Jack Lundie, communications director, Oxfam GB Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. “TAKING STOCK”
THE STATUS OF OUR PROGRESS TOWARDS
MORE INTEGRATED COMMUNICATIONS

2. ARE WE
INTEGRATED?
Brand narrative / over-arching story?
Business strategy?
Shared Objectives?
Audience centricity?
Culture of collaboration?

3. WHO ARE WE?
We are shop volunteers, aid workers, marathon runners, coffee farmers, street fundraisers,
goat herders, policy experts, passionate campaigners, water engineers and more.
All working together towards the same goal – an end to global poverty – with a part to play
for everyone. We believe in the power of people against poverty and that we can only end
this injustice by working together.

6. INTEGRATION
IS A
PREREQUISITE
TO
ENGAGEMENT

7. DON’T ALL SHOUT AT ONCE

8. BRAND
IS
ALWAYS
THE
ANSWER

9. CELEBRATE
DIVERSITY
BUT
STAND ON
COMMON GROUND

10. BELIEF
DEMANDS
COMMITMENT
BUT
IT WILL BE
REWARDED

11. THANK YOU

12. Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we do.
www.charitycomms.org.uk

13. Integration:
breaking down the silos
Conference
26 February 2015
London
#integratedcomms
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