ZICO0909-StyleGuide_022509

This guide is a reference tool providing standards for usage
of ZICO®
logos. Because the logo is the fundamental element
of all ZICO identification, these standards have been
established to ensure consistency wherever and however
it is displayed. While this document contains guidance for
basic applications of the ZICO logo, it cannot anticipate
all possible uses. Any applications of the ZICO logo not
directly addressed here – or applications that cause usage
questions to arise that are not answered here – will require
prior approval.
Refer all logo and corporate identity issues to:
Commerce House
331 Cole Street, Dallas,Texas 75207
t 214.550.5550 f 214.276.7850
Mark Denesuk mark@commercehouse.com
ZICO, ZICO Pure Premium Coconut Water, and Nature’s
Sports Drink are registered trademarks of ZICO.
Style Guide version 1.0 February 2009
INTRODUCTION

Colors
5 Primary Colors
6 Secondary Colors
7 Background
Colors
Typography
9 Display Font
10 Body Font
11 Type Treatment
12 Example
13 Alternate Font
Logo Use
15 Composition
15 Primary Logo
18 Tagline Lockup
19 2-Color Use
20 1-Color Use
21 Safe Area
22 Size Restrictions
23 Incorrect Use
24 Special
Applications
Graphic Elements
26 Packaging
Images
27 Beach
Background
28 Splash
29 Coconut
30 Other Branding
Images
31 Tagline
32 zico.com
Correspondence
34 The ZICO Name
35 Business Cards
36 Letterhead
38 Envelopes
39 Large Envelopes
40 Laser Labels
41 Shipping Labels
42 Internal/Business
Correspondence
CONTENTS

THE BLUES
The color palette is chosen to give a cool and refreshing feel to ZICO materials. The
blues are taken from the clear, blue ocean, and the neutral colors are also formulated
with added blue for a cooler, fresher feel.
COLOR NAME PROCESS/FULL COLOR PMS/SPOT COLOR WEB/SCREEN COLOR
PANTONE®
and PANTONE Matching System are registered trademarks of PANTONE, Inc.
COLORS 5PRIMARY COLOR PALETTE
ZICO Dark Blue
100C 75M 0Y 0K PMS 660 C 42R 110G 187B (2A6EBB)
ZICO Light Blue
60C 0M 4Y 0K PMS 2985 C 91R 198G 232B (5BC6E8)
ZICO Grey
10C 0M 0Y 60K PMS Cool Grey 9 C 116R 118G 121B (747679)
ZICO Black
50C 0M 0Y 100K PMS Black 6 C 0R 38G 51B (002633)

ACCENTS
Background colors should be used very sparsely, only as accent colors or to denote
flavors.The secondary colors should never be used as background colors or as other
large areas of color*.
COLOR NAME PROCESS/FULL COLOR PMS/SPOT COLOR WEB/SCREEN COLOR
*With the exception of product packaging.
COLORS 6SECONDARY COLOR PALETTE
ZICO Green
47C 0M 100Y 0K PMS 375 C 146R 212G 0B (C9DC5D)
ZICO Mango
0C 35M 70Y 0K PMS 150 C 255R 169G 82B (FFA952)
ZICO Passion
0C 50M 21Y 0K PMS 1775 C 254R 138G 158B (FE8A9E)

BIG BLUE
Whenever possible, backgrounds made from the blues in the ZICO color palette
should be used, especially in tandem with the Primary Logo (see page 15).
ZICO Horizon
The ZICO Horizon is a gradient with
ZICO Dark Blue at the top and ZICO
Light Blue at the bottom. It can be
used in any application. It is also used
in the positive version of the Primary
Logo (see page 16).
ZICO Dark Blue
ZICO Light Blue
COLORS 7BACKGROUND COLORS

TYPOGRAPHY 9
YOU’RE SO AVANT GARDE
ITC Avant Garde Gothic should be used as the display font.That is, it should be used
for headlines, titles, and subheads. It should not be used for body copy.
There are many versions of Avant Garde available. Please use ITC Avant Garde Gothic.
A version is available at www.adobe.com/type.
DISPLAY FONT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789{[(.,:;’”!?-+=/)]}@#$%&*
Avant Garde Gothic Demi
0123456789{[(.,:;’”!?-+=/)]}@#$%&*
Avant Garde Gothic Medium
Avant Garde Gothic Book
0123456789{[(.,:;’”!?-+=/)]}@#$%&*

TYPOGRAPHY 10BODY FONT
NEUE AND IMPROVED
Helvetica Neue Condensed should be used as the body font.That is, it should be used
for body copy and large amounts of text. It should not be used for headlines and titles.
There are many versions of Helvetica available. Please use Helvetica Neue.
A version is available at www.adobe.com/type.
0123456789{[(.,:;’”!?-+=/)]}@#$%&*
75 Helvetica Neue Bold
0123456789{[(.,:;’”!?-+=/)]}@#$%&*
55 Helvetica Neue Roman
45 Helvetica Neue Light
0123456789{[(.,:;’”!?-+=/)]}@#$%&*

With five essential electrolytes, more potassium
than a banana, low acidity, no fat, no sugar add-
ed, and no cholesterol, ZICO is the natural, refresh-
ing way to hydrate and replenish. Read on to dis-
cover the amazing properties of coconut With five
essential electrolytes, more potassium th
BREATHING ROOM
All of ZICO’s materials should feel fresh, light, and airy. This helps underscore ZICO’s
commitment to natural freshness. One way that will greatly help to achieve this is
for the typography to feel light and fresh. The examples below show how type color,
tracking (the space between letters), and leading (the space between lines) should
be treated to accomplish this.
TYPE TREATMENT TYPOGRAPHY 11
ZICO is 100% pure coconut water
with natural flavor essences. With
five essential electrolytes, more po-
tassium than a banana, low ac
electrolytes, more potassium a than a
banana, low acidity, no fat, no sugar
added, and no cholesterol, ZICO is the
natural way to hydrate on
Color
Body copy should be used in
ZICO Grey whenever possible.
Heads and subheads can
be set in ZICO Light Blue and
ZICO Dark Blue.
Tracking
Should be open to help the
type feel lighter. Good
tracking values to use are 30
in InDesign, Illustrator and
Photoshop and 6 in Quark.
Leading
To have leading that feels
open and light, use the
following simple formula:
Type size Leading
x 1.5 =
(in points) (in points)
For example, if the type is 10pt,
the leading will be 15pt.
ZICO is 100% pure coconut water
with natural flavor essences. With
five essential electrolytes, more po-
tassium than a banana, low a
electrolytes, more potassium than
banana,low acidity,no fat,no sug-
ar added,and no cholesterol,ZICO
the natural way to hydrate on
With five essential electrolytes, more potassium
than a banana, low acidity, no fat, no sugar add-
ed, and no cholesterol, ZICO is the natural, refresh-
ing way to hydrate and replenish. Read on to dis-
cover the amazing properties of coconut With five
essential electrolytes, more potassium than a ba-
nana, low acidity, no fat, no sugar added,
body copy set
in ZICO Grey
tracking with a
value of 30
leading using
the leading
formula
body copy
set in ZICO
black
tracking with
a value of 0
leading with
an automatic
(Auto) value

TYPOGRAPHY 12
FREE SAMPLE
The example below shows how the two fonts,Avant Garde and Helvetica, should work
together. Note that, as mentioned, Avant Garde is used as the display font for the
head and subhead, and Helvetica Neue is used for the body copy.
Colors
Whenever possible, ZICO Light Blue should be used for heads and titles, ZICO Dark
Blue should be used for subheads, and ZICO Grey should be used for body copy.
It is important to avoid black for body copy whenever possible, as the grey allows
ZICO materials to feel lighter, fresher, and more airy.
TYPOGRAPHY EXAMPLE
Testimonials for ZICO
Before ZICO
“I can’t seem to stay hydrated and actually lost 10 lbs. of fluid
during practice the other day, and my entire body cramped
up. I was in the hospital from Monday evening until yesterday
morning from severe dehydration that caused my kidneys to
stop functioning properly.”
After ZICO
“Thanks for checking in and offering to send me more ZICO.
So far it has worked great, and I haven’t had an IV after practice
in more than a week.”
– Bryant Shaw, Defensive Lineman, Cleveland Gladiators
Avant Garde Light
Avant Garde Bold
Helvetica Neue Roman

TYPOGRAPHY 13ALTERNATE FONT
EMERGENCY USE ONLY
Arial can be used as an alternate font when application of Avant Garde Gothic
and Helvetica Neue is not possible, such as for Web site body copy or a PowerPoint
presentation. Arial should ONLY be used as body copy for Web or PowerPoint use and
NEVER for printed materials.
0123456789{[(.,:;’”!?-+=/)]}@#$%&*
Arial Bold
Arial Regular
0123456789{[(.,:;’”!?-+=/)]}@#$%&*

LOGO USE 15COMPOSITION
ANATOMY OF A LOGO
The ZICO logo consists of four parts, which must be used together and in the exact
same proportion and position as shown below.The logo can also include the tagline
in certain applications (for more, see page 18 of this Guide).
This is a custom logo. Do not try to re-create it, reset the type, or change the size or
relation of the coconut symbol to the ZICO name. A Safe Area of isolation exists around
the logo to give it prominence. All text, headlines, and graphics must not violate the
Safe Area (see page 20).
Official ZICO Coconut: (see page 29 of this Guide)
Registration Mark:
must be on all versions and instances of logo
ZICO Logotype:
custom logotype created for ZICO
ZICO Descriptor
Tagline:
must include registration mark

LOGO USE 16PRIMARY LOGO
PRIMARY LOGO, NEGATIVE VERSION – USE WHENEVER POSSIBLE
The Negative Version of the Primary Logo should be considered the “main” logo and
be used whenever possible.This logo can be used on the ZICO Horizon background
or on any other solid background.

LOGO USE 17PRIMARY LOGO
PRIMARY LOGO, POSITIVE VERSION
The Positive Version of the Primary Logo should be used on full-color applications when
the negative version cannot be used.
ZICO Dark Blue
ZICO Green
ZICO Horizon

LOGO USE 18LOGO AND TAGLINE LOCKUP
NATURE’S SPORTS DRINK®
In some instances, the ZICO tagline,“Nature’s Sports Drink®
”, should be used in a lockup
with the ZICO logo.This will depend on when and where the logo is being used.
For example, the lockup should be used in stand-alone instances, such as on a banner
or back of a T-shirt for a run that ZICO sponsors. The lockup should not be used in in-
stances when it would be more appropriate for the tagline to be positioned away from
the logo, such as on the ZICO Web site or ZICO packaging.
ZICO Light Blue

LOGO USE 192-COLOR LOGO VERSION
SIMPLIFY, SIMPLIFY, SIMPLIFY
Full-color printing on every piece of collateral can be cost-prohibitive and sometimes
not possible. In those instances, the 2-color and 1-color logo versions can be used.
Of course, the coconut that dots the “i” is such a unique part of the ZICO identity that
the primary version of the logo should be used whenever possible.
2-Color Logo, Negative Version
2-Color Logo, Positive Version
2-Color Logo Lockup, Negative Version
2-Color Logo Lockup, Positive Version
ZICO Green
ZICO Light Blue
ZICO Green
ZICO Light Blue
ZICO Green
White / Paper
ZICO Light Blue

LOGO USE 201-COLOR LOGO VERSION
DOWN AND DIRTY
The 1-color version of the logo should be used in very few instances, such as when
full-color or 2-color printing is not available or on internal correspondence.
1-Color Logo, Negative Version
Use in white on any background
1-Color Logo, Positive Version
Use ONLY in ZICO Light Blue
1-Color Logo, Black Version
1-Color Lockup, Negative Version
1-Color Lockup, Positive Version
Use ONLY in ZICO Light Blue
1-Color Lockup, Black Version

LOGO USE 21
KEEP ’EM SEPARATED
A minimum area of isolation, or Safe Area, exists around ALL VERSIONS of the ZICO
logo and logo lockup.Text, headlines, and graphics must not violate this area.
SAFE AREA
“z”height “z”height
“z”width
“z”width
1¼ “z”width
1¼ “z”width
1¼ “z”width
Safe Area
Safe Area
1¼ “z”width
1½ “z”height 1½ “z”height
“z”height
1½ “z”height
“z”height
Logo Safe Area Logo Lockup Safe Area

LOGO USE 22
SIZE MATTERS
The Negative Version of the Primary Logo should be considered the “main” logo and
should be used whenever possible.This logo can be used on the ZICO Horizon back-
ground or on any other solid background.
Preferred Minimum Print Size
In printed collateral, the preferred minimum
size of the logo is 1.25" (3.175 cm) in width.
(In other words, this is the smallest the
logo should be used in print under ordinary
circumstances.)
Absolute Minimum Print Size
Occasionally, it might be necessary to use
the logo at a smaller size than the preferred
minimum, like on smaller pieces such as
business cards. In those instances, the logo
can be used at an absolute minimum size
of 0.75" (1.9 cm) in width. This is the small-
est size the logo can be used for
any reason. Do not use the logo smaller
than the absolute minimum size in print.
Absolute Minimum Web Size
The smallest the logo should appear on
online applications is 150 pixels in width.
If the logo is used smaller than the
absolute minimum Web size, it will become
difficult to read.
SIZE RESTRICTIONS
1.125”
(3.175 cm)
150 pixels0.75”
(1.9 cm)

LOGO USE 23LOGO MISUSE
ONLY YOU CAN PREVENT FOREST FIRES
Many hours of strategy and planning have gone into creating and maintaining the
ZICO logo and brand. Please do not undermine that effort by misusing the logo. ONLY
use the logo as it appears in this Guide. Below are common logo misuses to avoid.
Do not
stretch or
squish logo
in any way
Do not use
logo over
a heavily
textured or
contrasting
background
Do not
outline any
part of the
logo
Do not use
incorrect
ZICO colors
in logo
Do not use
logo over
a busy
photograph
Do not use
the coconut
in greyscale
– use the
1- or 2-color
logo instead
Do not use
unauthor-
ized colors
in logo
Do not
change the
relationship
of the parts
of the logo
Do not add
any unau-
thorized
elements
to the logo
Do not
place logo
in unau-
thorized
shapes*
Do not
attempt
to re-create
any part
of the logo
Do not
fill the
logo with
textures
or photo-
graphs
NEW FLAVOR!
*If the actual piece is an unusual shape, such as a round sticker, this rule can be overlooked.

LOGO USE 24
WE’RE HERE TO HELP
Occasionally, it will be necessary to create alternate versions of the logo in order to
accommodate a special production process. Examples of this are embroidery, where
small details and 4-color printing are prohibitive, screen printing, or signage.
In these instances, please contact Commerce House for assistance with all logo and
corporate identity issues:
Commerce House
331 Cole Street, Dallas,Texas 75207
t 214.550.5550 f 214.276.7850
Mark Denesuk mark@commercehouse.com
SPECIAL APPLICATIONS

OUR PRODUCT
ZICO’s product is the most important part of the ZICO brand image, and the
packaging images are a representation of that. Product images should be used
with prominence, respect, and reverence. Product images should not be contorted,
changed, or violated by other graphic elements or content.
Container Group Natural Container Passion Container Mango Container
PACKAGING IMAGES GRAPHIC ELEMENTS 26
Do not contort
product images
Do not change
or alter colors of
product images
Do not violate
product images

GRAPHIC ELEMENTS 27
THE SHORE LINE
The Beach Background image has been created for ZICO to help convey freshness and
relaxation.There are two versions. One includes a palm shadow that can act like a spotlight
of sorts. While product images can be placed on the Beach Background, ensure that the
shoreline on the product image lines up with the shoreline on the Beach Background.
BEACH BACKGROUND BRANDING IMAGE
Beach Background Beach Background with palm shadow
Make sure that
the shoreline on
the product image
is lined up with
the shore line on
the Beach Back-
ground. Do not
misalign the two.

SPLASH
The Splash image has been created for ZICO to help convey freshness and activity. It can
be used over the Beach Background, over the ZICO Horizon, or over ZICO Light Blue.
SPLASH BRANDING IMAGE GRAPHIC ELEMENTS 28
Do not use over ZICO Dark Blue Do not use over any other imagesDo not use over any other colors
Splash
Use over Beach Background Use over ZICO Light BlueUse over ZICO Horizon

THE COCONUT
A green coconut is also very important for ZICO; it helps convey that the ZICO
product is fresh and natural. This is why brown coconuts, like those in the supermar-
ket, are not a good symbol. The coconut can be used in many ways, from helpful
to playful, as illustrated below.
GRAPHIC ELEMENTS 29COCONUT BRAND IMAGE
The official ZICO coconut
Do not use any other coconut
except the official coconut
in the ZICO logo (see pages
15–18 of this Guide).
product packaging holiday card icons
Do not use brown or
dried coconut images
in any instance.
It is acceptable to use
other green coconut images
in marketing materials.

ACTION!
There are a few other brand images that can be used in ZICO marketing materials.
The Machete, Splash Man, and Splash Man with Coconut images can add a little
action while keeping things fresh.
OTHER BRANDING IMAGES GRAPHIC ELEMENTS 30
Machete branding image Splash Man with Coconut branding imageSplash Man branding image

Nature’s Sports Drink®
GRAPHIC ELEMENTS 31TAGLINE
Set the tagline in ITC Avant
Garde Gothic Medium. Do not use
a different weight of Avant Garde,
Helvetica, or any other unauthor-
ized fonts.
The tagline is a registered trademark
of ZICO and must include a registration
mark ( ®
). Always set the registration
mark in superscript. Do not set the
registration mark in regular type.
The tagline should stand out from
other content. Set it with a tracking
valueof-10forInDesign,Illustrator,and
Photoshop and -2 for Quark.
TOE THE LINE
As often as possible, the ZICO tagline,“Nature’s Sports Drink”, should appear on ZICO
marketing materials. If used as part of the logo, use the logo lockup only – do not
attempt to re-create the tagline or set it yourself. If used separately from the logo, you
may set it yourself using these simple guidelines:

WEB, CITED
As often as possible, the ZICO URL, zico.com, should be included
on ZICO marketing materials. A specific “zico.com” symbol has been
created for this use. It should be used on all marketing materials.
GRAPHIC ELEMENTS 32ZICO.COM
Do not attempt to re-create
the zico.com symbol or
type it in a font on any
marketing materials.
The zico.com symbol.
It is acceptable to type the
URL on correspondence
and other nonmarketing
materials.
The zico.com symbol
should ONLY be used in
ZICO Light Blue, ZICO
Grey, White, or Black.
Do not use the zico.com
symbol in ZICO Dark
Blue, ZICO Horizon,
any accent color, or
any unauthorized colors.
ZICO LLC
At the Bijou
1234 Hermosa Avenue
Hermosa, CA 12345
t: 201.483.8467 f: 866.620.6783
zico.com

CAPITALIZE ON OUR NAME
When written in text in any correspondence or marketing materials, the ZICO name
should always be set in all caps. Also, the first instance of the written name in a
marketing piece must include a registration mark ( ®
).
THE ZICO NAME CORRESPONDENCE 34
ZICO®
contains the five essential electrolytes your body
needs to keep nerves firing, to keep muscles moving,
and to help manage stress. One ZICO has more potas-
sium than a banana – 15 times more than most sports
drinks – to prevent cramping and promote recovery.Drink
ZICO before or during a workout for the natural energy
you need for optimal performance.After a workout,ZICO
replenishes and rehydrates you to speed recovery.
ZICO®
contains the five essential electrolytes your body
you need for optimal performance.After a workout,ZICO
ZICO contains the five essential electrolytes your body
you need for optimal performance.After a workout, ZICO
ZICO contains the five essential electrolytes your body
you need for optimal performance.After a workout, ZICO
The ZICO name should always
appear in ALL CAPS.
The first appearance of the ZICO name in a
marketing piece should include a superscript ( ®
).

SUCH A CARD
The business card is the only part of the correspondence system that also acts as a marketing
piece. That said, brand imagery can be used in this application, where other parts of the
correspondence system will be more minimal. Paper should be bright white (to help convey
freshness) and uncoated (to minimize scuffing from handling).
BUSINESS CARDS CORRESPONDENCE 35
J. Ross Ferrell
Operations Manager
ross@zico.com
ZICO LLC
At the Bijou
1234 Hermosa Avenue
Hermosa, CA 12345
t: 201.483.8467 f: 866.620.6783
zico.com
front
Typography
Name: ITC Avant Garde Demi, 7.5pt, ZICO Light Blue
ZICO name, URL: ITC Avant Garde Demi, 7.5pt, ZICO Dark Blue
All other info: ITC Avant Garde Book, 7.5pt, ZICO Dark Blue
(see pages 9–13 of this Guide for more on typography)
Imagery
Splash Man with Coconut branding image (see page 30 of this Guide for more)
Size
3.5" x 2" (8.89 cm x 5.08 cm)*
Typography
ZICO tagline (see page 31 of this Guide for instructions)
Imagery
Beach Background with palm shadow (see page 27 of this Guide for more)
Splash (see page 28 of this Guide for more)
Paper
Neenah Classic Crest Recycled 100 Brilliant White 28lb writing (or equivalent)
back
*Shown here at actual size.

TO THE LETTER
Besides the business card, the correspondence system is for communicating, not
marketing, and should be clean and open for clarity. Paper should be bright white
(to help convey freshness) and uncoated (to minimize scuffing from handling).
LETTERHEAD CORRESPONDENCE 36
Size
8.5" x 11" (21.59 cm x 27.94 cm)*
Logo
Primary Logo, Positive Version
used at 1.5" wide (3.8 cm)
(see page 17 of this Guide for more)
Typography
Name: ITC Avant Garde Demi, 7.5pt,
ZICO Light Blue
URL: ITC Avant Garde Demi, 7.5pt,
ZICO Dark Blue
All other info: ITC Avant Garde Demi,
7.5pt, ZICO Dark Blue
(see pages 9–13 of this Guide for
more on typography)
Paper
Neenah Classic Crest
Recycled 100 Brilliant White
28lb writing (or equivalent)
ZICO LLC
At the Bijou
1234 Hermosa Avenue
Hermosa, CA 12345
t: 201.483.8467 f: 866.620.6783
zico.com
*Not shown here at actual size.

CORRESPONDENCE 37
Use the following guidelines for setting a letter on the letterhead.*
LETTERHEAD
February 28, 2009
Mark Denesuk
Commerce House
331 Cole Street
Dallas, Texas 75207
t: 214.914.2786
Dear Mark,
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent et tellus scelerisque mi pellentesque porttitor.
Aliquam ut nulla id pede hendrerit pharetra. Nunc tincidunt. Aenean a ante. Duis elementum mauris id sem. Etiam
mollis lorem eget purus. Vivamus iaculis, felis a blandit convallis, ipsum lorem ullamcorper sem, sed tristique purus
mauris mollis turpis. Phasellus pellentesque, nisi quis iaculis commodo, erat tellus posuere dui, in rutrum nulla
magna ac dolor. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sus-
pendisse malesuada. Nam in metus eget sem blandit congue. Curabitur vitae libero et justo semper fringilla. Aenean
luctus justo vitae mi. Mauris lorem libero, mattis ac, euismod vel, imperdiet sed, nisl. Aenean velit mi, commodo
in, cursus a, auctor non, eros. Fusce libero.
Cras eu arcu in quam hendrerit cursus. Etiam venenatis odio et purus sodales viverra. Aenean sollicitudin convallis
ipsum. Curabitur tempor diam vitae justo. Nullam id risus hendrerit ipsum aliquam aliquam. Vivamus vitae arcu.
Suspendisse tempor pellentesque orci. Aenean venenatis. Vivamus lacinia. Nulla est. Nam placerat iaculis mauris.
Donec risus dolor, mattis id, commodo condimentum, dapibus eget, enim.
Nam est sapien, aliquet in, tincidunt vel, vestibulum quis, odio. Ut molestie lectus vitae leo. Nulla dictum mauris
sed ipsum. Nam purus arcu, adipiscing id, tincidunt quis, malesuada non, mi. Vestibulum enim. Donec sollicitudin
quam at ante. Phasellus vulputate elit id nunc. Donec mauris ante, consequat eget, interdum et, faucibus tincidunt,
purus. In egestas enim id eros. Vivamus ultrices. Aliquam eget nunc. Nulla iaculis, metus eget placerat faucibus,
neque leo vehicula dui, in volutpat dui orci at magna. Suspendisse elementum aliquam diam. Pellentesque ipsum.
Praesent fermentum enim ac quam. Suspendisse vel odio eu nunc sagittis tempor. Integer massa sem, luctus vitae,
dictum at, facilisis id, purus. Morbi sed elit. Praesent arcu felis, feugiat vel, lobortis eget, tempus nec, ante. Aenean
ut sapien. Etiam convallis ligula et massa hendrerit vestibulum.
Sincerely,
J. Ross Ferrell
Operations Manager
ZICO LLC
At the Bijou
1234 Hermosa Avenue
Hermosa, CA 12345
t: 201.483.8467 f: 866.620.6783
zico.com
Right margin: 0.75" (1.9 cm)
Top margin: 1.5" (3.8 cm)
(top of letter should line up
with bottom of ZICO logo)
Left margin: 0.75" (1.9 cm)
Letter:
Times New Roman
11pt size
14pt leading

IT’S HIP TO BE SQUARE
Like the letterhead, the envelope should be clean and minimal for clarity. Paper should
be bright white (to help convey freshness) and uncoated (to minimize scuffing from han-
dling). Use standard #10 business envelopes with a square flap (very common).
ENVELOPE CORRESPONDENCE 38
ZICO LLC
At the Bijou
1234 Hermosa Avenue
Hermosa, CA 12345
back
front
Size
Standard #10 Square Flap Envelope
9.5" x 4.125" (24.13 cm x 10.48 cm)*
Logo
Primary Logo, Positive Version used at 1.5" wide (3.8
cm) (see page 17 of this Guide for more)
Typography
ZICO Light Blue
more on typography)
Paper
Neenah Classic Crest
Recycled 100 Brilliant White
28lb writing (or equivalent)
Use square
flap envelopes
only. Do not
use standard
flap envelopes.

ZICO LLC
At the Bijou
1234 Hermosa Avenue
Hermosa, CA 12345
ONE SIZE FITS ALL
Use the following guidelines for all large envelopes. Using a consistent top and left
margin, place the logo and information in the top, right corner of the envelope,
regardless of the envelope’s size. Paper should be bright white (to help convey freshness)
and uncoated (to minimize scuffing from handling).
LARGE ENVELOPES CORRESPONDENCE 39
Logo
used at 1.5" wide (3.8 cm)
Typography
ZICO Light Blue
more on typography)
Right margin: 1.0" (2.5 cm)
Top margin: 0.75" (1.9 cm)
(from top of envelope to
top of coconut)
9" x 12"
10" x 14"
11.25" x 14.25"
ZICO LLC
At the Bijou
1234 Hermosa Avenue
Hermosa, CA 12345
ZICO LLC
At the Bijou
1234 Hermosa Avenue
Hermosa, CA 12345
ZICO LLC
At the Bijou
1234 Hermosa Avenue
Hermosa, CA 12345
*Sample for large envelopes shown here at actual size.

ZICO LLC At the Bijou, 1234 Hermosa Avenue, Hermosa, CA 12345
STICKY SITUATION
Laser labels are intended for use on large envelopes. As such, they do not need to
have the ZICO logo but should still have the return address for good measure. Laser
labels should be printed on preformatted laser stock, which can be purchased at
any office supply chain store or their online stores.
LASER LABELS CORRESPONDENCE 40
Labels
Use Avery®
White Shipping Labels
Product Number: 5164
Template
Templates for most programs are
available at www.avery.com.
Size
Laser label template:
4" x 3.333" (10.16 cm x 8.47 cm)
with rounded corners
Typography
Name: ITC Avant Garde Demi,
7.5pt, ZICO Light Blue
more on typography)
*Laser label sample shown
here at actual size.

ZICO LLC
At the Bijou
1234 Hermosa Avenue
Hermosa, CA 12345
HEAVY LIFTING
Shipping labels are intended for use on packages. Shipping labels should be printed
on preformatted laser stock, which can be purchased at any office supply chain
store or their online stores.
SHIPPING LABELS CORRESPONDENCE 41
Labels
Use Avery®
White Shipping Labels
Product Number: 5126
Template
Templates for most programs are
available at www.avery.com.
Size
Laser label template:
8.5 x 5.5 (21.59 cm x 13.97 cm)*
Logo
used at 1.5 wide (3.8 cm)
Typography
ZICO Light Blue
more on typography)
*Laser label sample shown here not at actual size.
ZICO LLC
At the Bijou
1234 Hermosa Avenue
Hermosa, CA 12345
ZICO LLC
At the Bijou
1234 Hermosa Avenue
Hermosa, CA 12345

TAKE NOTE
While internal correspondence among different departments and locations of ZICO is necessary, spend-
ing a lot to do so is not. When creating internal correspondence pieces (such as memos, note pads, fax
sheets, etc.), please use the 1-color version of the logo so as to keep printing production costs low.
INTERNAL AND BUSINESS CORRESPONDENCE CORRESPONDENCE 42
ZICO LLC
At the Bijou
1234 Hermosa Avenue
Hermosa, CA 12345
t: 201.483.8467 f: 866.620.6783
zico.com
ZICOLLC
AttheBijou
1234HermosaAvenue
Hermosa,CA12345
While the same rules of
typography and style apply,
use the 1-color version of
the logo and 1 ink color
when producing internal
and business-to-business
correspondence.

ZICO LLC
435 Grant Ave
Suite A
Oradell, NJ 07649
866-SAY-ZICO

ZICO0909-StyleGuide_022509

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