This document provides branding guidelines for the NetRoadshow logo and visual identity. It specifies that the preferred logo is blue and provides rules for acceptable usage, colors, typefaces, imagery and hierarchies. Alternative black, white and gray logos are allowed under certain conditions. Unacceptable usages that distort, modify or otherwise alter the logo are shown and prohibited. Primary and secondary color palettes are defined along with spacing requirements around the logo. Sans serif typefaces Lato and Open Sans are recommended along with guidelines for font sizes, weights and leading. Contact information is provided for any questions.

1. GLOBAL
VISUAL
GUIDE
IDENTITY

2. Purpose
Proper usage of the NetRoadshow Logo and other brand elements enhance the public awareness,
reputation, and image of NetRoadshow products and services.
This guide sets standards for the appearance and usage of the NetRoadshow Logo in printed and digital
media.
Standards should be adhered to as provided. Combinations of different formats to create a new logo
design is prohibited.
The scope of this document is limited to corporate NetRoadshow branding and not any sub-brands or their
respective logos (ResearchFN, Apparity, etc).

3. Logo
NetRoadshow Logo
The NetRoadshow Logo (typeface and letter
spacing) must never be changed.
Preferred Logo
The NRS Blue logo is the preferred logo and
should be used whenever possible.
The logo must be placed at the top left
or top right on the front of any printed
material. If the logo appears on the back
of printed material, it can be placed at the
bottom right, bottom left, centered at the
bottom, or centered in the middle of the
document.

4. Clear Space
The space around the NetRoadshow logo
must not have any other type or graphical
element that reduces visibility and
independence of the NetRoadshow logo or
give the appearance of another logo.
The clear space distance is equal to the
full height of the “N” character in the
NetRoadshow logo.
Note: Clear space rules have not been
followed in this document for
illustration purposes.

5. Alternative Logos
If it is not possible to use the preferred
NRS Blue logo, use the following approved
alternative logos given the conditions below.
Black
For printed material only. If the printed
material is being produced in black and
white, then use this logo.
Reverse White
If logo placement is on a black, darker shade
of gray, or NRS Blue background, then use
the reverse white logo. The Reverse White
logo should not be used on any other color
background.
The Reverse White logo can be used over
image backgrounds that do not contain text
and are dark enough to allow ample contrast
between the logo and background.
Backgrounds
See right for examples of the NetRoadshow
Logo and approved variations on different
background colors.
White Background Black Background
Single Color B&W
NRS Blue Background
Dark Gray Background
Light Gray Background
Black Logo Reverse White Logo

6. Unacceptable Logo Usage
The examples to the right display incorrect
logo usage. Do not, in any circumstance,
modify or use the NetRoadshow logo in
these ways.
For questions, please contact marketing.
A. Don’t use the logo as a mask
B. Don’t slant
C. Don’t squish, vertically or horizontally
D. Don’t change the scale of elements
E. Don’t stack
F. Don’t add new elements
G. Don’t change color
H. Don’t add drop shadows or other effects
I. Don’t blur/ incorrectly scale to appear
blurry
A.
C.
E.
G.
B.
D.
Contact us
F.
H.
I.

7. Unacceptable Logo Usage
...continued
J. Don’t add box between logo and image
K. Don’t allow logo to blend into colors
L. Don’t allow logo to blend into images
M. Be mindful of logo placement
J.
L.
K.
M.

8. Colors
Primary Color Palette
The primary color palette is centered
around NRS Blue. Designs across print
and digital should use these colors in
combination with one another.
When using the color palette, ensure
sufficient contrast is provided between
elements such as background elements, text,
and buttons/ other user interface elements.
NRS Blue
PMS 114-8 C
CMYK: 61, 26, 0, 52
RGB: 48, 90, 122
HEX: #305A7A
NRS Bluish Gray
PMS 109-1 C
CMYK: 5, 2, 0, 18
RGB: 194, 202, 208
HEX: #C2CAD0
NRS Light Blue
PMS 110-6 C
CMYK: 65, 29, 0, 16
RGB: 45, 141, 214
HEX: #2D8DD6
NRS Dark Gray
PMS 173-15 C
CMYK: 63, 54, 53, 26
RGB: 58, 65, 69
HEX: #3A4145
NRS Gray
PMS 106-1 C
CMYK: 7, 3, 0, 42
RGB: 130, 141, 148
HEX: #828D94
NRS Light Gray
PMS 179-3 C
CMYK: 0, 0, 0, 18
RGB: 208, 208, 208
HEX: #D0D0D0
NRS Lighter Gray
PMS 179-1 C
CMYK: 0, 0, 0, 7
RGB: 237, 237, 237
HEX: #EDEDED
NRS Lightest Gray
PAPER/ OPAQUE
CMYK: 0, 0, 0, 4
RGB: 243, 244, 244
HEX: #F3F4F4

9. Secondary Color Palette
Use the secondary color palette sparingly.
The secondary palette should be used for
accent colors. This includes UI elements,
colors for charts and graphs, and accent text.
Racha Red
PMS 48-8 C
CMYK: 0, 82, 79, 7
RGB: 237, 28, 36
HEX: #ED1C24
Yolky Yellow
PMS 10-8 C
CMYK: 0, 25, 100, 0
RGB: 255, 190, 0
HEX: #FFBE00
Berry Blue
PMS 118-6 C
CMYK: 80, 13, 0, 20
RGB: 0, 172, 205
HEX: #00ACCD
Overeasy Orange
PMS 30-8 C
CMYK: 0, 56, 84, 2
RGB: 249, 106, 35
HEX: #F96A23
Plum Purple
PMS 91-16 C
CMYK: 4, 49, 0 ,51
RGB: 114, 0, 124
HEX: #72007C
Goose Grey
PMS 105-11 C
CMYK: 9, 4, 0, 33
RGB: 148, 162, 172
HEX: #94A2AC
Guac Green
PMS 151-13 C
CMYK: 20, 0, 35, 23
RGB: 145, 196, 108
HEX: #91C46C

10. Typeface
Typeface
The preferred typeface for use in digital and
print media is Lato.
Lato can be paired with Open Sans, another
sans serif typeface. Open Sans should only
be used for body copy.
Heavier weights and italics should be used
sparingly.
Body copy should never be smaller than 9
point/ px, while legal copy should always be
7 point/ px or smaller.
Tracking for headlines and body copy should
be 0, but can go up to a maximum of 25 for
emphasis.
For kerning, use the default Metrics kerning.
Body leading/ line height should be 150% -
180% of the font size.
If the preferred typefaces can’t be utilized,
use Arial.
Lato
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_
Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_
Open Sans
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_
Regular Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_

11. Hierarchy of Type
This is an example hierarchy. Various
weights can be used to establish a visual
hierarchy, but the overall copy style should
offer enough visual contrast between copy
via type weight and leading.
TITLE EXAMPLE <h1>
This is a Sub Title Example <h2>
This is a Heading Example <h3>
This is Sub Heading Example <h4>
This is a body copy example. Giae voles nus moluptas dolor sitassit
molessintem doloriore ne etur aspid mo blabo. Et opta dolorent aut volut as
aut explite mosanim.
• List item 1
• List item 2
• List item 3
This is a body copy example using Open Sans. Only pick one typeface
for body copy. Here is an example of italicized emphasis.
* This is a note or asterisk copy example.

12. Imagery
Lifestyle and background images should
reflect these keywords:
• Technology
• Communications
• Business Relationships
• Urban
Abstract images can also be used as a
background element.
Images used as a background element
should have a darker layer between the text
and image for contrast.
Images can also be stylized with a blue
gradient map.

13. Questions & Clarification
Please contact Ken Inamori at ken.inamori@apparity.com for questions regarding NetRoadshow visual
identity guidelines.

14. Copyright © 2021 NetRoadshow, Inc. All rights reserved.