The document discusses the naming and branding elements of a documentary called "Coventry Crackdown: The Westgate Robbery". The name was designed to imply it was part of a series called "Coventry Crackdown" but that this episode was a special about the criminal Toby Westgate. The text was styled to look like a typewriter for professionalism. The logo was omitted as unnecessary for documentaries, though the institution name JME Productions was used, representing the group members' initials.

1. Name, Logo &
Institution

2. Name of Documentary
 We named our documentary “Coventry Crackdown: The Westgate Robbery”.
 We wanted to give the idea that “Coventry Crackdown” was an episode like
CrimeWatch in itself, but “The Westgate Robbery” was a one off special about
the dangerous criminal Toby Westgate.
 We wanted the name to look as if it had been typed on an old fashioned
typewriter, and on the documentary, we inserted the sound of the type writer
to make it sound more professional.
 We presented it as white writing on a black background as we wanted the
text to really stand out.
 We didn’t want the colours to be bright and vibrant because we didn’t want
to portray the episode as being happy and positive.

3. Logo
 I didn’t use a logo for my documentary because I didn’t think that it was a
needed convention of a documentary.
 Every documentary that I had researched prior to the production of the
documentary.
 However my institution has a logo, but has been brightened to make the
name stand out and catch the eye of the viewer, which my group decided
could be a good advertising technique.

4. Institution
 I modelled my documentary on those shown on Channel 4.
 Channel 4 shows documentaries that are one offs, compared to those shown
on the BBC, which tend to be series bases, such as CrimeWatch.
 Although my documentary is influenced by CrimeWatch, in terms of using a
news room and re-enactment scenes, it is a one off documentary, which is
also why the name of the documentary is so specific, “Coventry Crackdown:
The Westgate Robbery”
 I chose to name by institution JME Productions, as it has a personal touch,
being the initials of all the group members.