The document discusses how the filmmakers of a trailer incorporated conventions from real media products into their trailer. They used dramatic diegetic music at the beginning to grip viewers, similar to other trailers. They dressed their actors in gritty clothing stereotypical of working-class backgrounds. They filmed in Thamesmead, London which has a high African-Caribbean population to establish the characters' backgrounds. They included an aggressive scene, a character to feel sorry for, and a gripping scene with fast cuts to captivate audiences, as is common in trailers. The filmmakers challenged some conventions by having an all-female cast instead of the usual gang males.

1. Trailer FILM

2. To make our product, I knew that it was important that we establish what
the normal forms and conventions of media products were. I realised that
there were some media conventions that were important, and had to be
used in our trailer.
"Repetition and recognition leads to expectation and anticipation "(G
Burton 2000)
The use of dramatic diegetic music at the start of the trailer is something
that shows the forms and conventions of real media products. Just like in the
trailer ‘Adulthood’ it is very common for the beginning of a trailer to use
diegetic music. This grips the viewers. It was important to use this aspect of
media products, as we wanted to make sure our target audience were
captivated by our trailer.
When we looked at similar trailers, a majority of the sound was diegetic.
However there were some non-diegetic sounds such as dialogue added, but
very rarely. We took this idea and used it when making the soundtrack for
our trailer.

3. Forms and conventions of real media products informed us on the way we
were meant to dress our actors. For example in the film ‘SKET’ the actors
were wearing gritty clothing. We attempted to copy this in our trailer.
SKET Our trailer
We chose these clothes because it represents who they are in the trailer. This
type of attire is associated with people that are of working class background, and
that are probably living in council flats. Going along with this stereo type is
essential because it allows the audience to expect a certain type of film. It was
important that we chose actresses that are all of an ethnic minority, because
they are labelled as aggressive and less educated. This was important as it made
our trailer more believable.

4. The location of the film was also very important. We took some time to find out the perfect
places to shoot. We knew through forms and conventions of real media products that we
had to shoot in a place that was associated with people that live in an area of working
class, or people that live in somewhere that was known and associated with people that are
off ethnic background. We looked at the places with the highest population of black afro -
Caribbean. We found that in the UK, London had the highest population of African
Caribbean. We analysed the boroughs in London and looked at their population of black
Africans.
We compared the populations to the distance from where we live, so that filming would be
convenient. We found that the Borough of Greenwich had a high population of Afr0-Carribeans. So
this is where we decided to shoot our film. We choses this place because the audience would be able
to establish their backgrounds and their class, just by where they are located. We looked at the area
of Thamesmead. We saw graffiti walls and buildings, and we knew that this would be perfectly suited
to our type of film as it shows poverty and a high number of youth.

5. In regards to our film, it is unmistakeable that we used a lot of real media
products that relate to our film. The location of our film is the same as the
location of many films that are associated with 0ur genre. We filmed in
Thamesmead in the same flats that they film the TV drama series ‘Misfits’.

6. The location shot is something that is very vital to the film, it shows the rural setting
and where our trailer is based. In the television drama my murder they use an
establishing shot that shows the film whereabouts. We tried to make our setting as
familiar as possible, what we did was go in the night, so that we could get the lights.
This is a real piece that we incorporated into our film.

7. Another common aspect we saw in our example trailers were that there was
always and aggressive scene. We presumed that this was also another
technique used to captivate and audience, and persuade them to watch the
film. After seeing this common trend, we decided to add a disturbing scene
that would grip our target audience.
There is usually a character that the audience is made to feel sorry for, or that is a
victim. This is also a feature that we took from normal form and conventions of real
media products.

8. Usually, there is a gripping scene in a trailer, with numerous fast cuts. This is
usually the section of the trailer that in most remembered. This is something
that we used in the making of our trailer. And to end the trailer they would
have a cliff hanger, or something that makes you think. We tried to use this
element in the creation of our trailer also.
The genre of our trailer is British African. One of the many conventions that
we used was location. Because our film was based on British Africans, we
had to chose a location that was stereotyped as a deprived area full of ethnic
minorities. We found that Thamesmead was a perfect place to film as it has
been used in previous TV drama’s and Films.

9. Lighting
Regarding to our film, it is
unmistakeable that we used a lot of
real media products that relate to
our film. The location of our film is
the same as the location of many
films that are associated with 0ur
genre. We filmed in Thamesmead in
the same flats that they film the TV
drama series ‘Misfits’. This setting
was very suited to our film.
There is also something that is very
common in these films which is the
lighting, the lighting that is seen on
these films is very dark and grey
and occasionally the use sepia
light.

10. The way that shots are taken and the way the camera is positioned on
certain characters is also something that we used that other films had used
before. This scene of SKET shows the girls and we get to see them and how
their character is. There is a wall dividing them, similar to the way in the film
SKET they are divided into different scenes.

11. From the TV drama my murder we used very familiar scenes as they were
both very similar in what message they were conveying. There were very
similar shots in which we chose to incorporate into our film. The way in
which characters are dressed and their setting is also very similar. A silmilar
shot in our film is this.
In the film my murder the characters have an establishing shot that conveys
they personality, what we did is we put our main character at the front to
show the hierarchy in importance.

12. In the opening of the drama series ‘My Murder’ there is an opening of the film
that says based on a true story, we decided to use this in our film. This allows
viewers to already understand what kind of film this is. The audience would know
straight away and know that our film was to be taken seriously. Many people will
drawn to the trailer because of the fact that it says ‘based on a true story.

13. We challenged conventions of usual
British African dramas' by having an all
female casting crew. The usual
stereotype would be a group of gang
males, but we thought that
challenging this convention would
make our trailer more unique.