The document summarizes an advertisement for the new Paramore single "Crush Crush Crush". It includes the logo for the song and band name, information on purchasing and release formats/date. The scratchy pen font of the song title creates connotations of youth culture, representing the band's original style. The blue title stands out against the black-white background, grabbing attention. The simple yet readable "Paramore" font and central positioning emphasize its importance. The song title also connotes youthful themes of attraction, hinting at the band and music's target audience. The ad offers text message signups for updates and ringtones, appealing to younger audiences.

1. This is an advert from a magazine that
advertises the new Paramore single
called Crush Crush Crush. The main
setup of the advert is a Logo of both the
name of the song and the name of the
band. There is also information given
about where you can purchase the track,
in what format you can purchase the
track in and when it is released.
The main font of the tracks name logo is a
scratchy looking pen effect. This creates
connotations of school and youth culture, which
could represent the band as they are all very
young (18-25). This font is also used in their
album that this track came from, “Riot”, so this
could be a recurring theme that represents the
band staying to their original roots in terms of
their style and music. The font might also been
seen as recognisable by some consumers and
may grab their attention.
The blue
colour of the
name of the
single stands
out and grabs
the readers
attention as it
is bright and
colourful
which
contrasts to the
neutral black
and white
colours of the
background
and other text.
The font of the
bands name
“Paramore” is
quite simple,
but an
effective
choice of font.
It is easily
readable which
is good for a
magazine
advert as it is
no good
having and
unreadable
logo as the
audience wont
be able to read
it which makes
the point of the
advert useless.
The
positioning of
the bands
name aswell is
near the center
suggesting its
importance as
this I where
the reader will
most likely be
looking
The name of the Track “Crush Crush Crush” also creates connotations of
youths. The word Crush means to be attracted to another person, and this is
quite a youthful theme. This could again be a reflection on the bands youth but
also be to do with the kind of music, possibly a love song. This gives a small
indication to the reader what the music might be about and may interest the
reader and perhaps make them want to listen to the song and purchase the
track.
There is an offer that advertised where if you text the word “crush crush crush” to a certain
number you get text updates and downloadable ring tones for your phone. This may appeal to a
younger audience such as young teenagers as they may like to get involved in downloading ring
tones for their phone. It is also another technique for the band to create revenue so again this is an
effective form of advertising and getting the reader involved in the promotion.