This document provides guidelines for Nikles Group's corporate identity and branding. It outlines the company logo, including acceptable colors, minimum sizes, and clear space requirements. It also specifies the primary font, Century Gothic, and official company colors derived from the logo. The branding guidelines are intended to maintain a consistent company image across all internal and external communications.
Being part of the herefordshire brand - creative workshop 26-10-11Rachel Jones
The document outlines branding guidelines for Herefordshire, including the core values of ownership, control and creativity. It describes the logo and different ways it can be used, such as countywide, endorsing, and campaign logos. Examples are provided of how partners can incorporate the branding into their own materials like advertisements, products, and signage to promote Herefordshire.
Virtual SWISS is an official virtual airline that pledges to provide the best virtual flying career experience. It is operated from Luftsim in Vaduz, Liechtenstein, which controls all virtual airline operations. The virtual airline operates a fleet that mirrors the modern fleet of Swiss International Air Lines, including Airbus A340, A330, A321, A320 and A319 aircraft as well as some Avro RJ100s, flying routes similar to the real airline.
Virtual SWISS is an official virtual airline that pledges to provide the best virtual flying career experience. It is operated from Luftsim in Vaduz, Liechtenstein, which controls all virtual airline operations. The virtual airline operates a modern fleet of Airbus aircraft as well as some Avro RJ100s, simulating the real fleet of SWISS International Air Lines. Special events are occasionally held on routes from Zurich using older aircraft previously operated by SWISS.
There are five members on the Board of Directors of Swiss International Air Lines (SWISS). Bruno Gehrig has been Chairman of the Board since 2010. SWISS is the national airline of Switzerland serving 84 destinations in 40 countries from Zurich, Basel and Geneva with a fleet of 90 aircraft carrying around 16 million passengers per year. As the national airline, SWISS is committed to the highest standards of quality. SWISS is part of the Lufthansa Group and a member of the global Star Alliance network.
Swiss International Air Lines is Switzerland's flag carrier airline, formed in 2002 after the bankruptcy of Swissair. It is headquartered at Basel-Mulhouse Airport near Basel and operates scheduled flights across Europe and to North America, South America, Africa, and Asia from its hub at Zurich Airport. Swiss International Air Lines is a subsidiary of Lufthansa and a member of Star Alliance, offering onboard services including snacks and Swiss chocolate on flights.
The document discusses observations and recommendations regarding the organizational structure and human resource management of Pakistan International Airlines (PIA). It notes that PIA has a tall organizational structure with many layers of management. Key operational departments do not directly report to the Managing Director, and there are issues with the bargaining power of unions, excess staff, demotivated employees, and operational inefficiencies. Many managers in PIA rose through the ranks as pilots but lack non-operational management skills. PIA has 427 employees per aircraft, significantly more than other airlines. Recommendations include streamlining the organizational structure, improving employee motivation through transparent promotion policies and pay scales, and reducing political influence in appointments.
Dove created this book to define the brand, speak with one voice, help sustain growth, and inspire great work. The document provides Dove's history from 1957 to present day, outlines its target consumer as a more mature, accepting woman, and explains Dove's guiding insight of answering the yearning for the real. It discusses Dove's functional and emotional promises to constantly elevate standards of care and give women an uplifting feeling about their beauty. The book also describes the distinctive "Dove Way" which informs everything about the brand through its values, personality, voice, and view of beauty.
Being part of the herefordshire brand - creative workshop 26-10-11Rachel Jones
The document outlines branding guidelines for Herefordshire, including the core values of ownership, control and creativity. It describes the logo and different ways it can be used, such as countywide, endorsing, and campaign logos. Examples are provided of how partners can incorporate the branding into their own materials like advertisements, products, and signage to promote Herefordshire.
Virtual SWISS is an official virtual airline that pledges to provide the best virtual flying career experience. It is operated from Luftsim in Vaduz, Liechtenstein, which controls all virtual airline operations. The virtual airline operates a fleet that mirrors the modern fleet of Swiss International Air Lines, including Airbus A340, A330, A321, A320 and A319 aircraft as well as some Avro RJ100s, flying routes similar to the real airline.
Virtual SWISS is an official virtual airline that pledges to provide the best virtual flying career experience. It is operated from Luftsim in Vaduz, Liechtenstein, which controls all virtual airline operations. The virtual airline operates a modern fleet of Airbus aircraft as well as some Avro RJ100s, simulating the real fleet of SWISS International Air Lines. Special events are occasionally held on routes from Zurich using older aircraft previously operated by SWISS.
There are five members on the Board of Directors of Swiss International Air Lines (SWISS). Bruno Gehrig has been Chairman of the Board since 2010. SWISS is the national airline of Switzerland serving 84 destinations in 40 countries from Zurich, Basel and Geneva with a fleet of 90 aircraft carrying around 16 million passengers per year. As the national airline, SWISS is committed to the highest standards of quality. SWISS is part of the Lufthansa Group and a member of the global Star Alliance network.
Swiss International Air Lines is Switzerland's flag carrier airline, formed in 2002 after the bankruptcy of Swissair. It is headquartered at Basel-Mulhouse Airport near Basel and operates scheduled flights across Europe and to North America, South America, Africa, and Asia from its hub at Zurich Airport. Swiss International Air Lines is a subsidiary of Lufthansa and a member of Star Alliance, offering onboard services including snacks and Swiss chocolate on flights.
The document discusses observations and recommendations regarding the organizational structure and human resource management of Pakistan International Airlines (PIA). It notes that PIA has a tall organizational structure with many layers of management. Key operational departments do not directly report to the Managing Director, and there are issues with the bargaining power of unions, excess staff, demotivated employees, and operational inefficiencies. Many managers in PIA rose through the ranks as pilots but lack non-operational management skills. PIA has 427 employees per aircraft, significantly more than other airlines. Recommendations include streamlining the organizational structure, improving employee motivation through transparent promotion policies and pay scales, and reducing political influence in appointments.
Dove created this book to define the brand, speak with one voice, help sustain growth, and inspire great work. The document provides Dove's history from 1957 to present day, outlines its target consumer as a more mature, accepting woman, and explains Dove's guiding insight of answering the yearning for the real. It discusses Dove's functional and emotional promises to constantly elevate standards of care and give women an uplifting feeling about their beauty. The book also describes the distinctive "Dove Way" which informs everything about the brand through its values, personality, voice, and view of beauty.
This document provides branding guidelines for Sourcefire, including their logo, color palette, typography, icons and styles for various branding elements like their website, presentations, illustrations and collateral. It specifies the correct uses of their logo and secondary mark. The primary colors are Sourcefire red, black and grey. The main fonts are ClanOT for titles and Ultimate for body copy. Website designs feature dynamic graphic elements and a balanced layout. Illustration styles are also outlined.
This document provides guidelines for UNICEF's visual brand identity. It outlines the organization's brand style as simple, optimistic, bold and contemporary. It then details proper usage of the UNICEF logo, including approved language versions and positioning with the tagline. Typography and color palette guidelines are also presented, with the primary color being cyan and the typeface being Univers. Examples are given to illustrate correct application of these branding elements.
This document provides branding guidelines for the global creative agency "iris". It summarizes the agency as a full-service creative agency with offices around the world. It establishes the iris brand identity, including the logo, fonts, colors, tone and style. It provides guidance on using the brand consistently across all communications and outlines how to represent iris on various social media platforms.
The document outlines branding guidelines for Ogilvy, including:
- The history and evolution of the Ogilvy logo since 1964, maintaining the basic Baskerville typeface.
- Details of the current logo, which is a redesigned typeface with connecting letters, or ligatures, in the ratio of 330:129.
- Proper uses of the logo color (black, white, or Ogilvy Red) and appropriate size scales for different applications like stationery, presentations, and architectural signage.
This document provides guidelines for using the new brand identity of Infostrada, including:
- The core symbol is an arena representing where exciting things happen and where Infostrada connects people.
- Logos, colors, typefaces, photography styles and applications of the brand identity are defined. Gradients, specific positioning and sizing of logos are outlined.
- The brand structure includes the corporate brand and operational domains like Sports, Creative Technology and Interactive which may have their own labels and logos for products and services.
- Core values and vision emphasize connecting people through creativity and technology across all screens.
The document provides guidelines for maintaining a consistent Switcher Studio brand identity across various communications. It outlines appropriate uses of the logo, icon system, typefaces, colors, graphic patterns, and photography. Following the style guide helps protect the brand assets and build a cohesive brand message.
The document provides guidelines for using the Invensys brand including:
- The Invensys brand mark and acceptable color variations of green, black, and white. Minimum sizes and clear space areas are also defined.
- Divisional descriptors can be added to the brand mark for the three business divisions.
- Acceptable positioning and misuses of the brand mark are shown.
- The corporate color palette is introduced consisting of green, black, and various shades of gray.
- Typography, imagery, and composition guidelines are referenced but not described in detail.
- The purpose is to present the Invensys brand consistently across all applications to strengthen brand recognition.
The document provides guidelines for using the Invensys brand including:
1) It introduces the Invensys brand guidelines and explains they are meant to ensure consistent presentation of the brand globally.
2) The basic brand elements are described including the brand mark, colors, typography, imagery and composition. Using these elements correctly will create a unified look and feel for Invensys.
3) Maintaining the brand guidelines is important for building a strong Invensys brand now and in the future.
The document provides brand guidelines for representing an organization's visual identity consistently. It includes the organization's logo in multiple versions, guidelines on minimum logo size, exclusion zone around the logo, and proper logo usage including using the correct color version and not modifying the logo. The document aims to help manage how the brand is visually represented in different situations to maintain its integrity.
1. The document provides branding guidelines for Empirico, including their visual identity, logo usage, colors, imagery, typography, and applications of the brand identity.
2. The logo rationale explains that the logo represents Empirico protecting its customers, with two curved shapes resembling arms holding a dot in the center representing customers.
3. Guidelines are provided for proper and improper usage of the logo, colors, tagline, and applying the brand identity across various applications and platforms.
This document introduces the elements that make up the eXp Realty brand identity, including the logo, typography, color palettes, image styles, and brand pattern. It provides guidelines for correctly using each element to create a strong and consistent brand. Any questions about these guidelines should be directed to marketing@exprealty.net.
How to build an awesome brand - Startup Seminars CityStarters
The document discusses how to create an awesome brand in 5 stages: 1) Understand the audience through user profiles, goals, and channels. 2) Craft a brand strategy including essence, personality, values and positioning. 3) Identify branding elements like name, logo, colors, fonts and imagery. 4) Apply the brand consistently across all touchpoints. 5) Evolve the brand over time and establish guardianship to maintain the brand.
The document provides guidelines for using 2Wire's corporate identity and trademark. It establishes:
- Three levels for branding applications - Corporate, Integrated Marketing, and Product. Corporate receives the strictest guidelines while Product has more flexibility.
- Proportions, minimum clear space, and minimum size requirements for the corporate trademark logo to ensure consistency.
- Approved color versions of the logo - color on white or black backgrounds, and black and white. Guidelines for reverse/white versions are also provided.
- The logo must never be altered or modified from the approved versions and colors. Strict adherence to the style guide ensures 2Wire's branding identity remains strong and recognizable.
5 Steps to consider before your packaging designDouglas Kaufman
A short presentation given at Prague's Art of Packaging conference hosted by Syba and the embassy of the Netherlands. It concerns creating a brand identity before your packaging or communication.
The document is a graphic standards manual that outlines the branding guidelines for The CARE Center. It summarizes that the logo features a lion symbolizing courage and bravery. It establishes the primary colors, typefaces, spacing guidelines, and photography styles to create a cohesive brand identity. The manual instructs on correctly using the logo and prohibits recreating or modifying it.
“Collaborative and productive: Moving Utah forward together.” As a Chamber, we challenge the preconceptions and possibilities of business. We search for smarter ways to do things; we
bring new partners together in a productive and innovative way to discover ideas to help Utah grow economically. We use our
knowledge and experience to continually improve and consistently deliver results for our community and stakeholders. And we
do everything responsibly and considerately to help support our members and the businesses we work with.
Ideal is a company that matches salespeople to jobs based on their unique selling style and desired job characteristics. Their mission is to help salespeople find their ideal job by understanding their style and matching them to employers where they will thrive. Employers use Ideal to access top performers and reduce time-to-hire. The brand guidelines describe Ideal's tagline, logo, color palette, typography, and proper usage of these branding elements in materials like business cards, letterhead, presentations, and email signatures to maintain a consistent brand identity.
This document provides brand guidelines for #wemakeevents. It includes the brand story, design system, logo, typography, and colour scheme. The design system is based on a simple square shape that can be used in various ways. The logo is a circular stamp with reversed text. Grilli Type's GT Walsheim Pro Bold is used for headlines and Maison Neue Extended Medium is used for body text. The guidelines provide details on proper usage of these brand elements.
This document provides branding guidelines for Credit Car Sales, including specifications for proper usage of their logo, typography, colors and other graphical elements. The logo is described as simple, attractive and balanced, representing a premium brand. Strict rules are outlined for logo placement, sizing, color usage and background compatibility to ensure consistency. A sans serif font called Lato is selected as the primary body text font for marketing materials, alongside the logo font Cocon Light. Typography guidelines address font sizes and styles to maximize readability and clarity.
The document discusses branding and defines key branding concepts. It defines brand as a combination of identifiable elements that allow people to associate a product or service with a certain manufacturer or provider. Branding is the activity of creating and using unique brand elements. The document then discusses common brand elements like name, slogan, logo, colors, design, symbols, audio and how they help identify a brand. It provides examples of well-known brand elements and strategies for developing and maintaining a consistent brand identity.
This document provides branding guidelines for Sourcefire, including their logo, color palette, typography, icons and styles for various branding elements like their website, presentations, illustrations and collateral. It specifies the correct uses of their logo and secondary mark. The primary colors are Sourcefire red, black and grey. The main fonts are ClanOT for titles and Ultimate for body copy. Website designs feature dynamic graphic elements and a balanced layout. Illustration styles are also outlined.
This document provides guidelines for UNICEF's visual brand identity. It outlines the organization's brand style as simple, optimistic, bold and contemporary. It then details proper usage of the UNICEF logo, including approved language versions and positioning with the tagline. Typography and color palette guidelines are also presented, with the primary color being cyan and the typeface being Univers. Examples are given to illustrate correct application of these branding elements.
This document provides branding guidelines for the global creative agency "iris". It summarizes the agency as a full-service creative agency with offices around the world. It establishes the iris brand identity, including the logo, fonts, colors, tone and style. It provides guidance on using the brand consistently across all communications and outlines how to represent iris on various social media platforms.
The document outlines branding guidelines for Ogilvy, including:
- The history and evolution of the Ogilvy logo since 1964, maintaining the basic Baskerville typeface.
- Details of the current logo, which is a redesigned typeface with connecting letters, or ligatures, in the ratio of 330:129.
- Proper uses of the logo color (black, white, or Ogilvy Red) and appropriate size scales for different applications like stationery, presentations, and architectural signage.
This document provides guidelines for using the new brand identity of Infostrada, including:
- The core symbol is an arena representing where exciting things happen and where Infostrada connects people.
- Logos, colors, typefaces, photography styles and applications of the brand identity are defined. Gradients, specific positioning and sizing of logos are outlined.
- The brand structure includes the corporate brand and operational domains like Sports, Creative Technology and Interactive which may have their own labels and logos for products and services.
- Core values and vision emphasize connecting people through creativity and technology across all screens.
The document provides guidelines for maintaining a consistent Switcher Studio brand identity across various communications. It outlines appropriate uses of the logo, icon system, typefaces, colors, graphic patterns, and photography. Following the style guide helps protect the brand assets and build a cohesive brand message.
The document provides guidelines for using the Invensys brand including:
- The Invensys brand mark and acceptable color variations of green, black, and white. Minimum sizes and clear space areas are also defined.
- Divisional descriptors can be added to the brand mark for the three business divisions.
- Acceptable positioning and misuses of the brand mark are shown.
- The corporate color palette is introduced consisting of green, black, and various shades of gray.
- Typography, imagery, and composition guidelines are referenced but not described in detail.
- The purpose is to present the Invensys brand consistently across all applications to strengthen brand recognition.
The document provides guidelines for using the Invensys brand including:
1) It introduces the Invensys brand guidelines and explains they are meant to ensure consistent presentation of the brand globally.
2) The basic brand elements are described including the brand mark, colors, typography, imagery and composition. Using these elements correctly will create a unified look and feel for Invensys.
3) Maintaining the brand guidelines is important for building a strong Invensys brand now and in the future.
The document provides brand guidelines for representing an organization's visual identity consistently. It includes the organization's logo in multiple versions, guidelines on minimum logo size, exclusion zone around the logo, and proper logo usage including using the correct color version and not modifying the logo. The document aims to help manage how the brand is visually represented in different situations to maintain its integrity.
1. The document provides branding guidelines for Empirico, including their visual identity, logo usage, colors, imagery, typography, and applications of the brand identity.
2. The logo rationale explains that the logo represents Empirico protecting its customers, with two curved shapes resembling arms holding a dot in the center representing customers.
3. Guidelines are provided for proper and improper usage of the logo, colors, tagline, and applying the brand identity across various applications and platforms.
This document introduces the elements that make up the eXp Realty brand identity, including the logo, typography, color palettes, image styles, and brand pattern. It provides guidelines for correctly using each element to create a strong and consistent brand. Any questions about these guidelines should be directed to marketing@exprealty.net.
How to build an awesome brand - Startup Seminars CityStarters
The document discusses how to create an awesome brand in 5 stages: 1) Understand the audience through user profiles, goals, and channels. 2) Craft a brand strategy including essence, personality, values and positioning. 3) Identify branding elements like name, logo, colors, fonts and imagery. 4) Apply the brand consistently across all touchpoints. 5) Evolve the brand over time and establish guardianship to maintain the brand.
The document provides guidelines for using 2Wire's corporate identity and trademark. It establishes:
- Three levels for branding applications - Corporate, Integrated Marketing, and Product. Corporate receives the strictest guidelines while Product has more flexibility.
- Proportions, minimum clear space, and minimum size requirements for the corporate trademark logo to ensure consistency.
- Approved color versions of the logo - color on white or black backgrounds, and black and white. Guidelines for reverse/white versions are also provided.
- The logo must never be altered or modified from the approved versions and colors. Strict adherence to the style guide ensures 2Wire's branding identity remains strong and recognizable.
5 Steps to consider before your packaging designDouglas Kaufman
A short presentation given at Prague's Art of Packaging conference hosted by Syba and the embassy of the Netherlands. It concerns creating a brand identity before your packaging or communication.
The document is a graphic standards manual that outlines the branding guidelines for The CARE Center. It summarizes that the logo features a lion symbolizing courage and bravery. It establishes the primary colors, typefaces, spacing guidelines, and photography styles to create a cohesive brand identity. The manual instructs on correctly using the logo and prohibits recreating or modifying it.
“Collaborative and productive: Moving Utah forward together.” As a Chamber, we challenge the preconceptions and possibilities of business. We search for smarter ways to do things; we
bring new partners together in a productive and innovative way to discover ideas to help Utah grow economically. We use our
knowledge and experience to continually improve and consistently deliver results for our community and stakeholders. And we
do everything responsibly and considerately to help support our members and the businesses we work with.
Ideal is a company that matches salespeople to jobs based on their unique selling style and desired job characteristics. Their mission is to help salespeople find their ideal job by understanding their style and matching them to employers where they will thrive. Employers use Ideal to access top performers and reduce time-to-hire. The brand guidelines describe Ideal's tagline, logo, color palette, typography, and proper usage of these branding elements in materials like business cards, letterhead, presentations, and email signatures to maintain a consistent brand identity.
This document provides brand guidelines for #wemakeevents. It includes the brand story, design system, logo, typography, and colour scheme. The design system is based on a simple square shape that can be used in various ways. The logo is a circular stamp with reversed text. Grilli Type's GT Walsheim Pro Bold is used for headlines and Maison Neue Extended Medium is used for body text. The guidelines provide details on proper usage of these brand elements.
This document provides branding guidelines for Credit Car Sales, including specifications for proper usage of their logo, typography, colors and other graphical elements. The logo is described as simple, attractive and balanced, representing a premium brand. Strict rules are outlined for logo placement, sizing, color usage and background compatibility to ensure consistency. A sans serif font called Lato is selected as the primary body text font for marketing materials, alongside the logo font Cocon Light. Typography guidelines address font sizes and styles to maximize readability and clarity.
The document discusses branding and defines key branding concepts. It defines brand as a combination of identifiable elements that allow people to associate a product or service with a certain manufacturer or provider. Branding is the activity of creating and using unique brand elements. The document then discusses common brand elements like name, slogan, logo, colors, design, symbols, audio and how they help identify a brand. It provides examples of well-known brand elements and strategies for developing and maintaining a consistent brand identity.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
3. THE CORPORATE IDENTITY GUIDE | JAN 2012 | 3.
Introduction
N ikles Group is one of the world’s leading shower equipment manufacturers. Our clients, such as up market manufac-
turers and leading retailers are sourcing hand showers, shower heads, slide bars, shower systems, and kitchen sprays
from us. Nikles products are of trend setting design and state of the art quality. We serve customers from all around the
world including in Europe, North America, Asia, Australia, New Zealand, and South America. Nikles continuously invests in
research & development of existing and new technologies to ensure that our customers always have access to the latest
innovation and technologies.
A s Nikles becomes more globalized, it is critical to portrait a clear picture and the character of our organization. In order
to maintain and reinforce our brand unity, the Corporate Identity guide is created. It is also important that Nikles brand
image is consistent wherever it is being represented. This guide shall be used as a binding reference when producing visual
communication materials for our brand across all media including prints and electronics.
ACS
4. THE CORPORATE IDENTITY GUIDE | JAN 2012 | 4.
Mission Statement
A s a designer, creator and manufacturer of shower products it is our core purpose to offer to our customer the right
product with an attractive design, appropriate functionality and superior quality and thus contribute to the success
of our clients and business partners. Our success is built around a team of people with an extraordinary dedication to
their professional standards. Our focus is the creation of products and implementation of strategies that exceed market
expectations. Our suppliers and customers trust in our proven commitment to excellent service and in our ability to offer
effective solutions tailored to their needs.
EASY TO CLEAN THERMO INSULATION
5. THE CORPORATE IDENTITY GUIDE | JAN 2012 | 5.
1. Company Logo
1.1. The Evolution of Nikles Logo 1.2. Nikles Logo
Nikles logo should be used on all communication
materials, both internal and external. Correct
usage and consistent application of the company
logo establishes a clear identity.
1982
Vertical Logo (preferred)
2002
NIKLES PRODUCTS
Present
Horizontal Logo
6. THE CORPORATE IDENTITY GUIDE | JAN 2012 | 6.
1. Company Logo
1.3. Logo Color
PANTONE CMYK
Pantone Black C 100% K
0% C
Pantone Silver 877 0% M
0% Y
24% K
Negative Positive
Black or dark background White or light background
use Pantone Silver 877 use standard logo color
Pantone Black C
7. THE CORPORATE IDENTITY GUIDE | JAN 2012 | 7.
1. Company Logo
1.4. Placement & Positioning
Another important element for communicating Nikles Logo With “a Swiss company” Symbol
the Nikles brand is “a Swiss company” symbol.
This symbol should always be incorporated with Vertical Logo (preferred)
the Nikles logo across the media.
3 mm
A Swiss Company Symbol
“A Swiss company” symbol must... Horizontal Logo
- be placed on the right hand side of the Nikles
logo (or away from the logo)
3 mm
- be 3 mm away from the Nikles logo
- be relative to Nikles logo size and proportion
The Nikles logo must be at least 1 times bigger
than “a Swiss company” symbol.
8. THE CORPORATE IDENTITY GUIDE | JAN 2012 | 8.
1. Company Logo
1.5 Minimum Size Requirement 1.6. Clear Space Requirement
To ensure that our brand logo is recognizable A clear (safe) zone equivalent to ½ the height
and is visually effective, it must be of a certain of the symbol “N” should extend from the logo
size. on all sides. No other design element with the
exception of the “a Swiss company” symbol,
Vertical Logo (preferred) photography and backgrounds should intrude
The full width of the vertical logo should not be into this area.
less than ½” on all print work
0.5cm
Horizontal Logo
The minimum width of 2” is required for all print
work
0.5cm
0.5cm
1cm
However, in special circumstances such as laser
etching, specific guidance can be sought from
0.5cm
the management.
0.5cm
0.5cm
0.5cm
0.5cm
½” 2”
9. THE CORPORATE IDENTITY GUIDE | JAN 2012 | 9.
1. Company Logo
1.7. Co-Branding Guidelines
When the Nikles logo appears as a co-brand, it is Samples of correct and incorrect placements
preferable that both logos occupy a similar area
of volume and appear to be of equal prominence.
The Nikles logo should always stand alone.
Product, location or any other names should not x
be attached to the Nikles corporate logo.
Minimum clear space requirements around the
Nikles logo should always be considered when
placing a Nikles logo on the same viewing surface
as the partner’s logo.
SWISS COMPANY
x
x
10. THE CORPORATE IDENTITY GUIDE | JAN 2012 | 10.
2. Company Fonts
2.1. Primary Font 2.2. Official Use
The primary typeface for all printed and digital For internal and external produced communica-
communications is Century Gothic. tions including MS Word documents, MS Power-
Point presentations, e-mail and etc, the primary
font, Century Gothic can be replaced with other
Century Gothic Regular San-serif typefaces.
Century Gothic Italic Example:
Century Gothic Bold Arial Arial Arial Arial
Century Gothic Blod Italic Calibri Calibri Calibri Calibri
Helvetica
Tahoma Tahoma
11. THE CORPORATE IDENTITY GUIDE | JAN 2012 | 11.
3. Company Colors
3.1. Colors
The corporate colors used in Nikles communications
are derived from the Nikles logo.
Varying percentage of tints can be used for specific
purposes to ensure clarity of the messages.
Pantone Black C
100% 90% 80% 70% 60% 50% 40% 30% 20% 10%
Pantone Silver 877
100% 90% 80% 70% 60% 50% 40% 30% 20% 10%
12. THE CORPORATE IDENTITY GUIDE | JAN 2012 | 12.
Nikles Inter AG
P.O. Box, Arlesheimerstrasse 5
CH-4147 Aesch / Basel, Switzerland
Tel: +41 61 726 88 66 Fax: +41 61 726 88 69
www.nikles.com
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