2. Who Are We
Zona Universitaria is Brazil’s first career
planning platform with over 40,000
students that challenges students to set
goals, allows them to collaboratively work
towards them and rewards them with
access to job opportunities and real life
prizes and discounts from their favorite
brands.
5. WHY MOMENTS VS. BANNERS?
Create Challenge based on Customer
Intentions
Link Brand with Happiness / Positive
Moment
Track Revenue Growth based on Ad
Brand loyalty: Become supporter of
student achievement
6. EXAMPLES / IDEAS
• Corporate Challenges:
– Improve their skills in area related to company win
reward
– Finishing semester
– Getting good grades
– Getting an internship
• Rewards:
– Discounts (% or $)
– Office visits
– Meeting with current employees
7. How to Prove Engagement?
• Students must PROVE that they accomplished
goals by uploading pictures, writing materials,
getting social proof from peers, checking in at a
particular location or combination of above.
• Users will only win prize if they prove they
accomplished it and will automatically share with
other social networks that they won prize
• Users will win Brand Badge that will be displayed
on their profile for rest of time on site.
8. Track Advertising Returns
• For every $ invested in Moments Advertising, you can
see exactly how much returned through redemption
Possible $ 1,000 invested in rewards
100 x $10 off product
50% redemption rate (50 customers / $500 spent)
Average Purchase: $ 30 (Estimate)
Additional Revenue / Customer: $20
Additional Total Revenue: 50*20 = $1,000 return
200% ROI ($1000 for $500)
9. Support Student Growth
Your brand will become a supporter of student
achievement, growth and work ethic.
Students are early adopters of new communication
channels and love winning discounts and
experiences.
Students will be lifetime consumers, forming their
brand opinions now and keeping them for life.
