SlideShare a Scribd company logo

11c.1 Communication strategy for NAPs NAP Expo 2018

N
N
NAP EventsNAP Events

Communication strategy for NAPs NAP Expo 2018

11c.1 Communication strategy for NAPs NAP Expo 2018

1 of 35
Download to read offline
Communications
strategies for NAPs
NAP Expo | April 2018
Strategic communications for
NAP processes
Christian Ledwell
April 2018
Communicating
why the NAP
process
matters
• Raising awareness about climate
change
• Behavior change communications
• Communication of weather data and
climate information, including early
warning systems
• Adaptation communications under
the UN Framework Convention on
Climate Change
What counts as
communications on
adaptation?
Photo: Flickr/UNFCCC
Strategic
communications
A strategic approach to
communications—in which
key messages are tailored
for priority audiences and
delivered through the most
appropriate communications
channels to reach those
audiences—can improve how
governments engage citizens
throughout their NAP process.
Photo : Flickr/Birdyartworks
Prioritizing
Audiences
Who do you want to reach? What
is your call to action—what do you
want your audiences to do?
Be specific. We often talk about
groups (the general public, policy-
makers, the private sector, the
media) that cover a large diversity
of actors with varied values and
priorities.
Ad

Recommended

Communications strategies for NAPs
Communications strategies for NAPs Communications strategies for NAPs
Communications strategies for NAPs NAP Global Network
 
Communication strategy
Communication strategyCommunication strategy
Communication strategyclimasouth
 
Voices for CC” initiative in Jamaica
Voices for CC” initiative in Jamaica Voices for CC” initiative in Jamaica
Voices for CC” initiative in Jamaica Csdi Initiative
 
Integrated Communications Strategies for Climate Information and Services
Integrated Communications Strategies for Climate Information and ServicesIntegrated Communications Strategies for Climate Information and Services
Integrated Communications Strategies for Climate Information and ServicesGreg Benchwick
 
Consultation on the UN-REDD Programme Guidelines on Free, Prior and Informed ...
Consultation on the UN-REDD Programme Guidelines on Free, Prior and Informed ...Consultation on the UN-REDD Programme Guidelines on Free, Prior and Informed ...
Consultation on the UN-REDD Programme Guidelines on Free, Prior and Informed ...Csdi Initiative
 

More Related Content

What's hot

Distribution of Climate Information on the 3-2-1 Platform
Distribution of Climate Information on the 3-2-1 PlatformDistribution of Climate Information on the 3-2-1 Platform
Distribution of Climate Information on the 3-2-1 PlatformGreg Benchwick
 
Voices for CC” initiative in Jamaica
Voices for CC” initiative in Jamaica Voices for CC” initiative in Jamaica
Voices for CC” initiative in Jamaica Csdi Initiative
 
Building from Demand: Reshaping Tomorrow’s Agriculture Today
Building from Demand: Reshaping Tomorrow’s Agriculture TodayBuilding from Demand: Reshaping Tomorrow’s Agriculture Today
Building from Demand: Reshaping Tomorrow’s Agriculture TodayCIAT
 
VOST Teams: Dispatchers of the Future?
VOST Teams: Dispatchers of the Future?VOST Teams: Dispatchers of the Future?
VOST Teams: Dispatchers of the Future?Cheryl Bledsoe
 
Information on effectiveness and adequacy of adaptation - Snapshot Vietnam, b...
Information on effectiveness and adequacy of adaptation - Snapshot Vietnam, b...Information on effectiveness and adequacy of adaptation - Snapshot Vietnam, b...
Information on effectiveness and adequacy of adaptation - Snapshot Vietnam, b...OECD Environment
 
OECS GIS Needs Assessment Summary - June 2016
OECS GIS Needs Assessment Summary - June 2016OECS GIS Needs Assessment Summary - June 2016
OECS GIS Needs Assessment Summary - June 2016Rhea Yaw Ching
 
Climate Information and Early Warning Systems Communications Toolkit
Climate Information and Early Warning Systems Communications ToolkitClimate Information and Early Warning Systems Communications Toolkit
Climate Information and Early Warning Systems Communications ToolkitGreg Benchwick
 
Enhancing and up-scaling CBA and DRR through participatory communication for ...
Enhancing and up-scaling CBA and DRR through participatory communication for ...Enhancing and up-scaling CBA and DRR through participatory communication for ...
Enhancing and up-scaling CBA and DRR through participatory communication for ...Csdi Initiative
 
03 post 2015 framework for drr-murray
03 post 2015 framework for drr-murray03 post 2015 framework for drr-murray
03 post 2015 framework for drr-murrayknow4drr
 
SIO ipresentation: After the "Rome Consensus"
SIO ipresentation: After the "Rome Consensus"SIO ipresentation: After the "Rome Consensus"
SIO ipresentation: After the "Rome Consensus"Csdi Initiative
 
Census communication and publicity
Census communication and publicityCensus communication and publicity
Census communication and publicityFAO
 
HFA Reporting Framework And Monitor
HFA Reporting Framework And MonitorHFA Reporting Framework And Monitor
HFA Reporting Framework And MonitorSujit Mohanty
 
Collaboration Exploring and Caring for the Diversity of Agriculture Intensifi...
Collaboration Exploring and Caring for the Diversity of Agriculture Intensifi...Collaboration Exploring and Caring for the Diversity of Agriculture Intensifi...
Collaboration Exploring and Caring for the Diversity of Agriculture Intensifi...Francois Stepman
 
Cop-PPLD and NGOs: Get Together to Focus on Livestock Development Issues
Cop-PPLD and NGOs: Get Together to Focus on Livestock Development IssuesCop-PPLD and NGOs: Get Together to Focus on Livestock Development Issues
Cop-PPLD and NGOs: Get Together to Focus on Livestock Development Issuescopppldsecretariat
 
New media: Potential for the ICRC
New media: Potential for the ICRCNew media: Potential for the ICRC
New media: Potential for the ICRCSanjana Hattotuwa
 
Gwp network communications aug 2011 by helene komlos grill
Gwp network communications aug 2011 by helene komlos grillGwp network communications aug 2011 by helene komlos grill
Gwp network communications aug 2011 by helene komlos grillGlobal Water Partnership
 

What's hot (20)

Distribution of Climate Information on the 3-2-1 Platform
Distribution of Climate Information on the 3-2-1 PlatformDistribution of Climate Information on the 3-2-1 Platform
Distribution of Climate Information on the 3-2-1 Platform
 
Technological Convergence Among the New and Conventional Technologies --- The...
Technological Convergence Among the New and Conventional Technologies --- The...Technological Convergence Among the New and Conventional Technologies --- The...
Technological Convergence Among the New and Conventional Technologies --- The...
 
Voices for CC” initiative in Jamaica
Voices for CC” initiative in Jamaica Voices for CC” initiative in Jamaica
Voices for CC” initiative in Jamaica
 
Building from Demand: Reshaping Tomorrow’s Agriculture Today
Building from Demand: Reshaping Tomorrow’s Agriculture TodayBuilding from Demand: Reshaping Tomorrow’s Agriculture Today
Building from Demand: Reshaping Tomorrow’s Agriculture Today
 
VOST Teams: Dispatchers of the Future?
VOST Teams: Dispatchers of the Future?VOST Teams: Dispatchers of the Future?
VOST Teams: Dispatchers of the Future?
 
Information on effectiveness and adequacy of adaptation - Snapshot Vietnam, b...
Information on effectiveness and adequacy of adaptation - Snapshot Vietnam, b...Information on effectiveness and adequacy of adaptation - Snapshot Vietnam, b...
Information on effectiveness and adequacy of adaptation - Snapshot Vietnam, b...
 
OECS GIS Needs Assessment Summary - June 2016
OECS GIS Needs Assessment Summary - June 2016OECS GIS Needs Assessment Summary - June 2016
OECS GIS Needs Assessment Summary - June 2016
 
Climate Information and Early Warning Systems Communications Toolkit
Climate Information and Early Warning Systems Communications ToolkitClimate Information and Early Warning Systems Communications Toolkit
Climate Information and Early Warning Systems Communications Toolkit
 
Enhancing and up-scaling CBA and DRR through participatory communication for ...
Enhancing and up-scaling CBA and DRR through participatory communication for ...Enhancing and up-scaling CBA and DRR through participatory communication for ...
Enhancing and up-scaling CBA and DRR through participatory communication for ...
 
03 post 2015 framework for drr-murray
03 post 2015 framework for drr-murray03 post 2015 framework for drr-murray
03 post 2015 framework for drr-murray
 
SIO ipresentation: After the "Rome Consensus"
SIO ipresentation: After the "Rome Consensus"SIO ipresentation: After the "Rome Consensus"
SIO ipresentation: After the "Rome Consensus"
 
ICT for Development
ICT for DevelopmentICT for Development
ICT for Development
 
R sms
R smsR sms
R sms
 
Census communication and publicity
Census communication and publicityCensus communication and publicity
Census communication and publicity
 
HFA Reporting Framework And Monitor
HFA Reporting Framework And MonitorHFA Reporting Framework And Monitor
HFA Reporting Framework And Monitor
 
Collaboration Exploring and Caring for the Diversity of Agriculture Intensifi...
Collaboration Exploring and Caring for the Diversity of Agriculture Intensifi...Collaboration Exploring and Caring for the Diversity of Agriculture Intensifi...
Collaboration Exploring and Caring for the Diversity of Agriculture Intensifi...
 
Cop-PPLD and NGOs: Get Together to Focus on Livestock Development Issues
Cop-PPLD and NGOs: Get Together to Focus on Livestock Development IssuesCop-PPLD and NGOs: Get Together to Focus on Livestock Development Issues
Cop-PPLD and NGOs: Get Together to Focus on Livestock Development Issues
 
New media: Potential for the ICRC
New media: Potential for the ICRCNew media: Potential for the ICRC
New media: Potential for the ICRC
 
Gwp network communications aug 2011 by helene komlos grill
Gwp network communications aug 2011 by helene komlos grillGwp network communications aug 2011 by helene komlos grill
Gwp network communications aug 2011 by helene komlos grill
 
Scaling up Agricultural Technologies
Scaling up Agricultural TechnologiesScaling up Agricultural Technologies
Scaling up Agricultural Technologies
 

Similar to 11c.1 Communication strategy for NAPs NAP Expo 2018

NAP Expo 2015 Communicating NAPs to Multiple Stakeholders
NAP Expo 2015 Communicating NAPs to Multiple StakeholdersNAP Expo 2015 Communicating NAPs to Multiple Stakeholders
NAP Expo 2015 Communicating NAPs to Multiple StakeholdersNAP Events
 
12.1.1 Strategic communication (NAP GN)- Introduction
12.1.1 Strategic communication (NAP GN)- Introduction12.1.1 Strategic communication (NAP GN)- Introduction
12.1.1 Strategic communication (NAP GN)- IntroductionNAP Events
 
Communicating Ethiopia's NAP Process to International Audiences
Communicating Ethiopia's NAP Process to International AudiencesCommunicating Ethiopia's NAP Process to International Audiences
Communicating Ethiopia's NAP Process to International AudiencesNAP Global Network
 
Climate Action Hackathon
Climate Action HackathonClimate Action Hackathon
Climate Action HackathonGreg Benchwick
 
Changing Climate & Changing Minds - Challenges of Climate Communication - Nal...
Changing Climate & Changing Minds - Challenges of Climate Communication - Nal...Changing Climate & Changing Minds - Challenges of Climate Communication - Nal...
Changing Climate & Changing Minds - Challenges of Climate Communication - Nal...Nalaka Gunawardene
 
Strategic Communications for NAP Processes | Christian Ledwell, IISD
Strategic Communications for NAP Processes | Christian Ledwell, IISDStrategic Communications for NAP Processes | Christian Ledwell, IISD
Strategic Communications for NAP Processes | Christian Ledwell, IISDNAP Global Network
 
I Peruvian National Communicators Workshop Report
I Peruvian National Communicators Workshop ReportI Peruvian National Communicators Workshop Report
I Peruvian National Communicators Workshop ReportNAP Global Network
 
Report Back, Goal 2, To Plenary, C P, Aug 2009
Report  Back,  Goal 2, To  Plenary,  C P,  Aug 2009Report  Back,  Goal 2, To  Plenary,  C P,  Aug 2009
Report Back, Goal 2, To Plenary, C P, Aug 2009Global Water Partnership
 
Census communication and publicity
Census communication and publicityCensus communication and publicity
Census communication and publicityFAO
 
Call for Papers (Extended Abstracts): 5th International Conference of the UNE...
Call for Papers (Extended Abstracts): 5th International Conference of the UNE...Call for Papers (Extended Abstracts): 5th International Conference of the UNE...
Call for Papers (Extended Abstracts): 5th International Conference of the UNE...Graciela Mariani
 
Webinar Educación, adaptación y reducción de riesgo de desastre (Ingles)
Webinar Educación, adaptación y reducción de riesgo de desastre (Ingles)Webinar Educación, adaptación y reducción de riesgo de desastre (Ingles)
Webinar Educación, adaptación y reducción de riesgo de desastre (Ingles)Nucleo Geografia Viva A.C
 
Dwf k4 drr mapping presentation for unisavoie workshop v3
Dwf k4 drr mapping presentation for unisavoie workshop v3Dwf k4 drr mapping presentation for unisavoie workshop v3
Dwf k4 drr mapping presentation for unisavoie workshop v3know4drr
 
Risk Communication For Adapting To Climate Change
Risk Communication For Adapting To Climate ChangeRisk Communication For Adapting To Climate Change
Risk Communication For Adapting To Climate ChangeSoma Biswas
 
Risk Communication For Adapting To Climate Change
Risk Communication For Adapting To Climate ChangeRisk Communication For Adapting To Climate Change
Risk Communication For Adapting To Climate Changeadubey2
 
Census communication and publicity: Technical Session 16b
Census communication and publicity: Technical Session 16bCensus communication and publicity: Technical Session 16b
Census communication and publicity: Technical Session 16bFAO
 
Communicating climate change. Por Eliana Rojas Torres
Communicating climate change. Por Eliana Rojas TorresCommunicating climate change. Por Eliana Rojas Torres
Communicating climate change. Por Eliana Rojas TorresCOP20 Lima
 
Assar spotlight on communicating climate information - November 2015
Assar spotlight on communicating climate information - November 2015Assar spotlight on communicating climate information - November 2015
Assar spotlight on communicating climate information - November 2015weADAPT Learn - Share - Connect
 

Similar to 11c.1 Communication strategy for NAPs NAP Expo 2018 (20)

NAP Expo 2015 Communicating NAPs to Multiple Stakeholders
NAP Expo 2015 Communicating NAPs to Multiple StakeholdersNAP Expo 2015 Communicating NAPs to Multiple Stakeholders
NAP Expo 2015 Communicating NAPs to Multiple Stakeholders
 
12.1.1 Strategic communication (NAP GN)- Introduction
12.1.1 Strategic communication (NAP GN)- Introduction12.1.1 Strategic communication (NAP GN)- Introduction
12.1.1 Strategic communication (NAP GN)- Introduction
 
Communicating Ethiopia's NAP Process to International Audiences
Communicating Ethiopia's NAP Process to International AudiencesCommunicating Ethiopia's NAP Process to International Audiences
Communicating Ethiopia's NAP Process to International Audiences
 
Climate Action Hackathon
Climate Action HackathonClimate Action Hackathon
Climate Action Hackathon
 
Changing Climate & Changing Minds - Challenges of Climate Communication - Nal...
Changing Climate & Changing Minds - Challenges of Climate Communication - Nal...Changing Climate & Changing Minds - Challenges of Climate Communication - Nal...
Changing Climate & Changing Minds - Challenges of Climate Communication - Nal...
 
Strategic Communications for NAP Processes | Christian Ledwell, IISD
Strategic Communications for NAP Processes | Christian Ledwell, IISDStrategic Communications for NAP Processes | Christian Ledwell, IISD
Strategic Communications for NAP Processes | Christian Ledwell, IISD
 
I Peruvian National Communicators Workshop Report
I Peruvian National Communicators Workshop ReportI Peruvian National Communicators Workshop Report
I Peruvian National Communicators Workshop Report
 
GWP-C Journalists Network
GWP-C Journalists NetworkGWP-C Journalists Network
GWP-C Journalists Network
 
Goal 2 Report Back To Plenary, CP 2009
Goal 2 Report Back To Plenary, CP 2009Goal 2 Report Back To Plenary, CP 2009
Goal 2 Report Back To Plenary, CP 2009
 
Report Back, Goal 2, To Plenary, C P, Aug 2009
Report  Back,  Goal 2, To  Plenary,  C P,  Aug 2009Report  Back,  Goal 2, To  Plenary,  C P,  Aug 2009
Report Back, Goal 2, To Plenary, C P, Aug 2009
 
Census communication and publicity
Census communication and publicityCensus communication and publicity
Census communication and publicity
 
Call for Papers (Extended Abstracts): 5th International Conference of the UNE...
Call for Papers (Extended Abstracts): 5th International Conference of the UNE...Call for Papers (Extended Abstracts): 5th International Conference of the UNE...
Call for Papers (Extended Abstracts): 5th International Conference of the UNE...
 
Webinar Educación, adaptación y reducción de riesgo de desastre (Ingles)
Webinar Educación, adaptación y reducción de riesgo de desastre (Ingles)Webinar Educación, adaptación y reducción de riesgo de desastre (Ingles)
Webinar Educación, adaptación y reducción de riesgo de desastre (Ingles)
 
Dwf k4 drr mapping presentation for unisavoie workshop v3
Dwf k4 drr mapping presentation for unisavoie workshop v3Dwf k4 drr mapping presentation for unisavoie workshop v3
Dwf k4 drr mapping presentation for unisavoie workshop v3
 
Communicating sustainability
Communicating sustainabilityCommunicating sustainability
Communicating sustainability
 
Risk Communication For Adapting To Climate Change
Risk Communication For Adapting To Climate ChangeRisk Communication For Adapting To Climate Change
Risk Communication For Adapting To Climate Change
 
Risk Communication For Adapting To Climate Change
Risk Communication For Adapting To Climate ChangeRisk Communication For Adapting To Climate Change
Risk Communication For Adapting To Climate Change
 
Census communication and publicity: Technical Session 16b
Census communication and publicity: Technical Session 16bCensus communication and publicity: Technical Session 16b
Census communication and publicity: Technical Session 16b
 
Communicating climate change. Por Eliana Rojas Torres
Communicating climate change. Por Eliana Rojas TorresCommunicating climate change. Por Eliana Rojas Torres
Communicating climate change. Por Eliana Rojas Torres
 
Assar spotlight on communicating climate information - November 2015
Assar spotlight on communicating climate information - November 2015Assar spotlight on communicating climate information - November 2015
Assar spotlight on communicating climate information - November 2015
 

More from NAP Events

The PCL Framework: A strategic approach to comprehensive risk management in r...
The PCL Framework: A strategic approach to comprehensive risk management in r...The PCL Framework: A strategic approach to comprehensive risk management in r...
The PCL Framework: A strategic approach to comprehensive risk management in r...NAP Events
 
Overview of modalities
Overview of modalitiesOverview of modalities
Overview of modalitiesNAP Events
 
LDC Expert Group mandates and achievements
LDC Expert Group mandates and achievementsLDC Expert Group mandates and achievements
LDC Expert Group mandates and achievementsNAP Events
 
LDC Expert Group experiences, good practies and leasons learned
LDC Expert Group experiences, good practies and leasons learnedLDC Expert Group experiences, good practies and leasons learned
LDC Expert Group experiences, good practies and leasons learnedNAP Events
 
Future trends relevant to LDCs
Future trends relevant to LDCsFuture trends relevant to LDCs
Future trends relevant to LDCsNAP Events
 
Least Developed Countries undertakings under the convention and the paris agr...
Least Developed Countries undertakings under the convention and the paris agr...Least Developed Countries undertakings under the convention and the paris agr...
Least Developed Countries undertakings under the convention and the paris agr...NAP Events
 
6.5 Adaptation forum part 2
6.5 Adaptation forum part 26.5 Adaptation forum part 2
6.5 Adaptation forum part 2NAP Events
 
6.4 nap book at expo 10 april weds
6.4 nap book at expo 10 april weds6.4 nap book at expo 10 april weds
6.4 nap book at expo 10 april wedsNAP Events
 
6.3.2 CLIMADA model demo
6.3.2 CLIMADA model demo6.3.2 CLIMADA model demo
6.3.2 CLIMADA model demoNAP Events
 
6.3.1 CLIMADA model demo
6.3.1 CLIMADA model demo6.3.1 CLIMADA model demo
6.3.1 CLIMADA model demoNAP Events
 
6.2 Marine fisheries focus on tuna
6.2 Marine fisheries focus on tuna6.2 Marine fisheries focus on tuna
6.2 Marine fisheries focus on tunaNAP Events
 
6.1.4 Methodologies for climate rational for adaptation - GCF
6.1.4 Methodologies for climate rational for adaptation - GCF6.1.4 Methodologies for climate rational for adaptation - GCF
6.1.4 Methodologies for climate rational for adaptation - GCFNAP Events
 
6.1.3 Methodologies for climate rational for adaptation
6.1.3 Methodologies for climate rational for adaptation 6.1.3 Methodologies for climate rational for adaptation
6.1.3 Methodologies for climate rational for adaptation NAP Events
 
7.5.2 Regional TEM-A Part 1
7.5.2 Regional TEM-A Part 17.5.2 Regional TEM-A Part 1
7.5.2 Regional TEM-A Part 1NAP Events
 
7.5.1 Regional TEM-A Part 1
7.5.1 Regional TEM-A Part 17.5.1 Regional TEM-A Part 1
7.5.1 Regional TEM-A Part 1NAP Events
 
7.4.2 Synergy between UNFCCC and UNCCD
7.4.2 Synergy between UNFCCC and UNCCD7.4.2 Synergy between UNFCCC and UNCCD
7.4.2 Synergy between UNFCCC and UNCCDNAP Events
 
7.4.1 Synergy between UNFCCC and UNCCD
7.4.1 Synergy between UNFCCC and UNCCD7.4.1 Synergy between UNFCCC and UNCCD
7.4.1 Synergy between UNFCCC and UNCCDNAP Events
 
7.3.5 A system approach to the integration of the agriculture sector in the NAP
7.3.5 A system approach to the integration of the agriculture sector in the NAP7.3.5 A system approach to the integration of the agriculture sector in the NAP
7.3.5 A system approach to the integration of the agriculture sector in the NAPNAP Events
 
7.3.4 A system approach to the integration of the agriculture sector in the NAP
7.3.4 A system approach to the integration of the agriculture sector in the NAP7.3.4 A system approach to the integration of the agriculture sector in the NAP
7.3.4 A system approach to the integration of the agriculture sector in the NAPNAP Events
 
7.3.3 A system approach to the integration of the agriculture sector in the NAP
7.3.3 A system approach to the integration of the agriculture sector in the NAP7.3.3 A system approach to the integration of the agriculture sector in the NAP
7.3.3 A system approach to the integration of the agriculture sector in the NAPNAP Events
 

More from NAP Events (20)

The PCL Framework: A strategic approach to comprehensive risk management in r...
The PCL Framework: A strategic approach to comprehensive risk management in r...The PCL Framework: A strategic approach to comprehensive risk management in r...
The PCL Framework: A strategic approach to comprehensive risk management in r...
 
Overview of modalities
Overview of modalitiesOverview of modalities
Overview of modalities
 
LDC Expert Group mandates and achievements
LDC Expert Group mandates and achievementsLDC Expert Group mandates and achievements
LDC Expert Group mandates and achievements
 
LDC Expert Group experiences, good practies and leasons learned
LDC Expert Group experiences, good practies and leasons learnedLDC Expert Group experiences, good practies and leasons learned
LDC Expert Group experiences, good practies and leasons learned
 
Future trends relevant to LDCs
Future trends relevant to LDCsFuture trends relevant to LDCs
Future trends relevant to LDCs
 
Least Developed Countries undertakings under the convention and the paris agr...
Least Developed Countries undertakings under the convention and the paris agr...Least Developed Countries undertakings under the convention and the paris agr...
Least Developed Countries undertakings under the convention and the paris agr...
 
6.5 Adaptation forum part 2
6.5 Adaptation forum part 26.5 Adaptation forum part 2
6.5 Adaptation forum part 2
 
6.4 nap book at expo 10 april weds
6.4 nap book at expo 10 april weds6.4 nap book at expo 10 april weds
6.4 nap book at expo 10 april weds
 
6.3.2 CLIMADA model demo
6.3.2 CLIMADA model demo6.3.2 CLIMADA model demo
6.3.2 CLIMADA model demo
 
6.3.1 CLIMADA model demo
6.3.1 CLIMADA model demo6.3.1 CLIMADA model demo
6.3.1 CLIMADA model demo
 
6.2 Marine fisheries focus on tuna
6.2 Marine fisheries focus on tuna6.2 Marine fisheries focus on tuna
6.2 Marine fisheries focus on tuna
 
6.1.4 Methodologies for climate rational for adaptation - GCF
6.1.4 Methodologies for climate rational for adaptation - GCF6.1.4 Methodologies for climate rational for adaptation - GCF
6.1.4 Methodologies for climate rational for adaptation - GCF
 
6.1.3 Methodologies for climate rational for adaptation
6.1.3 Methodologies for climate rational for adaptation 6.1.3 Methodologies for climate rational for adaptation
6.1.3 Methodologies for climate rational for adaptation
 
7.5.2 Regional TEM-A Part 1
7.5.2 Regional TEM-A Part 17.5.2 Regional TEM-A Part 1
7.5.2 Regional TEM-A Part 1
 
7.5.1 Regional TEM-A Part 1
7.5.1 Regional TEM-A Part 17.5.1 Regional TEM-A Part 1
7.5.1 Regional TEM-A Part 1
 
7.4.2 Synergy between UNFCCC and UNCCD
7.4.2 Synergy between UNFCCC and UNCCD7.4.2 Synergy between UNFCCC and UNCCD
7.4.2 Synergy between UNFCCC and UNCCD
 
7.4.1 Synergy between UNFCCC and UNCCD
7.4.1 Synergy between UNFCCC and UNCCD7.4.1 Synergy between UNFCCC and UNCCD
7.4.1 Synergy between UNFCCC and UNCCD
 
7.3.5 A system approach to the integration of the agriculture sector in the NAP
7.3.5 A system approach to the integration of the agriculture sector in the NAP7.3.5 A system approach to the integration of the agriculture sector in the NAP
7.3.5 A system approach to the integration of the agriculture sector in the NAP
 
7.3.4 A system approach to the integration of the agriculture sector in the NAP
7.3.4 A system approach to the integration of the agriculture sector in the NAP7.3.4 A system approach to the integration of the agriculture sector in the NAP
7.3.4 A system approach to the integration of the agriculture sector in the NAP
 
7.3.3 A system approach to the integration of the agriculture sector in the NAP
7.3.3 A system approach to the integration of the agriculture sector in the NAP7.3.3 A system approach to the integration of the agriculture sector in the NAP
7.3.3 A system approach to the integration of the agriculture sector in the NAP
 

Recently uploaded

PROSTHETIC FEET description and its types
PROSTHETIC FEET description and its typesPROSTHETIC FEET description and its types
PROSTHETIC FEET description and its typeseshasmalik27
 
Hydro-Thermal Liquefaction Of Lignocellulosic biomass to produce Bio-Crude oil
Hydro-Thermal Liquefaction Of Lignocellulosic biomass to produce Bio-Crude oilHydro-Thermal Liquefaction Of Lignocellulosic biomass to produce Bio-Crude oil
Hydro-Thermal Liquefaction Of Lignocellulosic biomass to produce Bio-Crude oilZeeshan Nazir
 
Thornyissue testing of slideshow for website
Thornyissue testing of slideshow for websiteThornyissue testing of slideshow for website
Thornyissue testing of slideshow for websitesuelcarter1
 
An Introduction to Quantum Programming Languages
An Introduction to Quantum Programming LanguagesAn Introduction to Quantum Programming Languages
An Introduction to Quantum Programming LanguagesDavid Yonge-Mallo
 
Kavita Punekar: Illuminating Minds and Igniting Passion in Science Education
Kavita Punekar: Illuminating Minds and Igniting Passion in Science EducationKavita Punekar: Illuminating Minds and Igniting Passion in Science Education
Kavita Punekar: Illuminating Minds and Igniting Passion in Science Educationdsnow9802
 
Quasar and Microquasar Series - Microquasars in our Galaxy
Quasar and Microquasar Series - Microquasars in our GalaxyQuasar and Microquasar Series - Microquasars in our Galaxy
Quasar and Microquasar Series - Microquasars in our GalaxySérgio Sacani
 
FINAL Shehnaz and Thane Interview PowerPoint ;-).pdf
FINAL Shehnaz and Thane Interview PowerPoint ;-).pdfFINAL Shehnaz and Thane Interview PowerPoint ;-).pdf
FINAL Shehnaz and Thane Interview PowerPoint ;-).pdfThane Heins
 
dkNET Webinar: An Encyclopedia of the Adipose Tissue Secretome to Identify Me...
dkNET Webinar: An Encyclopedia of the Adipose Tissue Secretome to Identify Me...dkNET Webinar: An Encyclopedia of the Adipose Tissue Secretome to Identify Me...
dkNET Webinar: An Encyclopedia of the Adipose Tissue Secretome to Identify Me...dkNET
 
Introduction to the research of stem cells
Introduction to the research of stem cellsIntroduction to the research of stem cells
Introduction to the research of stem cellsAlaaOraby6
 
Construction of Magic Squares by Swapping Rows and Columns.pdf
Construction of Magic Squares by Swapping Rows and Columns.pdfConstruction of Magic Squares by Swapping Rows and Columns.pdf
Construction of Magic Squares by Swapping Rows and Columns.pdfLossian Barbosa Bacelar Miranda
 
Exploring Artificial Intelligence_ Revolutionizing Tomorrow's World.pptx
Exploring Artificial Intelligence_ Revolutionizing Tomorrow's World.pptxExploring Artificial Intelligence_ Revolutionizing Tomorrow's World.pptx
Exploring Artificial Intelligence_ Revolutionizing Tomorrow's World.pptxSamrat Tayade
 
Analytical Coursework - Molly Winterbottom.pdf
Analytical Coursework - Molly Winterbottom.pdfAnalytical Coursework - Molly Winterbottom.pdf
Analytical Coursework - Molly Winterbottom.pdfMollyWinterbottom
 
2024 Insilicogen Company English Brochure
2024 Insilicogen Company English Brochure2024 Insilicogen Company English Brochure
2024 Insilicogen Company English BrochureInsilico Gen
 
Study of X - Ray Spectra and its types
Study  of X  - Ray Spectra and its typesStudy  of X  - Ray Spectra and its types
Study of X - Ray Spectra and its typestanishashukla147
 
Duchenne Muscular Dystrophy or DMD .pptx
Duchenne Muscular Dystrophy or DMD .pptxDuchenne Muscular Dystrophy or DMD .pptx
Duchenne Muscular Dystrophy or DMD .pptxNavanidhan.M
 
A galactic microquasar mimicking winged radio galaxies
A galactic microquasar mimicking winged radio galaxiesA galactic microquasar mimicking winged radio galaxies
A galactic microquasar mimicking winged radio galaxiesSérgio Sacani
 
CW 2 - Frustrated Lewis Pair - Molly winterbottom.pdf
CW 2 - Frustrated Lewis Pair - Molly winterbottom.pdfCW 2 - Frustrated Lewis Pair - Molly winterbottom.pdf
CW 2 - Frustrated Lewis Pair - Molly winterbottom.pdfMollyWinterbottom
 

Recently uploaded (20)

PROSTHETIC FEET description and its types
PROSTHETIC FEET description and its typesPROSTHETIC FEET description and its types
PROSTHETIC FEET description and its types
 
Hydro-Thermal Liquefaction Of Lignocellulosic biomass to produce Bio-Crude oil
Hydro-Thermal Liquefaction Of Lignocellulosic biomass to produce Bio-Crude oilHydro-Thermal Liquefaction Of Lignocellulosic biomass to produce Bio-Crude oil
Hydro-Thermal Liquefaction Of Lignocellulosic biomass to produce Bio-Crude oil
 
Research methods in ethnobotany- Exploring Traditional Wisdom
Research methods in ethnobotany- Exploring Traditional WisdomResearch methods in ethnobotany- Exploring Traditional Wisdom
Research methods in ethnobotany- Exploring Traditional Wisdom
 
Thornyissue testing of slideshow for website
Thornyissue testing of slideshow for websiteThornyissue testing of slideshow for website
Thornyissue testing of slideshow for website
 
An Introduction to Quantum Programming Languages
An Introduction to Quantum Programming LanguagesAn Introduction to Quantum Programming Languages
An Introduction to Quantum Programming Languages
 
Kavita Punekar: Illuminating Minds and Igniting Passion in Science Education
Kavita Punekar: Illuminating Minds and Igniting Passion in Science EducationKavita Punekar: Illuminating Minds and Igniting Passion in Science Education
Kavita Punekar: Illuminating Minds and Igniting Passion in Science Education
 
Quasar and Microquasar Series - Microquasars in our Galaxy
Quasar and Microquasar Series - Microquasars in our GalaxyQuasar and Microquasar Series - Microquasars in our Galaxy
Quasar and Microquasar Series - Microquasars in our Galaxy
 
FINAL Shehnaz and Thane Interview PowerPoint ;-).pdf
FINAL Shehnaz and Thane Interview PowerPoint ;-).pdfFINAL Shehnaz and Thane Interview PowerPoint ;-).pdf
FINAL Shehnaz and Thane Interview PowerPoint ;-).pdf
 
ALL the evidence webinar: Appraising and using evidence about community conte...
ALL the evidence webinar: Appraising and using evidence about community conte...ALL the evidence webinar: Appraising and using evidence about community conte...
ALL the evidence webinar: Appraising and using evidence about community conte...
 
dkNET Webinar: An Encyclopedia of the Adipose Tissue Secretome to Identify Me...
dkNET Webinar: An Encyclopedia of the Adipose Tissue Secretome to Identify Me...dkNET Webinar: An Encyclopedia of the Adipose Tissue Secretome to Identify Me...
dkNET Webinar: An Encyclopedia of the Adipose Tissue Secretome to Identify Me...
 
Introduction to the research of stem cells
Introduction to the research of stem cellsIntroduction to the research of stem cells
Introduction to the research of stem cells
 
Construction of Magic Squares by Swapping Rows and Columns.pdf
Construction of Magic Squares by Swapping Rows and Columns.pdfConstruction of Magic Squares by Swapping Rows and Columns.pdf
Construction of Magic Squares by Swapping Rows and Columns.pdf
 
Exploring Artificial Intelligence_ Revolutionizing Tomorrow's World.pptx
Exploring Artificial Intelligence_ Revolutionizing Tomorrow's World.pptxExploring Artificial Intelligence_ Revolutionizing Tomorrow's World.pptx
Exploring Artificial Intelligence_ Revolutionizing Tomorrow's World.pptx
 
Analytical Coursework - Molly Winterbottom.pdf
Analytical Coursework - Molly Winterbottom.pdfAnalytical Coursework - Molly Winterbottom.pdf
Analytical Coursework - Molly Winterbottom.pdf
 
2024 Insilicogen Company English Brochure
2024 Insilicogen Company English Brochure2024 Insilicogen Company English Brochure
2024 Insilicogen Company English Brochure
 
Study of X - Ray Spectra and its types
Study  of X  - Ray Spectra and its typesStudy  of X  - Ray Spectra and its types
Study of X - Ray Spectra and its types
 
INTRODUCTION TO PLANT TAXONOMY WITH DIVERSE TAXONOMIC APPROACHES
INTRODUCTION TO PLANT TAXONOMY WITH DIVERSE TAXONOMIC APPROACHESINTRODUCTION TO PLANT TAXONOMY WITH DIVERSE TAXONOMIC APPROACHES
INTRODUCTION TO PLANT TAXONOMY WITH DIVERSE TAXONOMIC APPROACHES
 
Duchenne Muscular Dystrophy or DMD .pptx
Duchenne Muscular Dystrophy or DMD .pptxDuchenne Muscular Dystrophy or DMD .pptx
Duchenne Muscular Dystrophy or DMD .pptx
 
A galactic microquasar mimicking winged radio galaxies
A galactic microquasar mimicking winged radio galaxiesA galactic microquasar mimicking winged radio galaxies
A galactic microquasar mimicking winged radio galaxies
 
CW 2 - Frustrated Lewis Pair - Molly winterbottom.pdf
CW 2 - Frustrated Lewis Pair - Molly winterbottom.pdfCW 2 - Frustrated Lewis Pair - Molly winterbottom.pdf
CW 2 - Frustrated Lewis Pair - Molly winterbottom.pdf
 

11c.1 Communication strategy for NAPs NAP Expo 2018

  • 2. Strategic communications for NAP processes Christian Ledwell April 2018
  • 4. • Raising awareness about climate change • Behavior change communications • Communication of weather data and climate information, including early warning systems • Adaptation communications under the UN Framework Convention on Climate Change What counts as communications on adaptation? Photo: Flickr/UNFCCC
  • 5. Strategic communications A strategic approach to communications—in which key messages are tailored for priority audiences and delivered through the most appropriate communications channels to reach those audiences—can improve how governments engage citizens throughout their NAP process. Photo : Flickr/Birdyartworks
  • 6. Prioritizing Audiences Who do you want to reach? What is your call to action—what do you want your audiences to do? Be specific. We often talk about groups (the general public, policy- makers, the private sector, the media) that cover a large diversity of actors with varied values and priorities.
  • 7. Repetition is key to good communications. But that doesn’t mean repeating the same exact message. Message ‘supports’ add variety ➢ Statistics—meaningful numbers ➢ Human Interest Stories—Real-life examples involving people ➢ Memorable Phrases—A concise phrase that expresses your message Message supports should be chosen based on what resonates with your audience. Key messages
  • 15. What types of media do your priority audiences already use? Are key documents related to the NAP process available to national stakeholders via a website or in print? Have government officials built relationships with journalists from print and broadcast media? Are spokespeople for the NAP process identified? Read more: http://bit.ly/2oalvA7 Communications Channels
  • 16. Choosing Metrics to Measure Impact Metrics should meet SMART criteria and be • Specific • Measurable, • Attainable, • Relevant to the objectives • Timebound
  • 17. Our Activities Example of how strategic communications can align with stages of the NAP process
  • 19. Grenada Raising public awareness about climate change adaptation With German support, Grenada raised public awareness through a variety of channels using a common brand and logo developed that was specific to climate change adaptation.
  • 20. Grenadadapts campaign Audience: Civil society Message: “Grenada adapts to climate change. Now!” Channels: Many, including music videos, a quiz show for students, a climate walk, the below billboard on buses.
  • 21. Peru “Do you have a minute? Let’s talk about climate change?” One-page summaries about climate change adaptation Audiences: Policymakers, civil society Key message: We need to prepare for climate change in Peru Communications channel: Policy brief
  • 22. Brazil Target 1.3 of Brazil’s National Adaptation Plan: Objective 1: Expansion and dissemination of scientific, technical and traditional knowledge: production, management and dissemination of information on climate risk Target 1.3: Online platform for knowledge management in adaptation created and available to society
  • 23. Brazil Audience: local policymakers, adaptation practitioners Key message: Through managing knowledge and data about climate change, Brazilians can build their adaptive capacity Communications channel: web platform
  • 24. South Africa Sharing adaptation information through the Let’s Respond Toolkit This platform supports local-level planning processes in South Africa with: • Practical tools for adaptation • Technical information on climate change • Training materials and templates
  • 25. South Africa Sharing adaptation information through the Let’s Respond Toolkit Audience: Local government policymakers Key message: We have the tools to integrate climate change risks and opportunities into municipal planning Channel: Website
  • 26. Our ActivitiesNAP Global Network Country Support Hub Two types of support: 1. Expert advice: Light touch feedback and advice on NAP issues from Secretariat, peers/participants, Roster of Experts – virtual support 2. Targeted Technical Support: Specific and short-term assistance to maintain momentum in a NAP process – experts contracted
  • 27. www.napglobalnetwork.org info@napglobalnetwork.org Twitter: @NAP_Network Financial support provided by: Secretariat hosted by: Ce projet a été réalisé avec l'appui financier de : Secrétariat hébergé par :
  • 30. I n t e g r a t i n g A g r i c u l t u r e i n N a t i o n a l A d a p t a t i o n P l a n s COMMUNICATION STRATEGIES FOR EFFECTIVE NAPS Cecilia Jones, National Coordinator, Uruguay
  • 31. Uruguay – NAP-Ag o Who is our key audience? o Technical officers, decision makers, subnational Directors, Ministry of Agriculture (MGAP) and Environment o Farmers, their organizations o Civil society
  • 32. o How do you reach them? o Ministry of Ag website and Youtube channel o Radio interviews o OPYPA/MGAP publication o NAP-Ag platform
  • 33. Uruguay o What are our key message(s)? o Climate change impacts agricultural production o Vulnerability is dependant on production system o Adaptation planning can contribute to reduce vulnerability o Information sources are available for climate risk management o What are the main challenges in reaching out to our audience? o How to highlight the NAP-Ag within the communication channels of the Ministry? o How to reach an audience that is geographically dispersed? o How to focus message towards long term goal as opposed to immediate matters?
  • 34. fao.org/in-action/naps | adaptation-undp.org/naps-agriculture | international-climate-initiative.com Thank You
  • 35. Domestic government revenues » Relatively predictable and consistent » Enhance national ownership » Flexible; potential to leverage other sources Bilateral providers » Flexible: sectors and instruments » Promote innovative approaches Multilateral providers » Diversity of potential sources Private finance » Invest in new business opportunities » Invest to reduce business-related risks Financing optionsGroup Activity 1. Join a group to look at one broad audience category: a) National policymakers, b) bilateral dev’t partners, c) media, d) private sector, or e) affected communities 2. Make a list of specific audiences within the broad audience category (10 mins) 3. Pick one specific audience that you’ve listed, and develop a key message for that group. 4. Develop message supports (a slogan, key statistic, or story that illustrates the message) 5. List 3-5 communications channels that your audience uses