The document provides guidelines for using the Emailbidding brand identity. It establishes rules for proper usage of the logo, colors, typography, exclusion zones, and minimum sizes. The identity was carefully designed so that all elements like color, typography and composition contribute to graphical coherence. The guidelines are meant to ensure consistency in applying the brand to help develop consistency in words and imagery.

1. BRANDBOOK 1
BRANDBOOK

2. BRANDBOOK 2
This book is an instrument of work that has
the purpose to give guidance to everything
we do and how we present ourselves.
Here, you can find the illustrated and defined
usage of the graphic identity of Emailbidding.
We want to give you the tools for clarifying
eventual doubts about our brand applications.
The identity was built as a whole, so that
all its elements, like color, typography or
composition, contribute for the construction
of graphical coherence.
The rules or guidelines on this book
must be respected without any exceptions
to help us develop consistency in our words
and imagery.
1.
ABOUT THIS BOOK

3. BRANDBOOK 3
3. Tone of Voice 5
2. Vision 4
1. About this Book 2 5. Brand Applications 21
5.1. Business Cards
5.2. Letterhead and Envelope
5.3. Stationary
5.4. Sudo
5.5. Skylines
5.6. T-Shirts
5.7. Stickers and Pins
5.8. Brochure
5.9. Platform Screens
22
25
26
27
28
29
30
31
32
4. Guidelines
4.1. Brand elements
4.2. Signatures
4.3. Symbol grid
4.4. Color
4.4.1. Logo colors
4.4.2. Alternative logo colors
4.4.3. One color job
4.4.4. Official background color
4.4.5. Unofficial background color
4.4.6. Logo Over Background Images
4.5. Typography
4.6. Exclusion Zones
4.7. Minimum Sizes
4.8. Incorrect Logo Usage
4.9. Photography
8
9
10
11
11
12
12
13
14
15
16
17
18
19
20
7

4. BRANDBOOK 4
Our vision is what drive us to do each time better than before.
We want to revolutionise the future of email marketing, building a product that is
easy, powerful and effective. Add real value to the market.
We’re putting ourselves on that path by creating new perspectives, automating
processes and mainly being helpful for the customers by making their life easier.
We give more control to the user by providing a self-service platform with rich
information and relevant content, always supported by transparency and trust.
We create innovation through passion.
The more real value for the user, the more real value for the business. And real value
for the user can only be achieved through great experiences. This is the core of
our approach - transforming a relevant idea into a desirable product with a magical
experience. That is what we do to help our clients to envision and navigate.
We have a lot of enthusiasm for sharing and creating knowledge. We are honest and
curious. We are passionate with a true excitement and love for what we do.
Emailbidding stands for simplicity, power and innovation.
2.
VISION

5. BRANDBOOK 5
A tone of voice is defined by the words you choose and their order, how you build
a sentence. Tone of voice is how you say something and not what you say.
We want our tone of voice to represent our brand personality and values.
Emailbidding tone should be consistent, unique and reliable.
We want the customer to trust us and to be comfortable with our product.
To create that familiarity, our language must be solid and direct, a tone of voice
that builds trust, innovation and knowledge.
Keep it simple, short and comprehensive.
We should maintain a balance between casual and formal language.
We should minimize the use of complex technical terms. We should use a message
that our customers understand, keeping the technical terms only for those who are
familiar with such language.
Make it easy and relevant.
Use straight-talking and accessible words to communicate.
The main goal is to communicate a clear and solid message.
3.
TONE OF VOICE

6. BRANDBOOK 6
Welcome John
Welcome John
How to create a campaign?
This value is too short. It should have 5 characters or more...
Any doubt?
Campaignarchived successfully
Emailbidding will help you!
Talk to us

7. BRANDBOOK 7
4.GUIDELINES

8. BRANDBOOK 8
This brand is composed by the logotype
and a symbol.
The relations between the brand elements
have been carefully studied and souldn’t
be changed under any circumstances. The
proportions must be maintained whatever
the size of the brand.
The singular use of the logotype shall
not occur under any circumstances.
Only the singular use of the symbol has
been established.
Symbol
Logotype
4.1.
Brand Elements

9. BRANDBOOK 9
MAIN VERSIONA STACKED VERSIONB HORIZONTAL EXTENSIVE VERSIONC
4.2.
Signatures
Here are represented the three possible
structural versions of Emailbidding brand:
Signature A - Main Version
Signature B - Stacked Version
Signature C - Horizontal Extensive Version

10. BRANDBOOK 10
4.3.
Symbol Grid
These guidelines show the grid used to
establish the relation between the brand
elements.
This relation carefully studied, represents
the base of the identity system and should
never have its proportions altered.
50%
40%
40%
MAIN VERSIONA
40%
50%
STACKED VERSIONB
45%
HORIZONTAL EXTENSIVE VERSIONC

11. BRANDBOOK 11
4.4.
Color
4.4.1.
Logo Colors
The role played by the color on signatures is
fundamental.
That way, the colors should be reproduced
with the maximum accuracy, trying to find
in each surface of reproduction to its most
faithful approach, based on the colors
displayed for each type of use. On this page
are established the standards by which the
colors are defined.
Whenever possible, brand reproduction
must be made in four-color process.
C90 M25 Y90 K15
R0 G125 B74
#007d4a
C75 M0 Y75 K0
R43 G181 B115
#2cb673
C85 M75 Y50 K45
R42 G50 B69
#293244
C87 M20 Y88 K10
R0 G137 B80
#008950
C68 M0 Y70 K0
R79 G187 B124
#4ebb7c
C85 M12 Y80 K2
R0 G156 B100
#009c64
C60 M0 Y66 K0
R105 G193 B130
#69c182
C80 M12 Y80 K0
R38 G163 B102
#27a366
Four-Color
ScreenTvNet
WebColors
Four-Color
ScreenTvNet
WebColors
Four-Color
ScreenTvNet
WebColors

12. BRANDBOOK 12
4.4.2.
Alternative
Logo Colors
C0 M0 Y0 K90
R65 G65 B65
#414141
C0 M0 Y0 K50
R147 G149 B152
#939598
C0 M0 Y0 K100
R0 G0 B0
#000000
C0 M0 Y0 K80
R88 G88 B91
#58585b
C0 M0 Y0 K35
R177 G179 B182
#b1b3b6
C0 M0 Y0 K70
R110 G111B114
#6e6f72
C0 M0 Y0 K20
R210 G211 B212
#d2d3d4
C0 M0 Y0 K65
R119 G120 B123
#77787b
Four-Color
ScreenTvNet
WebColors
Four-Color
ScreenTvNet
WebColors
This version is intended to be used in
special applications: one color job, over
noisy images, strong color backgrounds,
stamps, fax and eventually for printing in
diferent supports (wood, metal, etc.)
4.4.3.
One Color Job

13. BRANDBOOK 13
4.4.4.
Official
Background Color
This chromatic behaviors are those that
ensure proper reading and recognition of
Emailbidding brand and should always
be preferential. The coherence of
Emailbidding brand depends on them.
This version should be used in reproductions
in four-color, on white backgrounds,
black and/or main colors backgrounds of
Emailbidding.
FLAT COLORS
GRADIENT COLORS

14. BRANDBOOK 14
4.4.5.
Unofficial
Background Color
Logotype applications on non-institutional
background colors should be viewed with
caution.
The principle is to maintain the chromatic
integrity and the reading of Emailbidding
brand with highest constrast.
The tables below represent the possible
behavior patterns so that the brand has a
good readability.
100% 50% 0%

15. BRANDBOOK 15
4.4.6.
Logo Over
Background Images
The logotype application on photographic
backgrounds is a source of unforeseen
situations.
The images below represent some
examples that respect the integrity and
readability of Emailbidding brand.

16. BRANDBOOK 16
4.5.
Typography
Typography is a very important element
in the construction of a brand, it is with it
that the brand communicates. A consistent
typographic use results in a high association
and recognition of Emailbidding brand.
Font Type Neo Sans.
Designer: Sebastian Lester
Foundry: Monotype
Should be used in all aspects of brand
communication in 5 weights: Light, Regular,
Italic, Medium and Bold.
NeoSans®
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!”§$%&/()=?@€
abc
Mae egerferis hacchum nos audam alabit. Quam te, condem quem derem opor la
vivid num tem oc ia que ia publici onensignat. Vernit. Lient. Verfex nequam in ina
resilin culice in ta con diciorum moreora riortiortam in Ita ca; nos ex num auderni
mplicae culto utermis adducia?
Neo Sans® Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!”§$%&/()=?@€
abc
Mae egerferis hacchum nos audam alabit. Quam te, condem quem derem
opor la vivid num tem oc ia que ia publici onensignat. Vernit. Lient. Verfex
nequam in ina resilin culice in ta con diciorum moreora riortiortam in Ita ca;
nos ex num auderni mplicae culto utermis adducia?
Neo Sans® Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!”§$%&/()=?@€
abc
Mae egerferis hacchum nos audam alabit. Quam te, condem quem
derem opor la vivid num tem oc ia que ia publici onensignat. Vernit.
Lient. Verfex nequam in ina resilin culice in ta con diciorum moreora ri-
ortiortam in Ita ca; nos ex num auderni mplicae culto utermis adducia?
Neo Sans® Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!”§$%&/()=?@€
abc
Mae egerferis hacchum nos audam alabit. Quam te, condem quem derem
opor la vivid num tem oc ia que ia publici onensignat. Vernit. Lient. Verfex
nequam in ina resilin culice in ta con diciorum moreora riortiortam in Ita
ca; nos ex num auderni mplicae culto utermis adducia?
Neo Sans® Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!”§$%&/()=?@€
abc
Mae egerferis hacchum nos audam alabit. Quam te, condem quem
derem opor la vivid num tem oc ia que ia publici onensignat. Vernit.
Lient. Verfex nequam in ina resilin culice in ta con diciorum moreora
riortiortam in Ita ca; nos ex num auderni mplicae culto utermis
adducia?
Neo Sans® Bold

17. BRANDBOOK 17
4.6.
Exclusion Zones
To ensure a proper representation of the
logotype a sufficient space between it
and other graphic elements or margins
should be maintained.
This rule represents the advisable minimum
margins.
Wherever possible should be increased.
STACKED VERSIONB
HORIZONTAL EXTENSIVE VERSIONC
MAIN VERSIONA
Curabitur posuere sagittis purus, in fringilla mi fringilla quis. Aenean at ligula ornare, tincidunt mi vitae, facilisis
mi. Ut enim ipsum, placerat quis risus eget, elementum elementum sapien. Nulla iaculis erat neque, sit amet
varius velit facilisis vel. Phasellus porta semper varius. Nunc tincidunt rutrum lorem non blandit. Etiam sceleris-
que neque lorem. Quisque ut sagittis neque. Nulla ut lectus vulputate, adipiscing nisl consequat, pretium nisi.
Praesent interdum accumsan molestie. Proin ultricies, arcu non luctus convallis, justo dolor posuere tellus, con-
dimentum dapibus sem dui vel augue. Maecenas dictum augue varius, cursus est sit amet, pulvinar ligula. Ali-
quam cursus non arcu ac varius. Sed sed erat non nisl convallis accumsan a ut lectus. Ut erat lorem, feugiat sit
amet eleifend nec, vehicula non augue. Pellentesque habitant morbi tristique senectus et netus et malesuada fa-
mes ac turpis egestas. In blandit commodo ligula. Cras libero leo, suscipit sit amet congue id, vehicula quis nisl.
Duis adipiscing eget eros sit amet pulvinar. Duis sodales, ipsum ac vulputate condimentum, felis dui tempor velit,
sit amet porta justo mi ac mauris. Sed bibendum lorem nunc, vitae interdum justo aliquam eleifend. Vestibulum
convallis aliquet elit, quis viverra est auctor vel. Donec at auctor ipsum, nec egestas nulla. Phasellus blandit,
enim et hendre- rit malesuada,
magna neque m a l e s u a d a
magna, porttitor vestibulum nibh
urna in metus. Aliquam rhon-
cus dapibus dui vitae volutpat.
Praesent inter- dum elementum
c o n s e c t e t u r. Nullam lacus
eros, interdum quis metus et,
ultricies dapi- bus enim.
Maecenas eget dui est. Class
aptent taciti so- ciosqu ad litora
torquent per conubia nostra,
per inceptos h i m e n a e o s .
Integer pharetra enim ut tortor
viverra posuere. Mauris vulpu-
tate, justo non convallis fringil-
la, augue lorem gravida urna,
sed rhoncus elit urna eget enim. Sed auctor dui sed ante euismod sollicitudin. Praesent blandit, augue sit amet
lacinia interdum, mauris felis sagittis turpis, quis volutpat nunc augue in lacus. Nam sed pretium nibh, ac laoreet
urna. Sed ornare nibh eu nibh blandit, condimentum condimentum tortor malesuada. Nullam diam sapien, porta
eu ultrices quis, ultrices ac erat. Fusce rutrum augue tincidunt felis commodo, at malesuada felis sollicitudin. In
hac habitasse platea dictumst. Morbi quis purus ac erat tempor porta. Praesent nunc risus, pulvinar ut magna
sit amet, semper fringilla metus. Pellentesque sollicitudin neque quis fringilla sagittis. Suspendisse faucibus fauc-
ibus mi sit amet pellentesque. Nullam eget ligula vel lorem aliquam semper vel quis neque. Phasellus ultricies est
enim, at volutpat nulla volutpat et. Nam venenatis aliquet neque eget lacinia. Vivamus pretium laoreet diam nec
aliquet. Nullam sed elit a enim sollicitudin semper eget vel dui. Nam euismod sit amet tortor sollicitudin rutrum.
Integer sit amet magna sed dolor scelerisque imperdiet. Integer sit amet varius dui, nec pharetra diam. Etiam
porttitor vulputate odio luctus laoreet. Curabitur sollicitudin odio mi, ut ornare urna lacinia ut.

18. BRANDBOOK 18
4.7.
Minimum Sizes
In order to maintain the visual properties of
the brand, its reduction souldn’t be less
than the dimensions shown here.
PRINT
WEB
30 mm
25 mm
42 mm
96 px
79 px
133 px

19. BRANDBOOK 19
4.8.
Incorrect
Logo Usage
Changing the Signature undermine the
coherence and perception of the
identity, compromising its goals. It is
necessary to respect the signature integrity,
this is, both its formal and chromatic
structure. Here are represented some of
the most frequent errors.
1 Incorrect colors
2 Lack of elements
3 Outline usage
4 Vertical distortion
5 Horizontal distortion
6 Italicized
1
5
9
2
6
10
3
7
11
4
8
12
7 Incorrect use of lettering
8 Disproportional elements
9 Introduction of elements within the protection area
10 Frame use
11 “Creative” solution not defined
12 Incorrect usage on colored backgrounds
Please don’t try to redesign our logo.

20. BRANDBOOK 20
4.9.
Photography
Choose real-life situations that
suggest the way we work as a team,
showing the tools we use.
Don’t use photos with pour quality, with too
dark tones or photos that represent us as a
too formal company.
Show people being productive on a casual,
trendy, friendly and bright environment..
When using photography, choose images
that represent our vision and values.
Use images that capture authentic moments
with real people interacting.
Show casual and dynamic environment
with people that are happy and enthusiastic
about doing their work.

21. BRANDBOOK 21
5.BRAND APPLICATIONS

22. BRANDBOOK 22
NUNO
MENDES
Head of Design
+351 914 362 755
nuno@emailbidding.com
PEDROROQUE
CEO
M +351 963 632 895
E pedro@emailbidding.com
Front
Back
Variation 1
Variation 2
Signature
General
SIgnature
Worker
SIgnature
10mm 35mm 10mm
7mm 41mm
39mm
7mm7mm 41mm 7mm
3,5mm radius
5.1.
Business Cards
These are our Emailbidding-branded
business cards.
We have two different versions:
- A card with Emailbidding logo and
company info on the front with general or
worker details on the back.
- A card with our mascote on the front and
company and worker info on the back.
The cards have rounded corners.
The cards are standard European size:
85mm x 55mm.
7mm 41mm 7mm
32mm
www.emailbidding.com

23. BRANDBOOK 23
5.1.
Business Cards
Real size business card.
Real Size 1:1
www.emailbidding.com

24. BRANDBOOK 24
5.1.
Business Cards

25. BRANDBOOK 25
Parque de Ciência e Tecnologia
da Universidade do Porto
(+351) 300 401 582
https://www.emailbidding. com/
Rua Alfredo Allen, nº 455/461
4200-135 Porto, Portugal
5.2.
Letterhead
and Envelope
Emailbidding branded letterhead.
Our letterhead is A4 (210mm x 297mm).
Emailbidding branded envelope.
Our envelopes are standard DL
(220mm x 110mm).
15mm
15mm
14mm
5mm
10mm
15mm
4mm
15mm
16mm 16mm
41mm
Parque de Ciência e Tecnologi a
da Universidade do Porto
(+351) 300 401 582
https://www.emailbidding. com/
Rua Alfredo Allen, nº 455/461
4200-135 Porto, Portugal
10mm
3mm
12mm
18mm
20mm
15mm
44mm

26. BRANDBOOK 26
5.3.
Stationary
Examples of some elements of our
stationary.

27. BRANDBOOK 27
5.4.
Sudo
We have a special team player - it’s a bear
that goes by the name Sudo.
Sudo is a powerful and a strong element
that builds team motivation.
He has no predators.
As Emailbidding keeps expanding to new
countries, we create a version of Sudo with
distinctive elements from that country,
representing our cultural adaptation.
COLOMBIA TURKEY BRASIL
SPAINPOLANDFRANCE
BELGIUM ITALY GERMANY

28. BRANDBOOK 28
5.5.
Skylines
For each new country that Emailbidding
starts to work in, we will make an
illustration of the country’s skyline to help
us boost our brand power.
Each illustration has the main attractions of
iconic cities of that country, with our Sudo
always present.
This way we create an emotional link with
our new customers.

29. BRANDBOOK 29

30. BRANDBOOK 30

31. BRANDBOOK 31

32. BRANDBOOK 32
5.6.
T-shirts
Emailbidding-branded t-shirts.

33. BRANDBOOK 33
5.7.
Stickers and Pins
Some examples of our Emailbidding brand
applications on stickers and pins.

34. BRANDBOOK 34
5.8.
Brochure
Brochure with infographic explanation of
our platform.

35. BRANDBOOK 35
5.9.
Platform Screens
Examples of our platform screens.
New Campaign - Email Design
New Campaign - Targeting & Bidding
Dashboard - Happening Today

36. BRANDBOOK 36

37. BRANDBOOK 37
www.emailbidding.com