The document discusses communicating development aid in public policy. It provides background on Mira Fitria Viennita Zakaria, a PR professional at GIZ, a German government-owned organization that provides international development cooperation services. GIZ has worked in Indonesia for over 60 years, focusing currently on energy, inclusive growth, governance, and networks. The document outlines challenges of intercultural communication and knowledge management when assisting partners through policy advice, training, and empowering governments and communities for development.

1. : Communicating Development Aid in Public Policy

2. Mira Fitria Viennita Zakaria
mira.zakaria@giz.de
@viennita
FB: www.fb.com/viennita
“Believing in Change”

3. Diploma in Business Administration
Bachelor Degree & Master Degree in Communication Studies
Focus: Corporate Communication / Intercultural Communication
PR Professional at GIZ Country Office for
Indonesia, Timor-Leste & ASEAN
Public Relations at Executive Director
Perhimpunan Indonesia Austria

4.  Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
 Owned by the German Government, Operating under private law
 Helps the German Government to reach its objectives to improve the living conditions
for people by empowering them
 Works in over 130 countries world wide
 Acts with the core principle of sustainability upholding the German value standards in
delivering services and processes
 Service Provider for International Development Cooperation
 Main Clients: German Government Institutions, but also Foreign Donors and
Multinational Corporates

5. Ambassador Dr. Georg Witschel with President
elected Joko Widodo
(photo courtesy of German Embassy – Jakarta, Facebook Page)
Sister Cities Jakarta – Berlin
(photo courtesy of GIZ Office Jakarta)

6.  Over 60 years of Diplomatic Relations
 German Technical Cooperation started in 1958
 Current focus of Development Cooperation:
 Energy & Climate Change
 Inclusive Growth
 Good Governance & Global Networks
 Working Areas in the past:
 Health
 Water Supply & Sanitation
 Microfinance
 Aceh Rehabilitation & Reconstruction
 Padang Reconstruction – Rebuilding Schools

7. Increasing the effectiveness of aid means ensuring that aid helps developing
countries to improve the welfare of their poorest populations. For this reason,
aid must be genuinely focused on development priorities set by these countries.
At the heart of this commitment is the conviction that donors do not develop
developing countries—developing countries must develop themselves.
To enable this to happen, donors and developing countries must establish
genuine partnerships, in which they are jointly and mutually responsible
for development results.
(Source: Reaching Our Development Goals: Why Does Aid Effectiveness Matter?, OECD)

8.  Assisting Partners through
 Policy Advice
 Shaping Policies
 Trainings for Partners & Stakeholders involved in a
Dialogue Process to Change
 Supporting their processes to development
 Foster dialogues
 Support Planning Processes through workshops
 Knowledge Transfer - Delivering Information fitted to
the conditions of partners, involved publics
 Empowering the governments, organisations and
people

9.  To convey the development of an area
 To inform the public about their rights to
claim
 To shape a correct image of how
development measures are perceived
 To anticipate expectations
 To manage change

10.  Analyse the environment that you are in
 Be aware of the expectations and behaviours
of the stakeholders
Work by a communication plan
 Involve the stakeholders at the earliest time
possible in the dialogue
 Evaluate your work as often as possible

11. Working with different conditions of
people
 Different perspectives or interests of
governments
 Cultural understandings
 Infrastructural Factors
 Different levels of education, society
 Lack of knowledge, awareness
 Knowledge Management

12. Clash, is natural and needed …
…because we are working towards Change
 German and Indonesian Working Culture
 Language Barriers
 Individual Characteristics
 Different Expectation Levels
 Cooperation between Government Partners and
Staff Members

13. Keep testing yourself!
Follow your interest and
passion
Make Mistakes
 Claim for Mentors that
inspire you
Learn and Ask now. Now is
the chance.

14. BELIEVING IN CHANGE
Mira Fitria Viennita Zakaria
mira.zakaria@giz.de
@viennita
FB: www.fb.com/viennita
www.giz.de
www.polyglotindonesia.org