between 70% and 80% of European healthcare costs are spent on chronic care, amounting to €700bn in the EU. Chronic diseases account for over 86% of deaths in the EU. Only 3% of healthcare budgets of the 28 EU Member States are spent on prevention, whereas 80% of cardiovascular diseases, 90% of diabetes 2 and 50% of cancers are preventable. We simply will not have a workforce to deliver care in the traditional model to a rapidly growing, and economically developing world population. This reality, and changing financial pressures today strongly drive the interest in predictive preventative population health management and large scale analytics.
- We all know the world is evolving at a rapid pace. There is greater knowledge, groundbreaking technologies are developing and disruptive business models are implemented. Also, the world is digitizing. Hardware products, software applications and services are increasingly connected within larger ecosystems – ecosystems that are not owned or controlled by any one company. Meanwhile you still need to keep your business going, business targets are challenging and deadlines are tight. You already have been doing things a certain way, it works for now, but you know that, to still stay relevant in the race, you should digitize, think of new business models, fulfill your customer’s needs. Identifying clear strategies and winning propositions isn’t easy. There are so many directions to take, that you don’t know where to start and how to plan. So yes, the changing world presents new opportunities, but also sets new, complex and open-ended challenges.
- With this complex and changing world, it is impossible to innovate alone. Finding better solutions and creating value requires collaboration between different types of people and very different types of organizations. We believe that, to transform the delivery of health and build a sustainable business in this challenging context, we need a different, more human centered approach to innovation. This is built around three core beliefs. The first, innovation starts with people. People understand the industry’s and its challenges and especially its opportunities. To really create value for people, we need to involve our customers and all stakeholders in the process of innovation. We need to innovate with them and not for them. The second, innovation crosses disciplines. By actively bringing together different types of people and collaborating across different disciplines and areas of expertise within and potentially outside of Philips we are able to understand more and bring better solutions. We need to connect experts and help them collaborate. The third, innovation is a continuous journey of inspiration and implementation. A journey that requires a systematic approach that invites people to alter the way they think and do.
- We have a solution!
- Cocreate helps you to transform the delivery of health and build a sustainable business by creating smart value-creating solutions. How? It starts with understanding people and their context in order to…understand what they value… But just understanding what they value is not enough, it is crucial to synthesize, pin point and sharply articulate what people value… These insights then need to be converted into new concepts and eventually… Cocreate is all about doing and learning and adapting the approach as you go and not always about defining a clear plan.