The document provides brand guidelines for The Snapys, including their logo, colors, fonts and tone of voice. The Snapys is an engagement platform launched in 2015 to make the world more beautiful through photos. The guidelines explain the logo elements and proper uses, approved colors, primary and secondary fonts, applications of the logo for partnerships and social media, naming conventions and an informal tone of voice for communicating with the Instagram community.

1. The Snapys | Brand Guidelines
1
BRAND
GUIDELINES

2. Summary
The Guidelines
What is The Snapys?
Logo and applications
The logo
Protective zone
Minimum size
Dont's
Colors
Elements
Typeface
Other applications
Partnership
Sponsors Lock-in
Online
Naming Conventions
Tone of voice
03
04
05
06
07
08
09
10
11
12
14
16
17
18
20
21

3. The Snapys | Brand Guidelines
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Introduction
This document provides an introduction to
The Snapys brand guidelines and how the
brand is to be used in various situations.
Our goal is to maintain a consistent look and
feel for the brand. Proper use of the logo and
correct colour palette is imperative in order to
maintain the integrity of the brand.

4. The Snapys | Brand Guidelines
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What are
The Snapys?
In 2015, Connector launched The Snapys with
a mission to make the world a more beautiful
place, one photo at the time. We created a
unique engagement platform powered by the
global Instagram community with a series of
real-world events including amazing awards
shows and pop-up galleries.

5. The Snapys | Brand Guidelines
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Logo and
applications

6. The Snapys | Brand Guidelines
6
The logo
The Snapys logo consists oftwo main elements:
the name (logotype) and the phone between
leaves (symbol). The type always appears
stacked and centrally aligned. The symbol
always appears centred above the type.
The elements must not be altered or sepa-
rated in anyway. The corporate mark has been
uniquely created and must never be redrawn.
Logotype
Symbol

7. The Snapys | Brand Guidelines
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1/2 X
1/2 X
1/2 X 1/2 X
X
Protective zone
Use a minimum of clear space,
equivalent to halfthe height ofthe
mobile icon, surrounding the logo.
The protective clearance zone, as
shown beside, has been created
tomaintaintheintegrityofthelogo
and to avoid distraction. No text
or other visual elements (photo-
graphs, graphics) should appear
within this space.

8. The Snapys | Brand Guidelines
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The minimum size of the The Snapys
logo is shown beside. If the logo can-
not be clearly represented at this size,
use the smallest size at which the logo
can be clearly represented.
The minimum recommended size of
the logo to ensure readability is 9 mm
height for print and 77 pixels height
on-screen.
Minimum size
9 mm
77 px

9. The Snapys | Brand Guidelines
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Dont’s
Do not change logo’s
angle.
Do not change the font.
The Snapys
Do not compress or
stretch the logo.
Do not apply any sort of
shadow to the logo.
Do not reverse the logo
from backgrounds that
are too light.
Do not alter the size of
any of the elements.
Do not reverse the logo
from busy backgrounds.

10. The Snapys | Brand Guidelines
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Colors
C = 0
M= 0
Y= 0
K= 0
R = 255
G = 255
B = 255
#ffffff
C = 0
M = 0
Y = 0
K = 100
R = 0
G = 0
B = 0
#000000
C = 0
M= 0
Y= 0
K= 80
R = 87
G = 87
B = 87
#575756
C = 8
M= 5
Y= 7
K= 0
R = 238
G = 238
B = 238
#eeeeee
C = 10
M = 100
Y = 100
K = 5
R = 205
G = 0
B = 0
#cc1316
We use friendly, bright colours to
representThe Snapys brand. Please
do not create tints or gradients from
these colours.

11. The Snapys | Brand Guidelines
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Elements
The only element allowed to be
used on The Snapys' materials are
the leaves from the logo.
• Please apply the leaves as shown
on the left.
• Only apply two leaves per page.
•Theelementshouldonlybeapplied
with 10% transparency.

12. The Snapys | Brand Guidelines
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Primary Typeface
Raleway
The Raleway type family has been
selected as The Snapys' primary
typeface. Raleway is a simple, free
font and good for anything from
headlines to text.
• Use Raleway Regular for text.
• Use RalewayBold fortitles.
A B C D E F G H I J K L M N O P Q R S T U
VW X Y Z 1 2 3 4 5 6 7 8 9 0 ; . ? ! * ( ) a b
c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U
V W X Y Z 1 2 3 4 5 6 7 8 9 0 ; . ? ! * ( ) a b
c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U
V W X Y Z 1 2 3 4 5 6 7 8 9 0 ; . ? ! * ( ) a b
c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U
V W X Y Z 1 2 3 4 5 6 7 8 9 0 ; . ? ! * ( ) a b
c d e f g h i j k l m n o p q r s t u v w x y z
Raleway Bold
Raleway Bold Italic
Raleway Regular
Raleway Italic

13. The Snapys | Brand Guidelines
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Secondary Typeface
Open Sans
The Open Sans type family has
been selected as The Snapys' se-
condary typeface. Open Sans is a
simple, free font and good for text
and small prints.
A B C D E F G H I J K L M N O P Q R S T U
V W X Y Z 1 2 3 4 5 6 7 8 9 0 ; . ? ! * ( ) a b
c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V
W X Y Z 1 2 3 4 5 6 7 8 9 0 ; . ? ! * ( ) a b
c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U
V W X Y Z 1 2 3 4 5 6 7 8 9 0 ; . ? ! * ( ) a b
c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V
W X Y Z 1 2 3 4 5 6 7 8 9 0 ; . ? ! * ( ) a b
c d e f g h i j k l m n o p q r s t u v w x y z
Open Sans Bold
Open Sans Bold Italic
Open Sans Regular
Open Sans Italic

14. The Snapys | Brand Guidelines
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Other applications

15. The Snapys | Brand Guidelines
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Other applications

16. The Snapys | Brand Guidelines
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Partnerships

17. The Snapys | Brand Guidelines
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Sponsors Lock-in
Vertical line: is the device that brings
The Snapys logo together with their
partners. It creates a relationship which
is strong, yet relaxed and fluid.
Always allow the “x” between the line
and the Snapys logo.
Alignment: The partners logo always
aligns left in relation to the centre of the
logo, and should be sized to be exactly
the same height as the Snapys logo
• Please apply the sponsors logo as
shown on the left.

18. The Snapys | Brand Guidelines
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Online
Social Media:
only use the simple version of
the logo to create the avatar in
social media.
• Please apply the sponsors logo
as shown on the left.
simple version

19. The Snapys | Brand Guidelines
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Online
Social Media:
• Apply the template as shown on
the left.
Example

20. The Snapys | Brand Guidelines
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Naming conventions
Snapys Country Sponsorship:
Top Sponsor Name + Snapys + Country
Code top-level domain
Eg: DisneySnapys.UK
Social Media:
DisneySnapysUK
Open source Snapys - Communities
Snapys hosted URL - TCD.TheSnapys.com
Social Media:
TheSnapysTCD (Max 5 characters acro-
nym)

21. The Snapys | Brand Guidelines
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Tone of voice
The Snapys are an exciting opportunity for the Insta-
gramcommunity,sowewanttoconveyourexcitement
and passion. Our language will be fun and informal, as
if you’re having a conversation, but without seeming
too young - avoiding slang and text speak with min-
imal use of emojis. The tone is informative, but will
avoid news-like or professional tones: we will focus
on educating, story-telling, sharing news, giving tips
and asking the community for their opinion.
We will not use overly technical terminology, instead
explaining the technology or photography in layman’s
terms. Like our audience, we understand photogra-
phy, technology and like to talk about it.
Instagram and photographyare passions andwewant
to share what we find beautiful and useful.
We talk to the community as real people, real individ-
uals, rather than seeing them as a 'faceless fanbase'.

22. The Snapys | Brand Guidelines
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Connector Studio
TheSnapys.com
conor@thesnapys.com
Part of the Connector Group
Connector.ie
18 Eustace Street | Temple Bar
Dublin 2 | Ireland