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VisionsLive Style Guide November 2014_v1

This document provides guidelines for communicating the VisionsLive brand consistently, including: - The primary and secondary logos in various color versions, with minimum size and exclusion zone requirements. - Guidelines on using the logo properly and not distorting, stretching, or altering it. - Information on the brand's tone of voice being simple, engaging, respectful, and plain talking. - Contact details for the brand guardians responsible for upholding the style guide.

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VisionsLive Style Guide Ver 1 – Nov 14
Welcome. Use these assets and guidelines to accurately communicate the VisionsLive brand.
Contents VisionsLive Style Guide V1 – Nov 14 – pg3 > Contact details page 4 > The Essence of our business page 5 – 6 > Tone of voice page 7 > VisionsLive logo page 8 – 13 > Our strapline page 14 > Primary colours page 15 > Secondary colours page 16 > Typography page 17 > Partner logos page 18 > Imagery – Photography page 19 – 20 > Iconography page 21 – 23 > Diagrams illustrations page 24 > Visual elements page 25 – 26 > Communication examples page 27 – 36 Note: check out the M074 VL Creative Process Guide for more detail in regards to processes, specs, file structures and suppliers info. Bigbird > Sales and marketing > Marketing > Process Management > M074 VL Creative Process Guide
VisionsLive contact details VisionsLive Style Guide V1 – Nov 14 – pg4 Our Oices UK 26 York Street, London W1U 6PZ United Kingdom +44 (0)207 788 7821 US 189 Main Street, Yarmouth, Maine 04096 United States +1 866 412 0154 New Zealand 109 Montreal Street, Sydenham, Christchurch 8023 New Zealand +64 (0)3 962 8838 info@visionslive.com http://www.visionslive.com Brand Guardians Andreiko Kerdemelidis andreiko@visionslive.com Barry McLeod (Sales and Marketing Director) brian.sites@visionslive.com Brian Sites barry.mcLeod@visionslive.com Creative Rebecca Cleasby rebecca.cleasby@visionslive.com
The essence of our business VisionsLive Style Guide V1 – Nov 14 – pg5 Building a brand takes time and eort if it is to be fulfilled successfully. The key starting point is to apply a cohesive identity across all communications and media to generate an expression that is individual, enabling people to make a personal connection. The essence of our business is – Credible, Leading edge, Competent, Professional, Market leaders, Our logo is simply the identifying mark of the company Our identity is how we consistently apply the component across all media platforms Our brand is the emotion we provoke in our customers, sta and contemporaries The consistent components of our corporate identity are crucial to a successful implementation. We need to protect them, we need to respect them. This is why this simple document is indispensable.
The essence of our business VisionsLive Style Guide V1 – Nov 14 – pg6 Top reasons why you need a brand manual: 1. To enhance marketing eorts so that eective use of the brand logo, design and expression generate a positive impact 2. To avoid physical distortions and deviations from the true design and character of our brand 3. To remind people that behind the brand is an organisation that invites trust and confidence The brand guardians of VisionsLive are Andreiko Kerdemelidis, Barry McLeod and Brian Sites. Brand Guardians uphold the elements and design principles contained in this document and while the work that they do will always be on brand, the organisation will still use a network of advisers, internal colleagues, photographers and printers for executing the company’s image, its message and its core competencies. All elements of production will need to be approved by the brand guardians before being placed in production (see key contacts). This identity manual will ensure that our brand earns the value it deserves.
Tone of Voice VisionsLive Style Guide V1 – Nov 14 – pg7 Tone of Voice Simple, Engaging Language The way we talk along with the words we choose, helps us to get our message across and convey our outlook Respect Our tone of voice is a basic element and just as important as the colours and images we use. Our tone of voice needs to show customers that we treat them as equals. We therefore need to talk to them on one level and convey our enthusiasm and respect for their project environments. ‘The VisionsLive team has a passion for building tools that let you connect and engage with the right people, on their devices and in their world, to get the insight you need, fast’. Our tone of voice also needs to show that we help customers to be self-reliant but that VisionsLive support is always available. Plain Talking All of our communications use plain talking. No fancy words, no showing o. We use contractions like ‘we’re, it’s and that’s. But it’s not just about simplicity. We also want to inject energy. That’s partly done by surprising people, but also conveyed through language. We make things sound chatty, with expressions like no wonder and that’s why. We’re straight forward, to the point and never frilly. We get our facts across without being predictable or boring. Always try and use this bold and clear way of talking on all materials – not just ad or brochure copy You and Us Our core focus is of course VisionsLive the company. To customers however, we need to be more than an oice address – we are a support network. We therefore talk in the first person, directly to them in the second person. Examples: Bad - The Company puts its customers first Good - At VisionsLive we put you first Bad - Smoking is forbidden in oice buildings Good - Please do not smoke in our oice Bad - The Company wishes to invite all customers to a meeting focussing on… Good - Come to a meeting to discuss…
VisionsLive Logo – Primary VisionsLive Style Guide V1 – Nov 14 – pg8 The VisionsLive logotype reflects our spirit and character. It is a uniquely created mark that stands for innovation, empathy and creativity. Our inspiration for the logotype is derived from technology and innovation being at the centre of everything that we do, with ideas projecting from the core of our business, going in various directions whilst being true to our core business competencies. Primary Logo – Full colour positive CMYK file: VL_Logo_Red_CMYK.eps RGB file: VL_Logo_Red_RGB.eps Positive full colour – VisionsLive Red on a light background. Note: Wherever possible the full colour logo must be used especially on 4 colour print. Primary Logo – Full colour reversed CMYK file: VL_Logo_White_CMYK.eps RGB file: VL_Logo_White_RGB.eps Reversed one colour – white on a dark background preferably VisionsLive red. Note: The logo can be converted to white under certain circumstances when sitting on a coloured panel within the communication piece generated. Please ensure suicient contrast between logotype colour and background.
VisionsLive Logo– Primary with strapline VisionsLive Style Guide V1 – Nov 14 – pg9 Primary Logo – Full colour positive with strapline CMYK file: VL_Logo_Red_Strap_CMYK.eps RGB file: VL_Logo_Red_Strap_RGB.eps Pantone file: When appropriate, use the strapline logo. Primary Logo – Full colour reversed with strapline CMYK file: VL_Logo_White_Strap_CMYK.eps RGB file: VL_Logo_White_Strap_RGB.eps When appropriate, use the strapline logo
VisionsLive Logo –Secondary VisionsLive Style Guide V1 – Nov 14 – pg10 Secondary Logo – Mono positive Note: The logo can be converted to any single colour in certain circumstances to allow for flexibility when sitting on media and must complement colours used within the communications piece generated. Secondary Logo – Black Mono positive CMYK file: VL_Logo_Mono_Strap_CMYK.eps RGB file: VL_Logo_Mono_Strap_RGB.eps Note: The black version should only be used on mono media pieces or for specific online graphic eect Secondary Logo – Full colour positive CMYK file: VL_Logo_Secondary_CMYK.eps RGB file: VL_Logo_Secondary_RGB.epss Larger icon logo. Positive two colour – VisionsLive Red and Grey on a light background Secondary Logo – Full colour reverse CMYK file: VL_Logo_Secondary_Rev_CMYK.eps Larger icon logo. Reversed two colour – white on a dark background preferably VisionsLive Red
Logo – Do’s and don’ts VisionsLive Style Guide V1 – Nov 14 – pg11 The Logo – Master artwork Always use the original master artwork. When supplying logos to suppliers the preferred logo format to supply are .eps vector files – due to the high resolution quality of that format. Otherwise supply a high res jpg or png if requested. Web – Use .svg RGB files. Alternatively jpg or png 72dpi @ 100% or 200%. Standard quality print – Use .eps vector CMYK files. Alternatively pixel image med res file @ 150dpi minimum. High quality print – Use .eps vector CMYK files. Alternatively pixel image high res file @ 300dpi minimum. Exclusion Zone A minimum area of clear space (exclusion zone) must always remain around the logotype – minimum 1 x capital x height – all other graphic elements must not encroach on this area of clear space. The logo must be le to breathe.
Logo – Do’s and don’ts VisionsLive Style Guide V1 – Nov 14 – pg12 The Logo – Size and layout The logotype has been created to a proportion of 1:2:5 and these proportions should remain always. The logo should not be stretched, distorted or altered in any way. Correct use Incorrect use 30mm Minimum Size Print – the logo should never be displayed less than 30mm wide Digital – the logo should never be displayed less than 30 pixels wide 30 pixels
Logo – Do’s and don’ts VisionsLive Style Guide V1 – Nov 14 – pg13 Do’s The logo should be included on all communications. Size variations, posters and signage The signature may be printed at a bigger scale on posters and other over-sized applications. Always leave the logo some space to breathe. Use white or neutral backgrounds. If it’s unavoidable to sit the logo on a colour. We prefer VisionsLive red and use the negative logo. Don’ts Don’t sit the logo on non compatible or dark colours. Don’t reverse the logo from backgrounds that are too light or cluttered. Don’t squash, stretch, italic, embolden, apply outline, change colour combination or contrast, change the relationship or orientation. Incorrect use Incorrect use Incorrect use
Our strapline VisionsLive Style Guide V1 – Nov 14 – pg14 “Get closer. Get answers. Understand. In their world™.” This is our strapline. Wherever possible and appropriate, the logo should appear with the strapline. The logo has been set in a number of dierent formats. Pick the one that best suits the usage. “Online Qualitative Research made simple.” This is our strapline. These should always be set in our font – Source Sans Pro Semibold
Primary colours VisionsLive Style Guide V1 – Nov 14 – pg15 Our primary brand colours are VisionsLive red, white and range of greys. These colours are used for all brand communications. Primary colours Red RGB: 193, 57, 55 HEX: #c13937 CMYK: 17, 97, 82, 7 Spot: 1805 C or 186C Note: Previous web colour RGB: 192, 32, 44 HEX: #c0202c White RGB: 255, 255, 255 HEX: # CMYK: 0, 0, 0, 0 Spot: NA Dark Grey RGB: 38, 37, 38 HEX: #262526 CMYK: 0, 0, 0, 90 Spot: Neutral Black C Mid Grey RGB: 222, 222, 222 HEX: #dedede CMYK: 0, 0, 0, 20 Spot: Cool Gray 3 C Light Grey RGB: 245, 245, 245 HEX: #f5f5f5 CMYK: 0, 0, 0, 10 Spot: Cool Gray 3 C Grey RGB: 128, 126, 127 HEX: #807e7f CMYK: 0, 0, 0, 60 Spot: Cool Gray 9 C
Secondary colours VisionsLive Style Guide V1 – Nov 14 – pg16 Secondary colours Gold RGB: 166, 152, 105 HEX: #a69869 CMYK: 0, 8, 37, 35 Spot: 451 C or 8362 C Green RGB: 56, 98, 96 HEX: #386260 CMYK: 43, 0, 2, 62 Spot: 5477 C Yellow Orange RGB: 227, 150, 32 HEX: #e39620 CMYK: 0, 34, 86, 11 Spot: 7563 C Blue Grey RGB: 136, 148, 168 HEX: #8894a8 CMYK: 19, 12, 0, 34 Spot: 535 C Lilac RGB: 117, 96, 129 HEX: #756081 CMYK: 9, 26, 0, 49 Spot: 667 C Our secondary brand colours pastel tones. These colours are to be used in subtle amounts alongside the primary colours for brand communications. Purple RGB: 128, 76, 99 HEX: #804c63 CMYK: 0, 41, 23, 50 Spot: 5135 C Lime RGB:166, 169, 18 HEX #a6a912 CMYK: 2, 0, 89, 34 Spot: 7745 C Slate Grey RGB: 82, 82, 82 HEX: #525252 CMYK: 0, 0, 0, 68 Spot: 425 C Orange RGB: 217, 109, 44 HEX: #d96d2c CMYK: 0, 50, 80, 15 Spot: 7578 C Yellow RGB: 216, 180, 9 HEX: #d8b409 CMYK: 0, 17, 96, 15 Spot: 7759 C Blue RGB: 68, 81, 105 HEX: #445169 CMYK: 35, 23, 0, 59 Spot: 7545 C
Typography Source Sans Pro Light ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz !@£$%^*()_+;”?. Source Sans Pro SemiBold ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz !@£$%^*()_+;”?. Secondary typefaces We use Arial Regular for the main body copy text. Zurich BT Roman is the logo font. Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz !@£$%^*()_+;”?. Zurich BT Roman Primary typeface Source Sans Pro Light, Regular and SemiBold is a Google web font used for headings and prominent text throughout communications. It is great for sub headings, but not areas of body copy when being used for digital. VisionsLive Style Guide V1 – Nov 14 – pg17
Partner logos VisionsLive Style Guide V1 – Nov 14 – pg18 SILVER PARTNER VisionsLive Silver Partner GOLD PARTNER VisionsLive Gold Partner PLATINUM PARTNER VisionsLive Platinum Partner The VisionsLive Project Success Team is available for complete international programme delivery and can provide an online qual research platform and support services. Available at various levels, the VisionsLive Partner Programme will ensure that a research project receives the premium service required to deliver client success. Market leading Silver, Gold and Platinum levels of support attract many fantastic features. These include a white labelling service for our mobile app, online focus groups and boards and (dependant on level) platform customisation.
Imagery – Photography VisionsLive Style Guide V1 – Nov 14 – pg19 Image is everything – Images can say just as much as words. Photography style Photography style should always when possible and acceptable be taken with a depth of field. Real People The use of real people as models is both cost eective and retains a realistic image, however you cannot always guarantee photogenic models – images must remain inclusive and diverse, but only used when directly talking about that particular customer or customers in general. Generally images directly looking into the eyes of the subject should be avoided, as we are always trying to achieve a natural, not posed shot.
Imagery – Photography VisionsLive Style Guide V1 – Nov 14 – pg20 Real activities The move away from real people as the main focus is important. If we are to have a broad appeal, images should hold the action at their focus not the person in the shot. Specifications Specifications can vary from project to project. Shoot images in the highest possible resolution. This is a good rule of thumb whether the asset is for print or digital use. All photos and videos should have proper, signed releases. A ‘Talent Release form’ is available from marketing When capturing images at a crowded event, make it known that any and all attendees may be photographed or filmed and used in VL promotional communications. Honor the request of anyone who asks not to be photographed or filmed.
Iconography VisionsLive Style Guide V1 – Nov 14 – pg21 Icons are generally used as a graphic shortcut to describe a sector, action or function. New icons are being developed constantly. This section will be updated on a regular basis so please ensure that you have the most recent revision to be confident that you have the full range of icons. V+ Online Focus Groups V+ Bulletin Boards V+ Mobile Qualitative V+ In-depth Interviews Speak Surveys Mobile Speak Surveys Mini Communities Ethnography Co-creation Ad Development Mystery Shopping Methodology and approach Project Setup High Quality Recruitment Participant Management Moderator Services
Iconography Youtube (website) Google plus (website) Twitter (website) Linked in (website) Groups #1e2832 VisionsLive Style Guide V1 – Nov 14 – pg22 Moderator #1e2832 #bf222c Observers #1e2832 #a37dcc Respondents #1e2832 #0bc6 Language and Translation Services Task Driven Research Our Team News and Events Testimonials Customer Journeys Support Our Oices A new set of icons has been designed to work in harmony with the new visual language. Project Success Team Partner Programme Linked in (newsletter) Youtube (newsletter) Twitter (newsletter) Google + (newsletter) Communicate icons in circles on a light grey background
Iconography – Admin VisionsLive Style Guide V1 – Nov 14 – pg23 Below some iconography for the admin site (Big Fish) the full set will be found in the ‘Big Fish style guide’ and on the wiki. Live Groups #36615e In-depth Interviews #e29524 V+ Speak Survey #7e4b63 V+ Community #a6a81c V+ Boards #515151 V+ Mobile #d76d2c Add respondents From Excel #1f6e46 #66b045 Add respondents One at a time #32485b X
Diagrams Illustrations VisionsLive Style Guide V1 – Nov 14 – pg24 Diagrams – Illustrative Style Soware is an intangible product and is always diicult product to promote. We have therefore developed a very clean technical style to illustrate functionality, process and usability of each piece of soware that we develop.
Design Elements – General VisionsLive Style Guide V1 – Nov 14 – pg25 V+ Qualitative Platform V+ is a qualitative market research platform that gets you real insight from the frontline of people’s lives. V+ is the easiest way to set up qualitative research projects – for groups/communities or for one-on-one interviewing and ethnography work. Request a demo to see just how simple it is. With V+ you can let real online social interactions happen among participants in your study – fluid conversations, liking and sharing images and videos – while you stay in full control. V+ supports all digital platforms, mobile – tablet – desktop. We use the media and devices that your participants use, so we can get up close and personal. Source Sans Pro Semibold headings Light grey line under headings Use VL icon or ‘’ symbol as a bullet point in Source Sans Pro Bold Source Sans Pro Light for body copy Red call to action buttons Source Sans Pro Semibold copy Choose Sign up for a demo your FREE V+ Bulletin Board colour scheme Use red tab banner below images/videos
Design Elements – Print VisionsLive Style Guide V1 – Nov 14 – pg26 Footer: Main call to action sign o for print. SIGN UP FOR A FREE DEMO e: info@visionslive.com www.visionslive.com UK: +44 (0)20 7788 7821 26 York Street, London W1U 6PZ US : +1 (866) 412-0154 189 Main Street, Yarmouth, Maine 04096 www.visionslive.com Use red tab element in footers with reversed Source Sans Pro Semibold type Call to action: Sign up for a free demo. Contact details: Email Website address Phone numbers Street address (not mandatory) Social media icons Grey lines texture element
Print Communications – Signage VisionsLive Style Guide V1 – Nov 14 – pg27 Exhibit and Signage Display When it comes to standing out in a crowd, sometimes less truly is more. Keep signage simple by using approved brand identity elements, colours fonts, and photography. When appropriate use strapline... “Get closer. Get answers. Understand. In their world™.” or ‘Online Qualitative Research made simple.’ should be used appropriately to strengthen the message and brand.
Print Communications – Livery VisionsLive Style Guide V1 – Nov 14 – pg28 Make a great first impression by using these approved stationery elements. A4 Letterhead (also available as a Word template) DL Comp Slip Email signatures VL logo Your name Job title Phone number Cell number (if applicable) VL social links (if applicable) Email address Website address Talk to the dev team to setup your template.
Print Communications – Livery VisionsLive Style Guide V1 – Nov 14 – pg29 VisionsLive Business card Matt laminate and Spot UV logo
Print Communications – Corporate Brochures VisionsLive Style Guide V1 – Nov 14 – pg30
Print Communications – Welcome Pack VisionsLive Style Guide V1 – Nov 14 – pg31 VisionsLive Welcome Pack A4 folder, Help Documents, Brochures, Bear and USB stick.
Print Communications – Print Adverts VisionsLive Style Guide V1 – Nov 14 – pg32
Digital Communications – Powerpoint VisionsLive Style Guide V1 – Nov 14 – pg33 It’s important to make every eort to capture the exciting brand personality in your presentations. Follow these guidelines when creating dynamic presentations: The VisionsLive logo should appear on each screen of the presentation. This may appear either over white or reversed on a black or a dark background. The logo should appear in approved colours Powerpoint – Google hangouts
Digital Communications – Online Marketing VisionsLive Style Guide V1 – Nov 14 – pg34 Example of email newsletter for christmas promotion
Digital Communications – Social Media VisionsLive Style Guide V1 – Nov 14 – pg35 Google+ Use consistent VL communication cover image/header throughout all social media
Digital Communications – VL Website VisionsLive Style Guide V1 – Nov 14 – pg36 VisionsLive Customer Website

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VisionsLive Style Guide November 2014_v1

  • 1.
    VisionsLive Style Guide Ver 1 – Nov 14
  • 2.
    Welcome. Use theseassets and guidelines to accurately communicate the VisionsLive brand.
  • 3.
    Contents VisionsLive StyleGuide V1 – Nov 14 – pg3 > Contact details page 4 > The Essence of our business page 5 – 6 > Tone of voice page 7 > VisionsLive logo page 8 – 13 > Our strapline page 14 > Primary colours page 15 > Secondary colours page 16 > Typography page 17 > Partner logos page 18 > Imagery – Photography page 19 – 20 > Iconography page 21 – 23 > Diagrams illustrations page 24 > Visual elements page 25 – 26 > Communication examples page 27 – 36 Note: check out the M074 VL Creative Process Guide for more detail in regards to processes, specs, file structures and suppliers info. Bigbird > Sales and marketing > Marketing > Process Management > M074 VL Creative Process Guide
  • 4.
    VisionsLive contact detailsVisionsLive Style Guide V1 – Nov 14 – pg4 Our Oices UK 26 York Street, London W1U 6PZ United Kingdom +44 (0)207 788 7821 US 189 Main Street, Yarmouth, Maine 04096 United States +1 866 412 0154 New Zealand 109 Montreal Street, Sydenham, Christchurch 8023 New Zealand +64 (0)3 962 8838 info@visionslive.com http://www.visionslive.com Brand Guardians Andreiko Kerdemelidis andreiko@visionslive.com Barry McLeod (Sales and Marketing Director) brian.sites@visionslive.com Brian Sites barry.mcLeod@visionslive.com Creative Rebecca Cleasby rebecca.cleasby@visionslive.com
  • 5.
    The essence ofour business VisionsLive Style Guide V1 – Nov 14 – pg5 Building a brand takes time and eort if it is to be fulfilled successfully. The key starting point is to apply a cohesive identity across all communications and media to generate an expression that is individual, enabling people to make a personal connection. The essence of our business is – Credible, Leading edge, Competent, Professional, Market leaders, Our logo is simply the identifying mark of the company Our identity is how we consistently apply the component across all media platforms Our brand is the emotion we provoke in our customers, sta and contemporaries The consistent components of our corporate identity are crucial to a successful implementation. We need to protect them, we need to respect them. This is why this simple document is indispensable.
  • 6.
    The essence ofour business VisionsLive Style Guide V1 – Nov 14 – pg6 Top reasons why you need a brand manual: 1. To enhance marketing eorts so that eective use of the brand logo, design and expression generate a positive impact 2. To avoid physical distortions and deviations from the true design and character of our brand 3. To remind people that behind the brand is an organisation that invites trust and confidence The brand guardians of VisionsLive are Andreiko Kerdemelidis, Barry McLeod and Brian Sites. Brand Guardians uphold the elements and design principles contained in this document and while the work that they do will always be on brand, the organisation will still use a network of advisers, internal colleagues, photographers and printers for executing the company’s image, its message and its core competencies. All elements of production will need to be approved by the brand guardians before being placed in production (see key contacts). This identity manual will ensure that our brand earns the value it deserves.
  • 7.
    Tone of VoiceVisionsLive Style Guide V1 – Nov 14 – pg7 Tone of Voice Simple, Engaging Language The way we talk along with the words we choose, helps us to get our message across and convey our outlook Respect Our tone of voice is a basic element and just as important as the colours and images we use. Our tone of voice needs to show customers that we treat them as equals. We therefore need to talk to them on one level and convey our enthusiasm and respect for their project environments. ‘The VisionsLive team has a passion for building tools that let you connect and engage with the right people, on their devices and in their world, to get the insight you need, fast’. Our tone of voice also needs to show that we help customers to be self-reliant but that VisionsLive support is always available. Plain Talking All of our communications use plain talking. No fancy words, no showing o. We use contractions like ‘we’re, it’s and that’s. But it’s not just about simplicity. We also want to inject energy. That’s partly done by surprising people, but also conveyed through language. We make things sound chatty, with expressions like no wonder and that’s why. We’re straight forward, to the point and never frilly. We get our facts across without being predictable or boring. Always try and use this bold and clear way of talking on all materials – not just ad or brochure copy You and Us Our core focus is of course VisionsLive the company. To customers however, we need to be more than an oice address – we are a support network. We therefore talk in the first person, directly to them in the second person. Examples: Bad - The Company puts its customers first Good - At VisionsLive we put you first Bad - Smoking is forbidden in oice buildings Good - Please do not smoke in our oice Bad - The Company wishes to invite all customers to a meeting focussing on… Good - Come to a meeting to discuss…
  • 8.
    VisionsLive Logo –Primary VisionsLive Style Guide V1 – Nov 14 – pg8 The VisionsLive logotype reflects our spirit and character. It is a uniquely created mark that stands for innovation, empathy and creativity. Our inspiration for the logotype is derived from technology and innovation being at the centre of everything that we do, with ideas projecting from the core of our business, going in various directions whilst being true to our core business competencies. Primary Logo – Full colour positive CMYK file: VL_Logo_Red_CMYK.eps RGB file: VL_Logo_Red_RGB.eps Positive full colour – VisionsLive Red on a light background. Note: Wherever possible the full colour logo must be used especially on 4 colour print. Primary Logo – Full colour reversed CMYK file: VL_Logo_White_CMYK.eps RGB file: VL_Logo_White_RGB.eps Reversed one colour – white on a dark background preferably VisionsLive red. Note: The logo can be converted to white under certain circumstances when sitting on a coloured panel within the communication piece generated. Please ensure suicient contrast between logotype colour and background.
  • 9.
    VisionsLive Logo– Primarywith strapline VisionsLive Style Guide V1 – Nov 14 – pg9 Primary Logo – Full colour positive with strapline CMYK file: VL_Logo_Red_Strap_CMYK.eps RGB file: VL_Logo_Red_Strap_RGB.eps Pantone file: When appropriate, use the strapline logo. Primary Logo – Full colour reversed with strapline CMYK file: VL_Logo_White_Strap_CMYK.eps RGB file: VL_Logo_White_Strap_RGB.eps When appropriate, use the strapline logo
  • 10.
    VisionsLive Logo –SecondaryVisionsLive Style Guide V1 – Nov 14 – pg10 Secondary Logo – Mono positive Note: The logo can be converted to any single colour in certain circumstances to allow for flexibility when sitting on media and must complement colours used within the communications piece generated. Secondary Logo – Black Mono positive CMYK file: VL_Logo_Mono_Strap_CMYK.eps RGB file: VL_Logo_Mono_Strap_RGB.eps Note: The black version should only be used on mono media pieces or for specific online graphic eect Secondary Logo – Full colour positive CMYK file: VL_Logo_Secondary_CMYK.eps RGB file: VL_Logo_Secondary_RGB.epss Larger icon logo. Positive two colour – VisionsLive Red and Grey on a light background Secondary Logo – Full colour reverse CMYK file: VL_Logo_Secondary_Rev_CMYK.eps Larger icon logo. Reversed two colour – white on a dark background preferably VisionsLive Red
  • 11.
    Logo – Do’sand don’ts VisionsLive Style Guide V1 – Nov 14 – pg11 The Logo – Master artwork Always use the original master artwork. When supplying logos to suppliers the preferred logo format to supply are .eps vector files – due to the high resolution quality of that format. Otherwise supply a high res jpg or png if requested. Web – Use .svg RGB files. Alternatively jpg or png 72dpi @ 100% or 200%. Standard quality print – Use .eps vector CMYK files. Alternatively pixel image med res file @ 150dpi minimum. High quality print – Use .eps vector CMYK files. Alternatively pixel image high res file @ 300dpi minimum. Exclusion Zone A minimum area of clear space (exclusion zone) must always remain around the logotype – minimum 1 x capital x height – all other graphic elements must not encroach on this area of clear space. The logo must be le to breathe.
  • 12.
    Logo – Do’sand don’ts VisionsLive Style Guide V1 – Nov 14 – pg12 The Logo – Size and layout The logotype has been created to a proportion of 1:2:5 and these proportions should remain always. The logo should not be stretched, distorted or altered in any way. Correct use Incorrect use 30mm Minimum Size Print – the logo should never be displayed less than 30mm wide Digital – the logo should never be displayed less than 30 pixels wide 30 pixels
  • 13.
    Logo – Do’sand don’ts VisionsLive Style Guide V1 – Nov 14 – pg13 Do’s The logo should be included on all communications. Size variations, posters and signage The signature may be printed at a bigger scale on posters and other over-sized applications. Always leave the logo some space to breathe. Use white or neutral backgrounds. If it’s unavoidable to sit the logo on a colour. We prefer VisionsLive red and use the negative logo. Don’ts Don’t sit the logo on non compatible or dark colours. Don’t reverse the logo from backgrounds that are too light or cluttered. Don’t squash, stretch, italic, embolden, apply outline, change colour combination or contrast, change the relationship or orientation. Incorrect use Incorrect use Incorrect use
  • 14.
    Our strapline VisionsLiveStyle Guide V1 – Nov 14 – pg14 “Get closer. Get answers. Understand. In their world™.” This is our strapline. Wherever possible and appropriate, the logo should appear with the strapline. The logo has been set in a number of dierent formats. Pick the one that best suits the usage. “Online Qualitative Research made simple.” This is our strapline. These should always be set in our font – Source Sans Pro Semibold
  • 15.
    Primary colours VisionsLiveStyle Guide V1 – Nov 14 – pg15 Our primary brand colours are VisionsLive red, white and range of greys. These colours are used for all brand communications. Primary colours Red RGB: 193, 57, 55 HEX: #c13937 CMYK: 17, 97, 82, 7 Spot: 1805 C or 186C Note: Previous web colour RGB: 192, 32, 44 HEX: #c0202c White RGB: 255, 255, 255 HEX: # CMYK: 0, 0, 0, 0 Spot: NA Dark Grey RGB: 38, 37, 38 HEX: #262526 CMYK: 0, 0, 0, 90 Spot: Neutral Black C Mid Grey RGB: 222, 222, 222 HEX: #dedede CMYK: 0, 0, 0, 20 Spot: Cool Gray 3 C Light Grey RGB: 245, 245, 245 HEX: #f5f5f5 CMYK: 0, 0, 0, 10 Spot: Cool Gray 3 C Grey RGB: 128, 126, 127 HEX: #807e7f CMYK: 0, 0, 0, 60 Spot: Cool Gray 9 C
  • 16.
    Secondary colours VisionsLiveStyle Guide V1 – Nov 14 – pg16 Secondary colours Gold RGB: 166, 152, 105 HEX: #a69869 CMYK: 0, 8, 37, 35 Spot: 451 C or 8362 C Green RGB: 56, 98, 96 HEX: #386260 CMYK: 43, 0, 2, 62 Spot: 5477 C Yellow Orange RGB: 227, 150, 32 HEX: #e39620 CMYK: 0, 34, 86, 11 Spot: 7563 C Blue Grey RGB: 136, 148, 168 HEX: #8894a8 CMYK: 19, 12, 0, 34 Spot: 535 C Lilac RGB: 117, 96, 129 HEX: #756081 CMYK: 9, 26, 0, 49 Spot: 667 C Our secondary brand colours pastel tones. These colours are to be used in subtle amounts alongside the primary colours for brand communications. Purple RGB: 128, 76, 99 HEX: #804c63 CMYK: 0, 41, 23, 50 Spot: 5135 C Lime RGB:166, 169, 18 HEX #a6a912 CMYK: 2, 0, 89, 34 Spot: 7745 C Slate Grey RGB: 82, 82, 82 HEX: #525252 CMYK: 0, 0, 0, 68 Spot: 425 C Orange RGB: 217, 109, 44 HEX: #d96d2c CMYK: 0, 50, 80, 15 Spot: 7578 C Yellow RGB: 216, 180, 9 HEX: #d8b409 CMYK: 0, 17, 96, 15 Spot: 7759 C Blue RGB: 68, 81, 105 HEX: #445169 CMYK: 35, 23, 0, 59 Spot: 7545 C
  • 17.
    Typography Source SansPro Light ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz !@£$%^*()_+;”?. Source Sans Pro SemiBold ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz !@£$%^*()_+;”?. Secondary typefaces We use Arial Regular for the main body copy text. Zurich BT Roman is the logo font. Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz !@£$%^*()_+;”?. Zurich BT Roman Primary typeface Source Sans Pro Light, Regular and SemiBold is a Google web font used for headings and prominent text throughout communications. It is great for sub headings, but not areas of body copy when being used for digital. VisionsLive Style Guide V1 – Nov 14 – pg17
  • 18.
    Partner logos VisionsLiveStyle Guide V1 – Nov 14 – pg18 SILVER PARTNER VisionsLive Silver Partner GOLD PARTNER VisionsLive Gold Partner PLATINUM PARTNER VisionsLive Platinum Partner The VisionsLive Project Success Team is available for complete international programme delivery and can provide an online qual research platform and support services. Available at various levels, the VisionsLive Partner Programme will ensure that a research project receives the premium service required to deliver client success. Market leading Silver, Gold and Platinum levels of support attract many fantastic features. These include a white labelling service for our mobile app, online focus groups and boards and (dependant on level) platform customisation.
  • 19.
    Imagery – PhotographyVisionsLive Style Guide V1 – Nov 14 – pg19 Image is everything – Images can say just as much as words. Photography style Photography style should always when possible and acceptable be taken with a depth of field. Real People The use of real people as models is both cost eective and retains a realistic image, however you cannot always guarantee photogenic models – images must remain inclusive and diverse, but only used when directly talking about that particular customer or customers in general. Generally images directly looking into the eyes of the subject should be avoided, as we are always trying to achieve a natural, not posed shot.
  • 20.
    Imagery – PhotographyVisionsLive Style Guide V1 – Nov 14 – pg20 Real activities The move away from real people as the main focus is important. If we are to have a broad appeal, images should hold the action at their focus not the person in the shot. Specifications Specifications can vary from project to project. Shoot images in the highest possible resolution. This is a good rule of thumb whether the asset is for print or digital use. All photos and videos should have proper, signed releases. A ‘Talent Release form’ is available from marketing When capturing images at a crowded event, make it known that any and all attendees may be photographed or filmed and used in VL promotional communications. Honor the request of anyone who asks not to be photographed or filmed.
  • 21.
    Iconography VisionsLive StyleGuide V1 – Nov 14 – pg21 Icons are generally used as a graphic shortcut to describe a sector, action or function. New icons are being developed constantly. This section will be updated on a regular basis so please ensure that you have the most recent revision to be confident that you have the full range of icons. V+ Online Focus Groups V+ Bulletin Boards V+ Mobile Qualitative V+ In-depth Interviews Speak Surveys Mobile Speak Surveys Mini Communities Ethnography Co-creation Ad Development Mystery Shopping Methodology and approach Project Setup High Quality Recruitment Participant Management Moderator Services
  • 22.
    Iconography Youtube (website) Google plus (website) Twitter (website) Linked in (website) Groups #1e2832 VisionsLive Style Guide V1 – Nov 14 – pg22 Moderator #1e2832 #bf222c Observers #1e2832 #a37dcc Respondents #1e2832 #0bc6 Language and Translation Services Task Driven Research Our Team News and Events Testimonials Customer Journeys Support Our Oices A new set of icons has been designed to work in harmony with the new visual language. Project Success Team Partner Programme Linked in (newsletter) Youtube (newsletter) Twitter (newsletter) Google + (newsletter) Communicate icons in circles on a light grey background
  • 23.
    Iconography – Admin VisionsLive Style Guide V1 – Nov 14 – pg23 Below some iconography for the admin site (Big Fish) the full set will be found in the ‘Big Fish style guide’ and on the wiki. Live Groups #36615e In-depth Interviews #e29524 V+ Speak Survey #7e4b63 V+ Community #a6a81c V+ Boards #515151 V+ Mobile #d76d2c Add respondents From Excel #1f6e46 #66b045 Add respondents One at a time #32485b X
  • 24.
    Diagrams Illustrations VisionsLiveStyle Guide V1 – Nov 14 – pg24 Diagrams – Illustrative Style Soware is an intangible product and is always diicult product to promote. We have therefore developed a very clean technical style to illustrate functionality, process and usability of each piece of soware that we develop.
  • 25.
    Design Elements –General VisionsLive Style Guide V1 – Nov 14 – pg25 V+ Qualitative Platform V+ is a qualitative market research platform that gets you real insight from the frontline of people’s lives. V+ is the easiest way to set up qualitative research projects – for groups/communities or for one-on-one interviewing and ethnography work. Request a demo to see just how simple it is. With V+ you can let real online social interactions happen among participants in your study – fluid conversations, liking and sharing images and videos – while you stay in full control. V+ supports all digital platforms, mobile – tablet – desktop. We use the media and devices that your participants use, so we can get up close and personal. Source Sans Pro Semibold headings Light grey line under headings Use VL icon or ‘’ symbol as a bullet point in Source Sans Pro Bold Source Sans Pro Light for body copy Red call to action buttons Source Sans Pro Semibold copy Choose Sign up for a demo your FREE V+ Bulletin Board colour scheme Use red tab banner below images/videos
  • 26.
    Design Elements –Print VisionsLive Style Guide V1 – Nov 14 – pg26 Footer: Main call to action sign o for print. SIGN UP FOR A FREE DEMO e: info@visionslive.com www.visionslive.com UK: +44 (0)20 7788 7821 26 York Street, London W1U 6PZ US : +1 (866) 412-0154 189 Main Street, Yarmouth, Maine 04096 www.visionslive.com Use red tab element in footers with reversed Source Sans Pro Semibold type Call to action: Sign up for a free demo. Contact details: Email Website address Phone numbers Street address (not mandatory) Social media icons Grey lines texture element
  • 27.
    Print Communications –Signage VisionsLive Style Guide V1 – Nov 14 – pg27 Exhibit and Signage Display When it comes to standing out in a crowd, sometimes less truly is more. Keep signage simple by using approved brand identity elements, colours fonts, and photography. When appropriate use strapline... “Get closer. Get answers. Understand. In their world™.” or ‘Online Qualitative Research made simple.’ should be used appropriately to strengthen the message and brand.
  • 28.
    Print Communications –Livery VisionsLive Style Guide V1 – Nov 14 – pg28 Make a great first impression by using these approved stationery elements. A4 Letterhead (also available as a Word template) DL Comp Slip Email signatures VL logo Your name Job title Phone number Cell number (if applicable) VL social links (if applicable) Email address Website address Talk to the dev team to setup your template.
  • 29.
    Print Communications –Livery VisionsLive Style Guide V1 – Nov 14 – pg29 VisionsLive Business card Matt laminate and Spot UV logo
  • 30.
    Print Communications –Corporate Brochures VisionsLive Style Guide V1 – Nov 14 – pg30
  • 31.
    Print Communications –Welcome Pack VisionsLive Style Guide V1 – Nov 14 – pg31 VisionsLive Welcome Pack A4 folder, Help Documents, Brochures, Bear and USB stick.
  • 32.
    Print Communications –Print Adverts VisionsLive Style Guide V1 – Nov 14 – pg32
  • 33.
    Digital Communications –Powerpoint VisionsLive Style Guide V1 – Nov 14 – pg33 It’s important to make every eort to capture the exciting brand personality in your presentations. Follow these guidelines when creating dynamic presentations: The VisionsLive logo should appear on each screen of the presentation. This may appear either over white or reversed on a black or a dark background. The logo should appear in approved colours Powerpoint – Google hangouts
  • 34.
    Digital Communications –Online Marketing VisionsLive Style Guide V1 – Nov 14 – pg34 Example of email newsletter for christmas promotion
  • 35.
    Digital Communications –Social Media VisionsLive Style Guide V1 – Nov 14 – pg35 Google+ Use consistent VL communication cover image/header throughout all social media
  • 36.
    Digital Communications –VL Website VisionsLive Style Guide V1 – Nov 14 – pg36 VisionsLive Customer Website