All organizations have a brand or corporate identity and the way in which it is perceived is often vital to the way in which clients and employees respond to that organization. The key to good brand identity design is the simple communication of the client's public image. Brand should reflect the company, and the products or services that company provides. A good brand identity enables a company to position itself visually in the market alongside its competitors.
My overall task is to create such a brand identity and brand identity program - from the logo through appropriate design applications, such as stationery, menus, napkins, uniforms, web home page and signage. I must choose one of the particular culturally-based themes to reflect the bistro's personality - give it a name and design a brand identity (logo) and set of brand guidelines. It is important to have an idea of how the concept of a particular country and culture will work as a space where people will be spending some time eating and drinking. The brand identity for the chosen bistro must reflect this concept. Each of these bistros should also reflect the area they are located in, basing on my demographic and style research.
Of all the options, I chose British Colonial themed bistro of which will be located in the area of Bangsar, Kuala Lumpur. Designed in Adobe InDesign and Adobe Illustrator, this is the brand identity manual for the bistro, showing a set of consistent and flexible guidelines and rules so that future items can be designed using these guidelines and rules and remain part of a growing consistent brand identity.
MARKETING STRATEGY FOR FASHION BRAND IN 2023~.pdfAndri H.
Fashion has got hugely impacted by pandemic during 2019 - 2022. As pandemic seems like going to an end in 2023. The business owner needs to adapt with new challenges after the pandemic era. Some of the challenges are the drastic changes on customer behaviour, recession, privacy issues, stagflation etc. Some of those problems can be easily faced and turned back as advantages with 12 key marketing strategies that written on this presentation.
Digital Marketing Plan for Shirt Lockers (non-real company).
This plan was created during my year coursing the Professional Diploma in DIgital Marketing in the Institute of Direct and Digital Marketing (the IDM) in London.
All organizations have a brand or corporate identity and the way in which it is perceived is often vital to the way in which clients and employees respond to that organization. The key to good brand identity design is the simple communication of the client's public image. Brand should reflect the company, and the products or services that company provides. A good brand identity enables a company to position itself visually in the market alongside its competitors.
My overall task is to create such a brand identity and brand identity program - from the logo through appropriate design applications, such as stationery, menus, napkins, uniforms, web home page and signage. I must choose one of the particular culturally-based themes to reflect the bistro's personality - give it a name and design a brand identity (logo) and set of brand guidelines. It is important to have an idea of how the concept of a particular country and culture will work as a space where people will be spending some time eating and drinking. The brand identity for the chosen bistro must reflect this concept. Each of these bistros should also reflect the area they are located in, basing on my demographic and style research.
Of all the options, I chose British Colonial themed bistro of which will be located in the area of Bangsar, Kuala Lumpur. Designed in Adobe InDesign and Adobe Illustrator, this is the brand identity manual for the bistro, showing a set of consistent and flexible guidelines and rules so that future items can be designed using these guidelines and rules and remain part of a growing consistent brand identity.
MARKETING STRATEGY FOR FASHION BRAND IN 2023~.pdfAndri H.
Fashion has got hugely impacted by pandemic during 2019 - 2022. As pandemic seems like going to an end in 2023. The business owner needs to adapt with new challenges after the pandemic era. Some of the challenges are the drastic changes on customer behaviour, recession, privacy issues, stagflation etc. Some of those problems can be easily faced and turned back as advantages with 12 key marketing strategies that written on this presentation.
Digital Marketing Plan for Shirt Lockers (non-real company).
This plan was created during my year coursing the Professional Diploma in DIgital Marketing in the Institute of Direct and Digital Marketing (the IDM) in London.
Perfect Diary China market strategy report by daxue consultingDaxue Consulting
China has become the world’s second largest beauty market since 2019 and more Chinese beauty brands start to rise in the market. In order to study the 2021 C-beauty trends that brands don't want to miss, daxue consulting investigated the market strategies of four of the top C-beauty brands, 1) Perfect Diary 2) Florasis 3) HomeFacial Pro 4) Winona.
2017 Marketing Plan Template for Modern MarketersAugentia LLC
This Marketing Plan Template for 2017 provides a comprehensive coverage of all the strategic and execution elements needed by Modern Marketer - audit of last year's performance, setting goals and objectives, planning campaigns, content marketing, account based marketing and defining metrics to monitor performance.
Want to download the editable deck, visit this link http://marketing.augentia.com/how-to-write-a-marketing-plan/
IMarks provide customer centric services, frame strategies as per the latest Digital marketing trends,integrate Social Media channels and help to increase your online presence.
Malik Media is a branding and multimedia design agency with a focus on B2B, technology, and professional service companies. We synthesize world-class design with brand strategy to empower companies of any size to present like the Fortune 500.
Words are powerful– but we believe our work speaks louder than our words. Enjoy this collection of featured projects, which contains everything from website development to visual identity design to strategic marketing and company naming.
B2B Marketing Communications Plan (template) v2Scott Armstrong
BrainRider has been getting requests for help with marketing communications planning so we decided to share a simple, practical plan template. This knowledge marketing template includes decision stage analysis and content planning to work with demand generation strategies. This is a preliminary version. We plan to add a best practice walk-through but please contact us if you want us to share best practices. And of course we love your comments and shares.
Cheers
The BrainRider Team.
"sharing what we know is what we do"
B2B Lead Generation with Content Marketing // MAN Digital Pitch DeckMAN Digital
MAN Digital is a boutique B2B Digital Agency focusing on B2B Lead Generation with Content Marketing.
WHAT WE DO?
• B2B Lead Generation Strategy
(Workshops, Audit + Strategy)
• Copywriting & Content Marketing
(Content Creation - blogs, webinars, pitch decks, email, video, ebooks, case studies, anything that helps you sell better your product or service)
• Performance Marketing
(LinkedIn Ads, Xing Ads, Google Ads, Quora Ads, Facebook Ads, and RTB)
• Digital Sales
(Marketing & Sales Automation, CRM Implementation, Pitch Decks, Outbound, Analytics, and Reporting )
In short, we do full stack for B2B Lead Generation by building content marketing ( not only blog posts), funnels, sales automation, and conversion rate optimization throughout the buyer's journey.
Our Northstar is to initiate an ideal sales conversation with high quality leads in the B2B space.
Everything you need to know to craft great logos, from the different types of logos to the secrets of the logo design process. Visit our blog for more tips and tutorials: http//www.zilliondesigns.com/blog
Brand integrity is a fragile thing, so it needs to be treated as such. Brand guideline is, in essence, our owner’s manual on how to “use” Grinn brand. A brand book lies at the heart of the company, and reveals insider details, goals and marketing techniques.
Perfect Diary China market strategy report by daxue consultingDaxue Consulting
China has become the world’s second largest beauty market since 2019 and more Chinese beauty brands start to rise in the market. In order to study the 2021 C-beauty trends that brands don't want to miss, daxue consulting investigated the market strategies of four of the top C-beauty brands, 1) Perfect Diary 2) Florasis 3) HomeFacial Pro 4) Winona.
2017 Marketing Plan Template for Modern MarketersAugentia LLC
This Marketing Plan Template for 2017 provides a comprehensive coverage of all the strategic and execution elements needed by Modern Marketer - audit of last year's performance, setting goals and objectives, planning campaigns, content marketing, account based marketing and defining metrics to monitor performance.
Want to download the editable deck, visit this link http://marketing.augentia.com/how-to-write-a-marketing-plan/
IMarks provide customer centric services, frame strategies as per the latest Digital marketing trends,integrate Social Media channels and help to increase your online presence.
Malik Media is a branding and multimedia design agency with a focus on B2B, technology, and professional service companies. We synthesize world-class design with brand strategy to empower companies of any size to present like the Fortune 500.
Words are powerful– but we believe our work speaks louder than our words. Enjoy this collection of featured projects, which contains everything from website development to visual identity design to strategic marketing and company naming.
B2B Marketing Communications Plan (template) v2Scott Armstrong
BrainRider has been getting requests for help with marketing communications planning so we decided to share a simple, practical plan template. This knowledge marketing template includes decision stage analysis and content planning to work with demand generation strategies. This is a preliminary version. We plan to add a best practice walk-through but please contact us if you want us to share best practices. And of course we love your comments and shares.
Cheers
The BrainRider Team.
"sharing what we know is what we do"
B2B Lead Generation with Content Marketing // MAN Digital Pitch DeckMAN Digital
MAN Digital is a boutique B2B Digital Agency focusing on B2B Lead Generation with Content Marketing.
WHAT WE DO?
• B2B Lead Generation Strategy
(Workshops, Audit + Strategy)
• Copywriting & Content Marketing
(Content Creation - blogs, webinars, pitch decks, email, video, ebooks, case studies, anything that helps you sell better your product or service)
• Performance Marketing
(LinkedIn Ads, Xing Ads, Google Ads, Quora Ads, Facebook Ads, and RTB)
• Digital Sales
(Marketing & Sales Automation, CRM Implementation, Pitch Decks, Outbound, Analytics, and Reporting )
In short, we do full stack for B2B Lead Generation by building content marketing ( not only blog posts), funnels, sales automation, and conversion rate optimization throughout the buyer's journey.
Our Northstar is to initiate an ideal sales conversation with high quality leads in the B2B space.
Everything you need to know to craft great logos, from the different types of logos to the secrets of the logo design process. Visit our blog for more tips and tutorials: http//www.zilliondesigns.com/blog
Brand integrity is a fragile thing, so it needs to be treated as such. Brand guideline is, in essence, our owner’s manual on how to “use” Grinn brand. A brand book lies at the heart of the company, and reveals insider details, goals and marketing techniques.
A Brand Style guide for Debbie Goulding Makeup Artist. This style guide provides a platform which ensures that every visual representation of Debbie Goulding’s logo is consistent and adheres to the Debbie Goulding image and brand.
Research indicated that CountryWide homes have higher resale absorption and perceived value in the York Region market. Surveys and internal discussions led to the same conclusion: after ten years, CountryWide had become known for their superior quality, detailed construction and ability to exceed customer expectations.
The offer is premium, so it should be advertised as such. A complete rebranding and repositioning was developed to reflect that. This effort resulted in the development of two brand books: the Strategic Marketing Positioning Book and the Corporate Style Guide. Together, they establish a new mission, vision, brand values and visual guidelines to make the company more appealing to a buyer looking for a premium offering.
The result: A New Level. It's not only a tagline, but the company's mindset on everything it touches: from the materials selections, the internal processes, staffing, the buyer's journey, and the way they communicate.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
2. 2
The Blink. logo has multiple aspects to it. The
Form resembling a bike chain link, the presence
of a mapdrop as well as the clear cut connection
representation and a stylized version of bike.
It resembles the Seamless connection of all these
aspects, which the company desires to project
towards its users
3. 3
The Blink. Logo strongly represents all the aspects
of the company. The typeface used, “Valera Round”
also projects the streamlined and smoothness the
company wishes to portray to it’s customers.
4. 4
Our Logo is a form that visually represents what
we stand for. It is often the first touch point any
individual has with us. They begin to decide
who we are from there on, so it is critical that it
communicates effectively and consistently.
THE LOGO
5. 5
Logo Units
There are two logo units which are to be
used according to requirements
Alligned Unit Stacked Unit
This is the preffered unit. To be used in all cases except
if specified otherwise
This unit is to be used only in cases where the alligned
unit bcomes to small.
6. 6
Crest + Logotype
Lockups
The crest can be used without the
logotype.
First Instance Other Instances
However it is mandatory that the first instance is the full
logo+crest lockup.
In all other instance only the logo can be used.
7. 7
Exclusion Zone
Leaving free space around the logo
ensures that extraneous elements do not
intrude on it and dilute its visibility.
The exclusion zone for the logo is equal to the letter “n”
as used in the logotype.
8. 8
Do’s and Don’ts
The logo is to be expanded
proportionately
Do not resize out of proportion, tilt or skew the logo.
9. 9
Do’s and Don’ts
The visual identity of the logo is not to be
changed.
Do not recolour or texturize any part of the logo. Do not
add stroke or any kind of drop shadow/glow or any other
visual effects to the logo
10. 10
Our colours are what gives us our personality. We are
tranquil, secure, and orderly.
COLOURS
11. 11
Coloured Logo
The coloured version of the logo is the
most preferred version. This version of
the logo is to be used for all digital, web,
presentation and offset print applications.
CMYK
95 . 79 . 7 . 0
RGB
44 . 68 . 144
Pantone
7687 C
CMYK
67 . 59 . 39 . 29
RGB
87 . 86 . 104
Pantone
Cool Gray 11 C
12. 12
Grayscale Logo
The brand colours have been assigned
equivalent values in grey. This version
should only be used for all grey-scale
applications, such as newspaper and
directory advertisements. CMYK
67 . 57 . 54 .60
RGB
60 . 60 . 60
Pantone
Black 7 C
CMYK
58 . 47 . 47 . 38
RGB
94 . 95 . 94
Pantone
Cool Gray 11 C
13. 13
Single Colour Logo
In print applications, the single colour
version of the logo should be used only
in black or in white with a dark coloured
background and no other colour. The
typical applications where a single colour
logo would be used are b/w laser prints,
forms, fax sheets etc.
The logo can also be applied on materials like glass,
wood, metal, plastics etc. by processes like
embossing or etching, in which case it would take on the
colour of the material.
CMYK
0 . 0 . 0 . 100
RGB
0 . 0 . 0
Pantone
Black C
14. 14
A good typographic style, used well, is one of the
most important ways of expressing the tone as much
as the content of our communication. Typography is
an art and a science. While it requires aesthetics and
flair, there are also well-defined and time-honoured
rules that should be adhered to in its usage. We have
a distinctive brand typographic style.
TYPOGRAPHY
15. 15
House Font
Varela Round
Aa
*Only used for the logotype
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr
Ss Tt Uu Vv Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
! @ # $ % ^ & * ( )
Varela Round
16. 16
Supporting Font
Raleway
Select Regular for body text, and headlines. Bold may be
used in headlines as well, but never for long paragraphs
of body copy. Use the italic versions to emphasize
something in a sentence. However avoid the italic
version for any headline.
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr
Ss Tt Uu Vv Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
! @ # $ % ^ & * ( )
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
! @ # $ % ^ & * ( )
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr
Ss Tt Uu Vv Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
! @ # $ % ^ & * ( )
Raleway regular
Raleway Italics
Raleway Bold
17. 17
All individual brand elements come together to create
a unique brand identity.
BRAND IDENTITY
