This portfolio page showcases graphic and web design work by Alex Pickles including brand identities, publications, illustrations, and UI/UX design projects. It features logos, style guides, packaging, websites and apps created for clients across various industries including breweries, sports, and local government. Project highlights include brand identities for Rutland Cider Company, Sports Think Tank, and Charnwood Borough Council as well as website designs for Foreman Homes, Owlgetit, and SportSuite.

1. Brand Identity Print & Publication Product Illustration UI / UX Design
ALEX PICKLES
P O R T F O L I O

2. Magical Festival
Logo and Font Design

3. UK Drone Store
Brand Identity

4. The Fox Pub & Restaurant
Logo Design

5. SportSuite
Brand Identity
SportSuite

6. The Rutland Cider Company
Illustration

7. The Rutland Cider Company
Brand Identity - Style Sheet
Colour Palette
Primary Font
Flat logo optimised for minimum size
Lovato - Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk
Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz
39mm 39mm
C3 Y3 M13 K4 C36 Y37 M75 K0 C47 Y51 M85 K33C90 Y47 M90 K30

8. The Rutland Cider Company
Vehicle Design

9. Sports Think Tank
Brand Identity - Brand Guidelines
The primary colours taken from the
logo have been chosen to fit a brief
that naturally evolves the identity from
its previous communications whilst
keeping links with Loughborough
University whom apply a strong use of
purple within their branding.
Whether reproducing the colour palette
on screen or in print, always refer to
the recommended colour breakdowns.
Gradients are utilised to lift the brand’s
communications by emphasising energy,
depth and vibrancy.
Used in conjunction with the original colour
palette, the gradient supplied can add
dimension in almost any application - from
printed stationary to online comms.
The STT purple gradient is made from a
blend of two iconic shades of purple -
identified here.
Primary Colours Primary
Charcoal
C45 M75 Y0 K0
Purple
#9E579E
C0 M0 Y0 K90
#575756
Light Grey
C0 M0 Y0 K7
#f2f2f2
CORE ELEMENTS LOGO COLOUR
Primary
Gradient
TYPOGRAPHY COMMUNICATIONS
Gradient
CORE ELEMENTS LOGO COLOUR
Primary
Gradient
TYPOGRAPHY COMMUNICATIONS
Brand Guidelines
In Brief
Typography and a consistent use of
typeface is a key element in creating a
cohesive look across all the Sports Think
Tank identity outputs.
The primary font family Nexa is a
sans-serif typeface, which is free to use
in ‘Bold’ and ‘Light’ weight. The typeface
appears as a modified form in the logo
typeface.
It is characterised by excellent legibility
in both - web and print design areas,
well-finished geometric designs and
optimized kerning.
The neutral typeface reflects the
Sports Think Tank in being an
independent platform with no bias or
prejudice.
Primary Font
CORE ELEMENTS LOGO COLOUR TYPOGRAPHY
Primary
In Use
COMMUNICATIONS
Both Light and Bold forms of Nexa can be
utilised for headers and titles to suit
application.
To give more impact to short headers and
titles, the font can be altered to include the
speech bubble ‘o’ brand mark to give the
identity strength across print and screen
communications.
In Use
CORE ELEMENTS LOGO COMMUNICATIONS
INTRODUCTION
Sports Think Tank is an independent
platform that provides a safe space to
challenge sports thinking and promote
discussion around British sports.
To coincide with a website re-design,
the STT has re-branded to elevate
their outward facing brand in the aim of
becoming a recognisable source in the
sporting community.
CORE ELEMENTS LOGO
Primary
Variants
Exclusion Zone
Brandmark
COLOUR TYPOGRAPHY COMMUNICATIONS
The primary brandmark has a 3D
element to emphasise the idea of
motion and forward thinking that are
synonymous to the company’s vision.
The primary logo is for use on product
covers and as the primary STT Logo -
unless stated otherwise by the STT
marketing team.
The signature combines the primary
logo with a tagline that works towards
positioning the brand. This version of
the logo gives the user a choice based
on application.
Logo & Signature
CORE ELEMENTS LOGO
Primary
Variants
Exclusion Zone
Brandmark
COLOUR TYPOGRAPHY COMMUNICATIONS
For the likely event that the logo will be
required to be used in monochrome - such
as B&W printing - the ‘o’ in sports maintains
its contrast with the black text.
Monochrome
For use on colour background, the primary
logo can be converted to a flat negative
white.
Please ensure the background offers
enough contrast between that and the
colour white so the logo may stay legible.
Negative
CORE ELEMENTS LOGO
Primary
Variants
Exclusion Zone
Brandmark
COLOUR TYPOGRAPHY COMMUNICATIONS
The clear space has been created to
ensure the logo always stands out from
other graphic elements, is clear and
legible.
The clear space around the logo has
been calculated by taking half the width
of the speech bubble ‘o’, then stepping
it once horizontally and vertically
around the perimeter of the outer edge
of the logo.
Exclusion Zone
CORE ELEMENTS LOGO
Primary
Variants
Exclusion Zone
Brandmark
COLOUR TYPOGRAPHY COMMUNICATIONS
The iconic ‘Speech Bubble’ brand mark
found within the primary logo is isolated
to build recognisability in the shape and
strengthen the brand’s presence.
Used in conjunction with the original
identity, the brandmark can be applied
as a supporting icon in almost any
application - from printed stationary to
online communications.
A flat version of the speech bubble
combines an abbreviated STT in the
modified Nexa typeface which can act
as an alternative where size can cause
complications for legibility of the full
logo; for instance on social media or a
website favicon.
These brandmarks can be used at a
minimum size of 6mm. There is no
maximum size limit.
Brandmark
CONTACT
K 90 K 50
COLOUR TYPOGRAPHY
Primary
In Use
Nexa Bold
Nexa Light
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
0123456789
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
0123456789
For self-published reports and documents
we apply a strong and dynamic use of the
primary brand colours.
Elements of the brand mark can be used to
create a interesting visuals on reports and
covers that are not supported by an image.
Image lead designs use an combination of
the brand primary, secondary and gradient
colours to give them an energetic feel.
Example: Reports
CORE ELEMENTS LOGO COMMUNICATIONS
Print
Stationary
Web
COLOUR TYPOGRAPHY
The preferred location for the logo or
brand-mark on letterhead and compliment
slips is in the top left corner, as shown
opposite.
The stationery makes use of icons in the
form of the logo-mark for reference to
specific contact details.
Example: Stationary
CORE ELEMENTS LOGO COMMUNICATIONS
Print
Stationary
Digital
COLOUR TYPOGRAPHY
The secondary colours offer a vibrant
contrast which builds on the energy and
creativity created by the purple.
Whether reproducing the colour palette
on screen or in print, always refer to
the recommended colour breakdowns.
Secondary Colours Secondary
Teal
C78 M7 Y45 K0
#00A59B
CORE ELEMENTS LOGO COLOUR
Primary
Gradient
TYPOGRAPHY COMMUNICATIONS
A dynamic visual expression can be created
by combining the core STT brand principles
i.e. isolated logo-mark, purple gradient, Nexa
typeface.
These examples take the vision and mission
statements of Sports Think Tank and apply
them into typographic displays.
Example: Digital Communications
CORE ELEMENTS LOGO COMMUNICATIONS
Print
Stationary
Digital
COLOUR TYPOGRAPHY
New players, new tactics:
views on sports policy
A survey on reflections from
around the sector
London
Company Business Cards
Back
General Front Personal Front
Letterhead
Compliment Slip
With Compliments
+44 20 3239 3380 talk@sportsthinktank.com sportsthinktank.com
Andy Reid OBE
Chair
07850 003 924
020 3239 3380
talk@sportsthinktank.com
sportsthinktank.com
The Sports Think Tank Ltd - 1a St Augustines Mansions, Bloomburg Street, Westminster SW1V 2RG
@andyjreed_obe
@sport_thinktank
C92 M80 Y27 K18
Navy
#FCEA10
Graphic Lead Image Lead
Duty of Care
Evaluating the impact of grassroots and
community sport of Tanni Grey-Thompson’s
report to DCMS
D I S C U S S I O N S E R I E S
sportsthinktank.com
sportsthinktank.com
Minimum Size
Minimum Size
Design by
020 3239 3380
talk@sportsthinktank.com
sportsthinktank.com
@sport_thinktank
The Sports Think Tank Ltd
1a St Augustines Mansions, Bloomburg Street, Westminster SW1V 2RG
+44 20 3239 3380 talk@sportsthinktank.com sportsthinktank.com
+44 20 3239 3380 talk@sportsthinktank.com sportsthinktank.com
+44 20 3239 3380
@sport_thinktank
talk@sportsthinktank.com
sportsthinktank.com
sportsthinktank.com
We don't exist to represent any interest group
in sport or to be the voice of any specific part of the
sector - but to challenge thinking & policy to create
the best policy environment for sport and physical
activity to flourish across the UK.
Pushing the boundaries
of thinking in sport
pioneers in
sport
A fully independent think tank dedicated
to thorough and insightful thinking around
sporting policy in the UK?
sportsthinktank.com
Lilac
#AC5CA0
Violet
#744A98
Challenging
thinking in sport

10. Leicestershire Communities
Logo Design

11. ALEX PICKLES
P O R T F O L I O
Brand Identity Print & Publication Product Illustration UI / UX Design

12. LRSport
Publication and Inforgrapic Design

13. Simmons Optometrists
Brand Identity & Stationery Design

14. The Grainstore Brewery Cider & Sausage Festival
Programme Design

15. The Grainstore Brewery Menu
Menu Design

16. CiCLE Classics International Cycle Race
Programme Design

17. The Grainstore Brewery Rutland Beer Festival
Programme Design

18. Melton Premier Estate Agents
Brochure Design

19. Surface Pattern Design
Brochure Design

20. ALEX PICKLES
P O R T F O L I O
Brand Identity Print & Publication Product Illustration UI / UX Design

21. The Grainstore Brewery Cider
Bottle Label & Packaging Design

22. Big Love Raspberry Wheat Beer
Can Design

23. Blackriver Chocoalte
Packaging Design

24. The Rutland Cider Company
Drinks Range & Packaging

25. XS Vaping e-Liquid & Vaping Supplier
Brand Identity & Packaging Design

26. Grainy Days
Limited Edition Pump-Clip Illustrations

27. Mucky Duck
Beer Pump Clip Illustration

28. ALEX PICKLES
P O R T F O L I O
Brand Identity Print & Publication Product Illustration UI / UX Design

29. Foreman Homes Property Developers
Web & Brand Identity Design
Search Skills
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Jumping
Learn More
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tincidunt ut laoreet dolore.
Hopping
Learn More
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Throwing
Learn More
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Core Skills.
Home > Core Skills
The Catch
Learn More
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Running
Learn More
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Overarm Throwing
Learn More
About Activities Glossary InformationSkills
The Catch
Overarm Throwing
Running
Jumping
Striking
Hopping
Useful Links Subscribe
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ipsum. Lorem ipsum dolor sit amet
adipiscing sem neque.
About Physical Activity
Core Skills
Activities
Glossary
Information
Keep in touch for the latest updates
Your Email Address Submit
Website byPrivacy Policy | Terms & Conditions
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diam nonummy nibh euismod tincidunt ut laoreet dolore.
Get In Touch
Contact
Helping Under-5s Live
Active & Healthy Lives
Practical ideas for physical activities to help
with babies and young children’s physical
development.
About Physical
Development
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euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat.
About Skills Activities Glossary Information
Search for an activity Search
Age Groups
Core Skills
Toddlers
Pre-schoolers
Babies
(age 3-5)
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veniam, quis nostrud
Jumping Hopping Throwing Catching
Learn More

30. SportSuite
Web & Brand Identity Design
Events A-Z ActivityFinder FormsJobs Newsletters WorkforceCore Funding
Features
Post opportunities quickly and easily via a simple dashboard interface
- you can give your partner organisations power to do this too!
Take online applications and manage the whole recruitment process
through your website
All applications are linked to a user's account - when they complete
their coaching/volunteering role they can log hours, give feedback to
to say thanks!
Organisation
Save staff time by using one system to centrally manage all your
volunteers, activity instructors and sports coaches in one place.
Brand the application up however you like to suit your local
SportSuite Workforce lets you 'join up' coaching and volunteering
opportunities with the army of passionate people who give up their time to
make sport happen.
Choose The Package
SportSuiteWorkforce
Build your Modules
Build Your Package
From a single app or pick-and-mix to a complete one-stop-shop
website harnessing the full power and interconnectivity of the whole
suite, you're in control - use as few or as many modules as you like!
Components FAQs Register InterestSportSuite
Components FAQs Register Interest
SportSuite is a set of web modules designed by, with and for Sport and
Physical Activity organisations. Very much centred around its users,
SportSuite makes your website work harder giving you more time to
focus on the fun stuff!
As sport and technology industry veterans ourselves, the SportSuite
team know how changeable things can be sometimes. Rest assured
SportSuite has adaptability at its core. Plus, we actively involve our
customers in the development process so we're sure our software
grows and changes as it needs to.
What is Sportsuite?
Register Your Interest Features
Organisations
Upcoming Events
Cycling Event
Marathon
School Games
Basketball
Charity 5K Run
Climbing
Sitting
Volleyball
Volleyball Tennis
Athletics
Wheelchair
Basketball
Water
Skiing
Netball Rugby
Climbing
Sitting
Volleyball
Volleyball Tennis Kick Boxing
Search the A-Z of Sport
From a single app or pick-and-mix to a complete one-stop-shop website harnessing the full power and
interconnectivity of the whole suite, you're in control - use as few or as many modules as you like!
Components
Learn More
CORE
SportSuite

31. Owlgetit - Concierge Service
Web, App & Branding Design

32. DeltaNet - eLearning Platform
Website Re-design

33. Hoptimism - Online Craft Beer Retailer
Web Design

34. Charnwood Borough Council
Web Design
Welcome to Charnwood Borough Council
How can we help you today?
Recycling & Refuse Planning Council Tax
Housing Parking Leisure
What’s On
Museum exhibitions and events
Events in Charnwood
Jobs
Council job Vacancies
News updates
Elections
Register to vote
Where and how to vote
Polling stations, districts and placesLoughborough Town Hall Council meetings calendar
Building Control
View commentor object planning
Planning applications
Apply for housing benefit/tax support
Council tax bands
Manage council tax and benefits
Bin collections
Bulky waste collections
Report a missed bin
Council housing repairs
Pay your council rent
What are my housing options?
Car park fines
Car park locations
Resident’sparking
Sport and active recreation
Parks and open Spaces
Leisure Centre and swimming pools
Contact UsA-Z of Services
Search Charnwood.gov.uk
For Business Your CouncilFor Residents
Housing View Planning
Applications
Pay Online Recycling &
Refuse
Benefits

35. Foreman Homes Property Developers
Web Design

36. Fisher German Rural App
App Design