Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Communication Strategy - Workshop to Obtain Stakeholder Input

5,535 views

Published on

Generic version of a PowerPoint presentation used in a workshop to obtain stakeholder inputs into a project communication strategy. This presentation can be used as a template when formulating a project or programme communication strategy and work plan.

Published in: Leadership & Management
  • Be the first to comment

Communication Strategy - Workshop to Obtain Stakeholder Input

  1. 1. Project Communication Strategy Workshop to Obtain Stakeholder Input Dr John Mauremootoo www.InspiralPathways.com
  2. 2. To obtain stakeholder input into a Communications and Awareness-raising Plan Workshop Objective
  3. 3. Workshop Structure • Outline project objectives • Discuss why a communication strategy is needed • Outline a communication strategy framework • Discuss key aspects of communication • Define your target audiences • Define desired Knowledge Attitude and Practice changes • Define communication objectives • Define key communication messages • Explore communication approaches • Now what? – next steps in the production of a Project Communication Strategy
  4. 4. ACTIVITY Outline Project Objectives
  5. 5. ACTIVITY Discuss why a communication strategy is needed
  6. 6. ACTIVITY Outline a communication strategy framework
  7. 7. The framework of a communication strategy The situation today and why change is needed Project/Programme Objectives What the project seeks to achieve
  8. 8. ACTIVITY Discuss key aspects of communication
  9. 9. Some Key aspects of Communication
  10. 10. 1. Communication is not one aspect of the game - it is the game
  11. 11. We are always communicating
  12. 12. 2. We must come down from the mountain
  13. 13. First to reach the top of Mount Everest? Tenzing Norgay & Edmund Hillary In 1952 Or George Mallory & Andrew Irvine In 1924 We will never know if Mallory or Irvine made it Because they never came down
  14. 14. We must come down from the mountain… And learn To C-O-P-E
  15. 15. 3. Create Once Publish Everywhere
  16. 16. The only man who behaves sensibly is my tailor; he takes my measurements anew every time he sees me, while all the rest go on with their old measurements and expect me to fit them. ~ George Bernard Shaw But not always in the same form
  17. 17. 4. A picture is worth a thousand words
  18. 18. The rise of infographics From Cool Infographics By Randy Krum
  19. 19. Examples of Infographics
  20. 20. 5. Individuals give events their meaning Feelings Behaviour RESULTS
  21. 21. To produce our individual maps of the world
  22. 22. 6. The meaning of communication… …is the response that we get
  23. 23. 7. Communication is not a one-way street…
  24. 24. …We need to understand the messages we transmit and how they are received
  25. 25. • Communication cuts across all project activities • We must come down from the mountain • Let’s learn to C-O-P-E but… • Also learn from the tailor –one size does not fit all • Let’s get visual: remember the picture superiority effect • We need feedback on our communication activities In Summary
  26. 26. The framework of a communication strategy The situation today and why change is needed Project/Programme Objectives What the project seeks to achieve
  27. 27. 1. Define your Target Audiences Who you communicate with
  28. 28. Know who your partners are and how they interface with the project Sphere of interest/concern Sphere of influence Project Sphere of Control
  29. 29. Project Project’s Direct Partners Partners of the Project’s Direct Partners Your partners have partners
  30. 30. ACTIVITY Define your Target Audiences
  31. 31. 2. Define Desired KAP What we would like the target audience to know, feel and do Knowledge Practice Attitude
  32. 32. ACTIVITY Define desired Knowledge Attitude and Practice changes
  33. 33. 3. Communication objectives Desired changes in target audiences
  34. 34. ACTIVITY Define communication objectives
  35. 35. 4 Information to be communicated to our target audience Communication Messages
  36. 36. ACTIVITY Define communication messages
  37. 37. 5. Approaches Ways in which we will achieve our communication objectives Field visits Networking Meetings Interviews
  38. 38. Examples of products the project can use or adapt Photographs Scripts Logos / posters Books 6. Types of communication products available
  39. 39. ACTIVITY Explore the degree to which: • Common communication approaches and products can be used for multiple targets, objectives and messages.
  40. 40. ACTIVITY Now What? • Outline of next steps - Further consultation needed and activities to be undertaken for the remainder of the activity.
  41. 41. Acknowledgements 2 3 4 5 1. The Thinker by Doug Wheller (CC BY-NC-SA) 2. Anon (Public Domain) 3. Jamling Tenzing Norgay (CC BY-SA) 4. Mount_Everest_as_seen_from_Drukair2 (CC BY-SA 2.0) 5. 1921 Everest expedition by Alexander Frederick Richmond Wollaston
  42. 42. 6 6. Adam Barlow & Christina Greenwood 7. Public Domain 8. Getty Images 9. From Cool Infographics by Randy Krum 10. GMO Answers.com 11. World War I Uncle Sam recruiting poster (Public Domain) 7 8 9 10 11 Acknowledgements
  43. 43. Acknowledgements 12. Plan-international.org 13. Map Collection. Collection of interesting and artistic maps 14. Natalietok2011's Blog 15. HSBC Bank 16. Feeling considered by Martin Whitmore (CC NC-SA) 12 15 14 16 13
  44. 44. 17. Transactional Model of Communication by Jason S Wrench (CC BY 3,0) 18. View of the earth at night by NASA (Public Domain) 19. Knowledge Cat by PieWie 20. Cute pug by Kinjeng Submiter (CC-BY) 21. U.S. Air Force Photo by Josh Plueger. Postwork by Dove (Public Domain) 22. Practice (CC BY-NC-SA) 17 18 19 20 21 22 Acknowledgements
  45. 45. Acknowledgements 23. Networking by David King (CC BY-NC-SA 2.0) 24. Nozomu Endo/AP 25. Radio Interview by TANZICT Project (CC BY-SA 2.0) 26. David Brewer (CC BY-SA 2.0) 27. stopstocking.cowyafs.org 28. ILRI: Information gathering and dissemination (CC BY-NC-SA 2.0) 23 24 25 26 27 28
  46. 46. Acknowledgements 29. Africa Invaded by the Global Invasive Species Programme 30. Graphics adapted from Outcome Mapping Learning Community Resources Other images produced or adapted by John Mauremootoo (CC BY- NC-SA) 29 30

×