LH Brand BookFINAL

Legacy Health
Brand Book
Guidelines for maintaining our identity
MAC-4536-0414©2014

Legacy Health | Brand BookApril 2014
Table of contents
President’s letter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
The Legacy brand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Graphic standards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Logos and names
Legacy Health . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Size and color requirements . . . . . . . . . . . . . . . . . 7
Unacceptable uses . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Other logos (medical center, etc.) . . . . . . . . . . . . . . 12
Using Legacy service/department names
with logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Logo file naming . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Co-branding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Legacy brand design specifications
Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Typography (fonts) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Stationery guidelines
Business cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Letterhead . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Envelopes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Note cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Folders with pockets . . . . . . . . . . . . . . . . . . . . . . . . . 34
Apparel and promotional items . . . . . . . . . . . . . . . 35
Presentation guidelines
Powerpoint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
Word preprints . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
Marketing communications
Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
Direct mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56
Brochures and other printed matter . . . . . . . . . . 58
Banners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68
Computer screens . . . . . . . . . . . . . . . . . . . . . . . . . . . 69
Websites
Legacyhealth.org Internet (public) . . . . . . . . . . . . 71
MyLegacy intranet (employees) . . . . . . . . . . . . . . 72
Social media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73
Videos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75
Maps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76
Signage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77

Legacy Health | Brand Book 2April 2014
President’s letter
Legacy Health is known for its quality, responsibility, professionalism and community dedication. This reputation has
been earned by the hard work and commitment of Legacy employees over the years.
An important way to reinforce these attributes is to have a consistent, unified and professional identity. An identity
is an organization’s look, feel, tone and voice; it influences how the public perceives an organization. The identity is
central to any communication effort and must be applied consistently to convey a single message that is in line with
Legacy Health’s mission, vision and values.
To say it another way: how we present ourselves to the public makes a difference. This matter is not to be taken
lightly — it helps shape who we are and who we want to be. We must realize that to achieve our best, we must
present ourselves at our best.
This guidebook should help, by giving you clear instructions on how to best present Legacy. Thank you for
supporting our image and making Legacy an outstanding organization.
Sincerely,
George J. Brown, M.D.
President, CEO
Legacy Health

The Legacy brand
We believe Legacy Health has a unique story to tell. And when we tell that story, we can leave a lasting
impression. By following the identity standards in this guide, you can help communicate Legacy’s brand and
help the organization become more well-known and respected.
Following the brand
As part of the brand, Legacy has developed a simple tagline that gives everyone a feel for who we are.
“Our legacy is yours” indicates that Legacy belongs to the community, and that the legacy we leave is
improved health for all.
Legacy Health has one tagline: Our legacy is yours. Creating new or different taglines only serves to dilute
Legacy’s brand and awareness. All programs, services, clinics and other entities should use the Our legacy is
yours tagline.
Legacy’s mission statement complements our brand and tagline: “Our legacy is good health, for our peo-
ple, our patients, our communities, our world.” These words serve as a reminder of the special place we
have in the world. They concentrate on the present and define who we are.
Please note: Legacy has one mission. Departments and service lines should use such terms as “goals”
rather than “mission” if stating specific aims that differ from Legacy’s mission. Example: The goal of Legacy
Creative Services is to exceed our customers’ expectations and to support Legacy’s mission.

Graphic standards
One of the best ways to maintain a consistent identity is through graphic standards, such as those found in this
guidebook.
These standards are designed to help Legacy Health maintain its graphic identity with patients, physicians, staff and
the public at large. It is a reference book for applying graphic standards in a variety of media and formats. It also
provides guidelines for written communication.
Feel free to contact Legacy Community Relations and Marketing if you undertake a communication project, even
a small one, for guidance in applying these standards. For resources for communication projects, see “Community
Resources and Marketing” on the MyLegacy intranet.
Please, no exceptions to these guidelines unless approved by Legacy Community Relations and Marketing. Please see
Legacy policy 100.61.
Legacy Community Relations and Marketing
1919 N.W. Lovejoy St.
Portland, OR 97209
503-415-5723 telephone
503-415-5954 fax
creative@lhs.org

The Legacy Health logo
Key to our visual identity is the Legacy
Health logo. The logo is an organization’s
official identifying mark; it establishes a clear
identity. Therefore, it should be treated con-
sistently and properly in every usage.
The Legacy Health logo and all approved
variations (see pages 12–14) are the only
logos used by Legacy Health and its facilities,
departments, programs and projects.
The Legacy Health logo consists of two
elements: the logomark and the logo-
type. The logomark is the visual element;
the logotype represents the words. The
logomark and the logotype are always
placed together; neither the logotype nor
the mark should be used alone. Please
do not alter, change or modify them.
The Legacy Health logo uses three PMS col-
ors — PMS 485 red, PMS 294 blue and black
— for printing and should retain the colors
shown here.
The vertical format (to the upper right) is the
preferred format for the logo. Please note the
proportions of the logomark and logotype
and keep those consistent.
The horizontal format (to the lower right) is
acceptable when working in an application
in which the vertical format does not fit.
Please note the proportions of the logomark
and logotype and keep those consistent.
Primary logo — Vertical
Secondary use logo — Horizontal
Logomark
Logo
Logo
Logomark
Logotype
Logotype

Minimum space
Minimum Clear Space
For proper visibility of the Legacy Health
logo, please allow for adequate clear space
around the logo. Use a clear space equal in
height from the bottom of the red square to
the top of the blue cube, as shown. No text,
images or other marks should appear in this
clear space.
Clear space
Clear space
Clear space
Clear space

Important in using the Legacy Health logo is
presenting it at the proper size. Note: Sizing
is case specific; the following are general rec-
ommended sizes.
Logo size requirements
General recommended size
Primary logo — Vertical
Minimum size
.689" width
17.5 mm
.375" width
9.525 mm

Some formats or usages don’t support the
preferred use of the Legacy Health logo in
full color. They are as follows:
One color
Some projects may use only one or two
colors. In this case, use the logo in one color
blue (PMS 294) or black. See the examples at
right.
Reversed t ype
Some formats make it so the logo cannot be
seen without reversing it. In this case, use the
logo reversed in white against a black or dark-
toned background. See other examples on the
next page of the Legacy logo in reversed
type.
Note:
Randall Children’s Hospital
Logo
The Randall Children’s Hospital logo can be
reproduced in full color, in one color (black or
PMS Process Blue), or reversed out of a back-
ground color or picture (white). The Randall
Children’s Hospital logo should not be repro-
duced in the Legacy blue (PMS 294).
Secondary use color options
One color (PMS 294 blue or black)
One color (PMS Process Blue or black)
Reversed type
Reversed type

When the Legacy Health or the Randall Chil-
dren’s Hospital logo needs to be used in a
value of black or other dark colors, use the
diagram at the right to achieve sufficient
contrast. For background values between 0
and 20 percent, use the primary three-color
logo or secondary logo. For values ranging
from 30 to 40 percent, use the one-color
black logo. For values from 50 to 100 per-
cent, use the reversed logo.
The logo on contrast
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%

Printing the Legacy Health or the Randall
Children’s Hospital logo on the proper back-
ground helps maintain a strong graphic iden-
tity. An overpowering color or pattern can
diminish the logo’s readability and its effec-
tiveness.
Acceptable contrasts
The Legacy Health logo can be used over a
background image or pattern only if there
is sufficient contrast to distinguish the logo
from background.
If the logo must be placed on a dark back-
ground, use a reverse version of the logo.
Refer to the recommendations (on the pre-
vious page) to review acceptable ranges for
using reverse version of logo.
The logo on backgrounds
Preferred contrasts Unacceptable
Never use the logo over a color
that makes it difficult to read.
Never use the logo over a background
that makes it difficult to read.
A light, solid background color
is acceptable contrast for the logo.
A pattern that does not fight the contrast
of the logo and shows optimum
legibility is acceptable.
Never use the logo over an image in
a way that makes it difficult to read.
Never add a white box behind the logo
to achieve acceptable contrast.

protecting the logo
Always follow the rules for using the Legacy Health logo discussed in this guide. The following are examples of using
the logo incorrectly. Also, the kite (logomark) should not be separated from Randall Children’s Hospital (logotype)
except in rare cases due to space constraints, and also approved by Legacy Community Relations and Marketing.
Unacceptable uses
Never substitute the logotype
with a different font.
Never add effects such as drop shadows,
textures or bevels to the logo.
Never outline elements of the logo.
Never use the logomark alone,
without the logotype.
Never re size any portion of the logo-
mark or logotype.
Never reverse the order of the logo-
mark and the logotype.
Never alter the approved colors of
the Legacy Health logo.
Never stretch the proportions of the
Legacy Health logo.
Never alter the approved colors of
the Legacy Health logo.
Never replace the words “Legacy” or
“Health” with other words.
Never add effects such as a glow.
Never add a white box behind the
logo to achieve contrast on a dark
background.

Legacy Health features five distinct medical centers, plus a children’s hospital. Because these medical centers repre-
sent our core business, they merit a strong identity: a logotype that is tied to the Legacy logo. See page 8 for color
use options.
Randall children’s hospital
The brand awareness of Randall Children’s Hospital at Legacy Emanuel requires special attention. By giving the hos-
pital a separate but connected graphic identity, we can emphasize that we are “the” center for children’s health care
in our region. The hospital’s name is “Randall Children’s Hospital at Legacy Emanuel.” However, for federal compliance
reasons the “at” is not part of the logotype.
Medical center logos
Primary logo — Horizontal
Secondary use logo — Vertical

Legacy Health also contains a few, distinct
entities that warrant association with the
Legacy logo. That is because they generally
serve different audiences, are separate loca-
tions or are different legal or business entities.
They are the only exceptions allowed:
Legacy Hospice
Legacy Laboratory Ser vices
Legacy Medical Group
LEGACY RESEARCH INSTITUTE
Other approved logos

Use the “Proud Partner” logo to represent the
partnership between RCH and Legacy sister
hospitals, e.g., Children’s Emergency Depart-
ment at Salmon Creek. It can also be used
for combined children’s and adult services
within the Legacy system such as Legacy
Oregon Burn Center.
Use the “Proud Member“ logo to represent
clinical partnerships between RCH and non-
Legacy hospitals, such as the hospitalist
program with Good Samaritan Hospital in
Corvallis.
We are considering visual identity or logos
for services and clinics associated with
Randall Children’s Hospital but not on the
campus. Please consult with Community
Relations and Marketing.
Special cases using the Randall Children’s Hospital logo

Essential to building a successful identity and
name awareness is emphasizing the name
“Legacy Health” and its medical centers. In most
cases, the names of other Legacy entities, such
as centers, clinics and services, should be
secondary.
This means the names of institutes, centers,
services, departments or other entities are not
used with the logomark or in logoype. These
names will appear in other locations on vari-
ous promotional and educational materials.
Program and project names must not be used
with the logo or as logotype. The name may be
used in text on a printed piece, but the piece
must also include the Legacy Health logo.
For questions on naming, please refer to the
“Legacy naming guidelines” document on the
MyLegacy intranet.
Using Legacy names with the logo
KERN CRITICAL CARE UNIT
LEGACY BREAST
H E A L T H C E N T E R
Unacceptable Legacy names with logo
Acceptable use of Legacy names with logo
Award-winning
breast care
Legacy Health
Breast Health Centers
MammographyandBreastHealth
Among the nation’s best
Legacy Cancer Institute ranks among the best
cancer programs in the country, according to the
American College of Surgeons.
Legacy has won multiple quality awards:
• Legacy Breast Health Centers are accredited by the
American College of Radiology as Breast Imaging
Centers of Excellence.
• Legacy was the first hospital system in the United
States to be accredited as a Network Cancer
Program by the American College of Surgeons.
• Each breast center and mammography site
undergoes a rigorous evaluation and review of
its performance and compliance with program
standards.
• Legacy Breast Health Center–Good Samaritan and
Legacy Breast Health Center–Meridian Park are
accredited by the National Accreditation Program
for Breast Centers, administered by the American
College of Surgeons. This distinction is given only
to facilities that provide the best quality care to
patients with diseases of the breast.
Legacy Breast Health Center–Good Samaritan
1040 N.W. 22nd Ave., Building 2, lower level
Portland, OR 97210
503-413-8114
Legacy Breast Health Center–Meridian Park
19300 S.W. 65th Ave.
Tualatin, OR 97062
503-413-7800
Legacy Breast Health Center–Mount Hood
24988 S.E. Stark St., Medical Office Building 3, Suite 100
Gresham, OR 97030
503-413-7800
Legacy Breast Health Center–Salmon Creek
Medical Office Building B, Suite 150
2101 N.E. 139th St.
Vancouver, WA 98686
360-487-1800
Digital mammography services are also available
at Legacy Emanuel, Legacy Medical Group–
St. Helens and Legacy Medical Group–Women’s
Specialties in West Linn. Visit our website for
more information.
Our legacy is yours.
Legacy Health strives to make responsible printing and paper choices
that minimize our effect on natural resources.
Legacy Breast Health Centers
www.legacyhealth.org/breasthealthcenters
BHC-0004-0813©2013
www.facebook.com/legacyhealth

Logo file naming
For ease of access to a variety of users and vendors, we follow a consistent naming convention for electronic files
of the logo. Individual files of the most frequently requested logos are posted on legacyhealth.org.
lh_logo_horz_wht.tif
Legacy entity Layout orientation Color File format
Legacy entity:
lh (legacy health)
lhos (legacy hospice)
lls (legacy laboratory services)
lmg (legacy medical group)
lri (legacy research institute)
emc (emanuel medical center)
gsmc (good samaritan medical center)
mpmc (meridian park medical center)
mhmc (mount hood medical center)
scmc (salmon creek medical center)
rch (randall children’s hospital)
Layout orientation:
vert (vertical)
horz (horizontal)
File Format:
.eps
.jpg
.tif
.ai
COlor:
blk (black)
wht (white)
blu (pms 294)
spot (Pantone match)
4cp (4 color process)
rgb (red green blue-light)

Co-branding
Legacy occasionally produces communica-
tion material that is “co-branded,” promoting
two or more organizations or two or more
Legacy service lines; see the samples.
These relationships and the use of multi
ple logos are varied and can be complex
because of legal requirements; contractual
agreements; marketing, business or strategic
needs; or other reasons. Please seek assis-
tance from Legacy Communications and
Marketing in this matter.

Another important component of an effec-
tive graphic identity is the consistent use of
colors across media types and printing pro-
cesses. There are three colors incorporated
into the Legacy Health logo as noted below.
Different media use different formulas or codes
to ensure the blue, red and black appear cor-
rectly. Legacy Creative Services will work with
various vendors on these formulas.
P M S Co lo r s
PMS colors, sometimes referred to as “spot
colors,” are used in printing.
Color equivalent
PMS 294 PMS 485 PMS Black
Pantone Matching
System (PMS) name
Color sample Used by R-G-B equivalent
Hex
equivalent
PMS 294 Legacy Health and system-wide
services (including Legacy
Laboratory Services)
0-85-150 003F87
PMS 4545 Accent color 240-229-199 E5DBBA
PMS Process Blue Randall Children’s Hospital 1-47-207 012FCF
PMS 542 Legacy Emanuel 87-160-2111 6693BC
PMS 259 Legacy Good Samaritan 120-29-125 72166B
PMS 376 Legacy Meridian Park 141-199-63 7FBA00
PMS Green Legacy Mount Hood 0-168-143 00A88F
PMS 138 Legacy Salmon Creek 246-160-25 D88C02
PMS 450 Legacy Medical Group 102-101-47 60542B
CMYK
CMYK colors, sometimes referred to as “four-color process,”
are colors built from cyan, magenta, yellow and black and
are used in printing.
RGB
RGB colors is a system of colors (red, green and blue) used
in screen presentations, such as a Web page or presentation
program.
Hex values
Hex values are used for Web and interactive use only.

Official Fonts
Consistent typography is a vital element to a strong graphic identity. Legacy Health has three official fonts used in marketing
materials: Memphis Light, The Mix Semibold and Myriad Light. These fonts are available only to Legacy Creative Services. Each
of these fonts is part of a larger typeface family with various weights and styles.
For employees creating their own documents, Arial is the preferred font. Templates are available in Microsoft Word and Power-
Point incorporating the correct use of that font (see pages 49–50).
Headline Font
Memphis Light is a clean and contemporary
font that occasionally is used for headlines in
print work, such as ads and billboards.
Headline,
Secondary Headline
and Wordmark Font
The Mix Semi-bold is both easy-to-read and
represents stability. It is used in the logotype of
the Legacy logomark and is also used for head-
lines and secondary headlines, taglines and hos-
pital type treatments.
Body copy Font
Myriad Light is a clean, easy-to-read font.
Myriad Light is used for body copy.
Employee PC font
ARIAL is a sans-serif typeface that is packaged
with all versions of Microsoft Windows. It is one of
the most widely used fonts of the last 30 years.
Typographic styles
Headline font
Headline, secondary headline and wordmark font
Body copy font
Employee PC font
abcdefghijklmnopqrstuvwxyz
abcdefgh ij klmnopqrstuvwxyz
abcdefghijk lmnopqrstuvwx yz
abcdefghijklmnop q rstu v w x y z

b u s i n e ss ca r d s
Consistency in our business cards helps maintain our
image. Because of space constraints, we only use the
Legacy Health logo and the kite on business cards;
no logos from the medical centers or other Legacy
entities. Using the kite without the Randall Children’s
Hospital logotype on business cards is one of the few
cases in which it is permissible to separate the kite
from the logotype.
Legacy provides different templates for the front and
back of business cards. Examples are shown here and
on the following pages. Our vendor has the appropri-
ate specifications and all versions available. The order
form for business cards is on the MyLegacy intranet;
search “business cards.”
Note: Examples are shown at reduced size.
General
Legacy Health
Portland, OR 97209
503.415.5734 phone
503.415.5780 fax
rodewitt@lhs.org email
www.legacyhealth.org
Robert E. DeWitt
Senior Vice President
Chief Legal Ofﬁcer
Legacy Mount Hood Medical Center
24988 S.E. Stark
Gresham, OR 97030
503.674.1478 phone
503.938.7970 pager
503.674.1356 fax
jabaker@lhs.org email
Jennifer A. Baker, RT(R) (CV), BS
Manager
Legacy Imaging Services
Legacy Salmon Creek Medical Center
2211 N.E. 139th St.
Vancouver, WA 98686
360.487.5226 phone
360.408.0697 pager
503.938.8788 pager
thazen@lhs.org email
Teresia Hazen, MEd, HTR, QMHP
Registered Horticultural Therapist
Legacy Rehabilitation Services
Legacy Emanuel
2801 N. Gantenbein Ave.
Portland, OR 97227
503.413.4367 phone
503.381.2822 mobile
503.413. 2428 pager
bsnodgrass@lhs.org email
Barbara S. Snodgrass
Admitting
Telecom & Interpreter Services
Medical center
Legacy Emanuel Medical Center
2801 N. Gantenbein Ave., Suite 3015
Portland, OR 97227
Legacy Good Samaritan Medical Center
1015 N.W. 22nd Ave., Suite 529
Portland, OR 97210
503.413.6507 phone 503.413.8103 fax
thazen@lhs.org email
www.legacyhealth.org/gardens
Teresia Hazen, MED, HTR, QMPH
Registered Horticultural Therapist
Coordinator of Therapeutic Gardens & HT
Legacy also has standards for business cards, letterhead and envelopes.

Business Cards
Services + medical center
Large-print format business card
Legacy Medical Group locations
Legacy Medical Group–West Linn
2020 Eighth Ave., Suite B
West Linn, OR 97068
503.655.3320 phone
503.4134898 fax
Legacy Medical Group–Foot & Ankle
2800 N.Vancouver Ave., Suite 130
Portland, OR 97210
222 N.W. Lovejoy St., Suite 419
Portland, OR 97210
503.413.2005 phone
503.413.3699 fax
Jared K. Remmers, DPM
Podiatry
Legacy Cardiac Rehabilitation
24988 S.E. Stark St., Suite 130
Gresham, OR 97030
503.674.1590 phone
503.674.1356 fax
Liz Ames, RN
Jill Wright, RN
Legacy Devers Eye Institute
Portland, OR 97210
503.413.8498 phone
503.413.6937 fax
Shari Katz, MA
Vision Rehabilitation Therapist
KIDS Team Mobile ICU
Legacy Emanuel
Portland, OR 97227
1.800.500.9111 transport activation
503.413.4392 office phone
503.413.4913 fax
kidsteam@lhs.org email

Business Cards
Most business cards for Legacy Health employees are blank on the back. However, for certain positions or for
information for patients, Legacy Health offers an option for the back of business cards. Our vendor for business
cards has the appropriate specifications.
Business card back — Appointment
Business card back — with provider-based info
Custom backs
Business card back — Appointment — Large-print
Business card back — with provider-based info
Appointment — Large-print
See the Legacy Health Gardens at
www.legacyhealth.org/gardens
Our legacy is good health for our people,
our patients, our communities
and our world.
The objectives of the employee resource groups:
• Support human resources in recruiting a diverse
workforce that represents the communities we serve
and our world.
• Sustain an equitable and inclusive work environment
for all employees.
• Identify opportunities for expanding Legacy’s
business and services to the communities.

printed letterhead
Letterhead and envelopes also uphold Legacy Health graphic identity standards. The specifications are shown in this section.
Please note that letterhead is only available with full-color logos, not one-color. When formatting your letter, please use the font
Arial regular for your text.
To develop stationery for your department, you must first fill out a Printing Request Form, available on the MyLegacy intranet
(search for “printing request”). Follow the instructions on the form. Purchasing will assign a Lawson number to your stationery
item and will have Legacy’s forms and stationery vendor design the item and route a proof for approval. If you have stationery
on hand and wish to order more, refer to the six-digit Lawson number on the item and order through e-Buy.
Legacy Health general letterhead: 8.5" × 11"
Legacy Health
Portland, OR 97209
503.415.5600 phone
503.415.5899 fax
legacy health | Our legacy is yours. | www.legacyhealth.org
May 6, 2009
Recipient
Title
Address
City, State, Zip
To whom it may concern,
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malesuada magna hendrerit sed. Praesent dui nibh, feugiat nec tempus sed, elementum sed ipsum. Fusce adipiscing,
neque nec fringilla commodo, ante erat consectetur mi, in bibendum turpis sapien viverra dolor. Nullam gravida enim
nibh. Fusce dolor purus, lobortis ac tempus vehicula, sagittis vel purus. Pellentesque ut neque at felis imperdiet blandit.
Nulla facilisi. Curabitur eget nulla sit amet metus mollis eleifend. In aliquet, velit vel consectetur consequat, eros mi
ultrices nunc, tempor porta velit lorem a orci. Nam tincidunt turpis eget eros placerat a semper nisi rutrum. Nulla sit
amet magna nisl. Morbi mattis, lacus sit amet rhoncus dapibus, nisi arcu mattis neque, eget iaculis nisl elit tincidunt
ipsum. Ut turpis mauris, laoreet ac condimentum vitae, sagittis ornare sem.
Sed tristique ultrices odio, tempor convallis lectus laoreet id. Maecenas eu dui leo. Ut congue est eu lectus cursus id
tempor eros luctus. Fusce consectetur malesuada aliquam. Praesent cursus luctus luctus. Suspendisse cursus elemen-
tum quam ac pulvinar. Donec ac neque non risus sodales pulvinar. Nulla placerat dolor sed turpis tincidunt feugiat.
Vestibulum purus magna, sodales eu pretium at, malesuada in elit. Curabitur non nulla sapien. Mauris dapibus enim in
ante lacinia eu faucibus nunc vestibulum. Mauris id purus vel lacus interdum auctor in eget ante. Sed urna dui, ultricies
ac molestie quis, pellentesque et velit. Ut id tellus non velit dignissim pretium nec at est. Praesent vel orci in eros
tempus tristique.
Sincerely,
Sender
Body of letter should begin
2.25"from top of the page.
Leave seven blank linesat
top of word document
1 margin from
bottom of page
Line 8
Line 10
Line 11
Line 12
Line 13
Line 14-15: Space
Line 16: Begin letter
1 margin
from left
side of
page
1.38 margin
from right
side of page
Note:
Body of letter is intentionally offset from the left edge
of Legacy Health logo to help the logo stand out.
Lawson
number for
reordering
XXXXXX

printed letterhead
Legacy Good Samaritan Hospital
1015 N.W. 22nd Ave.
Portland, OR 97210
503.413.7711 phone
503.413.6749 fax
H E A L T H
LEGACY
M E D I C A L C E N T E R
GOOD SAMARITAN
Medical center letterhead: 8.5 × 11
West Linn, OR 97068
503.655.3320 phone
503.4134898 fax
XXXXXX

printed letterhead
H E A L T H
LEGACY
M E D I C A L C E N T E R
GOOD SAMARITAN
Legacy Transplant Services
Legacy Good Samaritan Hospital
Portland, OR 97210
503.413.6555 phone
503.413.6563 fax
877.622.8030 toll free
Jane Smith, M.D.
Surgical Director
Joe Smith, M.D.
Medical Director
Joan Doe, M.S., R.N.
Transplant Social Worker
John Doe
Data Analyst
Medical center + service letterhead: 8.5 × 11
West Linn, OR 97068
503.655.3320 phone
503.4134898 fax
XXXXXX

printed letterhead
Legacy Medical Group letterhead: 8.5 × 11
325006

printed letterhead
Legacy Medical Group letterhead with provider-based designation, 8.5 × 11
304296
A department of
Legacy Meridian Park Medical Center

printed letterhead
Legacy Medical Group letterhead with multiple locations, 8.5 × 11
285647

printed letterhead
Randall Children’s Hospital + service letterhead: 8.5 × 11
316049186346

standard size envelopes
Our vendor for forms and stationery has the appropriate specifications for envelopes. The specifications are shown in
this section. Please note that envelopes are only available with full-color logos, not one-color.
Legacy Breast Health Center−Salmon Creek
2101 N.E. 139th St., Suite 150
Vancouver, WA 98686
RETURN SERVICE REQUESTED
280199
Legacy Health
Portland, OR 97209
173590
Legacy Health
Portland, OR 97209
173590
No. 10 envelope: 9.5 × 4.125

standard size envelopes
No. 10 envelope: 9.5 × 4.125
Legacy Emanuel
Portland, OR 97227
197042
Pediatric Urology Clinic
Legacy Emanuel
501 N. Graham St., Suite 500
Portland, OR 97227
292088
Children’s Cancer and Blood Disorders Program
Legacy Emanuel
2801 N. Gantenbein Ave., Third Floor
Portland, OR 97227
215302

Legacy Health
Portland, OR 97209
173590
Various sizes
OTHER SIZEs for envelopes
Envelopes are available to order in 10 × 13, 9 × 12 and 6 × 9.
If you require a different size, please contact Legacy Community Relations and Marketing.
Business reply mail
Business Reply Mail (BRM) envelopes are also
available. To request a BRM envelope, contact
Belinda Larsen at Legacy Good Samaritan.
She will request the proper artwork from the
U.S. Postal Service — it will be in the proper
format, with an exclusive ZIP+4 code and
barcode. A Lawson number will be assigned
to the BRM envelope and available to order
through Lawson.
The ZIP+4 code is different from the regu-
lar delivery ZIP+4 and is assigned to your
Legacy location only for business reply mail
and must not be used on regular mail. The
ZIP+4 will help the USPS to identify each
piece and charge mailing cost to an account
funded by Materials Service Operations.
Legacy Emanuel
Portland, OR 97227
335636
LEGACY MEDICAL GROUP - PULMONARY
LEGACY EMANUEL MEDICAL CENTER
501 N GRAHAM ST STE 260
PORTLAND OR 97227-9919
NO POSTAGE
NECESSARY
IF MAILED
IN THE
UNITED STATES
BUSINESS REPLY MAILRO,DNALTROPLIAMSSALC-TSRIF PERMIT NO. 56
POSTAGE WILL BE PAID BY ADDRESSEE
335401
XXXXXX

We use two styles of note cards, shown here,
which can be used for thank you notes, invi-
tations, employee recognition notes as well
as notes to clients, patients or others. To
order note cards and envelopes, use the Law-
son order numbers listed below each item.
Note cards
Ourlegacyisyours.
Ourlegacyisyours.
Ourlegacyisyours.
Ourlegacyisyours.
Ourlegacyisyours.
Note card_general:6.25”x 9”
Lawson 292154 Lawson 293646
Lawson 292153

Our Legacy-branded folders with pockets are
useful for many communication purposes.
We have a few versions available, as shown.
These can be ordered through Lawson.
Please note that Legacy Creative does not
make customized folders.
Folders with pockets
Legacy Health
Ourmission
Ourlegacyis
goodhealthfor:
•Ourpeople
•Ourpatients
•Ourcommunities
•Ourworld
MAC-4423-1111©2011304110
Portland, OR 97209
503-415-5600
at Legacy Emanuel
Portland, OR 97227
503-413-2200
1015 N.W. 22nd Ave.
Portland, OR 97210
503-413-7711
19300 S.W. 65th Ave.
Tualatin, OR 97062
503-692-1212
24800 S.E. Stark St.
Gresham, OR 97030
503-674-1122
2211 N.E. 139th St.
Vancouver, WA 98686
360-487-1000
Legacy Research Institute
1225 N.E. Second Ave.
Portland, OR 97232
503-413-2150
Legacy Laboratory Services
Portland, OR 97232
503-413-5000
Client Services: 503-413-1234
or 1-877-270-5566
Legacy Hospice Services
815 N.E. Davis St.
Portland, OR 97232
503-220-1000
Legacy Health
Legacy Health
Ourmission
Ourlegacyis
goodhealthfor:
•Ourpeople
•Ourpatients
•Ourcommunities
•Ourworld
MAC-4358-0512©2012251534
2801 N. Gantenbein Ave. • Portland, OR 97227
503-413-2200
at Legacy Emanuel
503-276-6500
1015 N.W. 22nd Ave. • Portland, OR 97210
503-413-7711
19300 S.W. 65th Ave. • Tualatin, OR 97062
503-692-1212
24800 S.E. Stark St. • Gresham, OR 97030
503-674-1122
2211 N.E. 139th St. • Vancouver, WA 98686
360-487-1000
Legacy Hospice
815 N.E. Davis St. • Portland, OR 97232
503-220-1000
1225 N.E. Second Ave. • Portland, OR 97232
503-413-5000
or 1-877-270-5566
1919 N.W. Lovejoy St. • Portland, OR 97209
503-415-5600
1225 N.E. Second Ave. • Portland, OR 97232
503-413-2150
Legacy Health
at Legacy Emanuel
Ourmission
Ourlegacyis
goodhealthfor:
•Ourpeople
•Ourpatients
•Ourcommunities
•Ourworld
Legacy Health
Portland, OR 97209
503-415-5600
Randall Children’s Hospital at
Legacy Emanuel
Portland, OR 97227
503-413-2200
1015 N.W. 22nd Ave.
Portland, OR 97210
503-413-7711
19300 S.W. 65th Ave.
Tualatin, OR 97062
503-692-1212
Gresham, OR 97030
503-674-1122
2211 N.E. 139th St.
Vancouver, WA 98686
360-487-1000
Portland, OR 97232
503-413-2150
Portland, OR 97232
503-413-5000
or 1-877-270-5566
Legacy Hospice Services
815 N.E. Davis St.
Portland, OR 97232
503-220-1000
CHC-4470©2011295407
Legacy Health
9 × 12, four-color
Lawson 251534
9 × 12, four-color
Lawson 295407
Legacy Health
9 × 12, two-color
Lawson 304110

Apparel and promotional items
Legacy Health’s employees are our best ambassadors. Therefore, when we are out in the community with
clothing and other apparel, it is important those items uphold Legacy Health’s graphic identity standards.
Many Legacy items are ordered through the Legacy Company Store, on the MyLegacy intranet. The Legacy
Company Store is operated by our preferred vendor and follows the appropriate specifications. For
community events, we have two styles of T-shirts available through the Legacy Company Store. Please do
not request unique T-shirts with slogans other than “Our legacy is yours.”
Following are examples of logo usage.
• Whenever possible, the Legacy logo is imprinted in the full Legacy Health colors (blue, red and black).
If the Legacy logo is to be imprinted on a dark fabric that would not provide sufficient contrast for the
approved one-color options, a white logo may be used. On apparel using only one color, the logo should
be in black, blue or white.
• It is acceptable to use the Legacy medical center logo on apparel and promotional items where space
permits. For specific departments, units, centers and other entities in clothing, the names are placed on
the opposite chest from the logo. If space on small items is too tight for a logo, the words only can be used.
• Please do not use personal names, titles, credentials or slogans on apparel and promotional items.
• Graphics are typically applied to apparel by screenprinting or embroidery. Due to the production process,
screenprinting is able to reproduce smaller details than embroidery. Typography and graphics used in the
embroidery process often demand larger artwork to be clearly readable.
• For special events or other limited uses that seek to differ from these standards, please make a request
through Legacy Community Relations and Marketing.

Legacy Wound
Care Center
short-sleeve T-shirt
Note: Embroidery is available for T-shirts; however, specifications for embroidery vary. Consult Legacy Marketing for details.
Front left chest:
Legacy Health logo (horizontal)
Light color T-shirts
Use three-color or one-color logo
Mid-tone color T-shirts
Use one-color logo
Dark color T-shirts
Use reversed logo
Back neck: Legacy Health logo
(vertical)
Front chest: Legacy Health logo
(horizontal) + department
Back center: Legacy Health logo
(vertical)
Front right sleeve:
Legacy Health logo (vertical)
Acceptable logo usage for fabric color range
Screenprint
Fabric Colors:
Light color fabric: Use three-color,
one-color blue (PMS 294), one-color black.
Mid-tone fabric: Use one-color blue (PMS 294),
one-color (black) or reversed logo (white).
Dark color: Use reversed logo (white).

Department
of Oncology
Kern Critical Care Unit
short-sleeve T-shirt, medical center logo
Screenprint
Fabric Colors:
Light color fabric: Use three-color,
one-color blue (PMS 294), one-color black
or one-color (PMS Process Blue) for Randall
Children’s.
Mid-tone fabric: Use one-color blue (PMS 294),
one-color (black), one-color (PMS Process
Blue) for Randall Children’s or reversed logo
(white).
Front left chest:
Randall Children’s Hospital logo
Front left chest:
Medical center logo
Back neck:
Front chest: Randall Children’s
Hospital logo + department
Back center:
Front chest: Medical center logo
+ department

Legacy W
ound
Care
Center
Legacy Wound
Care Center
Legacy Wound
Care Center Kern Critical Care Unit
Long-sleeve T-shirt
Front left chest: Legacy Health logo
(horizontal)
Back neck:
Front left chest:
Sleeve: Department
Back center:
Front chest: Medical center logo +
department
Front left chest:
Back center: Department
Screenprint
Fabric Colors:
Light color fabric: Use three-color, one-
color blue (PMS 294), one-color (black) or
one-color (PMS Process Blue) for Randall
Children’s.
Mid-tone fabric: Use one-color blue
(PMS 294), one-color (black), one-color
(PMS Process Blue) for Randall Children’s
or reversed logo (white).

Pediatric
Intensive Care Unit
Legacy Good Samaritan
Medical Center
polo shirts
Note: Text and logos are embroidered (stitched) instead of screenprinted.
Embroidery
Fabric Colors:
Children’s.
Front left chest:
Front chest:
Randall Children’s Hospital logo (vertical)
+ department name
Front chest:
+ medical center + department
Sleeve:

Legacy Wound
Care Center
Legacy Wound
Care Center
Legacy Wound
Care Center
Medical Center
button-down shirts
Embroidery
Fabric Colors:
Children’s.
Front left chest:
(horizontal) + Medical center +
department

vests
Medical center names and departments can be added on the right side of vests.
Legacy Wound
Care Center
Front left chest:
Randall Children’s Hospital logo (vertical)
Embroidery
Fabric Colors:
Children’s.

Environmental
Waste Management
hats
Because of size constraints, please contact Legacy Creative Services with
requests for department or other names on hats.
Front center:
Legacy Health logo and
department name
Embroidery
Fabric Colors:
Children’s.

Cancer Services
Human
Resources
backpacks
Legacy Health graphic identity standards should be upheld on any item
imprinted with the Legacy logo. These examples show proper placement of
logos and names. Our vendor has specifications. A wide variety of products
are available for ordering.

tote bags, messenger bags, shopping bags
Day
Treatment
UnitLegacy Wound
Care Center
padfolio

BEVERAGE CONTAINERS
Congratulations
Epic Team
Neonatal
Intensive Care
Unit
Legacy Medical
Group–Canby

pens and pencils
org

BADGE HOLDERS

miscellaneous
Lip balm
Flash drive
Lanyards

Presentation guidelines
To help maintain Legacy Health’s brand identity in presenta-
tions, appropriate PowerPoint templates are available. Please
do not modify the templates.
There are two templates available on the MyLegacy intranet:
• Legacy Health branding PowerPoint template
• Randall Children’s Hospital branding PowerPoint template
A how-to guide to using the templates is also available.
Templates and instructions are available on the MyLegacy
intranet at Administrative Services Community Relations
and Marketing Resources.
Cover slide
Title slide
Text and picture slide
Cover slide: Randall Children’s Hospital
Bulleted list slide
Thank you slide

Microsoft Word and preprint template guidelines
Preprint templates let Legacy employees
create a short document or info sheet for
internal or external use. The templates incor-
porate the key brand elements: logo, fonts,
colors and the “wave.” They are available in
horizontal and vertical formats for Legacy
Health and for each Legacy medical center
and major facility.
Templates are available in two forms:
• Preprints — employees can order and then
imprint text on these pages just as with tra-
ditional stationery. Only the vertical formats
are available in a printed version.
The preprints are orderable through
Lawson (order numbers are available on
MyLegacy at Administrative Services
Community Relations and Marketing
How to order).
• Microsoft Word templates — electronic files
with the branding elements embedded in
the template (ideal when emailing or print-
ing a small quantity of copies).
Download the Microsoft Word templates
from the MyLegacy intranet site at Adminis-
trative Services Community Relations and
Marketing Resources.
Headline-18 point text- keep flush left
Thank you for using this template to create Legacy Health documents that follow the
Legacy standards for our logo, appropriate colors and text fonts. You can use this
template for both internal documents (for Legacy employees) and for external
audiences.
To create your document, start by clicking on the appropriate template on the Legacy
intranet, then choose File Save as to save it to your computer. Then replace the text
you are reading now with your text.
Legacy’s standard font is Arial — please continue to use that font in your document. This
text is 11 point Arial — you can make it smaller. However, for readability we recommend
a minimum size of 10 point Arial. All headlines and body copy should be flush left.
We also recommend breaking up long text with subheads, like the examples below.
Subhead: bold, same size as text; flush left
Your text will automatically jump to the second page if it extends past the Legacy Health
logo below (leave at least ¼ inch between your text and the Legacy Health logo).
If you don’t need a second page in your document, you can delete it:
• first, highlight and delete the text box on the next page
• then click near the right bottom edge of the page to be deleted, and use the Edit
menu / Cut command to delete. Delete with care, however, because once you
delete page two, it’s not possible to add it back.
The rest of this template uses “Greek” text. Just paste your text over it (to preserve the
font and format, use the Edit-Paste Special-Unformatted Text command)
Vtelectiis quiamet rem si officia si quia aut aut et vellignimi, ut et aut officimpore sitiorum
veni to.
Subhead
Dustrum et, que venis simendi suntorro odiciies arum ius, is magnim quoditature placerc
Legacy Health and medical
center preprints,
8.5 × 11
Microsoft Word template with
Legacy footer, 8.5 × 11
Legacy Health and medical
center Microsoft Word
templates with Legacy
wave, 8.5 × 11 and
11 × 8.5
Headline-18 point text- keep flush left
Thank you for using this template to create Legacy Health documents that follow the Legacy standards
for our logo, appropriate colors and text fonts. You can use this template for both internal documents (for
Legacy employees) and for external audiences.
To create your document, start by clicking on the appropriate template on the Legacy intranet, then
choose File Save as to save it to your computer. Then replace the text you are reading now with your
text.
Legacy’s standard font is Arial — please continue to use that font in your document. This text is 11 point
Arial — you can make it smaller. However, for readability we recommend a minimum size of 10 point
Arial. All headlines and body copy should be flush left.
We also recommend breaking up long text with subheads, like the examples below.
Subhead: bold, same size as text; flush left
Your text will automatically jump to the second page if it extends past the Legacy Health logo below
(leave at least ¼ inch between your text and the Legacy Health logo).
The rest of this template uses “Greek” text. Just paste your text over it (to preserve the font and format,
use the Edit-Paste Special-Unformatted Text command)

Photography
The use of photographs adds an important element to
Legacy communication material. However, there are several
issues to consider regarding photography:
Brand standards
Legacy seeks to use photography that follows our brand. The
photography style represents the people of our region and
system, images that are candid and personal. They inten-
tionally reflect the outcomes of Legacy, which are achieved
through the people, progress, quality and responsibility of
the system.
Culturally appropriate/diversity
Photography should be appropriate to and reflect the audi-
ence and message we are delivering; we attempt to feature
diversity in our photography.
Custom photography vs. stock photography
For many projects, stock (or purchased) photography is
the best solution. It is cost-effective; usage rights are often
unlimited or broad. In addition, general consumers can’t tell
the difference between a real patient or a potential patient
— it’s more about the message the photo conveys. Some-
times it is necessary to do custom photography to show
unique services we offer, highlight our facilities and other
specific purposes.
Consumer marketing
When marketing to consumers, we focus on the outcome
and overall good health. Research shows consumers are
more interested in getting back to living their lives to the
fullest possible and are less interested in seeing photos of
doctors or photos that are very clinical or technical in nature.
Physician/health care professional marketing
When marketing to health care providers and other profes-
sionals, it’s appropriate to be more specific in the photos
used. Professionals want to see other professionals and are
interested in and understand the technical side of treat-
ments offered.
Supplied photography
We discourage people from taking their own photos for
Legacy material because it is difficult to maintain quality
and consistency with the rest of our photo library. In certain
continued on next page

Photography
cases, it may be appropriate. In any case, please follow the guidelines below on obtaining the
appropriate consents on all photos.
Usage rights
It’s important to note that photos and other artwork are governed by copyright law, so we
require that prior appropriate documentation is on file before using or re-using any items.
Legacy Creative Services can assist you with this.
• Patients and families — In compliance with HIPAA regulations, we must have a current
signed patient release form on file with Legacy Creative of any patient appearing in
photography in Legacy material. We also need signed consents from any family members.
The consent must include details about what uses the patient has approved; the form can’t
be for general/unspecified use.
• Staff and physicians — Although we are not required to get a signed consent, it’s good
practice to do so or, at a minimum, document consent.
• Photographer rights — When Legacy contracts with professional photographers for custom
photography, we negotiate the terms of how, when and where we can use those photos.
Legacy does not own the photos outright.
• Many stock photography sites offer photos at very reasonable prices and sometimes
unlimited usage. Rights vary widely across stock photo companies and by individual photos,
so read the terms carefully.
• Photos and other art on websites on the Internet are protected as well; websites usually
include policies on their sites to inform visitors about usage rights. If you find a photo you’re
interested in using, you need to research the rights through that organization, secure written
permission for use and keep documentation of those rights.
• Historical — Copyright law protects historical photos taken after 1923. Just because Legacy
may have prints of historical photos in its files does not necessarily mean we own them or
still have rights to use them. We need to have documentation that demonstrates ownership
and/or usage rights. Please contact Legacy Creative at creative@lhs.org for questions on
historical photos.

Advertising
P r i n t
Print ads are for use in a variety of maga-
zines, newspapers and other publications.
We offer four different types of ads to cover
a variety of needs.
Tier 1 — General Brand ad
The four-color Tier 1 General Brand ad is
used to promote Legacy as a system.
Tier 2 — Service Line ad
The four-color Tier 2 Service Line ad is used
to promote new services/technology, strate-
gic service lines, new clinics, etc. Within this
ad, it’s important to include a call-to-action
to spur the public to make an appointment,
choose a new provider, schedule a consulta-
tion, sign up for a Community Health Educa-
tion (CHE) class, access the web or take other
action. The regular size ad lists up to two
CHE classes; the tall size lists up to five. This
ad is sometimes part of integrated marketing
campaigns with direct mail components.
Tier 3 — Community Health Education
(CHE) Standard ad
The Tier 3 CHE Standard ad is used to pro-
mote a general stand-alone education class,
and is usually black and white.
Tier 4 — Small Print ad
The Tier 4 Small Print ad is used to promote
and create awareness of Legacy Health as
a system. These ads are used often in pub-
lications for special events or chamber of
commerce directories that are sponsored or
supported by Legacy Health. The ads can
be black and white or four-color depending
on the publication’s requirements. We have
standard messaging for diversity, sustainabil-
ity, community benefit and Legacy Health
system statements for Tier 4 ads.
My voice,
my life...
my legacy.
This is me singing with the guys.
This is me with my girls.
And this is the doctor who saved my life
when I had a stroke. He and his team
helped me find my strength.
Here I am, paying it forward.
This is my life.
And this is my legacy.
Legacy Health is your
locally owned
health care partner.
AD-0928©2013
Thank you,
Lift Urban Portland,
a community of
volunteers who helps
neighbors in need.
AD-0928©2013
Tier 1 — General brand ad
Tier 2 — Service line ads
Tier 2 — Service line ad, tall
Tier 3 — CHE standard ad
Tier 4 — Small print ad
Learn about pelvic issues
Are you facing pain, heavy bleeding, frequent urination, hysterectomy,
fibroid removal or uterine prolapse surgery?
Legacy Health features board-certified OB/GYN doctors who are helping
women of all ages with these issues.
Among the options is robotic-assisted surgery, which offers less pain and
quicker recovery than traditional surgery. Legacy is a regional leader in
robotic surgery. (Please visit www.legacyhealth.org/roboticsurgery.)
To learn more, please attend a free talk in your community.
AD-0562©2010
Free class.
Are Pelvic Issues Affecting Your Quality Of Life?
Monday, Nov. 15 • 7:30–9 p.m.
To register, call 503-335-3500 or visit
www.legacyhealth.org/classes
AD-0566©2010
New options for pelvic issues.
Feel better at any age
Are pelvic issues affecting your quality of life? Are you facing pain, heavy
bleeding, frequent urination, hysterectomy, fibroid removal or uterine
prolapse surgery?
A regional leader in robotic surgery, Legacy Health features board-certified
OB/GYN doctors who are helping women of all ages with these issues
through a range of surgical and non-surgical treatments.
Among the options is robotic-assisted surgery, a procedure that results in
less pain and quicker recovery than traditional surgery.
(Please visit www.legacyhealth.org/roboticsurgery.)
To learn about solutions for these common issues, please attend a free talk
in your community.
AD-0562©2010
Free class.
Are Pelvic Issues Affecting Your Quality Of Life?
Wednesday, Nov. 3 • 6:30 p.m.
Legacy Meridian Park • Tualatin
Wednesday, Nov. 3 • 6:30 p.m.
Legacy Salmon Creek • Vancouver
Tuesday, Nov. 9 • 6:30 p.m.
Legacy Good Samaritan • NW Portland
Monday, Nov. 15 • 7:30 p.m.
Legacy Emanuel • N/NE Portland
To register, call 503-335-3500 (OR) or 360-487-3500 (WA)
or visit www.legacyhealth.org/classes
With six hospitals, including Legacy Meridian Park Medical Center in Tualatin,
more than 50 clinics, lab, research and hospice facilities, Legacy Health offers
compassionate and complete care for all.
AD-0871©2013
www.legacyhealth.org/meridianpark
Foot Care and Repair for Runners
Prevention and treatment of foot injuries
Running season is here! Whether
you’re training for a marathon,
just starting a running program
or somewhere in between, you
can benefit from one of these free
educational talks.
Join podiatrist Jared Remmers,
DPM, from Legacy Medical Group–
Foot and Ankle, as he covers foot
anatomy; the most common causes
of foot pain in runners, including
plantar faciitis, stress fracture and
shinsplints; home care; when to
see a doctor; and choosing proper
footwear.
A Legacy Health physical therapist
will discuss ways to maintain
strength and flexibility to prevent
foot injury.
This talk is offered in partnership
with Oregon Athletic Clubs. Both
members and non-members are
invited to attend.
Wednesday, April 14, 2010, 6 – 7:30 p.m.
RiverPlace Athletic Club
0150 S.W. Montgomery St.
Portland, OR 97201
Wednesday, April 21, 2010, 6:30 – 8 p.m.
Hawthorn Farm Athletic Club
4800 N.E. Belknap Ct.
Hillsboro, OR 97124
FREE
Preregistration is required. Please call
503-335-3500 to register for the location of
your choice.
CHE-0122

Advertising
ot h e r
In addition to print advertising, examples of
other advertising are included here. This is
my Legacy.
Billboard
Digital billboard
Transit
TV and radio Clothing
Online ad

Advertising
V e h i cl e s
Occasionally we produce advertising to be
placed on vehicles. Here are some examples.
Lab car
Legacy Rehabilitation Institute of Oregon car
Randall Children’s Hospital at Legacy Emanuel ambulance
Utility van
Utility truck
Utility truck
Shuttle

Direct Mail: Customer Relationship Management (CRM)
There are two different processes for produc-
ing direct mail pieces: CRM and in-house.
CRM pieces are more demographic-specific
and mailed to targeted mailing lists through
an outside organization. These four-color
pieces can be personalized by name, tar-
geted to a demographic, personalized with
Google maps and feature rectangular-shaped
photos.
Folded “D” direct mail card
8.5 × 5.5 mail size
Plain front folded direct mail card
8.5 × 5.5 mail size
Standard “A” direct mail card
9 × 6 two-sided
See inside: free classes
with orthopedic specialists
Get back in the game
Happy Birthday baby!
(Name of medical center where baby was born) and Randall Children’s
Hospital at Legacy Emanuel want to help you celebrate your
child’s first birthday.
Visit (pURL) for a $10 gift certificate toward a Snapfish photo
book, cards or other merchandise.
While there, also find:
• Tips for healthy eating and kid-friendly snack ideas
• Home and toy safety information
• Games to help your toddler develop his or her motor skills
• Parenting classes
And, please remember Randall Children’s
Hospital at Legacy Emanuel is always here,
should you ever need us.

Standard direct mail pieces are four-color
pieces that do not accommodate variable
data, but do feature silhouette photos.
C HE P o stca r d D i r e ct M a i l e r
The CHE postcard direct mail piece can be
used in conjunction with the Tier 3 CHE
standard ad to promote a general stand-
alone education class. The cards can be one-
or two-color.
Direct Mail: Standard
Folded direct mail card
Open 8.5 × 11
Closed 8.5 × 5.5
Large direct mail card (consumer)
11.5 × 6.125
CHE direct mail card
8.5 × 5.5
Standard direct mail card
(consumer) 9 × 6
Standard direct mail card
(provider) 9 × 6
Find your Legacy
on the westside
Legacy Health
Portland, OR 97209
AMB-4592©2013
Find your family’s Legacy
on the westside
Join us for the grand opening
of Legacy Medical Group–Cornell.
May 17, 7–8:30 a.m.
Refreshments, ribbon cutting
and tours.
Nonprofit
U.S. Postage
PAID
Permit No. 11
Portland, OR
Convenient health care,
close to home
Now you can get Legacy Health’s expert care on Portland’s westside.
Our two new locations: Legacy Medical Group–Cornell and Legacy Medical
Group–Forest Heights offer primary care for all ages, as well as an online system
that makes it easy for you to communicate directly with your doctor, view test
results, request prescription refills and more.
Visit www.legacyhealth.org/cornell or www.legacyhealth.org/forestheights
for more information.
AMB-4622©2013
What you don’t know can hurt you.
Heart screening for teen athletes
www.legacyhealth.org/TACS
Even kids who seem healthy and have
passed a physical may have heart problems.
This can lead to sudden cardiac arrest. Save
the date for our sixth annual Teen Athlete
Cardiac Screening.
We will check students ages 13–19 for
potential heart problems. This low-cost
screening takes about an hour. It includes
an electrocardiogram (ECG); height, weight,
body mass index (BMI) measurements; and
a cardiac physical exam.
Cardiologists, pediatricians and health care
professionals perform the test, and you will
get results at the screening.
A parent or guardian must accompany all
participants.
This screening does not take the place of a
school-mandated physical.
Save the date!
Saturday, Oct. 20, 2012
8:30 a.m.–2 p.m.
adidas Village
Portland, OR
Cost: $10
Preregistration required
Registration opens July 23
Details at:
www.legacyhealth.org/TACS
How your patients are screened matters
3-D mammography finds more
cancers, earlier
Nearly all women survive breast cancer if it is found early — the five-year survival rate
for localized breast cancer is 98 percent. Mammography is the key to early detection.
3-D mammography reveals more, so more cancers are caught earlier. And, there are
fewer call-backs with less anxiety for your patients. 3-D technology is especially useful
for the approximately 50 percent of women with dense breasts.
In Portland, 3-D mammography is only available at
Legacy Breast Health Center–Good Samaritan.
Like Legacy Good Samaritan, all four
Legacy Breast Health Centers are accredited
for excellence by the American College of
Radiologists.
For an appointment: 503-413-8114.
www.legacyhealth.org/mammography
2-D compared to 3-D
Mammography view of a breast
cancer tumor, as seen in 2-D and
3-D
IMG-4228©2012
Interested in weight-loss surgery?
Attend a free information session with Jay Jan,
M.D., FACS, a surgeon with Legacy Weight and
Diabetes Institute. Dr. Jan is a board-certified
general surgeon who completed special training
in bariatric surgery.
You will learn about the different types of surgeries,
how they work, the typical weight loss with each
surgery as well as the risks and benefits. There will
be time to ask Dr. Jan questions.
Weight-loss surgery
information session
Wednesday, Sept. 11, 2013
6-7 p.m.
Conference room CD
2211 N.E. 139th St.
Vancouver, WA 98686
FREE. Registration is required.
Sign up online at
www.legacyhealth.org/classes or
call 503-413-7557.
WDI-0015©2013

Brochures, rack cards and info sheets
4 × 9 Co n s u m e r a n d Pat i e n t
B r o c h u r e
The standard-size brochure is used to convey
information to consumers and patients. This
brochure most often holds stock photog-
raphy of consumers living life. This format
has three panels and folds over twice; also
known as a tri-fold.
Specializing in
women’s health
Legacy Medical Group–
Urogynecology
Women’sPelvicHealth
Testing for hearing,
dizziness and
balance disorders
Legacy Health
AudiologyandVestibularTesting
Because play
helps kids heal
ChildLife
4 × 9 Consumer brochure,
four-color
4 × 9 Provider brochure,
four-color
4 × 9 Patient brochure,
two-color
4 × 9 P r o v i d e r B r o c h u r e
The standard-size brochure can also be used
to convey information to physicians. The
provider brochure has fewer brand elements
and is more clinically focused. This format
has three panels and folds over twice; also
known as a tri-fold.
Why work at
Legacy Health?
At Legacy Health we say,“Our legacy is yours,”but why
would you want to create your legacy with us?
Legacy Health employees enjoy:
• Living in beautiful Portland, Oregon, named America’s
“Best Big City”by Money Magazine
• Working for the area’s largest nonprofit, local health
care organization renowned for its role in caring for
the community. Legacy Health is a leader in charity
care and unpaid costs of care, providing approximately
$205 million a year to community members in need.
• An expansive offering of both clinical and non-clinical
careers, as well as excellent benefits
(continued)
4 × 9 Rack card
4 × 9 Rack C a r d
This is the format used for all provider biog
raphies (see page 61), as well as for subjects
requiring less communication than a bro-
chure warrants. Rack cards can be one-sided
or two-sided.

Brochures, rack cards and info sheets
8.5 × 11 Info sheet
Offering our partners access to expertise
Overview
At Legacy Health, it is our vision to be essential to
the health of the region. The Legacy Telehealth
Program provides the infrastructure, coordination and
support necessary to exchange medical information
electronically between Legacy’s hospitals and providers
and our medical partners throughout the region – all
with the goal of improving the health of the patients
we serve. This exchange includes:
• Direct patient care
• Referral services
• Consultations
• Exchange of medical records and test results
• Ongoing patient monitoring
• Continuing medical education
Benefits
Through Legacy Telehealth, community hospitals and
rural providers have 24/7 access to Legacy’s expert
emergency physicians and our full range of adult and
pediatric specialists and sub-specialists. This access
helps facilitate prompt and accurate diagnosis, as well
as the development and implementation of appropriate
treatment plans. Telehealth also contributes to improved
clinical outcomes and increased patient satisfaction.
Launch of Telemedicine
Legacy recently partnered with InTouch Health to invest
in the equipment for telemedicine. Using RP-LiteTM
Remote Presence technology, Legacy physicians now
perform comprehensive real-time consultations with
patients in remote locations.
Legacy Health Launches Telehealth
Image Courtesy of InTouch Health
Telemedicine allows us to extend our expertise to a
broad range of locations: clinics, emergency rooms, rural
hospitals, long-term care communities and more.
The first phase of Legacy’s telemedicine service is under
way, focused on our expertise in these areas:
• Stroke
• Pediatric intensive care
• Burn
• Pulmonology
Additional
opportunities
• Trauma
• Cardiology
• Maternal-fetal medicine
• Ophthalmology
• Pathology
About the RP-Lite Remote Presence technology
• FDA-cleared
• Mobile unit is easily moved by hospital staff to a
patient’s bedside or other location
• Patented two-way audio/video communication
• Seamless interface and control by remote physician
• Stethoscope and privacy handset
• Immersive and directional audio modes designed
for health care environments
For more information, please contact Joe Yoder,
manager, Legacy One Call and Outreach Services,
503-413-2109 or jyoder@lhs.org
MAC-4384
MAC-4384 Telehealth Fact Sheet.indd 1 4/21/10 3:55 PM
CMEConference:Thursday,Aprill11,2013
2nd Annual
Topics in Pediatric Emergency
and Critical Care Medicine
Guiding you through
prostate brachytherapy
Legacy Health
ProstateBrachytherapy
WILLAMETTERIVER
North to
Seattle
Salem
Rose Quarter
Broadway/Weidler
Exit 302A
Banfield
5
5
30
5
405
405
26
84
Legacy
Emanuel
Medical Center
Randall Children’s
Hospital at
Legacy Emanuel
What’s that building
with the kite on it?
AboutOurNewHome
CHC-4453©2011
Legacy Health strives to make responsible printing and paper choices that minimize our
effect on natural resources.
Randall Children’s Hospital at Legacy Emanuel
Phone: 503-413-2200
www.legacyhealth.org/kidsonly
www.facebook.com/legacychildrens
Opening February 2012
•
The new building features a terrace garden, giving the Legacy
Emanuel campus five such gardens and expanding Legacy’s role as
an international pioneer in the use of healing gardens.
• The hospital is quiet by design — special design features and the
elimination of overhead messages reduce noise.
• A combination of soothing and uplifting color schemes feature
the Pacific Northwest’s geography, using coast, valley, mountain
and desert themes.
• A one-of-a-kind art collection selected specifically to promote a
healing environment.
Caring for the community
Randall Children’s Hospital has a mission to improve the health of
our community and our world. Our new home meets this mission
by:
• Providing specialized care for the sickest and most vulnerable
children in Oregon and from throughout the Pacific Northwest.
• Contributing to neighborhood development — rebuilding our
streets with new lighting, landscaping and walkways.
• Incorporating dozens of sustainable design features in the
hospital. For example, rainwater is collected on the roof to create a
fountain in the terrace garden.
• Offering award-winning safety programs — car safety seat
checks, bicycle helmet fittings, burn safety
classes, teen driving classes, a“Safety Store”
for home products and much more.
Learn more and take a virtual tour of
our new home: www.legacyhealth.org/
newhome
5.5 × 8.5 Provider brochure,
four-color
5.5 × 8.5 Patient brochure,
two-color
5.5 × 8.5 Consumer brochure,
four-color
5.5 × 8.5 Co n s u m e r a n d
P r o v i d e r B r o c h u r e
This is a large brochure format, often used
for subjects requiring more information than
can fit into the 4 × 9 size. For a provider
audience, this size brochure can be used to
communicate about Continuing Medical
Education classes. For a patient audience,
this size is useful for patient education.
8.5 × 11 I n f o S h e e t
An info sheet is used to communicate details
about any topic. The info sheet can be one-
sided or two-sided, and can stand on its
own or accompany other materials inside a
pocket folder.

G u i d e b o o ks
Guidebooks are useful for conveying in-
depth information on a particular subject,
program or service, and are most often used
for patient education. We offer guidebook
formats for both physicians and consumers.
Cover color depends on the target audi-
ence, and the insides are one- or two-color,
depending on the target audience and type
of information included.
Guidebooks
A patient’s guide
to heart health
PatientEducation
Legacy Mount Hood
Medical Center
9 × 11.25 Consumer
9 × 12 Provider

P r o v i d e r B i o — Rack C a r d
Provider bio rack cards are four-color and
used to summarize an employed provider’s
professional history applicable to their cur-
rent position with Legacy. Provider-based
clinics are designated as such by a line of
copy underneath the clinic name in the
shaded address box (see example).
P r o v i d e r B i o — D i r e ct M a i l
C a r d
The four-color self-mailing card has the same
information as the provider bio rack card
along with a headline on one side and all the
necessary info for mailing on the other side.
These are used in limited cases to help pro-
mote new specialists to a referral audience.
M u lt i pl e P r o v i d e r B i o S h e e t
The multiple provider bio sheet holds biog-
raphies for multiple providers. These are usu-
ally four-color.
Provider bio cards and sheets
A board-certified surgeon, Dr. Jan received a medical degree
from Jefferson Medical College in Philadelphia and completed
an internship and residency at the University of California,
San Francisco. He completed a clinical fellowship in advanced
laparoscopic and bariatric surgery at Legacy Health. He is a
diplomate of the American Board of Surgery and a fellow of the
American College of Surgeons.
Dr. Jan’s clinical interests include minimally invasive surgery,
gastrointestinal surgery, treatment of hernias, endocrine/
thyroid/parathyroid surgery, and weight-loss surgery.
Legacy Medical Group–Tualatin
19875 SW 65th Ave., Suite 100 • Tualatin, OR 97062
Phone: 503-692-7785 • Fax: 503-885-1393
Jay C. Jan, M.D., FACS
General Surgery
Jay C. Jan, M.D., FACS
welcoming new patients
Legacy Medical Group–General Surgery
Good Samaritan Building 3
1130 N.W. 22nd Ave., Suite 500 • Portland, OR 97210
Phone: 503-413-5725 • Fax: 503-413-5726
www.legacyhealth.org/generalsurgery
Physician Bio CARD - body copy - below photo. Met
iure m. Dui blan henit ilit la feumsandre minim euiam.
Lis at. Ut etue conulput wisis alisissent am, sed tat ut
alit dunt esting et, quat. Idunt at lorem iure doloreet
lorer irit lan vulluptat ad ming eugue feum ex esto
consequ issequisis nonse magnis nit volortinibh et
etum aut in ullan vullam velis erit ip ex exercidunt am
eum velisim inis ea faccum do core vendre tie et euis.
Praese eros alis num dionseq uametuer ad min hendit
la alit loborem alit nos alisim dolore mod magna
faciliqui tet, sim ver irit, cor susci er sequisl in veliqu.
Physician’s Name, M.D.
Title of Specialty
Legacy Medical Group–Xxxxx
Address, Street, Suite • City, State, Zip
Phone: XXX-XXX-XXXX • Fax: XXX-XXX-XXXX
www.legacyhealth.org/xxxxxxx
AMB-XXXX©20XX
©06/2013
Family Medicine
Karolina Krawczyk-Faler, M.D.
Legacy Medical Group–Canby
A department of Legacy Meridian Park Medical Center
1433 S.E. First Ave., Suite 101 • Canby, OR 97013
Phone: 503-525-7600 • Fax: 503-525-7601
www.legacyhealth.org/canby
Dr. Krawczyk-Faler is a primary care doctor with Legacy
Medical–Canby. Dr. Krawczyk-Faler completed her
medical degree at Poznan University of Medical
Sciences in Poznan, Poland, followed by a family
medicine residency at Providence Family Medicine in
Spokane, Wash.
Dr. Krawczyk-Faler has clinical interests in urgent care,
teaching and alternative treatments. Away from
medicine, she enjoys traveling, hiking, spending time
with family, cooking, music and yoga.
LMG provider bio
direct mail card
4.5 × 10
LMG provider bio
rack card
4 × 9
RCH provider bio
rack card
4 × 9
LMG provider-
based clinic bio
rack card
4 × 9
Multiple provider bio sheet
8.5 × 11
Physician Bio CARD - body copy - below photo. Met
iure m. Dui blan henit ilit la feumsandre minim euiam.
Lis at. Ut etue conulput wisis alisissent am, sed tat ut
alit dunt esting et, quat. Idunt at lorem iure doloreet
lorer irit lan vulluptat ad ming eugue feum ex esto
consequ issequisis nonse magnis nit volortinibh et
etum aut in ullan vullam velis erit ip ex exercidunt am
eum velisim inis ea faccum do core vendre tie et euis.
Praese eros alis num dionseq uametuer ad min hendit
la alit loborem alit nos alisim dolore mod magna
faciliqui tet, sim ver irit, cor susci er sequisl in veliqu.
Physician’s Name, M.D.
Title of Specialty
Legacy Medical Group–Xxxxx
Address, Street, Suite • City, State, Zip
Phone: XXX-XXX-XXXX • Fax: XXX-XXX-XXXX
www.legacyhealth.org/xxxxxxx
AMB-XXXX©20XX

Newsletters
Legacy produces newsletters for both inter-
nal and external audiences, distributed both
printed and via email.
Electronic newsletters should follow Legacy’s
graphic guidelines by using a standard mast-
head, the Legacy color palette and the stan-
dard font (Arial).
Legacy produces a limited number of
external newsletters. All external newslet-
ters (electronic and printed) are managed
through the Community Relations and Mar-
keting team, both for messaging and graphic
consistency.
For internal newsletters, use the Microsoft
Word templates for Legacy Health or a par-
ticular site. These templates are available on
the intranet (search for “Word template”).
However, before starting a new newsletter,
consider whether the intranet or existing
publications (Insight or site eNews publi-
cations) can deliver the information. When
starting a newsletter, consider the frequency
and whether there are sufficient resources to
sustain it over time.
Printed newsletter (external)
e-Newsletter (external)
e-Newsletter (internal)
demand must be put on the muscle as it gets
stronger in order to continue building muscle.
Progressive resistive exercises can be done with
free weights, bands, weight machines, your own
bodyweight or the resis-
tance of water.
There is no perfect
exercise program, no one-
size-fits-all plan. The key
is finding an activity that
you enjoy, at a level you
can maintain over time,
and one that does not aggravate pain. If that
sounds pretty simple, it’s because it is.
News and information from Legacy Good Samaritan Weight Management Institute Fall 2010
your neighborhood or walk-
ing on your lunch hour at
work. At first, it can be for
short periods. Walking for 10
minutes three times a day is
as beneficial to your health as
one 30-minute walk.
As we become more fit, we
can do more activity with
greater frequency. A good
workout program would
include moderate level aerobic activities,
stretching and strengthening.
Aerobic exercise helps with cardiac fitness as
well as burning calories. While losing weight,
it is best to keep your
aerobic activity at a
moderate level.
Stretching helps to
lengthen your muscles and
prevent injury and pain.
Strengthening or progres-
sive resistive exercises help
to build muscle and slow the loss of muscle
associated with weight loss and aging.
Progressive resistive exercise means a greater
Finding the right exercise plan is the key to success
With so many exercise options available these days — from aerobics class to
Zumba®
dance fitness — how do you find the best fit? The answer depends on
your individual goal, your physical ability, your pain level and the activities
you enjoy. What is important is that you start at an appropriate level of
activity for you personally. That can be something as simple as walking in
Inside this issue
A note from
Dr. Patterson. . . . 2
New staff
members. . . . . . . . 2
Patient
successes. . . . . . 3–4
Balloons tested
in clinical trial. . . 5
The key is finding an activity
that you enjoy, at a level you can
maintain over time, and one that
does not aggravate pain.
The mission of Legacy Good Samaritan Weight Management Institute is to change lives through compassionate weight management.
Changing Lives
Inside this issue;
not always a full
table of contents
Masthead

We offer a variety of both Post-It (sticky
backside) and non-sticky notepads, which
are easily customizable to incorporate a
medical center name, provider name or pro-
gram name. Color varies by medical center
or other Legacy entity.
Notepads
It’s okay to ask.
Please write down questions.
Xxxxxxx Xxxxxxxxxxx Medical Center
Gresham, OR 97030
503-674-1122
ABC-0123©2010
It’s okay to ask.
Please write down questions and comments.
Xxxxxxx Xxxxxxxxxxx Medical Center
Gresham, OR 97030
503-674-1122
ABC-0123©2010
Large notepad
5.5 × 8.5
Small notepad
4.5 × 6
Medium notepad
5 × 7
Post-It notepad
4 × 6
Post-It notepad
5 × 3
Legacy Total Joint Center—Salmon Creek
503-124-4567
JOB-XXXX©2010
Legacy Total Joint Center—Salmon Creek
503-123-4567
ABC-XXXX©2010
Gastroenterology Program
503-124-4567
ABC-0123©2010

There are three common poster sizes: small,
8.5 × 11; medium, 11 × 17; and large,
24 × 36. They are four-color and incorpo-
rate the Legacy Health web address, a footer
listing all Legacy Health medical centers and
an appropriate logo.
Posters
www.facebook.com/legacychildrens www.legacyhealth.org/kidsonly
CHC-4542©2013
From a rustic beginning...
to leading-edge medicine
GSH-0062©2013
On a beautiful late spring afternoon
in 1874, some 280 Portlanders ventured
by horse-drawn carriage to a forested
site northwest of the city for a special
ceremony: the beginning of Good
Samaritan Hospital.
The founder was the Rev. B. Wistar Morris,
who came from Philadelphia to become
the Episcopal Bishop of Oregon. He
believed that caring for the sick was
“eminently Christian work”and raised
money to build the hospital.
When the hospital opened in 1875
with 25 beds and a staff of five, it had
neither electricity nor an elevator. In
the early days, cows grazed in the
pasture behind the hospital and
provided milk for the staff and the
patients.
Good Sam today
Legacy Good Samaritan, a modern medi-
cal center still on the site on which it was
built, today has 259 available beds and
a staff of more than 1,400. While the city
has grown around it into an urban envi-
ronment, Legacy Good Samaritan is now
the home of leading-edge surgeries and
procedures in such areas as heart disease,
kidney transplant and eye treatment, plus
institutes for cancer care, weight loss,
rehabilitation and more.
Sugar and salt:
Consider the source
You may be consuming sugar and salt without even knowing it.
The following nutrition facts may surprise you.
Sugar
Look at the amount of sugar in these popular drinks.
Salt
Here are the top 10 foods the
salt in our diets comes from:
1. Breads and rolls
2. Cold cuts/cured meats
3. Pizza
4. Poultry
5. Soups
6. Sandwiches
7. Cheese
8. Pasta-mixed dishes
9. Meat-mixed dishes
10. Savory (salty) snacks
Our sources of dietary salt are:
1. Processed foods = 72%
2. Salt added at the table = 20%
3. Drugs and water = 8%
Information adapted from the Preventive Cardiovascular Nurses Association (PCNA) content
MPH-4321©2013
Drink Typical serving Calories Teaspoons sugar
Jamba Juice, Strawberries Wild 22 oz 370 19
Arizona Iced Tea, Lemon 24 oz 270 18
Pepsi (regular) 20 oz 250 17
Coke (regular) 20 oz 240 16
Rockstar Energy Drink 16 oz 280 16
Starbucks, Grande Mocha
Frappuccino (no whipped
cream)
16 oz 290 15
Monster Energy Drink 16 oz 200 14
Snapple, Lemonade Iced Tea 16 oz 220 14
Gatorade 20 oz 140 9
Vitamin Water 20 oz 125 8
Capri Sun, Splash Cooler 1 pouch 90 6
Nutrition information adapted from MyFitnessPal content
OTH-4307©2013
Financial Assistance
Legacy Health is committed to providing services to all people in its service
area. Uninsured patients may qualify for free or reduced cost care by filling
out a financial assistance application. If you have questions or are in need
of financial assistance, please call 503-413-4048 or 360-487-4048 or
800-495-7076.
Legacy Health secompromete a proporcionar servicios a todas las personas
que se encuentren en su área de servicio. Es posible que los pacientes
que no tengan seguro médico reúnan los requisitos para recibir atención
médica gratis o a costo reducido rellenando una solicitud de ayuda
económica. Si tiene preguntas o necesita ayuda económica, por favor llame
al 503-413-4048 o al 360-487-4048 o al 800-495-7076.
Система здравоохранения «Legacy» прилагает все усилия для предо-
ставления обслуживания всем людям в своей зоне обслуживания.
Заполнив заявление на получение финансовой помощи, незастрахо-
ванные пациенты могут попасть под критерии оценки для получе-
ния бесплатной медицинской помощи или помощи по льготной цене.
Если у вас есть вопросы или если вы нуждаетесь
в финансовой помощи, пожалуйста, звоните по телефонам
503-413-4048 или 360-487-4048 или 800-495-7076.
Legacy Health cam kết cung cấp dịch vụ cho tất cả mọi người trong khu
vực phục vụ. Những bệnh nhân không có bảo hiểm có thể hội đủ điều kiện
để được chăm sóc miễn phí hay giảm giá bằng cách điền đơn xin trợ cấp
tài chánh. Nếu quý vị có thắc mắc hay cần trợ cấp tài chánh, xin gọi số
503-413-4048 hoặc 360-487-4048 hoặc 800-495-7076.

Wall e t C a r d s
Card options are designed to fit into a wal-
let or badge holder. The first option, wallet
card, can hold information on either one or
both sides. The folded and tri-fold versions
are useful for storing multiple phone num-
bers, listings, quick-reference information
and more.
Ta b l e t e n ts
Table tents are designed to be free-standing
pieces on counters or desks. We offer three
sizes of table tents to accommodate a variety
of needs while being cost-effective to print.
Color varies depending on the target audi-
ence and type of information included.
Cards and table tents
Folded wallet card
Wallet card Tri-fold wallet card
Small table tent
4 × 6.25
Large table tent
8.5 × 3.875
Medium table tent
5.875 × 5.75
How to reach us
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How to reach us
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Xxxx Xxxxxx Xxxx
Medical Center
Address, Street, Suite
City, OR, 97XXX
Phone: XXX-XXX-XXXX
Fax: XXX-XXX-XXXX
www.legacyhealth.org/
xxxxxxxxx
ABC-000©2010000000
Text messaging
is here
Sign up today
Send
Get your appointment
reminder by text message
Now, you can receive appointment
reminders on your cell phone.
It’s quick and easy.
Talk to one of our team members to
learn more.
Full details here:
www.legacyhealth.org/newhome
Join us
February 11
WILLAMETTERIVER
North to
Seattle
Salem
Rose Quarter
Broadway/Weidler
Exit 302A
5
5
30
5
405
405
26
84
Legacy
Emanuel
Medical Center
Hospital at
Legacy Emanuel
at Legacy Emanuel
Portland, OR 97227
www.facebook.com/legacychildrens www.legacyhealth.org/kidsonly
CHC-4492©2012
You’re invited!
Community celebration
Saturday, Feb. 11, 2012, noon–6 p.m.
FREE family fun
Bring family and friends to tour our new home.
• Grand-prize drawings for family trips and more
• Low-cost bike and snowboard helmet sale and fitting
• Kite making and photo booth
• Healthy Kids’Fair
• Music and entertainment
• Scavenger hunt
• Lego Playzone
• Giveaways
Plus, Hanna Andersson kicks
off this year’s Hanna-Me-Down
program. Bring your gently used
Hanna Andersson baby and
children’s clothing and receive
a 20 percent off coupon at any
Hanna Andersson retail store.
Among the nation’s best
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We offer a variety of pieces in different
shapes and sizes for special events and pro-
grams. Each miscellaneous piece has been
designed to incorporate elements of our
brand design. Color varies depending on
the target audience and type of information
included.
Miscellaneous
Magnets
Mousepads
BookmarksQuick reference cards
Certificates
Coloring pages
You can reduce
your cancer risk.
• Eat a healthy diet, with 5
fruits and vegetables a day
• Be active: exercise!
• Maintain a healthy weight
• Limit alcohol intake
• Do not use tobacco
• Use sun protection
year-round
• Avoid environmental
hazards
• Do self-exams of skin,
breast and/or testicles
• Get regular checkups
and screening tests
Cancer
Prevention
and Early
Detection
Linda K.Jones,R.N.,B.S.,MBA
Nurse Executive,Legacy Emanuel Medical Center
Mary Lyn Feldt,MSN,R.N.
Program Director
George J.Brown,M.D.
President and Chief Executive Officer
Carol Bradley,MSN,R.N.,CENP
Senior Vice President and Chief Nursing Officer
Certificate of Completion
It is hereby certified that
has completed
Given in the City of Portland, Oregon, on
Legacy Health
Versant™
Nurse Residency Program
place foil seal here
www.legacyhealth.org/kidcare
For online advice
24/7 kids-only ER
2801 N. Gantenbein Ave., Portland
In an emergency, call 911
Legacy Imaging Services
www.legacyhealth.org/imaging
Oregon • 503-413-7800 • 503-413-8899 (fax)
Washington • 360-487-1800 • 360-487-1809 (fax)
To make an appointment, call:
CHC-4417-0212©2012

Miscellaneous
Invitations
We also do custom-designed invitations for a
few select Legacy-related events. These invi-
tations retain elements of the Legacy brand
while filling specific needs. Please contact
Legacy Community Relations and Market-
ing (creative@lhs.org) if you are looking for a
custom-made invitation. An option for mak-
ing an invitation is to use the Legacy note
cards; see the stationery section.
www.legacyhealth.org/newhome
You’re invited
Come see the future
Please join us as we celebrate the grand opening of the new home for
Randall Children’s Hospital at Legacy Emanuel. Come see the future of
children’s health care.
Grand Opening Sneak Preview Event
Thursday, Feb. 9, 2012, 5:30–8:30 p.m.
2801 N. Gantenbein Ave., Portland, OR 97227
Enjoy food and beverages, entertainment and tours
of our new home.
RSVP to randallopening@lhs.org or 503-415-5050
by Jan. 30, 2012. CHC-4474©2011
You are invited
Garden Party Mixer Event
Members of the Chambers of Commerce in Tualatin,
West Linn, Wilsonville, Lake Oswego, Sherwood and Tigard are
invited to a mixer in our unique Healing Garden.
Wednesday, July 24, 2013
4:30–6:30 p.m.
Lewis Floetta Ide Healing Garden
19300 S.W. 65th Ave.
Tualatin, OR 97062
•
Appetizers and wine
5 p.m. — Short program
Garden tours by Teresia Hazen, coordinator of Legacy
Therapeutic Gardens and Horticulture Therapy
•
Questions?
Contact Shelli Markell
Legacy Meridian Park Medical Center, 503-692-2182
MPH-4320©2013
The Emanuel Hospital
School of Nursing
Nursing Alumni Association
Invites you to celebrate
Emanuel Hospital’s 100th Anniversary
We’re wild
about you!

Banners
Banners are used at Legacy medical centers
and other facilities, often for events spon-
sored by Legacy. A banner is similar to a bill-
board. Banners are large with minimal copy
designed for a quick read. We offer a variety
of sizes. Banners are four-color.
Be active. Play safe. Stay healthy.
Healthy Kids’Street Fair • Saturday, Sept. ,  a.m.– p.m.

Computer screens
S C REEN S AV ER S
We can also use computer screens to convey
messages throughout the Legacy system.
Screensavers incorporate standard brand-
ing elements, including Legacy colors, the
Legacy logo and the wave.
Screensaver messages for employees change
periodically. They are best used for impor-
tant but not time-critical messages. For all
screensavers, messages must be of system-
wide impact or interest.
There are three major types of screensavers
in use at Legacy Health. They are:
• Employee computers — Screensavers that
appear on computers used by employees
will contain messages for employees about
major programs and initiatives.
• Legacy Medical Group waiting areas —
These screensavers combine calming
imagery and general messages for Legacy
patients.
• Public computers — These screensavers
serve as a welcome to Legacy visitors and
invite them to use the computer to check
their email.
Providing supportive, quality care
When preparing for your appointment: Please follow your appointment instructions — and
notify us in advance if you need to reschedule. Make of list of your health care concerns to discuss.
Screensaver for employee computers
Screensaver for Legacy Medical Group waiting areas
Screensaver for public computers

Computer screens
B A C K G ROUND S A ND
A P P L I C AT ION S
Computer screen backgrounds and applica-
tions also use brand design elements. Exam-
ples are the background on all employee
computers and Epic login screens.
Epic Hyperspace login screen
Report-It! screen
Smartphone app
PC background

Legacy Health website
www. l e gac y h e alt h . o r g
Legacy’s branding standards apply to our
public website, www.legacyhealth.org. The
site is an important extension of Legacy’s
brand experience and for many, the initial
step in the patient experience with our hos-
pitals, clinics, labs or other facilities.
The site’s primary audience is the health care
consumer (patients, potential patients and
their families). Additional audiences are the
public, donors, health professionals and the
news media. Home page content and navi-
gation menus reflect the types of informa-
tion the visitor wants to read, as measured
by web analytics.
Legacy Community Relations and Marketing
manages all aspects of the website — from
technical development to content. When
updating content, we collaborate with con-
tacts in those areas to ensure accuracy and
consistent messaging. Annually we review
analytics for the website to understand how
visitors are using the website.
This information, in combination with Legacy’s strate-
gic business priorities and monitoring technology trends,
helps us establish priorities for the next year. The website
is continually evolving to keep pace with the needs of our
patients, health professionals and other visitors, as well as
the ever-changing Internet.
• If you have questions about how to have content placed on
the Legacy website, please email website@lhs.org.
• If you have a specific request to update existing content on
the website, go to: MyLegacy Community Relations and
Marketing Website Request Form.
• If you need to add, update or delete a provider’s profile in
the Find a Provider directory on the website, please use the
form on the website (search “provider profile questionnaire.”

The MyLegacy intranet
The MyLegacy intranet was designed to help Legacy
employees quickly access materials and informa-
tion they need in their work. Because every page of
the intranet contributes to the perception of Legacy
Health, the intranet incorporates standard branding
elements including colors, fonts, writing style and the
Legacy logo.
The Information Systems and Services (IS) and Com-
munity Relations and Marketing divisions jointly
manage the MyLegacy intranet, with oversight by
a steering committee. Content owners from depart-
ments across the organization manage individual sec-
tions. These content owners play an important role in
ensuring a consistent quality of content and adher-
ing to the standards for the Legacy brand. To ensure
that MyLegacy content owners are prepared to fulfill
these responsibilities, they must complete a certifica-
tion program that includes training on Legacy brand
standards. For details, search for “Content Ownership”
on the intranet.
The MyLegacy Style Guide provides guidance to con-
tent owners on both the brand standards and the
content of the intranet. It is available at Administra-
tive Services Community Relations and Marketing
Style Guides.
Co lla b o r at i o n s i t e s
The intranet also provides a platform for collaborative
work and for the exchange of ideas and comments
among Legacy employees. Currently collaborative
sites are available for project teams, committees and
other working groups. These sites enable teams to
share information in new ways—using features like
document sharing, discussion boards and calendars.
Collaboration sites incorporate Legacy’s graphics
standards.
More information and an online form for requesting
a collaboration site are available on the intranet at
Inside Legacy About Collaboration Collaboration
Sites.

Social media
Legacy Health maintains a presence on several social media sites. The purpose of our presence on these sites
is to help Legacy connect with our audience, increase our visibility and provide a forum for exchange with the
public. Social media changes rapidly, so we continually evaluate emerging channels to determine if Legacy
should have a regular presence.
We welcome employees’ involvement in these sites. Social media sites are great places for employees to pro-
mote Legacy events and services and to represent our mission.
P o l i c y o f s o c i al m e d i a
Please note that Legacy has a policy regarding social media, LH 500.25.
A few highlights of the policy:
• Employees are expected to protect the privacy of Legacy, its employees and patients. Protected information
can only be disclosed with prior written consent.
• Bloggers and commenters are personally responsible for their comments on any site, and may be held
personally liable.
• If you identify yourself as a Legacy employee, you should include a disclaimer statement that the views are
your own and do not represent Legacy.
• You should not speak on behalf of Legacy unless you have permission from Legacy Public Relations.
C r i t e r i a f o r s o c i al m e d i a pag e s
All requests for social media pages/accounts are reviewed and approved by Legacy Community Relations and
Marketing to ensure the request supports our business strategies, is consistent with our brand identity, main-
tains our reputation and meets the criteria we have established.
continued on next page

S o c i al m e d i a s i t e s
Blogs
At this time, Legacy has not started a corporate blog,
but continues to evaluate the opportunities.
Facebook
Primarily used to extend and personalize our brand
by engaging communities in two-way conversations
• Legacy Health page (facebook.com/legacyhealth)
• Randall Children’s Hospital at Legacy Emanuel page
(facebook.com/legacychildrens)
If you have a topic, event, award, announcement or
other information Legacy might be interested in post-
ing on its Facebook pages, please email your sugges-
tions to LHfacebook@lhs.org or RCHfacebook@lhs.org.
LinkedIn
Primarily used by Human Resources to aid with
recruiting
Twitter
Primarily used to extend and personalize our brand
by engaging communities in two-way conversations
• @OurLegacyHealth
• @RandallChildren
YouTube
Videos on the Legacy Health website (www.legacy
health.org) are hosted through our YouTube channel
at Youtube.com/ourlegacyhealth.
Social media
Legacy Health Facebook
Randall Children’s Hospital Facebook
Legacy Health YouTube channel

Videos
Sometimes video is a powerful and engag-
ing way to tell a story — to hear about a
patient’s personal experience, to see inside
a Legacy facility without leaving the comfort
of your home, to “meet” a doctor and hear
their views on various health topics.
However, videos can be time-consuming and
expensive to make. Given limited resources,
it’s best to discuss your idea with someone
from Legacy Creative or Legacy Marketing to
determine if video is the best way to com-
municate and if it fits within the strategic
priorities budgeted in a given year.
When videos are created for internal or
external audiences, they should also follow
brand standards.
For more information or to discuss a poten-
tial project, please email Legacy Creative
Services at creative@lhs.org.
Q A with a physician
TV spot

Maps
Legacy maintains three general types of
maps for marketing and communication pur-
poses: vicinity maps, area maps and campus
maps. See the samples at right.
We don’t generally develop site-specific
maps to other Legacy facilities; the mapping
capabilities on the Internet are robust and
well used by consumers.
N.W.22ndAve.
N.W.23rdAve.
N.W. Overton St.
N.W. Northrup St.
N.W. Marshall St.
N.W. Lovejoy St.
N.W. Kearney St.
N.W. Pettygrove St.
Parking
Structure
1
Parking
Structure
2
Parking
Structure
3
ER Parking
Physician
Parking
Staff
Parking
Warehouse
Parking
Receiving
Building 1
Building 2
Building 3
Main Hospital
Emergency
Room
19
3
2
21
5 6 7
10
11
98
1
14 13
17
16
20
18
4
12
15
1 Main Hospital
1015 N.W. 22nd Ave.
2 Valet Parking
3 Emergency Room
4 Northrup Building
2282 N.W. Northrup St.
5 Plant Facilities
6 Library
7 Wilcox Building
8 Legacy Medical Group–
Good Samaritan
1200 N.W. 23rd Ave.
9 Peterson Hall
10 Loveridge Hall
11 Overton Building
2145 N.W. Overton St.
12 Legacy Federal Credit Union
2148 N.W. Overton St.
13 2169 House
14 Green Gables Guest House
15 Good Samaritan Building 3
1130 N.W. 22nd Ave.
Northwest
17 Comprehensive Cancer Center
1130 N.W. 22nd Ave.
18 Parking Structure 3
1040 N.W. 22nd Ave.
20 Parking Structure 2
Parking Structure 1
Medical Center
1015 N.W. 22nd Ave.
Portland, OR 97210
503-413-7711
Building Entrance
Cafeteria
Parking Lot
Parking Structure
Skybridge
Legacy Good Samaritan Medical
Center campus is tobacco-free.
Good Samaritan Medical Center • Campus Map • MAP-0003 ©2010 • Oct 2010
Willamette River
ColumbiaRiver
Burnside Street
Legacy Salmon Creek
Medical Center
Legacy Mount Hood
Medical Center
Legacy Emanuel
Medical Center
at Legacy Emanuel
Legacy Meridian Park
Medical Center
Medical Center
Beaverton
Tigard
Wilsonville
Oregon City
West Linn
Tualatin
Canby
Woodburn
Lake Oswego
Clackamas
Sandy
Gresham
Vancouver, WA
Scappoose
St. Helens
30
26
26
26
5
5
84
84
5
405
205
205
99E
217 99E
224
212
14
21
4
2
9
5
22
7
10
19
1
17
20
15
11 13
16
18
6 14 3
8
12
Battle Ground
1910 S.W. Ninth Ave., Suite 100
Battle Ground,WA 98604
2 Legacy Medical Group–Bridgeport
18010 S.W. McEwan Road
Lake Oswego, OR 97035
3 Legacy Medical Group–Broadway
1600 N.E. Broadway, Portland, OR 97232
4 Legacy Medical Group–Canby
1433 S.E. First Ave., Canby, OR 97013
5 Legacy Medical Group–Cornell
1960 N.W. 167th Place, Beaverton, OR 97006
6 Legacy Medical Group–Emanuel
2800 N.Vancouver Ave., Suite 230
Portland, OR 97227
7 Legacy Medical Group–Firwood
36860 IndustrialWay, Sandy, OR 97055
Fisher’s Landing
16703 S.E. McGillivray Blvd., Suite 120
Vancouver,WA 98683
9 Legacy Medical Group–Forest Heights
2127 N.W. Miller Road, Portland, OR 97229
Good Samaritan
1200 N.W. 23rd Ave., Portland, OR 97210
11 Legacy Medical Group–Gresham
Gresham, OR 97030
Lake Oswego
412 A Ave., Suite 200
Lake Oswego, OR 97034
Mount Hood
Gresham, OR 97030
14 Legacy Medical Group–Northeast
300 N. Graham St., Suite 200
Portland, OR 97227
15 Legacy Medical Group–Northwest
Portland, OR 97210
16 Legacy Medical Group–Powell Butte
17332 S.E. Powell Blvd., Portland, OR 97236
Salmon Creek Family Medicine
2101 N.E. 139th St.,Vancouver,WA 98686
Salmon Creek Internal Medicine
2101 N.E. 139th St.,Vancouver,WA 98686
19 Legacy Medical Group–St. Helens
Legacy Medical Group–
Urgent Care St. Helens
500 N. Columbia River Highway
St. Helens, OR 97051
20 Legacy Medical Group–Tualatin
19875 S.W. 65th Ave., Suite 100
Tualatin, OR 97062
21 Legacy Medical Group–West Linn
2020 Eighth Ave., Suite 100
West Linn, OR 97068
22 Legacy Medical Group–Woodburn
1002 N. Boones Ferry Road
Woodburn, OR 97071
Legacy Health • Vicinity Map • MAP-0007 ©2013 • Oct 2013
Directions to
Legacy Emanuel
Legacy Emanuel
Portland, OR 97227
503-276-6500
Randall Children’s Hospital at Legacy Emanuel • Area Map w/driving directions • MAP-0088 ©2013 • Jan 2013
Legacy
Emanuel
Medical Center
Hosptial at
Legacy Emanuel
Legacy
Emanuel
Medical Center
Hospital
Legacy Emanuel
From the north
• Travel south on I-5.
• Take N. Alberta St. exit. Left on N. Alberta St. to N. Vancouver Ave.
• Right on N. Vancouver Ave.
• To hospital main entrance: Right on N. Stanton St., right on N. Gantenbein Ave.
• To Medical Office Building 1: Left on N. Graham St.
• To Medical Office Building 2, 3 and valet parking: Right on N. Graham St.
From the south
• Travel north on I-5.
• Take Rose Quarter/Broadway-Weidler exit, straight to N.E. Broadway St.
• Left on N.E. Broadway St. to N. Williams Ave., right on N. Williams Ave.
• To hospital main entrance: Left on N. Stanton St., right on N. Gantenbein Ave.
• To Medical Office Building 1, 2, 3 and valet parking: Left on N. Graham St.
From the west
• Take Highway 26 or 30 east to I-405 North.
• Cross the Willamette River on the Fremont Bridge.
• Merge to far right lane. Take the Kerby Avenue exit (right).
• To hospital main entrance: Straight on N. Gantenbein Ave.
• To Medical Office Building 1: Left on N. Cook St., right on N.Vancouver Ave.,
and left on N. Graham St.
• To Medical Office Building 2, 3 and valet parking: Right on N. Kerby Ave.
and left on N. Graham St.
From Portland International Airport
• Upon leaving airport terminal, follow signs to I-205.
• Exit right onto I-205 South–Salem/Portland.
• Drive approximately three miles and exit right onto I-84 West–Portland.
• Follow directions (see below)“From the east.”
From the east
• Travel west on I-84. Approaching downtown, the highway splits.
• Follow signs to I-5 North (right lanes).
• Take the Rose Quarter/Broadway-Weidler exit, straight to N.E. Broadway St.
• Left on N.E. Broadway St. to N. Williams Ave., right on N. Williams Ave.
• To hospital main entrance: Left on N. Stanton St., right on N. Gantenbein Ave.
• To Medical Office Building 1, 2, 3 and valet parking: Left on N. Graham St.
Or see www.legacyhealth.org/maps
Vicinity map
Shows Legacy medical centers
and medical practices across the
metro area. Available in black
and white or full color.
Area map
Shows the area around each
medical center campus, with
driving directions. Available only
in black and white.
Campus map
Shows the interior of each
medical center campus.
Available in black and white or
full color.

Signage for buildings
Building signage is an important way to reinforce
Legacy’s brand identity to the public. Signs on build-
ings, doors and elsewhere provide excellent places
to put the Legacy name. In addition, good signage
makes it easy for people to find where they’re going
and helps them have a good experience with us.
Because signage includes many factors, the construc-
tion and placement of a sign for a Legacy site often
requires the involvement of several departments to
address these issues:
• Use — Is the sign primarily used for way finding? Is
the sign needed to be visible for foot or vehicle traf-
fic? Does it need to be visible at night?
• Size and placement — The size and/or material
of signs can pose challenges for how we adapt our
names, logo and brand type to ensure information is
readable and visible. We often need to consider city
and building codes.
• Naming and directions — All communication using
our names must be consistent — from advertising
to billing to signage. Please consult Legacy Creative
or the naming guide (Found at http://mylegacy.lhs.
org/Administrative/Marketing/GraphicStandards/
Documents/LegacyHealth-NamingGuidelinesAnd
ApprovedNames.pdf ) to make sure you are using the
correct name.
Because space is limited on signs, it’s important to be
clear and concise with directions and information.
Legacy Creative, Legacy Property Management, Legacy
Facilities Management and our signage vendors can
help advise what will work best for your needs.
Anyone wanting to make a sign for a Legacy facility
should consult with Legacy Creative at creative@lhs.
org as well as Legacy Property Management (for new
facilities and facilities not located on hospital cam-
puses) or Legacy Facilities Management (for facilities
located on hospital campuses).

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