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A donor’s perspective
Loren Treisman, PhD
Indigo Trust: Executive
• The Indigo Trust is a UK based grant making foundation that
funds mobile and web-driven projects to bring about social
change in Africa
• The Trust focuses mainly on innovation, transparency and
citizen empowerment
• We also support innovative tech-driven projects which support
development outcomes in any social sector including the
health, education, human rights and agricultural spheres
• We believe that if people have the ability to access, share,
create and utilise information, then they are empowered to
make positive changes in their own lives and communities
Transparency, Accountability & Citizen Participation:
Access to Info
Making Sense of Parliamentary Information
Citizen Reporting
Integrating Tech Interventions Into Wider Campaigns
What We’ve Learnt as Donors
Measuring Impact: Realistic Expectations
• It’s hard to show causation
• How does it compliment other work-relevant piece of a puzzle?
• Clear Theory of Change
• Proxy Indicators
• Users-awareness-re-use of info
• Informal feedback and social media
• Group calls
• Storytelling/anecdotal evidence
Working With On The Ground Partners
Marketing: Targeting Professionals
• The Chairman of the ruling party writing to ask
Mzalendo to help with engagement regarding the
Youth Employment Bill
• A rep writing to ask Mzalendo to share information
about a bursary they were offering
• Requests by MPs for profile updates
MPs are starting to take notice….
Marketing: Increasing traffic and engagement
• Twitter and Facebook they tend to account for between
85% and 90% of all social traffic.
• In most countries analysed, Facebook is a higher driver of traffic
• In South Africa and Zimbabwe the reverse is true
• In Africa, competitions or infographics, or similar style news type
stories are shared most
• In South Africa the blogs are the most shared
• Referrals make up 5% of hits of People’s Assembly
• In Kenya promotional work e.g. Shujaaz drew traffic
295,858 users on multiple
platforms
January
• Impressions 21,811 – a 30% increase on December
• Sessions 10,710 – a 25% increase on December
• Unique Visitors 9,104 – a 26% increase on December
Integrating Tech Into Well Devised Programmes
Integrating Tech Into Well Devised Campaigns
A Few Take home Messages……….
• Use of appropriate and available tech-target audience? Penetration?
• The importance of context
• Empower local activists and professionals to use tech
• Bringing together the right partners is key
• Don’t underestimate marketing and training needs
• Passionate, capable leaders and teams matter
• Consult end users at all stages of projects
• Think about interoperability, replicability and/or scalability
• Patience is needed, impact takes time
Thanks for Listening
Loren Treisman, PhD
www.indigotrust.org.uk
Twitter: @indigotrust
Loren.treisman@sfct.org.uk

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My Presentation from The Impact of Civic Tech Conference 2015

  • 1. A donor’s perspective Loren Treisman, PhD Indigo Trust: Executive
  • 2. • The Indigo Trust is a UK based grant making foundation that funds mobile and web-driven projects to bring about social change in Africa • The Trust focuses mainly on innovation, transparency and citizen empowerment • We also support innovative tech-driven projects which support development outcomes in any social sector including the health, education, human rights and agricultural spheres • We believe that if people have the ability to access, share, create and utilise information, then they are empowered to make positive changes in their own lives and communities
  • 3. Transparency, Accountability & Citizen Participation: Access to Info
  • 4.
  • 5. Making Sense of Parliamentary Information
  • 7. Integrating Tech Interventions Into Wider Campaigns
  • 9. Measuring Impact: Realistic Expectations • It’s hard to show causation • How does it compliment other work-relevant piece of a puzzle? • Clear Theory of Change • Proxy Indicators • Users-awareness-re-use of info • Informal feedback and social media • Group calls • Storytelling/anecdotal evidence
  • 10. Working With On The Ground Partners
  • 11.
  • 13.
  • 14. • The Chairman of the ruling party writing to ask Mzalendo to help with engagement regarding the Youth Employment Bill • A rep writing to ask Mzalendo to share information about a bursary they were offering • Requests by MPs for profile updates MPs are starting to take notice….
  • 15. Marketing: Increasing traffic and engagement • Twitter and Facebook they tend to account for between 85% and 90% of all social traffic. • In most countries analysed, Facebook is a higher driver of traffic • In South Africa and Zimbabwe the reverse is true • In Africa, competitions or infographics, or similar style news type stories are shared most • In South Africa the blogs are the most shared • Referrals make up 5% of hits of People’s Assembly • In Kenya promotional work e.g. Shujaaz drew traffic
  • 16.
  • 17.
  • 18. 295,858 users on multiple platforms
  • 19. January • Impressions 21,811 – a 30% increase on December • Sessions 10,710 – a 25% increase on December • Unique Visitors 9,104 – a 26% increase on December
  • 20. Integrating Tech Into Well Devised Programmes
  • 21. Integrating Tech Into Well Devised Campaigns
  • 22. A Few Take home Messages………. • Use of appropriate and available tech-target audience? Penetration? • The importance of context • Empower local activists and professionals to use tech • Bringing together the right partners is key • Don’t underestimate marketing and training needs • Passionate, capable leaders and teams matter • Consult end users at all stages of projects • Think about interoperability, replicability and/or scalability • Patience is needed, impact takes time
  • 23. Thanks for Listening Loren Treisman, PhD www.indigotrust.org.uk Twitter: @indigotrust Loren.treisman@sfct.org.uk