Greg Dillon is a brand strategy consultant who specializes in premium spirits. He has over 6 years of experience freelancing for design agencies and spirits brands. His consulting firm, GreatDrams Consulting, focuses on creating commercially successful spirits brands through brand strategy, messaging, consumer insights, and brand education. He believes in storytelling, nurturing brands to reach their full potential, and developing clear brand strategies.
Week 5b, Introduction to Identity Design & Branding
Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
PHILIPS (Brand Identity Guide. v. 03/2008)Paco Barranco
This document provides branding guidelines for Philips' brand identity. It outlines the key elements of Philips' visual brand including the wordmark, shield, brand promise, and photography standards. The principles define how to properly use each element consistently across all communication touchpoints to clearly and distinctly represent the Philips brand. Adhering to the specified colors, layouts, and language ensures Philips' marketing and communication tools effectively build the brand over time.
Nineteenth lecture for my students in English 192, "Science Fiction," summer 2013 at UC Santa Barbara.
Course website: http://patrickbrianmooney.nfshost.com/~patrick/ta/m13/
36 powerful online brand & corporate identity & web designing tips for cement...Social Bubble
Download "36 powerful online brand & corporate identity & web designing tips for cement industry" Free eBook by Social Bubble. And Bubble Up your Cement Industry. For Cement Industries Global Online Services Contact Social Bubble Today.
Corporate indentity, logos and branding become the over-arching approach in advertising to help deliver the concept of value in a company in relation to its products.
This document provides a brand audit for Ben & Jerry's ice cream. It includes sections on the brand's history, products/flavors, identity elements like name, logo and characters, distribution channels including scoop shops and catering, communication strategies like social media and corporate social responsibility efforts, and competitors. The document also summarizes qualitative and quantitative research conducted, including focus groups and surveys, to understand customer perceptions and consumption habits regarding Ben & Jerry's and premium ice cream brands.
Greg Dillon is a brand strategy consultant who specializes in premium spirits. He has over 6 years of experience freelancing for design agencies and spirits brands. His consulting firm, GreatDrams Consulting, focuses on creating commercially successful spirits brands through brand strategy, messaging, consumer insights, and brand education. He believes in storytelling, nurturing brands to reach their full potential, and developing clear brand strategies.
Week 5b, Introduction to Identity Design & Branding
Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
PHILIPS (Brand Identity Guide. v. 03/2008)Paco Barranco
This document provides branding guidelines for Philips' brand identity. It outlines the key elements of Philips' visual brand including the wordmark, shield, brand promise, and photography standards. The principles define how to properly use each element consistently across all communication touchpoints to clearly and distinctly represent the Philips brand. Adhering to the specified colors, layouts, and language ensures Philips' marketing and communication tools effectively build the brand over time.
Nineteenth lecture for my students in English 192, "Science Fiction," summer 2013 at UC Santa Barbara.
Course website: http://patrickbrianmooney.nfshost.com/~patrick/ta/m13/
36 powerful online brand & corporate identity & web designing tips for cement...Social Bubble
Download "36 powerful online brand & corporate identity & web designing tips for cement industry" Free eBook by Social Bubble. And Bubble Up your Cement Industry. For Cement Industries Global Online Services Contact Social Bubble Today.
Corporate indentity, logos and branding become the over-arching approach in advertising to help deliver the concept of value in a company in relation to its products.
This document provides a brand audit for Ben & Jerry's ice cream. It includes sections on the brand's history, products/flavors, identity elements like name, logo and characters, distribution channels including scoop shops and catering, communication strategies like social media and corporate social responsibility efforts, and competitors. The document also summarizes qualitative and quantitative research conducted, including focus groups and surveys, to understand customer perceptions and consumption habits regarding Ben & Jerry's and premium ice cream brands.
The document discusses the effects of digital devices on customers and their lives. It notes that phones demand too much attention taking away from real experiences. It also discusses how analog metaphors make less sense with digital devices and new paradigms are needed for experiencing media like text on screens. Finally, it talks about how all information feeds into something larger than individuals, like a superorganism or colony of digital information, and how greater internet thought is now manifesting locally through events like the Arab Spring.
Corporate Reputation or Just Image 2010guest85c7e5
The document defines key concepts related to corporate identity, image, and reputation. It discusses how corporate identity is the tangible manifestation of a corporate personality and is communicated through symbols, behaviors, and communication. Corporate image is stakeholders' immediate impression, while corporate reputation develops over time based on past performance and communication. The role of corporate communicators is to manage these elements and align identity, image, and reputation by understanding gaps between internal and external perceptions.
Responsive Navigation Patterns, UX and GuidelinesPeter Rozek
User have a goal and are on a mission. Navigation is one of the core elements of a responsive website. Which navigation principle is the best for the information architecture, usability and user experience? In addition to the scalability for different screen sizes, it is the major challenge to find the balance between completeness and clarity. The presentation explores these questions and formulated guidelines.
This document discusses usability and user experience. It defines usability as how intuitive and easy a product is to use, and how it can increase efficiency and remove obstacles. The document then lists several aspects of usability - intuitive design, learnability, efficiency of use, memorability, and error frequency. It provides a usability checklist with seven guidelines: recognition over recall, matching the system to real life, following standards and best practices, preventing errors, recognizing errors, visibility of system status, and informing users of their location. Examples are given for each guideline.
Ravensbourne's new brand identity encompasses the values and ambitions they want to be known for now and in the future. The identity includes elements like a frame, wordmark, and logo made up of a frame and wordmark. Guidelines provide rules for using these elements, including proportions, minimum sizes, positioning, and which can be used together. The typeface, Ravensbourne Sans, was designed exclusively for Ravensbourne and gives materials a distinctive character.
The document provides guidance on developing user personas based on user research. It discusses the importance of user research to understand users and gain empathy. Effective personas are described as realistic representations of key user groups based on qualitative and quantitative research. Sample personas are presented to demonstrate how they capture a user's background, goals, needs and pain points. The document also outlines how personas can be used throughout the user-centered design process, from research and discovery to testing and validation.
Information architecture (IA) is the art and science of organizing and structuring information in a way that optimizes findability and understanding. It involves developing navigation systems, labeling schemes, and content organization to help users easily find desired information. Key aspects of IA include navigation and labeling systems, content organization, and information storage and retrieval structures. Proper IA helps users intuitively understand a website's information hierarchy and structure, improving the user experience and supporting better search engine optimization.
The document discusses developing a brand positioning by determining the brand's mission, what makes it unique, its emotional benefits to customers, potential brand stories to tell, how it beats competition, what target customers want, and crafting a 3-5 word positioning statement to capture the brand's essence. It aims to help brands clarify their image and messaging.
Peter Rozek gave a presentation at WebTechCon 2015 about performance and user experience. Some of the key points from the presentation include:
- Slow page loads can cause 40% of users to abandon a site. Decreasing load times by 4 seconds for one site led to a 25% increase in page views.
- Performance needs to be considered from the beginning of a project in the concept and design phases, not just in development. It is important to set performance budgets and priorities.
- Users' perception of speed depends on how quickly a page is interactive, not just how long it takes to fully load. The goal should be for above-the-fold content to be usable within 1 second.
- Images
Presentation by Charlene Li at SXSW Interactive, Saturday, March 13, 2010. Discusses main ideas from Charlene's new book, "Open Leadership: How Social Technology Transforms How You Lead", to be published in May 2010. Preorder at www.open-leadership.com.
The document discusses the process of task and feature analysis in user experience design. It explains that task analysis defines what users need to do and how they should do it. The steps are to break tasks down into detailed subtasks from the user's perspective and identify potential points of frustration. Creating a user flow diagram can reveal the hidden complexity of tasks. Feature analysis involves mapping out all user requirements and prioritizing them as essential, simple, complex, or nice to have. The document provides exercises for analyzing the tasks and user flows of booking a hotel room on different websites.
The document discusses visual hierarchy in UI design. It explains that visual hierarchy involves influencing users to understand and interact with website content in the ideal order. This is achieved through techniques like size, proximity, color, and position to prioritize important information. Establishing an effective visual hierarchy instantly communicates utility, usability and desirability to users.
Cross Device Experience with HTML PrototypingPeter Rozek
Users use different devices at different times of the day. Typical sequential screening activities are, for example, when the user starts on one device and continues his activity on another. The content takes a central position. A sustainable cross-device experience in the context of responsive web design addresses coherence, fluidity and adaptability. The content should adapt to the respective terminal and address the usage context. How can concept, design and development effectively test users' behavioral patterns and meet the device agnostic approach? The talk shows the benefits of HTML prototypes and how they can be effectively combined with other prototyping techniques.
Branding & Brand Identity for Business: A Foundation for SuccessValentino Sanna
Be sure to click on the notes tab below for more detailed information! An overview of branding, brand Identity and logo design. Covers the importance of strategy, successful identity attributes, process, working with a designer and factors that affect cost.
The document provides a brief history of user experience (UX) design from its roots in communication and early forms of writing to modern developments in computing, the internet, and experience design. It traces key innovations from printing presses and telegraphs to mice, web browsers, and the concept of experience realms. The history shows how UX design has evolved from a focus on usability and human factors to encompass creating immersive experiences that engage users at different levels of participation.
This is the deck used in The Digital Marketing Workshop at SXSW 2014.
Panelists include:
Blake Robinson, Director, Social Data @Kantar
Israel Mirsky, Global Managing Director, Social & Performance @ Annalect
Margaret Francis, VP, Product @Heroku
Marshal Kirkpatrick, CEO @GetLittleBird
The document provides brand logo guidelines for the C3 Centre logo. It specifies that the logo must have clear space around it at least 0.25 times the height and width of the logo to isolate it. The minimum size for the logo is 0.75 inches to ensure readability. The logo should always be used in solid black on a light background. It provides directions on proper logo placement, orientation, and usage, including in advertising. The logo is not to be altered or placed in improper contexts.
These guidelines outline the proper use of the Director 2 Director corporate logo. The logo should appear on all marketing materials and be printed in the specified color values. There is a minimum size of 30mm wide for the full logo and 15mm for the acronym. The logo must have a clear space around it and not be modified, separated, or placed at an angle. It should only be used horizontally on white or pale backgrounds.
This document provides branding guidelines for using the Andrea Ariel Dance Theatre logo. It outlines the logo elements, including the logotype and logomark. Standards are defined for logo spacing, colors, sizing, and incorrect usages. The primary color palette and acceptable black/white versions are specified to ensure a cohesive visual identity. This guide must be referenced whenever the logo is used to maintain branding consistency.
The document discusses the effects of digital devices on customers and their lives. It notes that phones demand too much attention taking away from real experiences. It also discusses how analog metaphors make less sense with digital devices and new paradigms are needed for experiencing media like text on screens. Finally, it talks about how all information feeds into something larger than individuals, like a superorganism or colony of digital information, and how greater internet thought is now manifesting locally through events like the Arab Spring.
Corporate Reputation or Just Image 2010guest85c7e5
The document defines key concepts related to corporate identity, image, and reputation. It discusses how corporate identity is the tangible manifestation of a corporate personality and is communicated through symbols, behaviors, and communication. Corporate image is stakeholders' immediate impression, while corporate reputation develops over time based on past performance and communication. The role of corporate communicators is to manage these elements and align identity, image, and reputation by understanding gaps between internal and external perceptions.
Responsive Navigation Patterns, UX and GuidelinesPeter Rozek
User have a goal and are on a mission. Navigation is one of the core elements of a responsive website. Which navigation principle is the best for the information architecture, usability and user experience? In addition to the scalability for different screen sizes, it is the major challenge to find the balance between completeness and clarity. The presentation explores these questions and formulated guidelines.
This document discusses usability and user experience. It defines usability as how intuitive and easy a product is to use, and how it can increase efficiency and remove obstacles. The document then lists several aspects of usability - intuitive design, learnability, efficiency of use, memorability, and error frequency. It provides a usability checklist with seven guidelines: recognition over recall, matching the system to real life, following standards and best practices, preventing errors, recognizing errors, visibility of system status, and informing users of their location. Examples are given for each guideline.
Ravensbourne's new brand identity encompasses the values and ambitions they want to be known for now and in the future. The identity includes elements like a frame, wordmark, and logo made up of a frame and wordmark. Guidelines provide rules for using these elements, including proportions, minimum sizes, positioning, and which can be used together. The typeface, Ravensbourne Sans, was designed exclusively for Ravensbourne and gives materials a distinctive character.
The document provides guidance on developing user personas based on user research. It discusses the importance of user research to understand users and gain empathy. Effective personas are described as realistic representations of key user groups based on qualitative and quantitative research. Sample personas are presented to demonstrate how they capture a user's background, goals, needs and pain points. The document also outlines how personas can be used throughout the user-centered design process, from research and discovery to testing and validation.
Information architecture (IA) is the art and science of organizing and structuring information in a way that optimizes findability and understanding. It involves developing navigation systems, labeling schemes, and content organization to help users easily find desired information. Key aspects of IA include navigation and labeling systems, content organization, and information storage and retrieval structures. Proper IA helps users intuitively understand a website's information hierarchy and structure, improving the user experience and supporting better search engine optimization.
The document discusses developing a brand positioning by determining the brand's mission, what makes it unique, its emotional benefits to customers, potential brand stories to tell, how it beats competition, what target customers want, and crafting a 3-5 word positioning statement to capture the brand's essence. It aims to help brands clarify their image and messaging.
Peter Rozek gave a presentation at WebTechCon 2015 about performance and user experience. Some of the key points from the presentation include:
- Slow page loads can cause 40% of users to abandon a site. Decreasing load times by 4 seconds for one site led to a 25% increase in page views.
- Performance needs to be considered from the beginning of a project in the concept and design phases, not just in development. It is important to set performance budgets and priorities.
- Users' perception of speed depends on how quickly a page is interactive, not just how long it takes to fully load. The goal should be for above-the-fold content to be usable within 1 second.
- Images
Presentation by Charlene Li at SXSW Interactive, Saturday, March 13, 2010. Discusses main ideas from Charlene's new book, "Open Leadership: How Social Technology Transforms How You Lead", to be published in May 2010. Preorder at www.open-leadership.com.
The document discusses the process of task and feature analysis in user experience design. It explains that task analysis defines what users need to do and how they should do it. The steps are to break tasks down into detailed subtasks from the user's perspective and identify potential points of frustration. Creating a user flow diagram can reveal the hidden complexity of tasks. Feature analysis involves mapping out all user requirements and prioritizing them as essential, simple, complex, or nice to have. The document provides exercises for analyzing the tasks and user flows of booking a hotel room on different websites.
The document discusses visual hierarchy in UI design. It explains that visual hierarchy involves influencing users to understand and interact with website content in the ideal order. This is achieved through techniques like size, proximity, color, and position to prioritize important information. Establishing an effective visual hierarchy instantly communicates utility, usability and desirability to users.
Cross Device Experience with HTML PrototypingPeter Rozek
Users use different devices at different times of the day. Typical sequential screening activities are, for example, when the user starts on one device and continues his activity on another. The content takes a central position. A sustainable cross-device experience in the context of responsive web design addresses coherence, fluidity and adaptability. The content should adapt to the respective terminal and address the usage context. How can concept, design and development effectively test users' behavioral patterns and meet the device agnostic approach? The talk shows the benefits of HTML prototypes and how they can be effectively combined with other prototyping techniques.
Branding & Brand Identity for Business: A Foundation for SuccessValentino Sanna
Be sure to click on the notes tab below for more detailed information! An overview of branding, brand Identity and logo design. Covers the importance of strategy, successful identity attributes, process, working with a designer and factors that affect cost.
The document provides a brief history of user experience (UX) design from its roots in communication and early forms of writing to modern developments in computing, the internet, and experience design. It traces key innovations from printing presses and telegraphs to mice, web browsers, and the concept of experience realms. The history shows how UX design has evolved from a focus on usability and human factors to encompass creating immersive experiences that engage users at different levels of participation.
This is the deck used in The Digital Marketing Workshop at SXSW 2014.
Panelists include:
Blake Robinson, Director, Social Data @Kantar
Israel Mirsky, Global Managing Director, Social & Performance @ Annalect
Margaret Francis, VP, Product @Heroku
Marshal Kirkpatrick, CEO @GetLittleBird
The document provides brand logo guidelines for the C3 Centre logo. It specifies that the logo must have clear space around it at least 0.25 times the height and width of the logo to isolate it. The minimum size for the logo is 0.75 inches to ensure readability. The logo should always be used in solid black on a light background. It provides directions on proper logo placement, orientation, and usage, including in advertising. The logo is not to be altered or placed in improper contexts.
These guidelines outline the proper use of the Director 2 Director corporate logo. The logo should appear on all marketing materials and be printed in the specified color values. There is a minimum size of 30mm wide for the full logo and 15mm for the acronym. The logo must have a clear space around it and not be modified, separated, or placed at an angle. It should only be used horizontally on white or pale backgrounds.
This document provides branding guidelines for using the Andrea Ariel Dance Theatre logo. It outlines the logo elements, including the logotype and logomark. Standards are defined for logo spacing, colors, sizing, and incorrect usages. The primary color palette and acceptable black/white versions are specified to ensure a cohesive visual identity. This guide must be referenced whenever the logo is used to maintain branding consistency.
The document provides branding guidelines for HW&Co.'s logo and brand identity. It specifies rules for logo usage, including only using approved color versions and not distorting, rotating, or modifying the logo. Font and color guidelines are also outlined, recommending Calibri for documents and specifying approved Pantone colors. Contact information is provided for any additional questions.
The document provides graphical guidelines for Quotiply's brand identity. It outlines the proper uses of the logo, which consists of an inverted Q emblem and logotype. The logo must always maintain strict proportions and colors, and cannot be modified. Two shades of blue are used as the primary and secondary colors. Univers is used for headlines and Lucida Sans for body copy, to provide a clean, readable style. No other typefaces can substitute these without permission.
The document provides branding guidelines for Mozambique Mobile Solutions including their logo, colors, fonts, and templates for business cards, letterheads, signage, clothing, and more to promote a consistent brand identity. It also includes branding guidelines for their Txapu Txapu subsidiary focusing on logo usage and merchandise. All designs must be approved by their marketing department to ensure brand consistency across materials.
The document is an ACC brand guideline manual that provides guidance on proper usage of the ACC brand identity. It covers topics such as the logo rationale, logo specifications for size and color, acceptable typography, proper applications of the logo on business materials like business cards and letterhead, and examples of correct and incorrect uses of the logo. The purpose is to present a consistent brand image when applying the ACC logo to various materials.
The document provides guidelines for GRID's visual identity system, including specifications for colors, fonts, logos, and graphic elements. The visual identity helps maintain a unified messaging style. The logo and color palette establish GRID's unique brand attributes, and guidelines describe proper usage of these elements to prevent misuse and keep the visual identity professional. Graphic icons are also included that represent GRID's thematic areas simply and friendly.
The document provides branding guidelines for the CMO Council including logo usage, color palette, typography, imagery and graphic elements. The logo, tagline and color palette including Pantone, CMYK and RGB values are described. Typography guidelines specify fonts for print, web and office documents. Rules for using the CMO Council bug, photography, illustrations and icons in materials are outlined.
Brand Identity for Deer Duck Bistro - a boutique restaurant in Auchenflower Brisbane. Complete identity from concept to media rollout, including post card campaigns, posters, website and menus.
Brand project with rollout of identity across all print and digital media. Boutique restaurant in Auchenflower Brisbane, featuring the culinary delights of award winning chefs.
This brand guide for Furever Home provides guidelines for using the company's branding elements consistently. It outlines the primary and secondary logos in different colors and minimum sizes. The color palette specifies the brand's primary, secondary and black/white colors. Typography guidelines specify using Century Gothic for all materials. Iconography elements from the logo are also presented. Examples show applying the branding to advertising and web banners. The guide aims to ensure Furever Home's branding delivers a unified experience.
This document provides branding standards and guidelines for logos and colors of the Atlanta Braves baseball team. It outlines specifications for the primary "Script Tomahawk" logo in full color and one color versions, including acceptable uses and minimum sizes. Secondary logos like the "Script A Solid" and "Script A Outline" are also specified. Tertiary logos such as the "Navy Tomahawk" and "Crossed Tomahawks" are shown. The official Atlanta Braves color palette is defined with Pantone color codes and unacceptable uses of the logos and colors are displayed.
This document provides branding guidelines for the Beyondsoft brand. It outlines the logo, colors, typography, icons and other visual elements that make up the brand identity. The logo signature includes the wordmark and tagline together, and guidelines specify minimum sizes for print and screen use. Corporate colors are defined, along with secondary and accent colors. Typography styles are designated for headers, subheaders and body text. Icon design specifications cover sizing, spacing and color usage. The guidelines aim to maintain a consistent brand message across all channels.
The document provides brand guidelines for the Health For Life Initiative, including specifications for proper usage of the logo, colors, typefaces, imagery and website design. Detailed instructions are given for logo construction and approved color variations, safe zones and placement. Typography guidelines designate Tisa Pro Bold as the main heading font and Open Sans for body text, and recommend photography that displays joy from following the program.
Similar to Go Rhino Brand Identity Guidelines 2015 (16)
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
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In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
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Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Revolutionizing the Digital Landscape: Web Development Companies in Indiaamrsoftec1
Discover unparalleled creativity and technical prowess with India's leading web development companies. From custom solutions to e-commerce platforms, harness the expertise of skilled developers at competitive prices. Transform your digital presence, enhance the user experience, and propel your business to new heights with innovative solutions tailored to your needs, all from the heart of India's tech industry.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
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- Let's imagine the perfect building
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Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
3. 02LOGOTYPE
The Go Rhino logo symbolizes who we are–it is our signature.
Whenever possible the Go Rhino logo should be reproduced in
Go Rhino Red (PMS 485) on a white or black background. It can
also be displayed in white over red or black backgrounds. The
minimum size of the logo is proportionate to one (1) inch or 25
mm in width.
1”
4. 03APPLICATION
MINIMUM CLEAR SPACE
It is important to be conscious of the amount of space
used around the logo, especially when it appears
with other brands. The clear space helps establish
the importance of the logo in environments where it
competes for visual attention.
The diagram above indicates how to determine the
minimum clear space around the logo. No matter what
reproduction size the logo, use the x-height of the
logotype as a guide, in this case, the letter “O” is used so
that the size of the clear space increases or decreases
proportionately to the size of logo. Always allow more
clear space whenever possible.
Avoid altering the proportions of the logotype in any way.
Do not change or alter the logo or add extra graphic
elements to the logo.
5. 04COLOR
Whenever possible the Go Rhino logo should be reproduced in
Go Rhino Red (PMS 485) on a white or black background. It can
also be displayed in white over red or black backgrounds.
GR GRAY
-------------------------------------------------------
PMS COOL GRAY 8
CMYK 0 0 0 55
RGB 140 140 140
GR BLACK
-------------------------------------------------------
PMS BLACK
CMYK 75 70 40 100
RGB 0 0 0
GR RED
-------------------------------------------------------
PMS 485
CMYK 8 97 100 1
RGB 220 40 30
WHITE
-------------------------------------------------------
PMS WHITE
CMYK 0 0 0 0
RGB 0 0 0
6. 05HELVETICA NEUE
ABCDEFGHIJKLMNOPQRSTUVWXYZ
01234567890
THIS TYPEFACE SHOULD ALWAYS BE SET IN ALL CAPS.
TYPOGRAPHY
HEADINGS Go Rhino uses Helvetica Neue for headlines and
titles, and should always be set in ALL CAPS.
BODY AND SUBHEADS For body type and subheads, use
News Gothic Medium or Bold with normal tracking and leading.
DIGITAL For websites and other digital applications, Helvetica
regular may be substituted.News Gothic Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
01234567890
News Gothic Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
01234567890
7. The Go Rhino logo should always be applied
using high quality badges or decals that reflect
the quality of the products and brand image.
07PRODUCT
BRANDING
8. Go Rhino information graphics are designed to maximize
customer understanding using clear, universal visual
communications.
06INFORMATION
GRAPHICS
N
O WELDIN
G
LIFETIME
STAINLESS
W
A R R A N T
Y
LIMITED
BLACK/CHROME SHIPS
UPS
N
O WELDIN
G
ME
SS
T
Y
SHIPS
UPS
W
A R R A N T
Y
9. Go Rhino products should always expressed
authenticity, boldness and high quality in
photographs and video imagery.
07PHOTOGRAPHY