Communicate risk of not adapting to climate change to policy makers and vulnerable community To influence policy makers and community for modifying policies related to agriculture and water resources The focus was on Bundelkhand region of Madhya Pradesh covering 12 villages

1. Risk Communication for Adapting to Climate Change India Team Indira, Udit. Soma, Sonal, Anish December 27, 2008 Development Alternatives

4. Strategic Approach to Risk Awareness No stand alone communication. Always in tandem / as part of activity Synergy in communication to different stakeholders – without necessarily being the same to all PARTICI- PATORY APPROACH DOABLE ADAPTATION (PHASED) LOCALISED APPROACH CHANGE AGENTS Core concept: Ownership Core Communication Principles Development Alternatives

5. Strategic Approach to Risk Awareness and Adaptation Target Groups (T.G) 1. Panchayat 2. Agriculture department 3. Local research Institutions 4. State Government 5. Rural Community Start from Communication of risk of climate change leading to the benefits which the villages (community) will reap in long term. This change can only come with their involvement and interventions . Start from communication of desirable adaptations that the community (village) will reap leading to awareness of climate change. Development Alternatives

21. Risk Communication Strategy - Communities Development Alternatives

24. It’s time for us to get together and act….and show Bundelkhand that we care