1. Branding and Visual Guidelines
2016

3. BRANDING GUIDELINES
3 | Branding Guidelines
Branding
and Visual
Guidelines
2016
Your Partner in Success.
Over the past 30 years, Central Turf & Irrigation Supply has established itself as one
of the leading distributors in the green industry. We have gained experience and
recognition for our ability to provide our customers with products and services they
can depend on. This is reflected in our consistently in customer service excellence.
Given our strong, market-leading position, it is important for us to maintain a
consistent and distinctive identity among all of our employees. We must ensure
that the representation of our brand and the basic elements of our identity
are always used coherently and correctly. This guidelines document outlines a
number of fundamental areas of importance to ensure that the look and feel of
your communications complements the main brand values. By adhering to these
guidelines we will ensure that our identity stays strong and we promote a consistent
image to our audiences across all of our communications.

4. BRANDING GUIDELINES
4 | Branding Guidelines
Logo
The Central Turf & Irrigation Supply logo should be displayed as seen, or knocked out in white or all black. Nothing
should intersect the logo at any time. The logo should have enough space around it to breathe on any marketing
piece. The logo should never be displayed in a color other the allotted palette with in the brand, nor given any
other treatment other than what the brand has already established. The logo will never be displayed with strange
patterns, colors or gradients.

5. Typography
Body Text and Head line copy should be placed in the following families: Roboto, Roboto Slab & Open
Sans.
These, light, airy typefaces compliment each other well, and offer the kind of white space and modernism
the Central Brand will now present.
Roboto Family
Roboto thin
Roboto thin italic
Roboto light
Roboto bold
Roboto bold italiac
Roboto regular
Roboto medium italic
Robot condensed light
Robot condensed light italic
Roboto condensed
Roboto condensed italic
Roboto bold condensed italic
Roboto Slab Thin
Roboto Slab Light
Roboto Slab Regular
Roboto Slab Bold
Open Sans Family
Open Sans light
Open Sans light italic
Open Sans regular
Open Sans italic
Open Sans semibold
Open Sans semibold italic
Open Sans bold
Open Sans bold italic
Open Sans extrabold
Open Sans extrabold italic
Open Sans Condensed Light
Open Sans Condensed Light Italic
Open Sans Condensed Bold
Typefaces
Tele-MariNe
abcdefghijklm
noopqrstuvwxyz
ABCDEFGHIJKLMNO
PQRSTUVWXYZ
1234567890
USUZI
ABCDEFGHIJKLM
OPQRST VWXYZ
abcdefghijklm
opqrstvwxyz
1234567890
The Central Turf & Irrigation Supply
logo is set in Telemarine & Usuzi.
These typefaces are never to be used
in any body copy, and only shown for
display of the logo itself.

6. Color Palette
Color palette for Central ITS should be used as shown below. Pantone™ colors should be used in all
instances with the exception of web use. Web use swatches will matched accordingly. CMYK values will
translate as well.
Utilizing the full range of the palette will create a well rounded design sensibility and a more accessible
sales based design in general. Tints and gradients are allowed within the palette and should be used in
conjunction of the established palette.
PMS 347 PMS 300
PMS 433
PMS 425
PMS 5405
PMS 5405
50% tint
PMS 603
PMS 601
PMS 124
PMS 165
PMSBLACK6
PMS 546
PMS 202
PMS 193
PMS 3272
PMS 325
PMS 549
PMS 551
PMS 349
PMS 347
PMS 348
PMS 368
PMS 308
PMS 301
PMS 300
PMS 306
Main colors
Additional Pallet
Main tones throughout printed
documents will be mono-chromatric
within the blue and green pallet as
established throughout Central’s
documents. All text should be
presented in PMS 433 or 425.
The bright, cheerful PMS 368/306 will be used as highlight tones.

7. BRANDING GUIDELINES
7 | Branding Guidelines
PMS 347 PMS 300C
Color Palette RGB & CMYK Values
Despite Pantone™ colors, digital values will translate within the web platforms. As with most things, the right file for
the right application: PMS for Offset, CMYK for digital and RGB for web.
All three sets of colors are the same value system and can be interchanged at will, however the basic CMYK values
are the most utilized for print and therefore utilized for most documents.
PMS 347PMS 300
C 96
M 10
Y100
K 1
C 100
M 43
Y 1
K 0
R 0
G 153
B 68
R 0
G 122
B 184
PMS 347PMS 300
PMS 347PMS 300

8. Canadian Logo
The Central Irrigation Supply of Canada Inc logo should be displayed as seen, or knocked out in white or
all black. Nothing should intersect the logo at any time. The logo should have enough space around it to
breathe on any marketing piece. The logo should never be displayed in a color other the allotted palette
with in the brand, nor given any other treatment other than what the brand has already established. The
logo will never be displayed with strange patterns, colors or gradients.
PMS 300 Black
The same standards apply to the
Canadian logo as do the American
logo. It should never be shown in
anything other than displayed. It
is presented is an Rich Black, and
300C PMS color palette.

9. BRANDING GUIDELINES
9 | Branding Guidelines
Color Palette for Individual Product Categories
Products
Under the umbrella of Central TIS are different products which should be treated as within the established brand
identity but have their own individual color pallets to separate them.
Color pallets are derived from a
primary, secondary and tertiary
color tone hierarchy, however
complementarity tones may
be used to highlight or call out
specific information.
IRRIGATION TURF LIGHTING EQUIPMENT ICE MELT
PMS 300C PMS 347C PMS 124C PMS 195C PMS 195C
PMS 301C PMS 349C PMS 603C PMS 202C PMS 3272C
PMS 299 C PMS 368 C PMS 142 C PMS 7546 C PMS 549 C
PMS 300CVC
Additional Color Palette
Secondary Uses and Highlight Tones
Secondary colors may be used for highlights,
or drawing attention to information within a
paragraph, sentence or number.
GREY HIGHLIGHTS
PMS 433C PMS 165C
PMS 546C PMS 430C
PMS 425 C PMS 551 C
While PMS 300C is the main blue in the logo, it can be over powering due to its intensity.
Therefore 300CVC is a softer tone of this color family, and allows a document to have a
stronger palette.
Primary
Secondary
Hightlight/Tertiary

10. BRANDING GUIDELINES
10 | Branding Guidelines
Product Icons
Central has four main product categories, which we represent in the acronym L I T E . Lighting, Irrigation, Turf
and Equipment. Each of these categories is a division of the company as a whole. The Central icons allow for easy
representation of each product category and maintain their communication of each product. There are also secondary
product categories; Golf, Erosion and Ice Melt. While these essentially fall under the Turf product category, they are of
themselves separate categories, and therefore treated as such.
Secondary products are used sparingly,
usually in catalogs and small representations.
PMS 425
When in Greyscale, Icons are represented in PMS 425, used on
the CTIS Website to represent product categories within each
location and branch.
Each product category is represented by its
own main color, for easy identification of that
particular product family.
Lighting Irrigation Turf Equipment
PMS 124 PMS 300 PMS 368 PMS 193
Erosion Golf Ice Melt
PMS 463 PMS 300/347 PMS 368

11. BRANDING GUIDELINES
11 | Branding Guidelines
Slogans & Phrases Treatments
Central prides itself on our core values: Service, Solutions and Stock.

12. BRANDING GUIDELINES
12 | Branding Guidelines
Design Elements
Patterns
For a fun alternative to a high resolution image, patterns may be utilized. These patterns will be simple, yet elegant
and reflect the Central TIS brand, and color palette, referencing the product color schemes. Patterns should be
simple in nature, as to not distract from their purpose. They are to be used sparingly as a design element.
Simple patterns or textures are
favored for bands for headers in
documents, when an image may
either not be present or a generic
design element alternative.
Banners and Call-outs
In most cases, banners, call outs and showcased
information is treated in a clever, modern and
clean design. Alternative typefaces can be used in
some instances for variation.
This includes:
• Monthly Specials
• Newsletters
• Moving Announcements
• New Locations
• New Products
• Highlighted or showcased information
U N I Q U E
L I G H T I N G
S A L E
$5 OFF
Banners, ribbons, shapes and similar design
elements are usually preferred, and can be found
in the marketing department’s vector art library.
Call out
Can be used vertically
or horizontally
“This is a pull
quote.”
Line Element is used to separate information easily.

13. Image Choices
All imagery and graphics should be within the brand and guidelines. Image choices should not be obvious
or cliché. Images should be 300 dpi high resolution when printing and 72dpi for web.
Imagery should be thought of in
a sales based mentality. Inviting,
and professional imagery should
be used, and should be engaging
to the eye.
Images should be chosen based
on content and whenever possible,
give reference to what the piece is
selling or describing.
Cliché, obvious or over-ly used
imagery will not be utilized. While
stock photography is acceptable,
imagery should be professional
and well shot with use of light.
High resolution, clever or images
pertaining to the document’s con-
tent are more preferred choices.
Images can be representative in
nature, or abstract when viewed.
Casual business people in everyday
situations is preferred, over corporate
looking people in business suits.
Consider the industry that the piece is
directed towards.
Imagery where type can be placed over
it as a header is preferred.
Practical images of products in use, or
on a white clen background is preffered.

14. BRANDING GUIDELINES
14 | Branding Guidelines
Monthly Specials
Central Turf & Irrigation Supply promotes their products/services every month. These sales can range from
amounts and product categories. Each month a new custom Special should be created while maintaining our
established branding guidelines and styles. They can be presented cleverly, and utilize outside typefaces and
imagery, but should be recognizable through the Central Brand style.
June Specials
IN THISTHIIS ISSSUSSUSSUUUEUEUHIS ISSUE
Discounts & Deals for
your Summer Season
• Water Efficient Irrigation
Products
• Hot Turf Product Deals
570Z Sprinkler Heads
P/N: TS570Z12PSPECIAL
P/N: TS570Z12LPSPECIAL
P/N: TS570Z6PSPECIAL
P/N: TS570Z6LPSPECIAL
P/N: TS570Z4PSPECIAL
P/N: TS570Z4LPSPECIAL
570Z 6”570Z 12” 570Z 4”
12” 6” 4”
INSTANT REBATE
$
10/CASE
ON SELECT MODELS
4” & 6” 570 Z Models
4” 6” 50 UNITS/CASE 12” 25 UNITS/CASE
Pro C Controller
P/N: HCPC400PROMO
P/N: HCPC400IPROMO
The Pro-C has proven to be the most
reliable and robust controller in the
industry, with the flexibility to expand on
demand due to its modular design.
Irrigation
Buy a Pro C
Controller,
get a
FREE 3 Zone
MODULE!
Buy a Case of
Pro Spray and get
25 Nozzles FREE!
4”, 6” & 12” Models
4” 6” 50 UNITS/CASE 12” 25 UNITS/CASE
PGP Ultra
• 5 Year Warranty
• Blue Nozzle
$.50 OFF
*Case Quantity Only
P/N: HSPRO4PROMO
P/N: HSPRO6PROMO
P/N: HSPRO12PROMO
P/N HSPGPADJ2.5U
P/N HSPGPADJ4U
PGV Valve 1”
• Captive bonnet bolts provide hassle-free
valve maintenance
• Encapsulated 24 VAC solenoid with captive
plunger for hassle-free service
• 2 Year Warranty
$.50 OFF
P/N: HVPGV100G
P/N: HVPGV100MB
P/N: HVPGV100GS
*Case Quantity Only
*Case Quantity Only
*Case Quantity Only
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tium consectetur. Curabitur tempor
SAMPLE TEXT
Lorem ipsum dolor sit amet, consecte-
tur adipiscing elit. Fusce dignissim pre-
tium consectetur. Curabitur temporAugust 1 – August 31
August Specials
21” Hydro Aerator
P/N: DI23515
$3,699.00
Tree & Turf BackPack
Sprayer
P/N: CH61900
• 4 Stage ltration system (with in-
tank removable/cleanable lter)
• Cushion grip shut-off with pressure
gauge
• Padded shoulder straps with lumbar
support
• 3 pc nozzle pack (fan, cone and
adjustable brass)
$88.75
Central Spreader
Powder Coated Frame
P/N: SPREADERF80PD
$205.00
Professional Frame
also Available!
Ask your Central Sales
Expert for Info!
Sprayer & Spreaders
Equipment
76CFM
Air Compressor
P/N: VRK220S
$6,950.00
185CFM
Air Compressor
P/N: MDVN52
$13,900.00
Available to Rent, with option to Buy!
Reserve your Air Compressor Rental for Winterization today!
Contact your local Central Branch Professional for details!
30” Stand-on Aerator
P/N: DI23518
$9,195.00
Sale prices should be very visible and eye catching.
Designs can be created based on themes for example,
holidays or seasons pertaining to that month.
Product Numbers
Product numbers are alpha numeric numbers used
to identify a product or particular sale on a product.
They should be provided by the management and
will always be easy to find underneath the product
available for sale.
Most monthly specials are based
on region, and therefore reflect
sales only going on in that region,
or location. Some areas showcase
different products than others.
Prices also vary.
Central carries a wide range of outdoor lighting products and accessories.
Contact your local Central Turf & Irrigation professional for details!
October 1st – 31stOctober Specials | North East
Lighting
Lancer 6
Path Light
• Handsome solid brass design
• Coordinates with every landscape
• Professional-grade construction
P/N:ULLANCER6WB-NL
$62.99
g
La
Pa
• Ha
• Co
• Pro
P/N:U
$6
Intrepid
Up Light
P/N: ULINTREPIDWB-NL
$44.99
Valor Uplight with 3’ Lead
Bulb Not Included
• Precision formed from brass
• Design provides enclosed, water resistant wireway to protect wires
P/N: ULVALOR-NOLEAD
ONLY $29.99
Nova
Designed to provide in-ground lighting
solutions, the Nova is ideal for up-lighting a
variety of elements, from trees and shrubs to
pillars and other vertical structures.
P/N: ULNOVAWB-NL
$73.99
Nucleus®
Up Lights
LED Bulb Included
Designed to illuminate shrubs, trees, signage,
architectural facades and more!
• Marine grade A360 alloy construction
• 15’ hub-ready wire lead available
• 12” FLEX Auxiliary Lead available
• Composite stake with molded brass
threaded insert
P/N: ULNUCLEUSBK-NL
$51.00 W/ LED BULB
ODYSSEY SERIES
300 Watt
Transformer
P/N: UL300SSSL15
$124.99
BRASS KNIGHTS SERIES
ELEMENTS SERIES
$62.
V
Bu
• P
• D
P/N
O
BEST
VALUE!
Max 3Watt Bulb
The Central logo is large
and bold standing out, but
also displayed is the product
vendor logo.
The Central logo is always in the lower right hand corner.

15. Paragraph styles will be
implemented in all documents,
and must be adhered to in order to
maintain a cohesive and organized
brand. Consistency will be
maintained within and throughout
the entire brand, and therefore
cannot be deviated from for any
reason, without express written
consent of design and marketing.
centraltis.com
2016 TruAudio_Nanuet-AB
8:30am to 1:00pm Lunch Provided
Luxury Outdoor Audio
Presented by Matt Emett
TruAudio Sales Manager
TruAudio speakers are constructed with materials proven to perform. This
informative class will provide valuable tools on how to present, and install
one of the best quality luxury outdoor products available on the market today.
Featuring
Matt Emett
TruAudio
Presentation Installation Class
Friday, February 12
CENTRAL TURF IRRIGATION SUPPLY
351 W. Route 59 Nanuet, NY 10954
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Name(s): �������������������������������������������������������������������������������������������������������������������
Phone: �����������������������������������������������������������Cell:������������������������������������������������������
Class Name(s): ���������������������������������������������������Email: ���������������������������������������������������
Register online at centraltis.com/events
or email marketing@centraltis.com with the information below.
For more information, call 914-347-5656.
The information you provide is confidential and will be used only to process your registration.
Line elements separate information
Call out is treated with a highlight tone
reflecting the product category
Vendor logos are high resolution
and up to date.
Document Description is easy to find
and understand for easy file locating
within company.
Document Creation
All documents no matter what the kind, will be created and designed within the brand guidelines with NO
exception. All typefaces, colors, image choices, and layouts should be approved by the design dept before
creation. A clean, modern approach to page layout will be utilized and a strong use of white space is preferred.
The Central Logo is always placed in the lower left hand corner.
Forms are interactive and exported for
multiple uses. Hyper links should all
behave correctly and should be easy to
find. Documents will be uploaded as per
management requirement.
Transparency is 60-75% PMS 301 and
overlaid on top on image banner left
justified.

16. Paragraph Styles
In order to maintain consistency within documents, paragraph styles will be utilized in both body copy and
table layouts. Styles may be mixed and matched as per document needs. Wherever possible, templates
will be created to allow for easy work flow in both Indesign, Word and Powerpoint documents, to allow
employees to access, and maintain the brand we are establishing. Paragraph and Character Styles should
be in every document created.
Body Copy
Product Title
Specails
Product Detail
Body Copy Large
• Small Bullet with forced indent - iis aruptumqui corecum que in cuptas
mil mil is et maximusam sendem explign isquid quost, offici ulpa niet
Call Out
COST 28ST $
19.00
Document Headline
T I T L E E X T E N D E D
SUBHEAD SMALL
• Body Bullet with forced line indent
Headline Medium
Head 18 pt
Small Call Out
Green
Specails Green
Small Call Out Blue
Contrast Highlight
The
HeadNormal Basic
Pull Quote
C A T E G O R Y
EXTENDED
E X T E N D E D
E X T R A B O L D
Alt Paragraph
Head Bold 433 18
All paragraph styles are applied
throughout Central Turf and Irrigation
Supply’s entire brand. All treatments of
typefaces, spacing, color and additional
design elements are agreed upon by
the marketing manager and designer,
but may vary depending on the product
category or specific document.

17. BRANDING GUIDELINES
17 | Branding Guidelines
Scroll Pages Interactive Pieces
In order to maintain consistency within documents, paragraph styles will be utilized in both body copy and
table layouts. Styles may be mixed and matched as per document needs. Wherever possible, templates
will be created to allow for easy work flow in both Indesign, Word and Powerpoint documents, to allow
employees to access, and maintain the brand we are establishing. Paragraph and Character Styles should
be in every document created.

18. Stationery Marketing Materials
All documents no matter what they are used for will be treated in the same consistent high designed
layouts established in the brand. This includes business cards, letterhead, envelopes, posters and other
materials. Very little deviation will be allowed, and must be approved by the design and marketing team
before doing so.
High quality printing options will
be made by the designer in the
best interest of the company for
presentational use.
8 Williams Street Elmsford, NY 10523
T (914) 347 5656 F (914) 347-9174
centraltis.com
8 Williams Street
Elmsford, NY 10523

19. BRANDING GUIDELINES
19 | Branding Guidelines
Infographics
Depiction of information should be represented quickly and easily, and are subject their own color schemes and
treatments. Info-graphics should be representative in nature but informative in design. They should reflect not only
the established brand, but give a clear, consistent demonstration of text and information together while not being
too busy or over whelming.

20. Presentations
For a well designed presentation, a template has been created for use throughout the company. This template
maintains the brand standards that the company has established as well as implements the kind of high quality
design that Central Turf, Irrigation Supply stands for. This template can be for used in Power-point and Keynote,
as well as Prezi depending on user needs. Animations, interactivity and transitions will be placed upon needs of
user, and approved by the design manager. High resolution photography and images can be found by requesting
images form the design manager.
The theme for each
presentation remains
throughout the entire
document.
Tables, charts graphs are all presented clearly
and simply. Slides should not have too much
information on them.

21. BRANDING GUIDELINES
21 | Branding Guidelines
Trade Show Booth
Trade booth materials should be consistent, with bright bold colors, imagery and a strong message. Every event
should present the materials as clean as possible.
The booth itself is 10x10.5 and stands upright. It
folds easily, however does require care when cleaning
or transporting. An 8’ table cloth accompanies each
booth in various locations for trade shows in either
blue or black.

22. BRANDING GUIDELINES
22 | Branding Guidelines
Central Website
Website Styles
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exceptatiur?
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Navigation
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qui ut et occulloreris cum eos aut alitas estem quidundunt.

23. Web Site and Online Materials
The Central Turf Irrigation website should maintain a consistent brand across all of its pages. Utilizing
the same brand standards and practices for all of our other materials, the website shall be clean, modern
and easy to use. Functionality and interactivity will create a more dynamic user experience. Use of icons
and links will formalized and maintained. The website, should be displayed and designed as per current
technology and allow for responsive layout for mobile devices and tables.
The website will consist of the most up to date information possible and provide details for all manner
of questions for customers, and will be updated accordingly.
The Central website will be laid out
in a organized grid based structure,
as determined by the heads of staff
to give a fresh modernized and user
friendly experience.

24. BRANDING GUIDELINES
24 | Branding Guidelines
Tables Charts
All tables of information will be displayed and presented in the same clean, modern way as the rest of
Central Turf Irrigation Supply’s materials. A .5 stroke between rows will be applied as well as a well
designed use of white space. All tables will be created in either Indesign, or Excel depending on need.
Header Rows with be displayed with specified Paragraph and Table Styles as per the established
brand.
PART# DESCRIPTION HEAD HANDLE GRIP
A WOLFL100 #2 Round Point #2 Round Point 47” Fiberglass Handle Comfort
B WOLFL200 #2 Square Point #2 Square Point 47” Fiberglass Handle Comfort
C WOLFL300 Garden Spade #2 Spade 47” Fiberglass Handle Comfort
D WOLFL400 16” Drain Spade 16” Drain Spade 47” Fiberglass Handle Comfort
Solo Sprayers
A
SO425 Solo Piston Style Backpack
$90.75
B
SO475B Solo Diaphragm Style Backpack
$90.75
C
SO456 Solo Tank Style
$43.50
Solo Sprayers
A
SO425 Solo Piston Style Backpack
$90.75
B
SO475B Solo Diaphragm Style Backpack
$90.75
C
SO456 Solo Tank Style
$43.50
Strokes between cells will be
utilized as per the established
paragraph and table styling
within the style guidelines of the
design dept.
For precise alignment, whenever
possible, table are used
within text boxes to maintain
consistency for each document.
=
A white stroke between columns or rows can separte information
Table styles should be consistent throughout all documents in a
simple format, and allow for easy-to-follow information.

25. 2016 Premium Private Label Products
All packaging should be presented in a clean, minimalist setting, with use of white space and not
cluttered up with imagery. This will create a consistent, and modern feel for Central products and set
our company apart from a lot of competitors in the industry.
PMS 347 PMS 349
Other Central private label products
are provided by outside sources
and may be outside the set
branding guidelines as determined
by the owner of the company.

26. Central Locations Map
In order to effectively display all the locations within the Central Turf Irrigation regions, a map is
presented as below. When used in an interactive setting, the individual areas highlight and zoom in
and out of their prospective locations.
Each region is color coded for easy to navigate information. All parts of the map unused by Central
will be shown in a light gray, while regions are displayed in bright inviting tones consistent with the
color palette of the brand.
As locations continue to increase,
the Central location map will
be provide an easy-to-follow
exploration of each location
without being to specific. Each
dot represents a single location,
and states can be individualized
needed. A ‘Callout’ to that state is
treated as shown.
M I N N E S O T A
Coon Rapids
286 Coon Rapids Blvd.
Coon Rapids, MN 55433
T. (763) 795-8353
F. (763) 795-8328
coonrapids@centraltis.com
Eagan
2797 Eagandale Blvd.
Eagan, MN 55121
T. (651) 681-9133
F. (651) 681-9787
egan@centraltis.com

27. BRANDING GUIDELINES
27 | Branding Guidelines
Sales Book
The Central Sales Book is an annual catalog of products showcased in the annual sales meeting, used for our sales
staff. It contains information about products and services Central offers and is used for sales purposes.
SERVICE. SOLUTIONS. FULLY STOCKED.
centraltis.com
2016 Partners for Success
The sales book represents the theme for the company
— Partners for Success. Its general layout, design and
presentation are all utilized throughout the documents
within the entire company.

28. Word Docs and Internal Documents
Like the rest of the brand, all word docs will adhere to company styles when presented. All word docs
will be typeset in the Open Sans Family and if thats not available, Arial.
All documents will maintain a set template for consistency through out as well we placement of type,
image and components for each document.
Logo will be placed exactly in the
same place in template style for
consistent documents.
Headers will always be in blue, type
in dark gray as per the word doc
color palette.

29. BRANDING GUIDELINES
29 | Branding Guidelines
Brochures
Uniform in design and layout, brochures within similar product categories should reflect each other. Full catalogs should
have a full splash page for the cover with ideally a large bold image of the product for an eye catching look and feel.
2015
Golf Supplies Catalog
Turf Irrigation Products
Equipment
Brochure
www.centraltis.com
2015 – 2016
Professional
Tool Catalog
www.centraltis.com
Turf Landscape
Professional Products
centraltis.com
Partners for Success.
G E O R G I A
The covers of catalogs when
re-designed, should reflect
the theme of the company
for 2016.

30. Articles
Set up similarly to internal word docs, Central TIS articles will be set in Word whenever possible to ensure
small file size. All sources should be sited or referenced. Imagery should as high resolution as possible,
and be able to be viewed Online as well as in print. These articles will be researched, and approved by
Central Turf Irrigation Supply marketing team. At the end of every month these articles will be provided
for download in Centrals monthly newsletter.
Choosing the Right Air Compressor
There are two types of air compressors: the rotary screw air
compressor and the reciprocating piston air compressor. It’s
very important to choose the correct type for your situation.
We recommend a rotary screw compressor for professional
contracting irrigation projects.
Air Pressure Capacity
• Pressure and capacity are the two main specifications to look for when buying an air compressor.
• Pressure is expressed in bar or PSI (pounds per square inch).
• Capacity is expressed in CFM (cubic feet per minute), liters per second or cubic meters per hour.
Remember: Pressure is ‘how strong’, capacity is ‘how much’.
• Most compressors for sale are between 125 and 175 psi ( 8.5 – 12 bar) pressure. But their capacity is the big
difference.
• The pressure you need is dictated by the kind of tools / equipment you use (‘this nailer needs 100 psi’, or ‘the
machine operates at 125 psi’).
• The needed capacity of your air compressor is dictated by the air consumption of all your tools and machines
together (if they are typically used all at the same time).
Pressure
Most compressed air equipment is designed to operate at around
90 – 100 psi (6 – 7 bar). For this reason, most people only need a
compressor with a maximum pressure of 7 bar. For some
applications, a higher pressure is needed, like 15 or 30 bar.
Sometimes even up to 200 – 300 bar. Look at the tools or
machines you use, it should state the required minimum pressure.
If not, 100 psi (7 bar) is safe to assume for hand tools. Most machinery also operates at 100 psi, but to be
sure check the specs or ask the manufacturer.
If it is a replacement compressor, you can buy a compressor with the same pressure rating as the previous one.
What size/capacity (CFM) do I need? Capacity is the amount of air that the compressor can pump out. It is
expressed in CFM (cubic feet per minute). What’s the difference between a very small and a very large compressor? It’s
not the pressure, it’s the capacity.
Articles should be concise and
organized. Easy to follow information
will be provided so as to not loose the
viewers attention.
Use of bullet points is preferred over
long paragraphs.
All articles should be available
online when needed and all sources
should be clearly indicated and
sited. A archive system will be
provided for older articles which
will be available to those who want
to read more.

31. Forms
Forms should be designed by the marketing team, and maintain all branding standards. Ideally they
should be all interactive and provide information clearly and simply.
Forms should all be interactive via
PDF and able to edit therein, when
needed.
Sometimes forms are created by
outside entities and therefore
outside the Central internal brand
and style guidelines, however
whenever possible - forms should
be deisgned by the marketing dept.

32. Central Branches
Store External Signage
External signs are designed for outdoor use. They are primarily printed on a weather-resistant vinyl and
large in size for visibility. A template file is created for consistency.
96”
48”
While sizes will vary from
branch to branch a basic layout
will be assumed, utilizing a
horizontal template.
Logo, phone website are very large
and visable from a great distance.

33. Store Presentation
While each branch within the Central Turf Irrigation company is its own individual location, there are some
standards that should be adhered to for constancy within the brand.
Slat board walls
Sales professional is
well groomed, friendly
and helpful.
Branches should maintain a
consistent layout across the entire
company. Products should be well
stocked, faced and organized.
Products are displayed professionaly