Design process project

1. STARTUP BRAND DESIGN
Everything should be made
as simple as possible, but not
simpler.
-Albert Einstein-
http://designforstartup.net/

2. STARTUP BRAND DESIGN
Introduction
Startups, this is how design works.
Designing for start-ups: How to
deliver the message
Why great design is crucial
for startups
5 ways startups can use design to
boost brand equity
How much does design matter for
Seed-Stage startups?
Is design a part of mainstream startup
culture now? Absolutely.
Startup launch list. Articles by
founders, designers, investors.
Ways to connect on interface and
product design.
What is the role of design in a start
up?

3. STARTUP BRAND DESIGN
Style Guides
My process:
Identity design
How to build a brand bible & visual
style guide
The 4 elements of better branding
your startup
Branding for startups
“Leanify” your startup design with
style guides
A lightweight branding exercise for
startups

4. STARTUP BRAND DESIGN
Logo
How to create an incredible logo for
your startup
Inspiration
Designspiration(https://www.designs
piration.net/)
Logo spire(http://logospire.com/)
Awwards (http://www.awwwards.co
m/99-creative-logo-designs-for-
inspiration.html)
How to create
your startup logo
‘SMART’ logo design principles
The 7 step Paul Rand
logo test
Startup logo design:
5 mistakes you should avoid
There’s no such thing
as a logo

5. STARTUP BRAND DESIGN
Startups, this is how design works.
Companies like Apple are making design impossible for startups to ignore. Startups
like GitHub, Airbnb, Square, and Fitbit have design at the core of their business, and they're
doing phenomenal work. But what is ‘design’ actually? Is it a logo? A Wordpress theme? An
innovative UI?
It’s so much more than that. It’s a state of mind. It’s an approach to a problem. It’s how
you’re going to kick your competitor’s ass. This handy guide will help you understand design
and provide resources to help you find awesome design talent.
1. De•sign [dəzajn] is a
method of problem solving.
The simplest definition. Design is so many things, executed in many different ways, but the
function is always the same. Whether it’s blueprints, a clever UI, a brochure, or a chair –
design can help solve a visual or physical problem.

6. STARTUP BRAND DESIGN
Startups, this is how design works.
So what is “good design”?
This definition is not so simple. The best designs are notorious for seeming not designed at
all – or ‘undesigned’.
It’s easier if we break things down a bit. If you know what to look for, it’s easier to identify
good design when you see it; or perhaps when you can’t see it at all.
Dieter Rams’ Ten Principles of “Good Design”
Dieter Rams is a German industrial designer closely associated with the consumer products
company Braun and functionalist industrial design.
.

7. STARTUP BRAND DESIGN
Startups, this is how design works.
According to Vitsœ: Back in the early 1980s, aware that his design was a significant
contributor to the world, he asked himself an important question:
"Is my design good design?"
Since good design can't be measured in a finite way, he set about expressing the ten most
important principles for what he considered was good design. (Sometimes they are referred
as the ‘Ten commandments’.) Here they are.
Good design is…
INNOVATIVE, MAKES PRODUCT USEFUL, AESTHETICS, MAKES A
PRODUCT UNDERSTANDABLE ,UNOBTRUSIVE, HONEST, LONG-LASTING, THROUGH,
ENVIRONMENTALLY FRIENDLY ,AS LITTLE DESIGN AS POSSIBLE
.

8. STARTUP BRAND DESIGN
Startups, this is how design works.
Good design can’t be achieved with glossy buttons or masterful wireframes alone.
It’s a merger of all these principles into something that is meaningful and deliberate.
Just like a great business plan is nothing without expert execution, a great Photoshop
mockup is nothing, for example, without careful consideration to UI or the user’s needs.
.

9. STARTUP BRAND DESIGN
Startups, this is how design works.
Take a look at your current product – is design
contributing in an innovative way? Does it make the
product useful, understandable, and aesthetic? Is it long-
lasting, or will it look outdated or break in a few years?
These are really hard questions to answer. Designers
enable you to work within these constraints to create a
product customers will fall in love with. Love is a really
strong emotion.
Dieter Rams and his contemporaries started a movement
in 20thCentury towards simple and beautiful products.
Design was a strongly valued aspect of business, even 60
years ago. It totally has a place in business today – it’s a
proven method

10. STARTUP BRAND DESIGN
DIFFERENT KINDS OF DESIGN :
Graphic Design (Print Design)
Interaction Design (User Interface Design, User Experience Design)
Industrial Design ( Any Physical Product )

11. Graphic Design
This is a term that describes an array of different kinds of designers. Think of it like the term
“entrepreneur”. It describes a wide variety of businesspeople - from founders to VC's
to “Chief Ninjas” - but isn’t all-inclusive
Graphic designers work with graphical images, whether they be illustrations, typography, or
images, and on a variety of media including print and web. Graphic design is typically
rendered in 2D – printed on a physical surface or displayed on a screen.
↳ Print Design
A type of graphic designer that works exclusively with print media. Before the widespread
adoption of computers, software, and the web, virtually all graphic designers worked on print
media such as posters, magazines, billboards, and books. Print designers are typically masters
of typography, illustration, and traditional printing processes like the Linotype machine or
the letterpress machine, a 500-year-old printing method that has regained popularity in
recent years for its handmade and traditional feel.

12. Graphic Design
↳ Print Design
Posters:A poster is any piece of printed paper designed to be attached to a wall or vertical
surface. Typically posters include both textual and graphic elements, although a poster may be
either wholly graphical or wholly text. Posters are designed to be both eye-catching and
informative. Posters may be used for many purposes.

13. Graphic Design
↳ Print Design
Magazines: A magazine is a publication, usually a periodical publication, which is printed or
electronically published Magazines are generally published on a regular schedule and contain a
variety of content. They are generally financed by advertising, by a purchase price, by prepaid
subscriptions, or a combination of the three.

14. Graphic Design
↳ Print Design
Billboards: A billboard is a large outdoor advertising structure (a billing board), typically
found in high-traffic areas such as alongside busy roads. Billboards present large
advertisements to passing pedestrians and drivers. Typically showing witty slogans and
distinctive visuals, billboards are highly visible in the top designated market

15. Graphic Design
↳ Print Design
Print designers are typically masters of
Typography:

16. Graphic Design
↳ Print Design
Print designers are typically masters of
Illustration:

17. Graphic Design
↳ Print Design
Print designers are typically masters of
Illustration:

18. Graphic Design
↳ Print Design
Print designers are typically masters of
Illustration:

19. Graphic Design
↳ Print Design
Print designers are typically
masters of
Illustration:

20. Graphic Design
↳ Print Design
Print designers are typically masters of
Traditional printing: Linotype machine or the letterpress machine

21. Interaction Design
"Interaction design is heavily focused on satisfying the needs and desires
of the people who will use the product."
Interaction designers, on the other hand, focus on digital products and interactive software design.
Some examples include web apps like Facebook and Pinterest, mobile apps like Tweetbot, and
operating systems like OS X. While graphic design is meant to be observed, interaction design
helps humans experience or manipulate software or interface with screen-based hardware in
order to achieve specific goals – checking email, withdrawing money from an ATM, or "Liking" a
webpage (such as this one!
↳ User Interface Design ↳ User Experience Design

22. Interaction Design
↳ User Interface Design
User Interface (UI) design is the design of software or websites with the
focus on the user's experience and interaction. The goal of user interface
design is to make the user's interaction as simple and efficient as possible.
Good user interface design puts emphasis on goals and completing tasks,
and good UI design never draws more attention to itself than enforcing user
goals.
"The design process must balance technical functionality and visual
elements to create a system that is not only operational but also usable and
adaptable to changing user needs.

23. Interaction Design
User Experience (UX) design "incorporates aspects of psychology,
anthropology, sociology, computer science, graphic design, industrial design
and cognitive science.
Depending on the purpose of the product, UX may also involve content
design disciplines such as communication design, instructional design, or
game design."
The goal of UX design is to create a seamless, simple, and useful interaction
between a user and a product, whether it be hardware or software.
As with UI design, user experience design focuses on creating interactions
designed to meet or assist a user's goals and needs.
↳ User Experience Design

24. Interaction Design
↳ User Experience Design

25. Interaction Design
↳ User Experience Design

26. Interaction Design
↳ User Experience Design

27. Industrial Design
Industrial designers create physical products designated for mass-consumption by
millions of people. Motorcycles, iPods, toothbrushes, and nightstands are all designed
by industrial designers.
These people are masters of physical goods and innovation within the constraints of
production lines and machines.
"The objective is to study both function and form, and the connection between
product, the user, and the environment." 9

28. What qualities of design do startups
consider most important?
I asked 78 CEOs, marketers, engineers, and designers about their opinions and definitions of
design. Before I could come up with anything for this project, I had to check my assumptions at
the door and get some legit data. It seems that entrepreneurs / engineers and designers are
thinking about the same things
Business ,marketers and Engineers
makes product useful
Is Aesthetics
Is innovative
makes product understandable
Is timeless
Is environmentally friendly

29. What qualities of design do startups
consider most important?
Designers and Creative Directors
makes product useful
Is Aesthetics
Is innovative
makes product understandable
Is timeless
Is environmentally friendly

30. What qualities of design do startups
consider most important?
Deiter Ramas Principle
makes product useful
Is Aesthetics
Is innovative
makes product understandable
Is timeless
Is environmentally friendly