Nacada region v personal branding presentation


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Nacada region v personal branding presentation

  1. 1. You Inc.: Advising Students to Pursue Their Passion Through the Power of Personal Branding Richard Kane, Family and Consumer Sciences Melissa Moody, Mennonite College of Nursing Illinois State University NACADA Region V Conference April 19, 2011
  2. 2. Description of the Problem <ul><li>Traditional methods of finding a job or internship are no longer viable </li></ul><ul><ul><li>Submitting resume and cover letter to newspaper adds and corporate job/HR sites </li></ul></ul><ul><ul><li>Crossing your fingers for a call back </li></ul></ul><ul><li>100% anonymous job search that is fiercely competitive and time consuming </li></ul><ul><li>Traditional methods relegate students to becoming passive participants in job search </li></ul><ul><li>Social media is quickly replacing traditional job search </li></ul>
  3. 3. Accessing the “Hidden Job Market” <ul><li>Often overwhelmed by other duties, hiring managers often skirt advertising jobs to avoid </li></ul><ul><ul><li>Difficult recruitment processes </li></ul></ul><ul><ul><li>The stampede of applicants </li></ul></ul><ul><ul><li>Unproductive reviews of generic resumes  </li></ul></ul><ul><li>Instead, hiring managers today use </li></ul><ul><ul><li>Referrals </li></ul></ul><ul><ul><li>Professional associations </li></ul></ul><ul><ul><li>Social networking </li></ul></ul><ul><li>Many of the best opportunities are found in this “hidden job market,” accessible only through social networks </li></ul>
  4. 4. Meeting the Need through Personal Branding <ul><li>Personal branding is the new prerequisite for </li></ul><ul><ul><li>Proactive career success </li></ul></ul><ul><ul><li>Entrepreneurial success </li></ul></ul><ul><ul><li>Differentiating competencies </li></ul></ul><ul><ul><li>Demonstrating unique personal characteristics </li></ul></ul>
  5. 5. Nuts and Bolts of Personal Branding <ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Blogs </li></ul><ul><li>Personal Web site </li></ul><ul><li>Digital portfolio </li></ul><ul><li>Video resume </li></ul>
  6. 6. Elements of a Strong Personal Brand <ul><li>Makes a great first impression </li></ul><ul><li>Compels the market (audience) </li></ul><ul><li>Consistent across social media platforms </li></ul><ul><li>Well known in it’s niche </li></ul><ul><li>Transparent </li></ul><ul><li>Collaborative </li></ul><ul><li>Authentic </li></ul>
  7. 7. Building your brand starts with your bio <ul><li>The need for an effective bio is NEW </li></ul><ul><li>Bio attracts target audience </li></ul><ul><li>Craft an authentic story to draw your audience into a relationship with you </li></ul><ul><ul><li>Authenticity requires digging deep to uncover the real you </li></ul></ul>
  8. 8. Michael Margolis- Dean Story University <ul><li>The son of an inventor and artist, I am fascinated by how ideas socialize into reality. As President of Get Storied, I oversee a growing education/publishing platform that includes Story University, Reinvention Summit, and The New Storytellers. I spend most of my time these days developing online courses for Story University and spreading the gospel of story. Over the last decade, I have promoted the evolving role of storytelling at the heart of branding, innovation, and culture change. In the process, I consulted to dozens of organizations including Audubon, Ernst & Young, Marriott, NASA, Omnicom, YWCA, and the International Storytelling Center. In November 2010, I launched and curated the Reinvention Summit, a 2-week virtual conference on the future of storytelling, with 37 speakers and 500+ participants. I'm also working with Zappos Insights on their next generation culture training curriculum. Despite an unconventional approach, my work has been featured in Brandweek, Fast Company, and Storytelling Magazine. I am also a contributing author to Wake Me When When the Data is Over, a leading compendium on strategic storytelling (Jossey-Bass 2006), and guest blogger for websites including With a background in cultural anthropology, I am fascinated with identity, relationships, perception, and meaning making in the digital age. I began my career as a social entrepreneur, the founding member of two social enterprises by the age of 23. Raised in Switzerland and Los Angeles, I now live in the East Village of NYC. When not working double-shifts, I geek-out on technology, 70s ghetto funk, and Indian spices. I also eat more chocolate than the average human. Thousands have downloaded a free digital copy of my latest book, Believe Me: A Storytelling Manifesto for Change-Makers and Innovators at Let me know what you think! Would love to talk story </li></ul>
  9. 9. Elements of a successful bio <ul><ul><li>Has a lead sentence that reflects </li></ul></ul><ul><ul><ul><li>Who you are </li></ul></ul></ul><ul><ul><ul><li>What you do </li></ul></ul></ul><ul><ul><ul><li>Who you serve </li></ul></ul></ul><ul><ul><li>Uses narrative to create a unique, memorable and accurate first impression of your brand </li></ul></ul>
  10. 10. Using your past to legitimize your future <ul><ul><li>Students should start by answering this basic question, “who is the real me?” </li></ul></ul><ul><ul><ul><ul><li>What are your influences? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>What forces shaped you? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>What makes me special? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>What do people in my network think is special about me? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Have I ever been complimented for a skill or talent? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Is there something I do well and am passionate about? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>What achievements am I proud of? </li></ul></ul></ul></ul>
  11. 11. Role of your bio <ul><li>Tone – sets the terms of a relationship </li></ul><ul><li>Context – what has shaped you </li></ul><ul><li>Credibility – can I believe you </li></ul><ul><li>Cultivation – educate your reader </li></ul><ul><li>Invitation – establish shared bonds </li></ul>
  12. 12. Personal Branding Learning Outcomes <ul><li>Personal branding teaches students </li></ul><ul><ul><li>Creativity </li></ul></ul><ul><ul><li>Writing skills </li></ul></ul><ul><ul><li>Coaching skills </li></ul></ul><ul><ul><li>Leadership skills </li></ul></ul><ul><ul><li>Communication skills </li></ul></ul><ul><ul><li>Motivation skills </li></ul></ul><ul><ul><li>Sales and negotiation skills </li></ul></ul><ul><ul><li>Cutting-edge marketing and PR skills </li></ul></ul>
  13. 13. Student Branding: benefits to your institution <ul><li>Heightened professionalism reflects well on their school </li></ul><ul><li>Accelerated professional growth means alumni become potential donors more quickly </li></ul><ul><li>Alumni who are successful personal branders cast authenticity and recruit others into a relationship with the school </li></ul>
  14. 14. Why Student Should Begin Building Their Brands Early <ul><li>The principle of compound interest applies easily to personal branding </li></ul><ul><ul><li>Just as with a personal savings nest, a personal brand must be built before it can be used </li></ul></ul><ul><li>Freshmen can begin to network for internships required when they are seniors </li></ul>
  15. 15. Example student: Greg de Lima <ul><li>Started personal branding as a freshman </li></ul><ul><li> </li></ul>
  16. 16. Connect with us <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>