Communicating NAPs to Multiple Stakeholders by Sameera Savarala, Matthew Viens and Zena Grecni, Yale University

1. Communicating NAPs to Multiple
Stakeholders
Sameera Savarala
Matthew Viens
Zena Grecni

2. Agenda
16:30 – 17:15 Presentation on Humanistic
Communications
17:15 – 17:30 Question and answer
17:30 – 18:15 Small Group Breakout Session
18:15 – 18:30 Report Back and Next Steps

3. Outline
1. Mozambique Case Study
1. What is Humanistic Communications (HC)?
1. What does HC accomplish?
1. How can HC help?
1. Developing a HC Framework around NAPs
1. Success Stories

4. ARA-SUL, 2000
Mozambique Floods
March 2000

5. National Disaster Management Policy
• Focal points at all
levels for all types
of activities
• Manage disasters
through multi-sector
capacities
• Active involvement
of civil society in
responding to
national disasters
Source: AP, 2000

6. National Council for Disaster
Management
World Bank, GFDRR (2014)

7. • 2007 – two days advance warning, disbursed
US$5 million
• 2008 – five days advance warning, disbursed
US$3 million
• 2011 – ten days of warning, disbursed less than
US$1 million
Notable Improvement Over Time
Source: Reuters, 2013
World Bank, GFDRR
(2014)

8. The State of Climate Change
Communications
Information
Deficit
Information
Surfeit
Data first: Give
enough information
and change will come
Drama first: Encourage
thinking and action
based on rhetorical
information and
emotional response
IPCC News
Coverage

9. Moving Towards a New
Paradigm
Information
Deficit
Information
Surfeit
Data first: Give
enough information
and change will come
HUMANISTIC
COMMUNICATIONS
Drama first: Encourage
thinking and action
based on rhetorical
information and
emotional response

10. What is Humanistic
Communications?
• Centers on humans and their values, capacities,
and worth
• Differing perceptions of risk
• Disaggregate to reaggregate

11. AP, 2000
BBC, 2000

12. What Does Humanistic Comms
Help Accomplish?
• Promotes multi-stakeholder engagement to
drive on-the-ground actions and outcomes
• Communications as part of the solution, not
communicating a solution

13. National Dialogue on Climate
Change and Food Security in Egypt
• Identify the most vulnerable
zones/communities
• Use indigenous knowledge and
coping/adaptation mechanisms
• Mobilise government and civil society

14. Value-Driven Narratives
SCIENCE MEDIA POLICY BUSINESS
Accurate Dramatic Realistic Actionable
Qualifying Engaging Speaks to Need Speaks to Revenue
Highlight Uncertainty Highlight Certainty Highlight Risk Highlight Benefit
Cautious Certain Careful Candid
Build Case for Further Research Build Audience and Interest Build Constituency Build Business Case
Objective Persuasive Popular Visionary
Generate Understanding Generate Ratings Generate Momentum Generate Shareholder Interest
Steer Clear of Policy Commit to a Conclusion
Commit to Policy
Recommendations
Build Science-Based Business
Scenarios

15. IPCC Social Media Project
NGOs:
Does your organization work to empower indigenous
communities and spread local knowledge? Join the
live tweet session/Skype session/etc. with IPCC
scientists HERE (link) to find out how climate change
gives you that opportunity!

16. IPCC Social Media Project
Business:
Don’t miss out on the next new wave of innovation:
private-NGO partnerships #2isbetterthan1
#ClimatePartnerships

17. Summary
● Humanistic communications:
○ Combines sound science with drama and emotion
○ Is based on human values, capacity and self-
worth
○ Uses tailored messaging to reach multiple groups
○ Can help facilitate collaborations that drive
outcomes

20. How Can Humanistic
Communications Help?
● Relevant to all involved
● Facilitate timely, multidirectional flow of
information
● Support those living through crisis and vision
alternative futures
● Engage supporters

21. Developing a Communications
Framework
Initial steps:
1. Identify stakeholders / partners
1. Identify difficult-to-reach groups
1. Describe the values of each group

22. Developing a Communications
Framework
● How does information flow?
● Where are the gaps and bottlenecks?
● All of these are components of communications
strategy for each group

24. Components of a
Communication Strategy
Adaptation Partner
Group
Values
Value-base Narratives
Current Sources of
Information
Key Messengers
Gaps/Opportunities

25. Examples of Successful
Communications Strategies

26. • The Djibouti-East Africa Environmental Communication
Initiative
• ERO Summit 2015 - Public and private sector leaders
propose impactful and profitable solutions to
environmental challenges
Djibouti

27. Thank You
Sameera Savarala
Candidate, Master of Environmental Management, ‘15
sameera.savarala@yale.edu
Matthew Viens
Candidate, Master of Environmental Management, ‘16
matthew.viens@yale.edu
Zena Grecni
Candidate, Master of Environmental Management, ‘15
zena.grecni@yale.edu

28. Value-Driven Narratives
SCIENCE MEDIA POLICY BUSINESS
Accurate Dramatic Realistic Actionable
Qualifying Engaging Speaks to Need Speaks to Revenue
Highlight Uncertainty Highlight Certainty Highlight Risk Highlight Benefit
Cautious Certain Careful Candid
Build Case for Further Research Build Audience and Interest Build Constituency Build Business Case
Objective Persuasive Popular Visionary
Generate Understanding Generate Ratings Generate Momentum Generate Shareholder Interest
Steer Clear of Policy Commit to a Conclusion
Commit to Policy
Recommendations
Build Science-Based Business
Scenarios