The document discusses measuring the impact of campaigns. It emphasizes establishing clear goals and objectives, collecting baseline data before starting campaigns, and ongoing measurement and evaluation. Campaign impact can be measured by whether the overall goal and SMART objectives are achieved, and if improvements related to campaign activities are seen.
The document summarizes a presentation on measuring and communicating impact. It discusses defining and measuring outputs, outcomes, and impact. It provides examples of outcome indicators for an employment project. The presentation recommends developing a monitoring and evaluation framework with aims, objectives, indicators and data collection methods. It concludes by providing contact information for Charities Evaluation Services who can provide further support on impact measurement.
Communicating impact at Action for Hearing LossCharityComms
The document discusses measuring and communicating organizational impact. It outlines the organization's strategy of aligning its aims with stages of hearing loss. Key performance indicators are used to measure impact statistically, financially and personally. The organization reports on its impact monthly, quarterly and annually. It communicates impact through stories that bring funded work to life and encourage donations. Videos and social return on investment are discussed as ways to demonstrate impact. Tips provided include using clear evidence and a combination of qualitative and quantitative data to effectively communicate impact.
The document is a presentation from Julie Wood given at the Measuring and Communicating Your Impact Conference on June 29, 2011. The presentation discusses Oxfam's journey towards greater transparency and openness over the past 4 years. This included implementing policies around accountability, complaints, open information, and evaluations. Wood provides case studies of communicating difficult information, such as fraud cases, and tips for openly communicating negative information while managing risk.
Using social media to shout about impactCharityComms
This document summarizes a conference on measuring and communicating impact. It provides details on the conference, including the date and host organization. The document outlines several key topics that were covered in the conference:
- Defining what is meant by "impact" and how it differs from outputs
- The importance of communicating impact through multiple channels to different audiences
- Using digital storytelling and social media to effectively communicate and showcase impact in a real-time manner
- Tips and best practices for using digital storytelling techniques to engage supporters and showcase how their contributions create positive change.
The document summarizes a conference on measuring and communicating impact. The conference aimed to help charities improve their impact reporting by discussing why it matters, what good reporting looks like, how charities are currently doing, who reports are for, and how to get better at reporting over time. Speakers covered topics like common weaknesses in current reporting, what different audiences want from reports, and ways charities can test new approaches to learn how to improve their impact communication. The overall message was that impact reporting should be a dialogue to meet stakeholder needs rather than just a transaction, and progress may require changes across the sector.
Bring your communications to life with multimedia contentCharityComms
The document discusses a conference on measuring and communicating impact. It provides information about CharityComms, a professional membership body for charity communicators, and Sound Delivery, a digital media training and production company. The bulk of the document focuses on the use of multimedia content in charity communications, providing examples and case studies of how smaller charities like ColaLife and Child's i Foundation utilize video, audio, photos and blogs to effectively tell their stories and engage supporters.
Demonstrating the impact and value of your vcse organisation CANorfolk
Part of CAN's 2020 Annual VCSE conference. This interactive session is designed to help you understand how you can demonstrate the value of what your organisation does. Led by Jenny Potkins (NCVO) and Paul Webb (MAP & Centre for Youth Impact) this session introduced how you can articulate the difference your organisation makes, and some of the processes and tools you can use to measure that difference.
This document provides guidance on how to create an effective annual report for a charity. It notes that most charity annual reports are dull and do not effectively communicate information through visuals or connect financial data to the charity's work. The document then discusses the process used by The Blue Cross to redesign their annual report, which involved gathering staff and client feedback, determining themes and audiences, and using photos and case studies. It provides tips for other charities on deciding goals, gathering materials throughout the year, and getting feedback to continue improving annual reports.
The document summarizes a presentation on measuring and communicating impact. It discusses defining and measuring outputs, outcomes, and impact. It provides examples of outcome indicators for an employment project. The presentation recommends developing a monitoring and evaluation framework with aims, objectives, indicators and data collection methods. It concludes by providing contact information for Charities Evaluation Services who can provide further support on impact measurement.
Communicating impact at Action for Hearing LossCharityComms
The document discusses measuring and communicating organizational impact. It outlines the organization's strategy of aligning its aims with stages of hearing loss. Key performance indicators are used to measure impact statistically, financially and personally. The organization reports on its impact monthly, quarterly and annually. It communicates impact through stories that bring funded work to life and encourage donations. Videos and social return on investment are discussed as ways to demonstrate impact. Tips provided include using clear evidence and a combination of qualitative and quantitative data to effectively communicate impact.
The document is a presentation from Julie Wood given at the Measuring and Communicating Your Impact Conference on June 29, 2011. The presentation discusses Oxfam's journey towards greater transparency and openness over the past 4 years. This included implementing policies around accountability, complaints, open information, and evaluations. Wood provides case studies of communicating difficult information, such as fraud cases, and tips for openly communicating negative information while managing risk.
Using social media to shout about impactCharityComms
This document summarizes a conference on measuring and communicating impact. It provides details on the conference, including the date and host organization. The document outlines several key topics that were covered in the conference:
- Defining what is meant by "impact" and how it differs from outputs
- The importance of communicating impact through multiple channels to different audiences
- Using digital storytelling and social media to effectively communicate and showcase impact in a real-time manner
- Tips and best practices for using digital storytelling techniques to engage supporters and showcase how their contributions create positive change.
The document summarizes a conference on measuring and communicating impact. The conference aimed to help charities improve their impact reporting by discussing why it matters, what good reporting looks like, how charities are currently doing, who reports are for, and how to get better at reporting over time. Speakers covered topics like common weaknesses in current reporting, what different audiences want from reports, and ways charities can test new approaches to learn how to improve their impact communication. The overall message was that impact reporting should be a dialogue to meet stakeholder needs rather than just a transaction, and progress may require changes across the sector.
Bring your communications to life with multimedia contentCharityComms
The document discusses a conference on measuring and communicating impact. It provides information about CharityComms, a professional membership body for charity communicators, and Sound Delivery, a digital media training and production company. The bulk of the document focuses on the use of multimedia content in charity communications, providing examples and case studies of how smaller charities like ColaLife and Child's i Foundation utilize video, audio, photos and blogs to effectively tell their stories and engage supporters.
Demonstrating the impact and value of your vcse organisation CANorfolk
Part of CAN's 2020 Annual VCSE conference. This interactive session is designed to help you understand how you can demonstrate the value of what your organisation does. Led by Jenny Potkins (NCVO) and Paul Webb (MAP & Centre for Youth Impact) this session introduced how you can articulate the difference your organisation makes, and some of the processes and tools you can use to measure that difference.
This document provides guidance on how to create an effective annual report for a charity. It notes that most charity annual reports are dull and do not effectively communicate information through visuals or connect financial data to the charity's work. The document then discusses the process used by The Blue Cross to redesign their annual report, which involved gathering staff and client feedback, determining themes and audiences, and using photos and case studies. It provides tips for other charities on deciding goals, gathering materials throughout the year, and getting feedback to continue improving annual reports.
Working in partnership to collectively campaign and influence judy dow (25-...CANorfolk
The document discusses strategies for effective partnerships between community foundations and other organizations. It emphasizes having a clear shared vision and narrative, understanding each partner's goals and values, and demonstrating impact through case studies, storytelling and reports. Five key dynamics for success are belief, structure, involvement, progress and care. Partnerships require understanding needs, defining success, engaging stakeholders, and clarity on each partner's role in achieving a common vision.
Part of the Norfolk Annual VCSE Conference. Are you applying for funding for the first time? This session will help you understand what you need to consider before making an application, where to look for the funding you need and what to expect when you get it.
Seth Reynolds (Principal Consultant for Systems Change at NPC) and Katie Turner (Deputy Head of Research at the Institute for Voluntary Action Research (IVAR)) share their insights and inspiration on how we can build on the adaptations and innovation shown so far this year, to influence and shape a better future for people and communities in Norfolk.
The document discusses the importance of measuring social impact and provides guidance on developing an impact framework. It emphasizes starting with clear objectives and engaging stakeholders, and introduces tools and principles for collecting both quantitative and qualitative data on inputs, outputs, outcomes and overall impact. The goal is to understand the difference an organization makes and clearly communicate its value to stakeholders.
A VCSE Health and Social Care Assembly for Norfolk CANorfolk
The document summarizes the launch of a VCSE Health & Social Care Assembly for Norfolk and Waveney. It outlines the assembly's goals of strengthening partnership between health, social care, and the voluntary sector to improve services for vulnerable communities. Next steps discussed include appointing an assembly chair, developing governance structures, and finalizing a memorandum of understanding and commissioning strategy to formalize the partnership.
How Friends of the Earth transformed strategy and structure to deliver integr...CharityComms
This document summarizes a workshop on integrating communications and fundraising at charities. It describes how Friends of the Earth, a UK environmental organization, restructured to better integrate its fundraising, communications, and activism teams under a single director. The new structure consolidated separate strategies and processes into a single integrated engagement program. It also established shared objectives, audience segmentation, and planning processes. Examples are given of how the new structure enabled faster, more collaborative responses to opportunities like a nuclear campaign and new fundraising event. Lessons learned focus on leadership, buy-in, shared language, and continually linking activities to strategic goals.
How Friends of the Earth restructured to encourage integration. Integration: ...CharityComms
Joe Jenkins, director of fundraising, communications & activism, Friends of the Earth
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The document discusses how The Scout Association in the UK uses video to demonstrate its impact and promote flexible volunteering opportunities. It has over 500,000 members, including both youth and adult volunteers. Surveys found that scouting helps members develop skills and is viewed positively by employers. The association worked with an agency to create a video highlighting its brand values, diversity, and benefits to both youth members and communities. The video launched at the annual meeting and online, and resulted in increased membership and views on YouTube. The association believes video is an effective way to convey emotion and promote scouting's impact.
Driving engagement and growth through segmentation. Engagement conference, 22...CharityComms
Alison Goldsworthy, head of supporter strategy and engagement, Which?
Shaun Roberts, supporters and promotions manager, Which?
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document summarizes insights from workshops held with Lambeth Council and Camden Council exploring new models of adult social care. Key insights include developing interest-driven social care services for older adults relying on trust and familiarity, building capacity through volunteers, and providing well-being services to help maintain independent living. Barriers to transforming social care include silos between organizations and eliminating duplication of services while keeping people as the focus of delivery and prioritizing their outcomes.
Taking the pain out of communications planningCharityComms
This document discusses principles for effective communications planning. It emphasizes that strategic planning should not just be a paper exercise but should focus on providing information to audiences. It also notes that communications should not just focus on big launches but require ongoing engagement. The document provides templates for conducting a communications audit, developing objectives, campaigns, and annual plans. It stresses integrating channels and involving stakeholders to build relationships rather than just making asks.
What do we mean by integration? Integration: breaking down the silos conferen...CharityComms
Vicky Browning, director, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
A funder’s perspective on how charities can effectively communicate impact | ...CharityComms
Hanif Leylabi, communications officer, Paul Hamlyn Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Developing media relationships: sustainable conservation | Small charities co...CharityComms
Rachel Agnew, head of media and communications, Rainforest Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document summarizes a forum on demonstrating the impact of volunteering. The agenda includes speakers on why measuring impact is important, planning impact assessments, undertaking impact assessments of volunteering, and challenges and tools for impact assessment. Breakout group discussions are included. Speakers will also discuss the impact of volunteering in care homes and on health and wellbeing based on research. The goal is to help organizations better understand and communicate the impact of volunteering.
The Bee Cause - Friends of the Earth. Great comms campaigns I wish I'd done s...CharityComms
Jane Harris, managing director, campaigns and engagement, Leonard Cheshire Disability
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Developing community engagement strategiesCharityComms
This document discusses developing engagement strategies. It notes that engagement strategies are vital and discusses an emerging dynamic strategy for policy and fundraising influence that learns from others and adapts. It discusses major donor fundraising, individual fundraising, and building from experience and donor understanding. The document provides pointers for engagement strategies, including understanding stakeholder needs and interests, having clear objectives, trial and error, differentiation, and listening. It asks questions about what went well and could be improved and what others can learn.
This document summarizes a report by Nesta on crowdfunding opportunities and challenges for charities, community groups, and social entrepreneurs. It finds that while awareness of crowdfunding is high, few organizations actually use it, largely due to lack of skills, knowledge, and capacity. Donation-based crowdfunding is most commonly used to fund events, campaigns, community spaces, and equipment. While crowdfunding provides opportunities to mobilize volunteers and fund projects that otherwise couldn't be funded, challenges include difficulty funding large projects and potential to disadvantage those without digital skills. The report recommends organizations try crowdfunding, partner with platforms, and funders provide support to build skills and integrate crowdfund
This document provides information for an applicant insight meeting about the Scottish Sport Relief Home & Away Programme. It outlines the aims of the meeting as increasing understanding of Comic Relief's grant making programs. The agenda covers Comic Relief's principles, policies, outcomes approach, monitoring and evaluation, and what makes a successful application. Eligible countries and programmes are listed. The goal is to bring about positive and lasting change for poor and disadvantaged people through addressing immediate needs and root causes of poverty.
The document discusses strategy and measurement approaches at the Bill & Melinda Gates Foundation. It provides an overview of the foundation's goals to develop strategies with clear causal pathways and measurable indicators to assess progress. It emphasizes using measurement to inform decisions and taking an "actionable" approach tailored to different purposes rather than trying to measure everything. The foundation aims to create feedback loops through continuous strategy development, measurement, learning, and adjustment.
Working in partnership to collectively campaign and influence judy dow (25-...CANorfolk
The document discusses strategies for effective partnerships between community foundations and other organizations. It emphasizes having a clear shared vision and narrative, understanding each partner's goals and values, and demonstrating impact through case studies, storytelling and reports. Five key dynamics for success are belief, structure, involvement, progress and care. Partnerships require understanding needs, defining success, engaging stakeholders, and clarity on each partner's role in achieving a common vision.
Part of the Norfolk Annual VCSE Conference. Are you applying for funding for the first time? This session will help you understand what you need to consider before making an application, where to look for the funding you need and what to expect when you get it.
Seth Reynolds (Principal Consultant for Systems Change at NPC) and Katie Turner (Deputy Head of Research at the Institute for Voluntary Action Research (IVAR)) share their insights and inspiration on how we can build on the adaptations and innovation shown so far this year, to influence and shape a better future for people and communities in Norfolk.
The document discusses the importance of measuring social impact and provides guidance on developing an impact framework. It emphasizes starting with clear objectives and engaging stakeholders, and introduces tools and principles for collecting both quantitative and qualitative data on inputs, outputs, outcomes and overall impact. The goal is to understand the difference an organization makes and clearly communicate its value to stakeholders.
A VCSE Health and Social Care Assembly for Norfolk CANorfolk
The document summarizes the launch of a VCSE Health & Social Care Assembly for Norfolk and Waveney. It outlines the assembly's goals of strengthening partnership between health, social care, and the voluntary sector to improve services for vulnerable communities. Next steps discussed include appointing an assembly chair, developing governance structures, and finalizing a memorandum of understanding and commissioning strategy to formalize the partnership.
How Friends of the Earth transformed strategy and structure to deliver integr...CharityComms
This document summarizes a workshop on integrating communications and fundraising at charities. It describes how Friends of the Earth, a UK environmental organization, restructured to better integrate its fundraising, communications, and activism teams under a single director. The new structure consolidated separate strategies and processes into a single integrated engagement program. It also established shared objectives, audience segmentation, and planning processes. Examples are given of how the new structure enabled faster, more collaborative responses to opportunities like a nuclear campaign and new fundraising event. Lessons learned focus on leadership, buy-in, shared language, and continually linking activities to strategic goals.
How Friends of the Earth restructured to encourage integration. Integration: ...CharityComms
Joe Jenkins, director of fundraising, communications & activism, Friends of the Earth
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The document discusses how The Scout Association in the UK uses video to demonstrate its impact and promote flexible volunteering opportunities. It has over 500,000 members, including both youth and adult volunteers. Surveys found that scouting helps members develop skills and is viewed positively by employers. The association worked with an agency to create a video highlighting its brand values, diversity, and benefits to both youth members and communities. The video launched at the annual meeting and online, and resulted in increased membership and views on YouTube. The association believes video is an effective way to convey emotion and promote scouting's impact.
Driving engagement and growth through segmentation. Engagement conference, 22...CharityComms
Alison Goldsworthy, head of supporter strategy and engagement, Which?
Shaun Roberts, supporters and promotions manager, Which?
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document summarizes insights from workshops held with Lambeth Council and Camden Council exploring new models of adult social care. Key insights include developing interest-driven social care services for older adults relying on trust and familiarity, building capacity through volunteers, and providing well-being services to help maintain independent living. Barriers to transforming social care include silos between organizations and eliminating duplication of services while keeping people as the focus of delivery and prioritizing their outcomes.
Taking the pain out of communications planningCharityComms
This document discusses principles for effective communications planning. It emphasizes that strategic planning should not just be a paper exercise but should focus on providing information to audiences. It also notes that communications should not just focus on big launches but require ongoing engagement. The document provides templates for conducting a communications audit, developing objectives, campaigns, and annual plans. It stresses integrating channels and involving stakeholders to build relationships rather than just making asks.
What do we mean by integration? Integration: breaking down the silos conferen...CharityComms
Vicky Browning, director, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
A funder’s perspective on how charities can effectively communicate impact | ...CharityComms
Hanif Leylabi, communications officer, Paul Hamlyn Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Developing media relationships: sustainable conservation | Small charities co...CharityComms
Rachel Agnew, head of media and communications, Rainforest Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document summarizes a forum on demonstrating the impact of volunteering. The agenda includes speakers on why measuring impact is important, planning impact assessments, undertaking impact assessments of volunteering, and challenges and tools for impact assessment. Breakout group discussions are included. Speakers will also discuss the impact of volunteering in care homes and on health and wellbeing based on research. The goal is to help organizations better understand and communicate the impact of volunteering.
The Bee Cause - Friends of the Earth. Great comms campaigns I wish I'd done s...CharityComms
Jane Harris, managing director, campaigns and engagement, Leonard Cheshire Disability
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Developing community engagement strategiesCharityComms
This document discusses developing engagement strategies. It notes that engagement strategies are vital and discusses an emerging dynamic strategy for policy and fundraising influence that learns from others and adapts. It discusses major donor fundraising, individual fundraising, and building from experience and donor understanding. The document provides pointers for engagement strategies, including understanding stakeholder needs and interests, having clear objectives, trial and error, differentiation, and listening. It asks questions about what went well and could be improved and what others can learn.
This document summarizes a report by Nesta on crowdfunding opportunities and challenges for charities, community groups, and social entrepreneurs. It finds that while awareness of crowdfunding is high, few organizations actually use it, largely due to lack of skills, knowledge, and capacity. Donation-based crowdfunding is most commonly used to fund events, campaigns, community spaces, and equipment. While crowdfunding provides opportunities to mobilize volunteers and fund projects that otherwise couldn't be funded, challenges include difficulty funding large projects and potential to disadvantage those without digital skills. The report recommends organizations try crowdfunding, partner with platforms, and funders provide support to build skills and integrate crowdfund
This document provides information for an applicant insight meeting about the Scottish Sport Relief Home & Away Programme. It outlines the aims of the meeting as increasing understanding of Comic Relief's grant making programs. The agenda covers Comic Relief's principles, policies, outcomes approach, monitoring and evaluation, and what makes a successful application. Eligible countries and programmes are listed. The goal is to bring about positive and lasting change for poor and disadvantaged people through addressing immediate needs and root causes of poverty.
The document discusses strategy and measurement approaches at the Bill & Melinda Gates Foundation. It provides an overview of the foundation's goals to develop strategies with clear causal pathways and measurable indicators to assess progress. It emphasizes using measurement to inform decisions and taking an "actionable" approach tailored to different purposes rather than trying to measure everything. The foundation aims to create feedback loops through continuous strategy development, measurement, learning, and adjustment.
This document provides an overview of a presentation given by Lena Etuk on why measuring social impact is important. It discusses key terms related to impact measurement like outputs, outcomes and impact. Measuring social impact is important to understand if interventions are making a difference and having their intended effects. The presentation outlines the steps in the impact measurement cycle, including understanding needs, developing a program model and logic map, creating an outcome measurement framework, developing data collection and analysis plans, and implementing measurement. The goal is to learn from measurement to improve programs and demonstrate their value.
1. The document summarizes a seminar on growing legacy income for charities through collaborative efforts.
2. It discusses past awareness campaigns and insights gained, and introduces using social marketing to drive behavior change in leaving charitable gifts in wills.
3. Next steps proposed include reviewing research, gaining new audience insights, and developing an integrated social marketing campaign strategy to increase legacy giving.
The document outlines the agenda and activities for a CashBack portfolio day meeting. The agenda includes welcome and introductions, summaries of evaluation meetings with CashBack partners, refining the program's logic model and evaluation framework, discussions on communications and sustainability, and a question and answer session. Three priority areas - impact and evaluation, communications, and sustainability - will be the focus of discussions. [END SUMMARY]
What is a Breed Health Improvement Strategy?Dog-ED
This document outlines a framework for developing a health improvement strategy, including three levels of development - aspirational, guidance, and operational. The aspirational level defines strategic aims. The guidance level describes broad work streams to achieve those aims. The operational level provides specific projects and activities within each work stream. The framework is intended to align existing approaches, ensure all necessary elements are included, and guide implementation from strategy to action.
The document summarizes a presentation on successfully delivering business change. It discusses six key factors for change success: 1) having a clear vision and strategy with well-defined benefits, 2) strong leadership and sponsorship, 3) following a well-structured change approach, 4) understanding and engaging stakeholders, 5) building a capable change team, and 6) measuring change success. Attendees will break into groups to discuss two of the factors in more depth and share experiences and lessons learned. The goal is to help organizations improve their ability to manage change.
How using social impact measurement and reporting can help your charity with Public Benefit Reporting.
Gauge provided a breakfast workshop with Harbinson Mulholland and Edwards & Co entitled "A Whole New World - Understanding the new reality for charity reporting"
Module 4.2 - Performance management
The SENSES project co-funded by the European Union funds (ERDF and IPA)
For more information check the official website: http://www.interreg-danube.eu/senses
This document provides an overview of social marketing concepts and principles. It defines social marketing as using marketing principles and techniques to influence behaviors that benefit individuals and communities. The key principles discussed include having clear behavioral goals, understanding target audiences through customer orientation and segmentation, using the exchange principle to incentivize behavior change, and applying the "4 Ps" of marketing - product, price, place, and promotion. The document also provides examples and discusses strategies for applying these concepts to design effective social marketing campaigns.
The document provides an introduction to a guide on using social marketing for behaviour change. It discusses how social marketing is defined as an approach aimed at changing or maintaining behaviors to benefit individuals and societies. It emphasizes that social marketing focuses on understanding behaviors rather than just increasing awareness or knowledge. The guide aims to give the reader a good understanding of social marketing and how to use it to change behaviors through examples and case studies. It encourages the reader to learn more about social marketing through an online training course.
Monitoring and evaluation to improve fundraising bidsNatalie Blackburn
This document discusses monitoring and evaluation (MEL) and its importance for improving fundraising bids and project quality. It notes that while transformational programs are hard to measure, demonstrating results is increasingly demanded by donors and the public to ensure accountability and value for money. Examples show funders requesting evidence of a project's impact, like increased school attendance or health outcomes. The document outlines Oxfam's MEL processes, from setting measurable objectives and collecting data to using evaluations and reviews to improve decision-making. It acknowledges challenges like balancing learning and accountability when resources are limited but argues that MEL is essential for good management, communication, and organizational reputation.
This document outlines an approach to monitoring, evaluation, and learning (MEL) for influencing campaigns and advocacy work. It discusses how influencing work is different from traditional campaigns in terms of its aim to shift power dynamics and need for rapid response. A six-step approach to influencing MEL is presented, including setting strategy, developing a theory of change, measuring success, collecting and analyzing data, conducting external evaluations, and communicating learning. Examples of a theory of change diagram and measures of success are provided. The goal of the MEL process is to understand what strategies are effective, build stronger teams and partnerships, and maximize impact.
Corporate Communications Directors' Forum 2014: Evaluation & Corporate Commun...Richard Houghton
Presented at 2014 Corporate Communications Directors' Forum: how to develop an evaluation programme for PR and corporate communications campaigns using AMEC's advocacy funnel.
Developing the business case for public engagement – exploring ‘Return on Inv...walescva
This document discusses return on investment (ROI) models for public scrutiny. It provides an overview of how ROI approaches can demonstrate the value of scrutiny activities. The document outlines a five-stage scrutiny model that incorporates stakeholder engagement and ROI calculation. Examples are given of reviews in different areas that identified potential savings ranging from £20,000 to over £1 million. Advantages of the ROI approach include prioritizing impactful topics and gaining support from multiple stakeholders. Questions are provided to help attendees explore applying ROI models in their own work.
Adrien Brisson seeks a dynamic role where he can apply creative and strategic thinking. He has over 10 years of experience in marketing, sales, and project management roles in Haiti. His experience includes launching online stores and products, developing marketing campaigns, managing partnerships and budgets, and leading teams. He is adaptable, creative, and has strong communication and organizational skills.
Improving the effectiveness of communications webinar
APM People Specific Interest Group, Stakeholder Engagement Focus Group (APM SEFG People SIG)
Tuesday 11 July 2017
presented by James Francis
hosted by Fran Bodley-Scott
This document outlines an approach to monitoring, evaluation, and learning (MEL) for influencing campaigns and advocacy work. It discusses the importance of MEL for improving strategy and impact. A 6-step approach is presented, beginning with developing a theory of change and measures of success, collecting and analyzing data, and using learning to communicate successes and inform decisions. Examples of MEL plans and frameworks are provided.
Planète d'Entrepreneurs conducted a quantitative study of 114 young adults associated with Life Project 4 Youth (LP4Y). Key findings include:
- 50% of young adults are male and 50% are female, with most being 17-21 years old. 86% are from the Philippines.
- 71% heard about LP4Y through family or friends. Most have been with LP4Y for 6-10 months.
- Living conditions are challenging for many, with nearly half living in homes with 6+ people and 42% having 2-4 children under 18 in the home.
- One third are already parents, though alcohol and drug addiction affect only a small minority. The study
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The science behind fake news and misinformation: lessons for effective charit...CharityComms
Dr Andreas Kappes, lecturer, City, University of London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to find the heart of your story and truly connect with your audienceCharityComms
Stephen Follows, creative director, Catsnake
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Testing stories in the real world: a case study breakdown with Unicef and Cat...CharityComms
Stephen Follows, creative director, Catsnake and Madhu Parthasarathi, digital campaigns manager, Unicef
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shifting public perceptions of childhood obesity as part of a long-term appro...CharityComms
Rosa Vaquero, head of communications and Rachel Pidgeon, communications manager, Guy's and St. Thomas' Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Golden rules for changing hearts and minds in divided timesCharityComms
Nicky Hawkins, director of impact, FrameWorks Institute
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How framing is changing the rules of charity commsCharityComms
Luke Henrion, strategic communications manager and Paul Brook, chief copywriter, Joseph Rowntree Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Applying behavioural insights to commsCharityComms
Clare Delargy, senior advisor, The Behavioural Insights Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Alexandra Chesterfield, behavioural scientist, Depolarization Project and Laura Osborne, associate, Depolarization Project and campaigns director, London First
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What if we thought right outside the box?CharityComms
Antonio Cappelletti, director of engagement and communications, The Brain Tumour Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Creating a new sea story - a first aid kit for ocean communicationsCharityComms
The document discusses creating effective communication strategies for raising awareness about ocean conservation. It recommends establishing that the ocean has health, showing how human health is connected, communicating past harms, focusing on solutions and stewardship, being creative, and repeating key messages. The Marine CoLAB aims to cultivate public understanding of ocean systems and solutions through collaboration, experimentation, and framing issues around shared values. Their "changing health" story and reframing the ocean as the planet's body or climate's heart are presented as promising communication approaches.
This document summarizes trends affecting charities and nonprofit organizations. It discusses how the COVID-19 pandemic may accelerate changes to flexible working arrangements. Younger generations are having different views of charities that organizations need to understand. While Brexit continues to impact politics, charities must work to build relationships with new MPs and consider how to engage Conservative voters. Mental health and environmental issues are rising up public and political agendas. Charities are experimenting with pop-up events and spoken word audio to engage new audiences.
What defines us? The importance of authentic communicators and the misconcept...CharityComms
Gary Mazin, stories library manager, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
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Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
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significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
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land.
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like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
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South African Journal of Science: Writing with integrity workshop (2024)
Measuring the impact of your campaigns
1. Measuring and Communicating
Your Impact Conference
29 June 2011
CharityComms is the professional membership body for charity communicators. We believe charity communications
are integral to each charity’s work for a better world.
W: www.charitycomms.org.uk T: 020 7426 8877
3. Introductions
• World Horse Welfare Campaigns Advisor
• Worked for the charity for 10 years
• Managing Director of Progressive Ideas
• Managed campaigns in the UK and
Europe
• Worked in all aspects of campaigning:
–Evidence collection and research
–Pressing decision makers for policy
changes
–Educational solutions
–Engaging and mobilising support.
3
6. Impact?
• Influence, effect…
• …forcible contact, collide forcefully!
• For the charity…campaigning impact is
about making a difference and achieving
positive change…
• …it can also be the performance of a
fundraising or marketing campaign.
6
7. The value of measuring campaign impact
• Are you succeeding? Is your strategy
working?
• Are you achieving your goals and
objectives?
• Are you making a difference?
• Is the campaign offering value to
beneficiaries, charity, supporters?
• Essential in identifying strengths,
weaknesses opportunities and threats.
7
8. Evaluating the campaign
“Evaluation is about accessing
the benefits of hindsight at the
earliest possible opportunity.
Through carefully monitoring
the implementation of a
campaign, and measuring the
progress towards its objectives,
unfruitful approaches can be
rectified early and campaign
objectives revised or the design
strengthened for maximum
impact.”
The Campaign Handbook
by Mark Lattimer
8
9. However…
Campaigns can be particularly difficult to
evaluate for two main reasons:
– Reliable indicators of progress are
often hard to find
– Social change usually occurs by a
complex set of interrelated factors,
therefore a direct link to
campaigning action is not always
easy to establish.
9
10. Mapping a route to success
In order to effectively measure a campaign’s impact and map a route to success
the following must be covered:
Strategy + baseline data at start + on-going measurement & evaluation of data
10
12. B
a
s Evidence &
e research –
l field, desk,
i scientific
n
e IMPACT
Profile –
Identify supporter, O
Idea impact Strategy Implement Achieve
m media… u
s measurin / plan positive
e t
g tools a Education p change,
s – courses, u make a
u literature… t difference
r s
e Political
m –meetings,
e consultatio
n n
t
Ongoing data collection, evaluation, measurement and review of impact
12
14. A successful campaign
• What matters to your organisation -
motivations and goals?
• Establish the need – what problem
are you trying to resolve?
• A clear strategy:
– Campaign goal – define what are you
trying to achieve / change?
– SMART objectives
• What is your approach?
– Are you trying to change policy,
practice, attitude, awareness?
– Are you taking an insider or outsider
approach?
14
16. What matters to the charity as a whole?
• Dedicated to giving abused and
neglected horses a second chance in life
• Making a long-term difference to horse
welfare
• …So why do we campaign..?
16
18. Campaign goal…
• Long-term: An end to the long-distance transportation of horses for
slaughter in Europe; replacing it with a carcase only trade.
• Short-term: Welfare improvements for horses transported on these
journeys, supported by robust enforcement.
18
20. Why does the campaign exist?
• Around 80,000 horses are transported
thousands of miles, each year to be
slaughtered for meat
• Journeys can last for days on end
• Horses suffer - injury, disease, stress,
exhaustion, dehydration
• These journeys are totally needless – one
route passes 180 slaughterhouses
registered to take horses.
20
21. SMART objectives
• Achieve an end to the long-distance
transport of horses for slaughter in
Europe by 2020
• Achieve a 50% reduction in the number
of horses transported to slaughter by
2016
• Achieve amendments within EU policy to
improve the conditions under which
horses are transported to slaughter in
Europe by 2015
• Introduce guidance and associated
educational initiatives on the issue of
water provision for each stage of the
journey by 2012.
21
22. Our approach
Gather Evidence
+
Raise Awareness, engage support, educate
+
Political Activity
=
Change Policy, Practice & Attitudes
We take a combined insider and outsider
approach – we work with people, but are
prepared to show our teeth!
22
23. Our approach to planning
Idea
Plan
Research
Profile/Education Political
Review
23
25. Measuring the impact of a campaign?
• There are some obvious answers:
– Has the overall campaign goal/target been
achieved?
– Have the SMART objectives been achieved?
– Is there an improvement related to the
campaigning activity undertaken by the charity?
• But how do you make sure that this is
down to the campaign?
– Baseline data needs to be collected before the
campaign starts
– This should be compared to data collected at
regular intervals as the campaign progresses.
The Campaigning Handbook
By Mark Lattimer
25
26. Baseline data?
• A measure of what is happening at a point
in time before the campaign starts.
• Forms part of the process to establish
whether a campaign is actually the best
means to achieve positive change in the
specific area.
• What sort of campaign is needed: change
policy, raising awareness, education,
changing practice and/or attitudes.
• A mix of different approaches to data
collection - quantitative and qualitative –
stats and the story
• Designed so that a consistent approach
can be taken to all future data collection.
26
28. Baseline and on-going measurement
Challenge – the campaign started in 1927
•Desk research – establishing the number of horses
involved, economics and infrastructure of the trade
•Field research – establishing the key welfare problems
and what drives the trade
•Scientific research – peer reviewed and able to
withstand scrutiny
•Stakeholder research – who it involved, what are their
views, can we work with them?
•Supporter research – who will back the campaign to help
achieve success, and what engages them?
Undertaken on an on-going basis…
28
29. Has the overall campaign goal been
achieved?
• Long-term: An end to the long-distance transportation of horses for slaughter
in Europe; replacing it with a carcase only trade – NOT YET
• Short-term: Welfare improvements for horses transported on these journeys,
supported by robust enforcement – YES, STILL MORE TO DO.
29
30. SMART objectives
• An end to live trade by 2020 – not yet
• Achieve 50% reduction in live trade by
2016 – between 2001 – 2011 we
recorded a reduction in numbers from
around 165,000 to 80,000
• Achieve amendments within EU policy to
improve the conditions by 2015 – we
achieved tangible improvements to
legislation agreed in 2004,
implemented 2007
• Introduce guidance and educational
initiatives by 2012 – proposal received
backing from eminent scientific
experts, now to be implemented.
30
32. Outputs, outcomes and impact
• Measuring impact will tell you
whether you are successfully
moving towards achieving your
campaign goals
• Measuring outputs and their
related outcomes will tell you
whether your campaigning activity
is successful
• It is important to measure both,
and to cross-reference to see if
the overall approach is working.
32
33. Campaign outputs
•Evidence – research, reports etc
•Political – PQs, consultations,
meetings etc
•Profile – media, promotional activities
and literature
•Campaign supporter activity: holding
events, signing postcards, petitions
meeting politicians etc
•Educational – training events,
literature
33
36. Evidence and research – field, desk
and scientific:
•Dossier of Evidence 2008 –
presented to European Commission
•Scientific peer reviewed research -
published Equine Veterinary journal
•Evidence packages submitted to
the European Food Standards
Authority examining the latest
evidence for the European
Commission – included in report.
36
37. Political – PQs, consultations, meetings…
•Written Declaration – 54/2009 over 50% MEP’s signed, one of only five
animal welfare Declarations ever tabled, first ever for horse welfare
•Consultations – on legislation and enforcement – sit on Defra expert
working group
•PQ’s on number of horses exported from different Member States to
slaughter; pressing the EC for action in relation to the Declaration.
37
38. Profile and supporters
• Growing base of campaign
supporter, undertaking a variety of
actions: holding events, signing
postcards, petitions, meeting
politicians etc
• Profile – media, promotional
activities and literature
• Educational – training events,
literature.
38
41. B
a
s Evidence &
e research –
l field, desk,
i scientific
n
e IMPACT
Profile –
Identify supporter, O
Idea impact Strategy Implement Achieve
m media… u
s measurin / plan positive
e t
g tools a Education p change,
s – training, u make a
u literature… t difference
r s
e Political
m – PQs,
e meetings,
n consultatio
t n
Ongoing data collection, evaluation, measurement and review of impact
41
42. Tips…
• Undertake measurements and establish baseline data before you start
your campaign – essential to develop the right strategy
• Relate your baseline data collection to your ongoing approach to
measuring impact – to ensure consistency and value
• Keep things simple and relevant – only record data of value, that will be
used
• If your campaign isn’t working use your data to identify why – Act
• Utilise those who are not directly involved to check your approach – a
fresh pair of eyes can be the quickest evaluation mechanism if time and
resources are limited, as they will identify new things
• Make time to evaluate your campaign – there are big benefits!
42
43. Thank you - any questions?
Contact:
•jowhite@worldhorsewelfare.org
•jo.white@progressiveideas.co.uk
•07584 411980
43