The document discusses potential media institutions that could distribute the opening sequence film. It suggests that independent distributors may be interested because it is a short clip with an affordable horror story line. It also analyzes the horror film Jeepers Creepers which was distributed in cinemas by Lions Gate Entertainment. Lions Gate has distributed similar small productions before, so they could potentially distribute the opening sequence film. Expanding the film with more details and scares may attract a wider audience to cinema screenings and turn a profit.
Plataforma de Urban Advertising of America en los Medios Sociales
Importancia del Social Media Marketing (SSM)
A través de los medios sociales, SMM nos ayudará a comunicar nuestros objetivos de marketing en Internet.
Cultura 1.0: “Emisores One-Way”: agencias de mercadeo y departamentos de comunicación de compañías que trabajan en conjunto para comunicar el mensaje de la empresa, donde el cliente es el centro de toda estrategia. Este mensaje es transmitido de forma unilateral y pretende influenciar a un conjunto de personas.
Cultura 2.0: “SMM”: Cultura bidireccional y social: ie. Twitter, Facebook, YouTube, LinkedIn, entre otros. Todo negocio debe estar en al menos tres, sino, se pierde un gran porcentaje de clientes.
A través de SMM, se le llama la atención al público objetivo por medio del contenido de las campañas de mercadeo. A su vez, SMM dirige tráfico a la pagina web (puente a Cultura 1.0).
Debido a la existencia de SSM, el índice de tráfico directo a la pagina web de una compañía baja considerablemente, ya que gran parte de dicho tráfico hoy en día proviene de SMM (approx. 65%).
La importancia de esta nueva cultura se encuentra en la manera en que las personas se relacionan hoy por hoy con las empresas, las marcas, productos y/o servicios. El cambio radical se basa en cómo las compañías, por primera vez, se comunican con el lenguaje de las personas; y para obtener el máximo beneficio, lo único que se necesita es sentido común, como personas, usuarios y clientes que somos.
Para aquellos clientes que han evolucionado hacia la Cultura 2.0, el que un proveedor de servicios posea presencia en los medios sociales, es un valor agregado para su proceso de toma de decisión, ya que es una oportunidad para las empresas de maximizar beneficios y posicionar su marca.
Social Media utiliza el consenso popular para generar contenido y enlazar esta información en forma de inteligencia colectiva. El propósito es mantener activa la misión y objetivos de la empresa, mediante constante interacción con la audiencia.
Tan importante es lo que se ve (la respuesta pública: redes sociales)
como lo que no se ve (la privada: email):
Las listas de mensajes privados con los seguidores de una página son acciones que no son visibles para el público en general, y que ofrecen muy buenos resultados.
Para obtener el mayor provecho de SMM, se debe alinear una estrategia que vaya acorde con las expectativas de cada cliente, a través de la constante coordinación de lanzamientos, promociones y objetivos tácticos. Este estudio debe ser realizado según el perfil de cada cliente, y manejado por la gerencia de mercadeo en conjunto con el ejecutivo de la cuenta.
Para que el social media cumpla su objetivo, se debe ceder una gran parte del control de la influencia que se pretende tener sobre los clientes. Si de igual forma, utilizamos esta plataforma para controlar mensajes, (...)
1. +
What Kind of Media
Institution might distribute
your media product and
why ?
2. +
The media institution our opening sequence will most possibly
distribute is to independent working title distributors . The reason for
this is because it is a short clip which most likely small companies
will buy .It is not very detailed also it is a story line which most horror
films are excepted were it will not grab many audience attention, as
most likely audience will want something new but linked with the
idea of horror . Moreover it is cheap and affordable . Also our
opening sequence was made from unknown actors which are not
stars if it was in cinema audience will look for stars as actors as it
draws attention because it is known as this person is talented in this
specific way It also made on budget . The theme of it is challenging.,
where as if it was distributed in cinemas price will be expensive
however if it was a hit and made a major outcome with the final
product it will go to cinemas then it will be distributed to outlets. Our
opening sequence can be distributed to cinemas if we add more
detail and scare the fright of the audience.
3. Harry Potter, Twilight are all distributed in cinemas as they have made a major
+ hit which audience are willing to watch and pay as it is outstanding films. One
film I have looked into detail is Jeepers Creepers the reason I related my
opening sequence to this film is because it involves murder and death and
follow the people they want which in our opening sequence it builds up to this.
Therefore I took some of the ideas in jeepers creepers into consideration and
seen which some of the things are similar to the opening sequence such as
there location surrounding has a lot of trees which in our opening sequence
also has this. Jeepers Creepers is distributed in cinemas by United Artists
(USA) and Lions Gate Entertainment s a North American[6] entertainment
company. The company was formed in Vancouver, British Columbia The
company bought a number of small production facilities and distributors,
starting with Montreal-based Cinépix Film Properties (renamed as Lions Gates
Films)
If Lions Gate Entertainment bought a number of small production facilities and
distributors then they can distribute our film as it is a small production as they
have done it with other film such as The Wolfman it is similar to our opening
sequence of the film as it relates to Thriller and horror.
If jeepers creepers director disturbed our opening sequence which has some similar ideas
as Jeepers Creepers I believe it can make a hit in cinemas as more adding dept into the
film. However it will cost a large amount of money. But will make profit as many adults will
enjoy watching this type of film and will be willing to pay. Our opening sequence has some
well footage which creates tension and suspense by this more audience will want to watch
the film as they will want to pay and go watch it in cinemas.