This document outlines branding guidelines for Wash@Home, including: - The logo, its variations, minimum sizes, and incorrect uses - Primary and secondary colors that should be used consistently - Gotham Rounded as the primary typography across all platforms - Iconography that clearly communicates through rounded simple shapes - Illustrations that are inclusive and help expand the visual language - Graphical elements that showcase the brand across applications The guidelines provide a flexible yet consistent brand identity system to represent Wash@Home.

1. Brand Guidelines
October 2019

2. Welcome to our brand
Brand elements overview
Logo
Logo colour variations
Logo clear space and minimum sizes
Logo incorrect usage
Colour
Typograpghy
Iconography
Illustration
Graphic elements
More Information
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Brand Guidelines 2
Contents
Brand Guidelines

3. 3Brand Guidelines
Welcome to our brand
This reference guide displays a flexible and prominent
brand identity
A system has been made to keep all the branding
element consistent

4. Brand Guidelines 4
Brand elements overview
Logo Typography
Iconography
Illustration
Graphical ElementsColour
Header & Body font: Gotham Rounded
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Primary
Secondary

5. 5Brand Guidelines
Logo
The Wash@Home logo is a valuable assest
It is important to use it correctly to build a strong and
consistent brand presence in the market
The following pages outline how it should be used and
not to be used

6. Brand Guidelines 6
The Logo

7. 7Brand Guidelines
Logo Variations
Brand Guidelines
Logo Options

8. Brand Guidelines 8
Logo clear space and minimum sizes
Minimum SizesClear Space
Digital
54 px Wide
Print
19mm Wide

9. Brand Guidelines 9
Logo incorrect usage
1
Do not re-scale or stretch any part of the logo
5
Do not use lgo colours other than shown in “Logo Varia-
tion” section
4
Do not reposition the watermark and logo icon
7
Do not have the word mark in another font type
6
Where there is small real estate, avoid the wordmark and
use only logo icon instead.
8
Do not alter the geometry of the elements in the logo
3
Do not create or use the logo in outline form
9
Do not have font in all caps or no caps
2
Do not add apply any special effects to the logo e.g
drop shadows of gradients
1
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3
4
Wash@Home
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WASH@HOME
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10. 10Brand Guidelines
Colour
The colour palette is fresh, modern and clean
Designs should be done with a more preference to using
the primary colours as oppose to the secondary colours

11. Brand Guidelines 11
Primary Secondary
Colour
Blue Dark BlueBlack GreenPink WhiteYellow
Hex
#2E86FC
Hex
#262626
Hex
#FF7A8A
Hex
#113F67
Hex
#2A9D8F
Hex
#F6C667
Hex
#FFFFFF
RGB
46, 134, 252
RGB
38, 38, 38
RGB
256, 122, 138
RGB
17, 63, 103
RGB
42, 157,143
RGB
246, 198, 103
RGB
255, 255, 255
CMYK
89, 10, 0, 0
CMYK
38, 35, 33, 92
CMYK
0, 63, 29, 0
CMYK
100, 46, 0, 46
CMYK
100, 0, 60, 0
CMYK
0, 29. 100, 0
CMYK
0, 0, 0, 0
Blue, black and pink are the dominant colours and should be
used generously
Dark blue, green, yellow, light grey are the secondary colours and can be used on back-
grounds and supporting visual elements.

12. 12Brand Guidelines
Typography
All effort should be made to keep branding consistent
across all platforms and touchpoints using the same font
type but font weight can differ as required.

13. Brand Guidelines 13
Typography
Font: Gotham Rounded
Gotham Rounded is the rounded version of the ever popular Gotham typeface. Its rounded
corners lend it a much more warm and friendly feel compared to the strong and authoritative
Gotham.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 ! @ # $ %
Gotham Rounded Bold This font is very welcoming
Gotham Rounded Medium This font is very welcoming
Gotham Rounded Book This font is very welcoming
Gotham Rounded Light This font is very welcoming

14. 14Brand Guidelines
Iconography
All effort should be made to keep branding consistent
and icons should clearly communicate the right
intention.

15. Brand Guidelines 15
Iconography
Laundry Items Icon
Iconography ia connected with the typography at a funda-
mental level (being rounded) to communicate the brand.
Icons and their usage principles are predominantly designed
to quickly and effectively communicate across all touch
points.
Items are placed in a blue container to enhance recognisabil-
ity by giving it more visual depth and attention. Icons should
be centered within container.
Icons outlined by default and in the app navigation bar, they
are used to denote inactive sections
Filled
Icons outlined by default and in the app navigation bar, they
are used to denote inactive sections
Outline

16. 16Brand Guidelines
Illustration
All effort should be made to keep branding consistent
and illustrations should clearly communicate the right
intention.

17. Brand Guidelines 17
Illustrations
Illustrations here based off simple shapes, clean lines and min-
imal detail to avoid distraction from the main message
Human Illustrations used are as diverse as possible for inclu-
sivity.
Illustration are usually placed inside a faint blue colour to give
it an extra bit of depth.

18. 18Brand Guidelines
Graphical Elements
There is a core library of bespoke assests to showcase
the brand in difference applications.
These illustrative elements helps to expand on the overall
visual language.

19. Brand Guidelines 19
Graphical Elements

20. 20Brand Guidelines
More Information
If you have any questions or require futher assistance,
please contact us at :
brand@washathome.com
www.washathome.com