All organizations have a brand or corporate identity and the way in which it is perceived is often vital to the way in which clients and employees respond to that organization. The key to good brand identity design is the simple communication of the client's public image. Brand should reflect the company, and the products or services that company provides. A good brand identity enables a company to position itself visually in the market alongside its competitors.
My overall task is to create such a brand identity and brand identity program - from the logo through appropriate design applications, such as stationery, menus, napkins, uniforms, web home page and signage. I must choose one of the particular culturally-based themes to reflect the bistro's personality - give it a name and design a brand identity (logo) and set of brand guidelines. It is important to have an idea of how the concept of a particular country and culture will work as a space where people will be spending some time eating and drinking. The brand identity for the chosen bistro must reflect this concept. Each of these bistros should also reflect the area they are located in, basing on my demographic and style research.
Of all the options, I chose British Colonial themed bistro of which will be located in the area of Bangsar, Kuala Lumpur. Designed in Adobe InDesign and Adobe Illustrator, this is the brand identity manual for the bistro, showing a set of consistent and flexible guidelines and rules so that future items can be designed using these guidelines and rules and remain part of a growing consistent brand identity.
Code for America's style guide offers information on brand usage, language and tone. If you're planning on using this for a community press event please also contact lr[at]codeforamerica.org for assistance.
When I worked for CBS Interactive, I created some simple style guides for TechRepublic to help me and future designers create the same branding for the company.
When I worked for CBS Interactive, I created some simple style guides for ZDNet to help me and future designers create the same branding for the company.
All organizations have a brand or corporate identity and the way in which it is perceived is often vital to the way in which clients and employees respond to that organization. The key to good brand identity design is the simple communication of the client's public image. Brand should reflect the company, and the products or services that company provides. A good brand identity enables a company to position itself visually in the market alongside its competitors.
My overall task is to create such a brand identity and brand identity program - from the logo through appropriate design applications, such as stationery, menus, napkins, uniforms, web home page and signage. I must choose one of the particular culturally-based themes to reflect the bistro's personality - give it a name and design a brand identity (logo) and set of brand guidelines. It is important to have an idea of how the concept of a particular country and culture will work as a space where people will be spending some time eating and drinking. The brand identity for the chosen bistro must reflect this concept. Each of these bistros should also reflect the area they are located in, basing on my demographic and style research.
Of all the options, I chose British Colonial themed bistro of which will be located in the area of Bangsar, Kuala Lumpur. Designed in Adobe InDesign and Adobe Illustrator, this is the brand identity manual for the bistro, showing a set of consistent and flexible guidelines and rules so that future items can be designed using these guidelines and rules and remain part of a growing consistent brand identity.
Code for America's style guide offers information on brand usage, language and tone. If you're planning on using this for a community press event please also contact lr[at]codeforamerica.org for assistance.
When I worked for CBS Interactive, I created some simple style guides for TechRepublic to help me and future designers create the same branding for the company.
When I worked for CBS Interactive, I created some simple style guides for ZDNet to help me and future designers create the same branding for the company.
Businesses talk about branding all the time. What’s the #1 common thread that I hear? “We need brand standards!”
We were getting a lot of questions about how we think about branding at Drift, so we created a brand guide to share our approach. In this book we cover our mission, values, culture, logos, typography, colors, editorial voice, social media voice, and visual branding.
Branding is so much more than a logo. That's why we break down our core brand values — and core value number three is Transparency.
So sharing version one of our brand book with you just seems right.
It’s a living document — which means we’re always going to be changing, updating, and tweaking, but it’s time to share V1 with you now.
Here’s the Drift Brand Book, version one.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Noe Realtor - Premium Brand Identity DesignJAVIER™
Are you building a career in the REAL ESTATE INDUSTRY? This is a lucrative field, but at the same time, there is a lot of competition. JAVIER™ can help you to stand out from the crowd by creating a professional brand identity which includes a professional logo design plus a solid brand identity and website to communicate your message to the right audience and increase your profit
This company offers services such as Amazon Consulting and Services, SEO, PPC, Photography, A+ content, and Trademark registration.
Credits of project:
Advertiser: ES Distributions
Project: Brand Identity
Software: Adobe Illustrator / Adobe Photoshop.
Art Director: Mark Zuniga
Graphic Designer: Mark Zuniga
Copywriter: Jaime Escobar
These guidelines summarize the fundamental technical characteristics of the Fontech brand, serving as a guide for any material produced under the brand Fontech. We face the future with a new brand that represents the technology arm of the company. After many exciting years consolidating our brand in the WiFi market with a young, casual attitude that confronted the topics of the telecommunications industry in a fresh way, we now evolve to demonstrate our maturity, capacity, and know-how as a company!
Jeff Wiss, Head of Marketing and Lisa Paul, VP of Customer Success and Support at Duo Security will share best practices on how they transformed the go-to-market motion by simplifying the customer experience to help build Duo Security to $100M ARR.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
3. Logotype
Primary
Our primary logotype is in vertical form. Our primary
logotype will be present on all our stationery and web
graphics in this form.
In some cases like social media profiles and newsletters
we will use circular and square logos as the profile
image.
Clearspace
In order to maintain the aesthetic appeal of the logo, we
require that the designers to maintain a certain amount
of clear space where there is no other graphic element,
or text placed.
Smallest Size Use
For print minimum size is 1 in width.
For digital application minimum size is 185px width.
The
Magic
Wand
A digital education series
Primary Logotype Clearspace
The
Magic
Wand
A digital education series
X
X/4
X/4
X/4
P2
The Magic Wand January 2015
4. Logotype
Variations
Social Media
For social media platform business profile pics we will
use a circular or square logo which will not have ‘The
Magic Wand’ and byline copy on it.
Monocromatic
This should be used when there are not
enough colors to reproduce the Primary
logo.
Square
Monocromatic
Circular
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5. Logotype
Don’t
To make sure our logo appears consistently across all
our communications and marketing materials.
We have identified few ways we don’t want our
logotype to appear.
The
Magic
Wand
A digital education series
Wordmark alone
Symbol alone
Symbol alone
Drop shadows
P4
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6. Logotype
Colour
The Magic Wand Blue is our primary colour. We use The
Magic Wand Blue to signify security, confidence, and
sense of calmness. We use this colour on buttons,
interaction elements.
The Magic Wand Blue
Pantone
Solid Coated 660 C
C81 M42 Y6 K0
R37 G129 B188
The Magic Wand Red
Pantone
Solid Coated 709 C
C0 M77 Y49 K0
R241 G97 B106
Black
Pantone
Black 6 C
C70 M50 Y30 K100
R0 G0 B0
Black
Pantone
663 C
C0 M0 Y0 K0
R0 G0 B0
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The Magic Wand January 2015
7. Logotype
Typography
The Magic Wand Blue uses Proxima Nova Typeface in
the logo and Helvetica Neue in Print and Web design.
Proxima Nova
Bold
AaBbCcDdEeFfGgHhIiJjKk
LlMmNnOoPpQqRrSsTtUuVv
XxYyZz
1234567890
Light
AaBbCcDdEeFfGgHhIiJjKk
LlMmNnOoPpQqRrSsTtUuVv
XxYyZz
1234567890
Helvetica Neue
Bold
AaBbCcDdEeFfGgHhIiJjKk
LlMmNnOoPpQqRrSsTtUuVv
XxYyZz
1234567890
Light
AaBbCcDdEeFfGgHhIiJjKk
LlMmNnOoPpQqRrSsTtUuVv
XxYyZz
1234567890
Logotype Content typeface
P6
The Magic Wand January 2015
8. Newsletter
Anatomy
Primary aim of the newsletter is to give the user
information they would be interested, in least amount of
time.
For this reason we keep a lot of breathing space around
each story and large Call–to–action buttons
Content typeface
Helvetica
Bold
AaBbCcDdEeFfGgHhIiJjKk
LlMmNnOoPpQqRrSsTtUuVv
XxYyZz
1234567890
Regular
AaBbCcDdEeFfGgHhIiJjKk
LlMmNnOoPpQqRrSsTtUuVv
XxYyZz
1234567890
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THE MAGIC WAND
34 Hilton Drive, CBD, Vancouver
Call us on 604 726 2571
Copyright The Magic Wand. All rights reserved
KEN ROBINSON
Science of Logo Design
Just wait. Watch as he sketches, brings his ideas
into Illustrator, and tests and tunes the different
iterations.
The logos Ken creates prove design can elevate any
company or brand. Along the way, he provides tips
for freelancing, finding inspiration, and providing
clients context for logos that won't just live in PDFs.
Play the video
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Sharing Our Passion for
Building Incredible Designs
Touch friendly
call to action button
Featured video
Masthead
Newsletter buttons
Story heading
Call to action button
and story category
The Magc Wand Contact
Information and social media
buttons.
Spacing
Newsletter buttons
P7
The Magic Wand January 2015