The document summarizes information about Postilion Greenery Restaurant located in Narayani Beach, Narayanghat, Nepal. It discusses the restaurant's market, competitors, strengths, weaknesses, opportunities, and threats. It also outlines the restaurant's sales by competitor and target customer groups. Plans are proposed to promote the restaurant through advertising, public relations, direct mail, discounts, and creative marketing strategies to attract more customers and strengthen their position in the competitive market.

1. POSTILION GREENERY
RESTURANT

2.  POSTILION GREENERY RESTURANT
 LOCATED AT NARAYANI BEACH
NARAYANGHAT
 A COPLETE FAMILY RESTURANT
 200 METER AHEAAD FROM PULCHOK

3.  HYPER COMPITIVE MARKET
 FRAGMENTED MARKED
 NOT ENOUGH MODERN MARKET

4. Sales
NDS SANGAM CHILLY BAR CHEER BAR SHRESTHA
20%
30%
10%
15%
25%

5.  VISITOR
 TOURIST
 INSTITUTINLA CUSTOMER
 HOUSEHOLD

6.  SRENGTH
 ONE OF THE BEACH SIDE RESTURANT
 HIGH QUALITY AL LOW COST
 FAST DELIVEERY SERVICE
 HIGH CUSTOMER FAC ILITIES LIKE WIRELESS INTERNET
 WEAKNESS
 INEXPERIENCES MANAGEMENT
 POOR HUMAN RESOURECE
 LESS PROMOTIONAL ACTIVITIES

7.  OPPORTUNITIES
 CHANGING CULTURE
 EMERGING OUT FEEDING CULTURE
 LICENCING
 SERVE TO BANK, SHOP, ETC.
 THREATS
 HIGH COMPETITION
 POLITICAL INSTABILITY
 POSSIBILITY TO NEW ENTRANCE
 THREATS FROM NARAYANI RIVER

8. CORPORATE
it can be used to maximize the profit through
delivering the customer centric service and
ultimately achieve the larger pie of market.

9.  strengthen the relationship with the postilions
 remember the postilion when they want to
spend their leisure time
 the target market reached as fully as possible
 being a new restaurant in the market a prime
objective is to provide greater customer value
 target market more excited about the opening
of postilion
 it motivates the consumer to visit our
restaurant one time

10. Postilion will offer cultural food and high
quality food and international type’s food.
Our waiters will be Nepalese and in
Nepalese dress.
Our kitchen wares are also branded. Our
delivery system is different from other.
High quality glass made aquarium is used
as desk in bar.
Every food item is served with organic
green salad.
A typical Nepalese cultural show will be
performed in every weekend

11.  SALES PROMOTION
 ADVERTISING
 PUBLIC RELATION
 DIRECT MAIL
 DISCOUNT

12.  SALES PROMOTION
 PERSONAL SELLING
 ADVERTISING
 CREATIVE STRATEGY
 PRESS RELEASE
 DIRECT MAIL
 SOCIAL WORK

13.  LOCAL F.M AND
 T.V CHANNEL

14.  THIS WILL ACTS FOR SIX MONTH
 AROUND RS50000 WILL BE SPENT

15.  MADHU KUNWOR
 MIRA KANDEL
 BINOD DHUNGANA