The Big Mind Institute aims to provide experiential learning opportunities for students and young faculty through applied research projects. For students, it focuses on critical thinking development and creating tangible portfolios. For young faculty, it facilitates publishable research using IdeaMap to study various topics. It also provides an affordable subscription service using IdeaMap for startups and non-profits to identify effective messaging.

1. Big Mind Institute of
Education and Messaging

2. Mission Statement
 Students and young people – messaging created through
experiential learning (experimentation), to teach critical thinking, and to
create a portfolio of the student’s projects, helping the student advance
through school, and then move into a career
 Young Faculty – research yielding effective messaging in the social
sciences, leading to published papers for faculty, and creating Mind
Genomics, the science of everyday experience
 Confer a Significant Competitive Edge on students, untenured and
tenured faculty ,, not for profit organizations
 Create Effective Messaging through applied science, recognizing that
these messages must say the ‘right thing to the right person’

3. Funding - Three Sources
 Money comes in from affordable subscriptions from people, such as
parents of students who want to give the student a chance to build a
powerful portfolio for college admission, or for that first job
 Money comes in from corporate donors, who are given the results of research
from young faculty and from students.These corporate donors can ‘guide’ the
research.This money funds the faculty and student research projects, respectively
 Think about the power of combining two-way mentoring with fundraising
for schools and similar organizations. Fundraising is often onerous. But…what
happens when the students in the school can ‘solve’ business problems for a
‘client company’ using BIG MIND™ and IdeaMap®, and in turn, the company
donates money to the school.The company gets the answer it needs, guiding the
student in the quest for the answer. The student is both mentored by the
company, and mentors the company.The process creates something
for the student’s future.

4. PART 1
THE STUDENT
(AGES 10-PROFESSIONAL SCHOOL)
EXPERIENTIAL LEARNING,
CRITICAL THINKING … AND A
TANGIBLE PORTFOLIO OF
ACCOMPLISHMENT

5. Today’s Students are Less Able
to Think Critically

6. Not Many Student Have a
‘tiger mother’

7. is not understood by myself or my peers. I'm also very excited to continue in this course - we already m
The Consequence
 Most students are average … in general
 Few are tennis champions … and at the same
time writing their memoirs…and at the same
time working with a Nobel Laureate ….While
playing the lead violin at the orchestra
 How do we get the average student to think
better, learn experientially, and to create a
portfolio of accomplishments?

8. One Solution – IdeaMap®
 Use IdeaMap ® to do studies
 The set up and analysis leads to interested
students … and to experiential learning..
 The study itself encourages, even demands
critical thinking .. In a fun way
 The student also has the results of the study
(studies) in his or her personal portfolio to show to
the school, to college admissions committee, or to
the prospective ‘boss’ hiring new graduates

9. Children 9-13 Have FUN Doing
IdeaMap® as an Adult Would
Campers Learn toWork like MBAs
Rye, NewYork —The world is ready for new approaches to education.Children are smarter and more
connected than ever before, resources are accessible to the masses, and competition is at its apex.We are at a
crossroads as to how education will adapt.
About Marketing Perceptions
Marketing Perceptions is an academic course created by Dr. Howard Moskowitz in conjunction with Carole
Berman, and Kristopher Collado andAshia Nagi, students in the Pace University Digital Marketing program.
The course provides a customized combination of an “IntroductionTo Marketing” and “MarketingAnalytics”
designed specifically for students in grades 6 - 9.
The Marketing Perceptions instructors, Kristopher Collado andAshia Nagi, developed the curriculum to appeal
to this age group incorporate practical knowledge with real-life situations. During the session, the students are
developing a marketing plan for a local business, Candy Rox, a candy emporium and lifestyle brand located in
Rye and Bronxville.The "client" was chosen specifically for its relatability to the campers.
Camper Reviews
The course has received enthusiastic reviews from its students. Some of the students’ thoughts are:
- "This class was an interesting and eye-opening introduction into marketing. It made me seriously consider going into a career in corporate
America. The course was one of the most exciting and fascinating classes I have ever taken.” - Michael Nathenson
- "Marketing Perceptions is a very enriching and fulfilling course. Not only is the curriculum well focused and informative, the instructors
Kristopher and Ashia are very knowledgeable, and willing to explain or elaborate on any concept if the initial presentationof the concept is not
understoodby myself or my peers. We have met Dr. Howard Moskowitz, a leader in marketing research, and are completing a marketing project
for a real company, called Candy Rox, based in Rye, NY.” (Nikola Viazmenski)
- “I’m really enjoying to learn how to do something adults do as their profession and yet I get to learn it at 11 years old!” (Yiskah Friedenberg-
Sharbat) - “I really enjoy being in this class because I am getting a good jump start to my adult career. I am learning all about the ways things are
advertisedand how things sell.” - (Justin Santana)

10. Part of Portfolio for Entry to Cornell

11. Course Taught by Prof. Henderson …
Using Groups

12. Sample Report from Study, Added
to Student’s Portfolio

13. Being used by Pace …. Led to Contract
with NYC to Increase Voter Registration

14. PART 2
YOUNG FACULTY MEMBERS –
THE SITUATION TODAY

15. Young Faculty Members HAVE to
Publish to get Tenure
 The funding sources are drying up
 For social sciences, where ‘man’s mind is the
measure of all things,’ IdeaMap® as we have
presented it (4x4) is a solution
 The faculty member can run experiments using
IdeaMap®
 These experiments are publishable, and create an
invaluable corpus of knowledge

16. A Possible Scenario
 The young, preferably untenured, and unfunded
faculty member identifies a topic area
 The IdeaMap® structure allows the research with
consumers, revealing new segments
 These discoveries are often ‘first order’
 IdeaMap® has been used for horticulture, food
science, law, medical, and so forth…all in
refereed journals

17. Imagine the Young Faculty Member
 Identifies a topic area
 Creates and runs one study per month for a year
 Writes these up for publication
 Or combines them into a book
 With each study affordable
 Opportunity for Advancement, tenure,
contribution to the field

18. Peace Initiatives (1 of 2)

19. Peace Initiative (2 of 2)

20. Healthful Foods

21. Health & Wellness Experience

22. Services

23. Horticulture

24. PART 3
START-UP BUSINESS –
THE SITUATION TODAY

25. Today’s Businesses Simply Don’t
Know What Messages ‘work’
 Almost no company with which Howard Moskowitz has
worked can list the specific messages which drive sales
or revenues to a significant degree
 The technology we use (IdeaMap®) has demonstrated
the ability to quickly and inexpensively identify ‘what
messages’ work, and to whom
 IdeaMap® solves the messaging problem
 Now to make it affordable and scalable for start-ups

26. Benefits to the start-up and for
the not for profit organization
 Solves the problem for the subscribing company –
powerful messages uncovered
 Very cost efficient, even factoring in subscription fee
 Ability to do many of these studies, with far greater
savings versus the ordinary way (concept tests, focus
groups, trackers)
 Typically, users see a meaningful increase in sales for
those sales using the results of our science

27. Kudos from Procter & Gamble

28. Messaging to Improve Donations

29. Messaging Which Wins Lawsuits

30. Increasing opportunities
The Big Mind Institute of
Education and Messaging
 Users are subscribers, paying a monthly fee
 The fee allows them access to a cost-effective version
of IdeaMap® technology
 The fee lets the user bring in respondents, they
participate in the IdeaMap interview.The data comes
out in a user-ready report, set up for the subscriber to
add insights when desired

31. Design specifics – 4x4 IdeaMap® design, along with a short classification questionnaire
of 3 classification questions. Basic output is the average by each key subgroup for the
additive constant and each of the 16 elements
USER
Monthly
Sub
User Download
Report
User Download
Raw Data
Middle School 5 Free 25
High School 5 Free 25
Tech School 5 Free 25
College/University 5 Free 25
Grad School 5 Free 25
Junior Faculty/Untenured 5 Free 25
Senior Faculty/Tenured 5 Free 25
Clubs 5 Free 25
Scouts 5 Free 25
Orphanages "homes" 5 Free 25
Juvenile/Corrections/Homes 5 Free 25
Full School Project 5 Free 25
School Fundraising 5 Free 25
Organizational Fundraising 5 Free 25
Non-Profit Business 5 Free 25
Any study REPORT in the system can be purchased by a 3rd party for $100. The raw data for $200

32. Howard
Moskowitz
PhD
For the last four decades Harvard educated psychophysicist, Dr. Howard
Moskowitz, has worked with nearly every major corporation in the realm of
marketing and experimental psychology. His work has won more than 20 awards,
and generated billions of dollars in sales through corporate implementation of his
patented method and technology, Mind Genomics®.
His current mission is to share his knowledge and science with today's youth, a
commitment he made to his father before passing.
Dr. Moskowitz plans to share his gift through an app giving children
access to his literary works, science reports and educational videos.
The app will also contain a section where children become the researchers,
performing marketing experiments in a user friendly format. The children
will benefit, be inspired by and grow from their Experiential Learning.
The app will encourage critical thinking by today's youth,
increase their self esteem, and enhance their capabilities in STEM, Science,
Technology, Engineering and Mathematics.
Dr. Moskowitz's philosophy is straightforward: "When we can evolve the way we
think and learn, we and our children will create a better future for all mankind."
We are exiting the pre-production phase and now seek assistance to
make the Mind Genomics Project a reality for all the world's youth.
For sponsorship and endorsement opportunities, please contact:
Omar Ortiz | Brand Manager
oortiz@mindgenomics.org
Dr. Howard Moskowitz.
Developer of IdeaMap® and Mind Genomics®

33. Dr. Howard Moskowitz.
Developer of IdeaMap® and Mind Genomics®
• President of Moskowitz Jacobs, Inc. Chairman of
Mind Genomics Associates, Founding Partner of Mind
Genomics Advisors, LLC, a graduate of Queens College,
holds a Ph.D. in Experimental Psychology from Harvard
University.
• Three prestigious science awards
• 2005 Charles Coolidge Parlin Marketing Research
Award. The “Nobel Prize” of Market Research, received
only by the pioneers of market research. Past recipients
include Arthur Nielsen, George Gallup, Michael Porter,
David Ogilvy and Philip Kotler.
• 2010 Walston Chubb Award for Innovation across all
sciences, Sigma Xi, The Scientific Research Society,
international Awarded for Mind Genomics: The science
underlying the technology used in this Math 110 course.
• 2012 Edison Award for innovation in science and its
application
33

34. For Further Information
Howard Moskowitz, PhD | President
Big Mind Institute of Education and Messaging
11 Sherman Ave
White Plains, NY 10605
phone: 914 572 1673
email: mjihrm@gmail.com
Skype: hmoskowitz62
Andi Sciacca | Vice President, Operations
Big Mind Institute of Education and Messaging
DropBox Link: Big Mind / Mind Genomics Resources
Midwest Offices - Milwaukee
630 N 4th St, Unit 820
Milwaukee, WI 53203
phone: 917.379.7634
email: andi.sciacca@bigmindapp.org
Skype: andisciacca