Ilceia drive in conference wcc april 29 2011


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Personal branding, role of a successful bio, storytelling, internship search

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Ilceia drive in conference wcc april 29 2011

  1. 1. Personal Branding:  the End of the Internship Search, or the Beginning? <br />Richard Kane, Family and Consumer Sciences<br />Illinois State University<br />ILCEIA Drive-In Conference<br />Friday, April 29, 2011<br />WaubonseeCommunity College<br />Sugar Grove, IL<br />
  2. 2. Description of the Problem<br />Traditional methods of finding a job or internship are no longer viable<br />Submitting resume and cover letter to newspaper adds and corporate job/HR sites <br />Crossing your fingers for a call back<br />100% anonymous job search that is fiercely competitive and time consuming<br />Traditional methods relegate students to becoming passive participants in job search<br />Social media is quickly replacing traditional job search<br />
  3. 3. Accessing the “Hidden Job Market”<br />Often overwhelmed by other duties, hiring managers often skirt advertising jobs to avoid<br />Difficult recruitment processes<br />The stampede of applicants<br />Unproductive reviews of generic resumes <br />Instead, hiring managers today use<br />Referrals <br />Professional associations<br />Social networking<br />Many of the best opportunities are found in this “hidden job market,” accessible only through social networks<br />
  4. 4. Meeting the Need through Personal Branding<br />Personal branding is the new prerequisite for<br />Proactive career success<br />Entrepreneurial success <br />Differentiating competencies <br />Demonstrating unique personal characteristics <br />
  5. 5. Nuts and Bolts of Personal Branding<br />LinkedIn<br />Facebook<br />Twitter <br />Blogs<br />Personal Web site<br />Digital portfolio<br />Video resume<br />
  6. 6. Elements of a Strong Personal Brand<br />Makes a great first impression<br />Compels the market (audience)<br />Consistent across social media platforms<br />Well known in it’s niche<br />Transparent<br />Collaborative<br />Authentic<br />
  7. 7. Building your brand starts with your bio<br />The need for an effective bio is NEW<br />Bio attracts target audience<br />Craft an authentic story to draw your audience into a relationship with you<br />Authenticity requires digging deep to uncover the real you<br />
  8. 8. Michael Margolis- Dean Story University<br />The son of an inventor and artist, I am fascinated by how ideas socialize into reality. As President of Get Storied, I oversee a growing education/publishing platform that includes Story University, Reinvention Summit, and The New Storytellers. I spend most of my time these days developing online courses for Story University and spreading the gospel of story. Over the last decade, I have promoted the evolving role of storytelling at the heart of branding, innovation, and culture change. In the process, I consulted to dozens of organizations including Audubon, Ernst & Young, Marriott, NASA, Omnicom, YWCA, and the International Storytelling Center. In November 2010, I launched and curated the Reinvention Summit, a 2-week virtual conference on the future of storytelling, with 37 speakers and 500+ participants. I'm also working with Zappos Insights on their next generation culture training curriculum.Despite an unconventional approach, my work has been featured in Brandweek, Fast Company, and Storytelling Magazine. I am also a contributing author to Wake Me When When the Data is Over, a leading compendium on strategic storytelling (Jossey-Bass 2006), and guest blogger for websites including With a background in cultural anthropology, I am fascinated with identity, relationships, perception, and meaning making in the digital age. I began my career as a social entrepreneur, the founding member of two social enterprises by the age of 23. Raised in Switzerland and Los Angeles, I now live in the East Village of NYC. When not working double-shifts, I geek-out on technology, 70s ghetto funk, and Indian spices. I also eat more chocolate than the average human.Thousands have downloaded a free digital copy of my latest book, Believe Me: A Storytelling Manifesto for Change-Makers and Innovators at Let me know what you think! Would love to talk story<br />
  9. 9. Elements of a successful bio<br />Has a lead sentence that reflects<br />Who you are<br />What you do<br />Who you serve<br /> Uses narrative to create a unique, memorable and accurate first impression of your brand<br />
  10. 10. Using your past to legitimize your future<br />Students should start by answering this basic question, “who is the real me?”<br />What are your influences?<br />What forces shaped you?<br />What makes me special?<br />What do people in my network think is special about me?<br />Have I ever been complimented for a skill or talent?<br />Is there something I do well and am passionate about?<br />What achievements am I proud of?<br />
  11. 11. Role of your bio<br />Tone – sets the terms of a relationship<br />Context – what has shaped you<br />Credibility – can I believe you<br />Cultivation – educate your reader<br />Invitation – establish shared bonds<br />
  12. 12. Personal Branding Learning Outcomes<br />Personal branding teaches students<br />Creativity<br />Writing skills<br />Coaching skills<br />Leadership skills<br />Communication skills<br />Motivation skills<br />Sales and negotiation skills<br />Cutting-edge marketing and PR skills<br />
  13. 13. Student Branding: benefits to your institution<br />Heightened professionalism reflects well on their school<br />Accelerated professional growth means alumni become potential donors more quickly <br />Alumni who are successful personal branders cast authenticity and recruit others into a relationship with the school<br />
  14. 14. Why Student Should Begin Building Their Brands Early<br />The principle of compound interest applies easily to personal branding<br />Just as with a personal savings nest, a personal brand must be built before it can be used<br />Freshmen can begin to network for internships required when they are seniors<br />
  15. 15. Example student: Greg de Lima<br />Started personal branding as a freshman<br /><br />
  16. 16. Connect with us<br /><br /><br /><br /><br /><br />