1. “ Let the Students Teach Us: Academy Recruitment” Marketing Max Elsman “ Nonprofit Marketing Consulting Since 1984” NAF Conference
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3. What “Behavioral Economists” Know “ By the time we comprehend and digest information, it is not necessarily a true reflection of reality. Instead it is our representation of reality, and this is the input we base our decisions on.” -- Dan Ariely (from the book “Predictably Irrational”