This document provides branding guidelines for Nabo, including: - Allowable uses of the Nabo logo in different contexts and with/without the tagline - Approved typefaces, colors, and graphic elements - Examples of how to layout the logo on various collateral like letterhead, business cards, presentations, etc. - Instructions for designers and developers to ensure branding consistency across all communication materials

1. Brand Guidelines
October 2014
Page 1 - Nabo brand Guidelines October 2014

2. Contents
Background 3
Typefaces 4
Our logo 5 - 8
Our colours 9
Graphic Elements 10
Collateral 11 - 21
- Letterhead - Business cards
- Flyers - Co-branding
- DL cards and brochures - Electronic direct mail
- PPT - Photography -
- Merchandise - Banners (pull up)
Page 2 - Nabo brand Guidelines October 2014

3. Background
This manual has been put together to demonstrate how the
Nabo logo, in conjunction with its graphic elements, should
be used for designing items for communication.
Please ensure that you provide these guidelines to your
designers and developers to ensure that every item of
communication is consistent and credible.
Visual identity is made up of a number of ingredients: logos,
colours, typefaces, use of imagery, layouts and language.
It is the consistent combination of these ingredients, that will
help make the Nabo ‘brand’ memorable.
If you have any questions or require assistance, please
contact please contact kathryn@nabo.com.au or
cara@nabo.com.au
Page 3 - Nabo brand Guidelines October 2014

4. Typefaces
For consistency, it’s important to use the correct typefaces
on all communications material. It is important that you
follow instructions for correct text formatting in this manual.
Primary typefaces
(for use in professionally designed items)
Gotham Bold
Gotham Bold Italic
Gotham Medium
Gotham Medium Italic
Gotham Italic
Gotham Book
Gotham Book Italic
Gotham Light
Gotham Light Italic
Secondary typefaces
(for use when Gotham is not available)
For titles:
Century Gothic Bold
Century Gothic Bold Italic
Century Gothic Regular
Century Gothic Italic
Body Copy:
Helvetica Light
Arial Regular
Web typefaces
Google Open Sans font
NOTE:
Use Nabo not NABO or nabo
When typing our brand into body
copy, the word Nabo is written is
sentence case. Capital N only.
Page 4 - Nabo brand Guidelines October 2014

5. Use of our logo
Spacing
In order to allow our logo to be displayed clearly, it is
important that there is a minimum clearance from other
graphics and logos. We call this the ‘b height’.
Page 5 - Nabo brand Guidelines October 2014

6. Use of our logo
Which logo to use where
In order to allow our logo to be displayed clearly, we need to make sure that our brand is
legible. Here we demonstrate the different types of acceptable use of the logo.
How well do you know
the people who share
your neighbourhood?
These days, most of us
don’t talk to our neighbours
or even know their names.
Together we’re building
stronger communities
and safer suburbs
Look out for your neighbours
Set up an online neighbourhood watch,
keep an eye out for suspicious activity
and talk with your neighbours about
what’s happening in your street.
Local Councils join the online
neighbourhood
Nabo helps local Councils connect with
the suburbs they serve and helps you
discuss council initiatives, local matters
and find out about upcoming events.
Urgent Alerts sent to you
Receive email and SMS Urgent Alerts
from the Police, SES and local Council in
times of emergency.
The beginning of the
journey
Nabo is being rolled out in a small
number of Australian suburbs and we
will be adding new functionality rapidly
as we get ready to welcome the rest of
Australia.
If you live in one of these suburbs you
will be able to join Nabo and invite your
neighbours to join via email or by
printing and delivering an invitation
from home.
In suburbs where Nabo hasn’t yet been
made available, you can register your
interest and we will email you once
we’re live!
Coming soon
New features will be going live every
week. Please look out for ‘Groups’,
‘Event Calendars’ and other exciting
ways to communicate with your
neighbours.
Feedback loop
We welcome feedback, please send us a
message at nabo.com.au/contact-us
Nabo.com.au
White logo to be used only on solid, gradient and
photographic backgrounds
2 colour logos to be used only on white
backgrounds
Page 6 - Nabo brand Guidelines October 2014

7. Get to know your
neighbourhood.
nabo.com.au
White logo may be be used only on
gradient and photographic back-
grounds
Coloured logos for use on
white backgrounds
White logos for use on full
colour and photo backgrounds;
stickers or decals.
Black logos for use only on
white background
Eg. One colour print
Page 7 - Nabo brand Guidelines October 2014

8. Use of our logo
Where to use the logo with the tagline
With tagline:
• all external collateral
• where the URL and/or marketing
code is included separately
Without tagline:
• internal presentations
• external collateral where the Nabo
with tagline logo is also featured
on the same page
• where the space is too small for
the tagline text to be legible
Page 8 - Nabo brand Guidelines October 2014
With the URL:
Whist not officially a “logo” we have used
Nabo with .com.au under it in some places
• merchandise where no separate
URL exists
• or where the space is small
.com.au

9. Page 9 - Nabo brand Guidelines October 2014
Our colours
Our colour palette is based on the Nabo website and graphic elements. Us PMS colours for
accuracy on large scale offset print jobs. Use CMYK on smaller, cheaper print jobs.
HEX and RGB for web and Microsoft Office template colours
PMS= 443
C=46 M=26 Y=38 K=1
HEX= 90a39b
R=144 G = 163 B= 155
Green-Grey used in the
Nabo Logo and in graphic
C=84 M=0 Y=56 K=0
HEX= 00b194
R=0 G = 177 B= 148
Deeper, complimenraty
Green used in the Nabo
gradient elements
Left - C=84 M=0 Y=56 K=0
Right C=85 M=24 Y=0 K=0
Gradient used on collateral
backgrounds
PMS=339
C=57 M=0 Y=53 K=0
HEX= 71c399
R=113 G = 195 B= 153
Green used in the Nabo
Logo and in graphic
PMS= 2925
C=85 M=24 Y=0 K=0
HEX= 0097d4
R=0 G = 151 B= 212
Blue used in the Nabo
gradient elements
Primary colours:
Secondary colours:

10. Graphic elements
Using the ‘House’ and ‘Speech bubble’ elements help us
to establish a visual relationship between our logo and
content. It’s about having a conversation or talking.
The most effective way to use the elements is to think
of the speech bubble as a way to talk about our
services in a friendly way, much like neighbours
over the fence.
Statements about the benefits of joining Nabo appear
in the element, underneath the speech bubble,
appears a ‘benefit’ or action to support the statement.
Page 10 - Nabo brand Guidelines October 2014

11. Letter-head
Option 1 offset
It is important that the design
of all of our communications
material, whether it is printed
or electronic is consistent in
layout, theme and typeface.
This letterhead is offset print-
ed then put through a regular
laser printer. See next page
for the MS Word version.
All measurements are in
millimetres.
25mm text inset for letter copy
20mm logo inset
from left of page
15mm logo inset from top of page
Vignette40mmfromtop
Name Surname
Address
Town
State 0000
00 Month 2014
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla malesuada, orci in
rhoncus fringilla, urna nibh sodales enim, ac sollicitudin quam est a quam. Fusce non
aliquet sapien. In a libero tortor. Nam mauris metus, ornare ac egestas ac, commodo a
arcu. Praesent vulputate posuere ante, vel tristique nunc consequat vitae. Suspendisse
potenti. Fusce auctor vestibulum lectus, a commodo tortor suscipit eget. Praesent non
hendrerit nisi, eget condimentum massa. Nullam aliquet libero at convallis facilisis. Vi-
vamus vulputate a lorem sit amet porttitor. Praesent eu nisi ullamcorper, porttitor dolor
a, lobortis arcu. Duis posuere metus a orci placerat vehicula. In justo quam, interdum sit
amet porttitor ut, facilisis sit amet arcu. Nullam lacus nisl, consectetur nec pellentesque
vitae, ullamcorper ut metus. Vestibulum non posuere nulla. Sed ornare orci non odio
congue egestas.
Nullam in urna purus. Integer ultrices non ante id volutpat. In congue lorem nec ipsum
euismod egestas. Mauris mi lectus, vehicula eget accumsan id, egestas et metus. Nam
libero eros, porttitor ut ligula ut, placerat posuere tortor. Aliquam aliquam urna vitae
ante efficitur, non tristique felis fringilla. Suspendisse diam sapien, tempor volutpat erat
nec, viverra ultrices arcu. Aenean facilisis magna quis odio congue, eu convallis dolor
fermentum. Nulla vehicula est sed tellus cursus tristique.
Donec eget orci dui. Vestibulum dictum at nisl nec porttitor. Morbi id faucibus tellus,
in interdum tellus. Vestibulum tincidunt dolor sit amet orci euismod, in dictum dolor
sollicitudin. Morbi imperdiet metus non ligula viverra, quis ornare massa euismod. Vi-
vamus nisl odio, interdum quis nisi dictum, feugiat bibendum lectus. Integer purus sem,
volutpat et laoreet non, sagittis sed ligula.
Thanks,
Name Surname, Title
Address, suburb, state, Phone number - Gotham Book 8
Footer - 20mm inset from left of page and 15mm from bottom
Page 11 - Nabo brand Guidelines October 2014

12. Letter-head
Option 2 laser
It is important that the design
of all of our communications
material, whether it is printed
or electronic is consistent in
layout, theme and typeface.
This letterhead is available in
Word doc format then printed
on a colour laser printer.
All measurements are in
millimetres.
25mm text inset for letter copy
20mm logo inset
from left of page
15mm logo inset from top of page
Vignette40mmfromtop
Name Surname
Address
Town
State 0000
00 Month 2014
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla malesuada, orci in
rhoncus fringilla, urna nibh sodales enim, ac sollicitudin quam est a quam. Fusce non
aliquet sapien. In a libero tortor. Nam mauris metus, ornare ac egestas ac, commodo a
arcu. Praesent vulputate posuere ante, vel tristique nunc consequat vitae. Suspendisse
potenti. Fusce auctor vestibulum lectus, a commodo tortor suscipit eget. Praesent non
hendrerit nisi, eget condimentum massa. Nullam aliquet libero at convallis facilisis. Vi-
vamus vulputate a lorem sit amet porttitor. Praesent eu nisi ullamcorper, porttitor dolor
a, lobortis arcu. Duis posuere metus a orci placerat vehicula. In justo quam, interdum sit
amet porttitor ut, facilisis sit amet arcu. Nullam lacus nisl, consectetur nec pellentesque
vitae, ullamcorper ut metus. Vestibulum non posuere nulla. Sed ornare orci non odio
congue egestas.
Nullam in urna purus. Integer ultrices non ante id volutpat. In congue lorem nec ipsum
euismod egestas. Mauris mi lectus, vehicula eget accumsan id, egestas et metus. Nam
libero eros, porttitor ut ligula ut, placerat posuere tortor. Aliquam aliquam urna vitae
ante efficitur, non tristique felis fringilla. Suspendisse diam sapien, tempor volutpat erat
nec, viverra ultrices arcu. Aenean facilisis magna quis odio congue, eu convallis dolor
fermentum. Nulla vehicula est sed tellus cursus tristique.
Donec eget orci dui. Vestibulum dictum at nisl nec porttitor. Morbi id faucibus tellus,
in interdum tellus. Vestibulum tincidunt dolor sit amet orci euismod, in dictum dolor
sollicitudin. Morbi imperdiet metus non ligula viverra, quis ornare massa euismod. Vi-
vamus nisl odio, interdum quis nisi dictum, feugiat bibendum lectus. Integer purus sem,
volutpat et laoreet non, sagittis sed ligula.
Thanks,
Name Surname, Title
Address, suburb, state, Phone number - Gotham Book 8
Footer - 20mm inset from left of page and 15mm from bottom
Page 12 - Nabo brand Guidelines October 2014

13. Business
Cards
Our business cards have a
distinctive back and front and
should matt celloglazed for
durability.
All measurements are in
millimetres.
7mm inset from
top and left of card
Text 5mm space
under logo
Front of card - Logo = 55mm wide x12.7mm centred
Vignette 5mm from bottom
Back of card - Logo = 30mm wide x 8.5mm
Gotham Medium 10pt (Nabo grey)
Gotham light 9pt/12pt spacing (75% Black)
example@example.com Gotham 8pt, 11pt spacing
+00 000 0000 0000
Level 1, 33 Forster St, Surry Hills 2010
Page 13 - Nabo brand Guidelines October 2014

14. Multi-page
Flyers and
DL Cards
Our flyers and brochures
should be friendly and
focus on the benefits of
joining Nabo and inviting
other residents to join..
is warm, personal and
Australian. The imagery
needs to support the key
message that Nabo is created
by your neighbours for your
your neighbourhood.
Use the graphic element to highlight the reasons for joining Nabo
Use photographic imagery to communicate warm, personal communication.
Page 14 - Nabo brand Guidelines October 2014

15. Page 15 - Nabo brand Guidelines October 2014
When creating multi-page
flyers, utilise the graphic
elements to break up the
body copy.
Creating sections and
sub-sections makes long
copy much easier to read.
Fonts:
Front page : Gotham BOLD 19 pt, Gotham Light 18 pt
Inside: Sub headers - Gotham Bold 18pt; Body - Gotham Bold/Light 11pt

16. Page 16 - Nabo brand Guidelines October 2014
Electronic
Direct Mail
An electronic version of the
Nabo-branded electronic
direct mail template has been
created in HTML and is
available for customisation.

17. Page 17 - Nabo brand Guidelines October 2014
Co-branding collateral
Positioning of logos
Key partners e.g. Westpac
Nabo logo should be placed on the right hand side of the
page. The key partner logo should be placed on the left hand
side of the page. Whether the logo is placed at the top of the
page or the bottom depends on the collateral being produced.
Please discuss co-bradning with us before comissioning
design work.
Partner logos should appear
proportionally at 80% height
or width of the Nabo logo.

18. Page 18 - Nabo brand Guidelines October 2014
Powerpoint Presentations
For consistency, it’s important that we use our brand across all media, when presenting our
brand. A copy of this presentation template is available.

19. Page 19 - Nabo brand Guidelines October 2014
Photography
here is a checklist when searching for OR comissioning
photography for any Nabo collateral.
• Search for local images that communicate warmth and
genuine friendliness.
• Avoid images that don’t look Australian
• No more than 1-3 people in each image
• Seek images that show people having conversations to
invoke a sense of community.
• Don’t be afraid to choose people from a broad
demographic social and ethnic group that accurately
represent the suburbs you are targeting

20. .com.au
Page 20 - Nabo brand Guidelines October 2014
Merchandise
Merchandising can be a
valuable means of connect-
ing with customers, raising
awareness of the Nabo brand
and boosting sign-ups.
The Nabo logo should appear in white
if green is used as a background
colour.
ON a white background, the coloured
Nabo logo should be used
If the URL is not mentioned
separately on the merchandise, the
Nabo logo with .com.au underneath
should be used.

21. Page 21 - Nabo brand Guidelines October 2014
Pull-up banners
A pull up banner is a portable display system that we use for
public events and displays to draw attention to our brand.
Pull up banners come with adjustable height poles and a
base that holds the banner.