The document discusses inbound marketing methodology and how it can help companies better acquire customers. It notes that half of companies see a 25% greater return on investment from inbound versus outbound marketing due to improved tracking, higher yields, and lower costs. Additionally, the document provides tips on social media marketing, email marketing effectiveness, search engine optimization, and developing a strong value proposition to drive business growth.

1. GoToMarketConsulting.com

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4. Introduce Process & Technology
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6. Inbound Methodology
The best way to turn strangers into customers and promoters of your business.
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7. Half of the companies
that implement inbound
marketing see a 25 percent
greater return on
investment (ROI)
 Difficulty in tracking return
on investment (ROI)
 Increasing blocking
techniques (Do not call list,
Spam filters, TiVo, etc)
 High cost, low yield.
Inbound marketing is easier to
track, has a higher ROI, and
lower overall costs than
outbound marketing
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8. Each year the
average company
loses 10-15% of its
customer base.
Bain & Company
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9.  Marketing
 Qualifying
 Proposing
 Delivering
The only thing that never lies is
your calendar. That’s why I’m
a fanatic on the topic of time
management. But when you
use the term, people think,
“Here’s an adult w/ a brain.
And he’s teaching time
management. Find something
more important, please” But
something more important
doesn’t exist……Tom Peters
Ideas don’t really
matter, what
matters is
execution, Aaron
Pazter founder of
the mint.com
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10.  Help companies make progress against their goals,
focus on customer value
 Deliver the right message to the right person
 Discuss money & take control of the sale
 Be bold vs safe & use direct language & messages
 management, marketing and sales all need to dig
deep together with genuine relevant insights that
can be positively yet provocatively taken to
prospects at senior levels
Vishal Kumar
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12. Global Internet
a computer
program that
is used to look
for
information on
the Internet
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13. Global Internet
(SEO) is the process of
affecting the visibility of a
website or a web page in a
search engine's "natural" or
un-paid ("organic") search
results.
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14. Business
Website
Links
Between
Websites
Global Internet
An online
journal
for
sharing
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15. Global Internet
Email returns $44
for every $1 spent
(McKinsey & Co)
why marketers seem intent
on e-mailing you more and
more, it works. E-mail
remains a significantly more
effective way to acquire
customers than social
media—nearly 40 times that
of Facebook and Twitter
combined –(McKinsey & Co)
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16. Social media
marketing refers
to the process of
growing your
1. Increased Brand Recognition client base
2. Improved brand loyalty
3. More Opportunities to Convert
4. Higher conversion rates
5. Higher Brand Authority
6. Increased Inbound Traffic
7. Decreased Marketing Costs
8. Better Search Engine Rankings
9. Richer Customer Experiences
10. Improved Customer Insights
Forbes
Global Internet
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17. Global Internet
Most widely
used Internet
access device
Carried by
100% of
your
prospects
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18. Value Added Products/Services
Clear Product/Services Differentiation
Delivers Premium Price & Margins
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19.  Efficiency
 Higher margins
 Value Proposition development based on your
business growth expectations
 Strategy development focusing on revenue growth
& expense efficiency
 Customer Satisfaction which is a growth strategy
 Cadence of meeting & analytics to insure
objectives are being met & gaps are being
addressed
 Processes documented
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