A communication strategy is a cohesive plan to deliver specific information to a specific audience for a specific reason within a limited timeframe and with finite resources. It involves understanding the target audiences, their information needs, and selecting appropriate communication channels, messages, timing and resources to influence them. Developing an effective strategy requires reviewing objectives, audiences, messages, products, channels, resources, timing, branding and feedback.
Checklist Communication Strategy DevelopmentEwen Le Borgne
This presentation was given during a workshop on strategic communication for the Water and Sanitation Forum in Ethiopia (hosted under CRDA) and is based on a checklist of strategic questions developed by IRC Water and Sanitation Centre (www.irc.nl) to help develop a communication strategy. The workshop was facilited by me and Livia Iotti for the RiPPLE project and by Simret Yasabu for WaterAid Ethiopia.
Our Public Relations Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive public relations strategy & plan.
Basic Idea of Strategic Communication, Barriers to Effective Communication, Benefits of Managers as Effective Communicators, The Seven Principles of Strategic Organizational Communications, Steps to Become a Good Strategic Communicator, 4 Step Model for Managers to be Strategic Communicators, Measuring Manager’s Communication Skills
If you’re been tasked with writing a communications strategy, let AB give you a helping hand. Our no-nonsense guide takes you through a 10-step process for planning and structuring your strategy.
Checklist Communication Strategy DevelopmentEwen Le Borgne
This presentation was given during a workshop on strategic communication for the Water and Sanitation Forum in Ethiopia (hosted under CRDA) and is based on a checklist of strategic questions developed by IRC Water and Sanitation Centre (www.irc.nl) to help develop a communication strategy. The workshop was facilited by me and Livia Iotti for the RiPPLE project and by Simret Yasabu for WaterAid Ethiopia.
Our Public Relations Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive public relations strategy & plan.
Basic Idea of Strategic Communication, Barriers to Effective Communication, Benefits of Managers as Effective Communicators, The Seven Principles of Strategic Organizational Communications, Steps to Become a Good Strategic Communicator, 4 Step Model for Managers to be Strategic Communicators, Measuring Manager’s Communication Skills
If you’re been tasked with writing a communications strategy, let AB give you a helping hand. Our no-nonsense guide takes you through a 10-step process for planning and structuring your strategy.
You need a tool to help you methodically create a marketing communications plan. This is important because your marketing communications plan directs how you will communicate with employees, clients, media, and other parties. Without a proven approach and premium tool-kit, you will need to spend additional time creating this communications plan.
This Marketing Communications Plan Playbook presents a MarCom Plan methodology that highlights our kit of premium tools & templates . The purpose of this is to help you develop a marketing communications plan that is guided by corporate marketing strategy, supports individual product marketing plans, and that achieves awareness and promotional guides.
Too often nonprofits are scrambling to post on Twitter and Facebook, without thinking through how digital tools should be part of your organization's strategic goals.
In this presentation for the 2014 Peace and Security Funders conference, See3 CEO Michael Hoffman and digital strategist Laura Wilson walk through creating a strategic communications plan, theories of change, and how to use the tools at our fingertips - like Twitter, Facebook, and YouTube - to achieve the change your organization seeks to make.
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
You need a tool to help you methodically create a marketing communications plan. This is important because your marketing communications plan directs how you will communicate with employees, clients, media, and other parties. Without a proven approach and premium tool-kit, you will need to spend additional time creating this communications plan.
This Marketing Communications Plan Playbook presents a MarCom Plan methodology that highlights our kit of premium tools & templates . The purpose of this is to help you develop a marketing communications plan that is guided by corporate marketing strategy, supports individual product marketing plans, and that achieves awareness and promotional guides.
Too often nonprofits are scrambling to post on Twitter and Facebook, without thinking through how digital tools should be part of your organization's strategic goals.
In this presentation for the 2014 Peace and Security Funders conference, See3 CEO Michael Hoffman and digital strategist Laura Wilson walk through creating a strategic communications plan, theories of change, and how to use the tools at our fingertips - like Twitter, Facebook, and YouTube - to achieve the change your organization seeks to make.
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
Richard Bagnall's workshop on social media monitoring and social media measurement delivered at the Social Media Results - PR & Comms Conference. London, November 30th 2011.
The workshop leader leads players through the Russian party game “Mafia” created in the USSR by Dimitry Davidoff in 1986, modeling a battle between an informed minority (the mafia) and an uninformed majority (the townspeople). Players are secretly assigned roles: mafia, who know each other, a doctor, a cop and also townspeople, who know only the number of mafia amongst them. In the game's night phase the mafia covertly 'murder' a townsperson. During the day phase, all of the surviving players debate the identities of the mafia and vote to eliminate a suspect. Play continues until all of the mafia has been eliminated, or until the mafia outnumbers the townspeople. As the game is played, players will discover their non-verbal communication skills, teamwork skills and also their observation skills.
Employing the use of multimedia in improving health communication strategiesChristina M Strong
A project focused on creating health care multimedia communication pieces and implementing successful health-related and benefits-related communication strategies for the MSU community that originate from MSU Human Resources (HR) and aligns with MSU’s desire to function as a high-performing organization. These videos and multimedia components (slideshows, photo galleries, PDFs, etc.,) are focused on health and risk communication, specifically health-related research and health care. They are designed to inform, educate and provide faculty and staff at MSU additional support in their endeavors to maintain their well-being. Part of the MSU Global Translational Scholars Program at Michigan State University.
Leadership Communication - Developing People and Delivering ResultsSudhakar I. Prabu
1) Leadership Communication skills (3 Day workshop)
The program enhances adaptability in communication situations and versatility in communications delivery. Articulate clearly and impactfully, be responsive, engage with people, build consensus, motivate people to act, and drive business value.
2) Developing People and Delivering Results (3 Day Workshop)
The program enhances leadership versatility and executing strategy effectively through people. Engage and channelize people to perform to their full potential; turn ideas into results, seamlessly execute strategy through people. \
3) Leadership Thinking and Innovation (2 Day workshop)
The program enables out-of-the-box thinking and develops range of creative solutions and act accordingly. Find new solutions to old problems, identify new opportunities, grow faster, gain competitive advantage, and reach new heights.
Creating & Using Your Communications Plan: a workshop for the MetroWest Nonpr...NikiLamb
Presenter:
Marketing consultant and non-profit specialist
Niki Lamberg
www.nlamberg.com
Is your non-profit striving to grow? A communications plan gives you a framework for reaching your most important audiences more efficiently. With a basic, thoughtful plan in place, you can budget, benchmark, and breathe more easily. Whatever your budget--even if it's practically zero--you can take charge of your communications strategy.
Presented February 4, 2011 in Framingham, MA for the MetroWest Nonprofit Network
A process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task.
The relationship between leadership, strategy and communication. Strategy is formulating an organization's goals. Leadership is articulating those goals in a compelling manner to help everyone involved grasp the vision; that takes communication skills.
Create a compelling vision; communicate that vision and translate it into reality.
People who cannot invent and reinvent themselves must be content with borrowed postures, secondhand ideas, fitting in instead of standing out.
Leadership training from www.mba-asap.com
Communication Strategy - Workshop to Obtain Stakeholder InputJohn Mauremootoo
Generic version of a PowerPoint presentation used in a workshop to obtain stakeholder inputs into a project communication strategy. This presentation can be used as a template when formulating a project or programme communication strategy and work plan.
Beberapa program training yang dapat kami sajikan melalui In House training. Program-program ini di harapkan dapat membantu tim kerja menjadi lebih termotivasi sehingga pada akhirnya akan meningkatkan performance perusahaan/lembaga.
Presentation on the effective framework of WHO. It shows how WHO as a single body at the front leading end communicates & passes information & emergency guidelines all over the world. And all the nations shows trust on it & this is because of a good communication framework.
CPWF, Research into Use (RIU) inception / review workshop, Bangkok, 25-28 Oct. 2011, Communication and knowledge Management in support of your research, Michael Victor
Researchers, Reporters & Everything in BetweenKara Gavin
A talk about how academic researchers can understand and navigate the news media and institutional communications landscape, prepared for the University of Michigan National Clinician Scholars Program
Why invest into infodemic management in health emergenciesTina Purnat
A lecture discussing the challenge of health misinformation and information ecosystem in public health, how this impacts demand promotion in health, and how this then relates to responding to misinformation and infodemics in health emergencies. Appended with lots of tools, guidance and resources for people who want to do more reading.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2. Communication strategy
• To get the message right, the target audience
right, the channel right, and the timing right
frequently, consistently, accurately and
distinctively – needs a purpose, a plan, a
strategy, and skills
Knowledge Translation Toolkit
3. Understanding communication
• It is a two-way process
• Tools and channels must fit the message and
the audience
• It is time- and skill-intensive work
• There is no ‘one size fits all’ approach
4. What is a communication strategy?
• A cohesive plan...
• To deliver specific information...
• To a specific audience...
• For a specific reason...
• Within a limited timeframe...
• With finite resources
6. Target audiences
• Policy makers
• Parliamentarians
• Health managers
• Health care providers
• Training institutions and trainers
• Researchers and academia
• Media
• Civil society and non-government organisations
• Families and communities
7. What are their information needs?
•The way people receive and absorb information is
shaped by many factors
– Personal preferences and habits
– Literacy and education levels
– Level of understanding of the issue
– Degree of access to information
• Need to use a variety of formats
– Policy briefs, systematic reviews, newspaper articles
– Newsletters, brochures, emails, video clips
8. Communication channels
Politicians, government Program managers
officials
• Face-to-face meetings • Dissemination workshops
• Policy and discussion forums • Monthly/quarterly updates
• Policy briefs • Summary reports
• Brochures • Executive summaries
• Executive summaries • Audiovisual presentations
• Media
• Public websites
9. Communication channels
Civil society, NGOs, General public
associations
• Fact sheets • Magazines
• Brochures and other • Newspapers
handouts • Press releases
• Audiovisual presentations • Radio
• TV
• Web-based media
10. Communication channels
Academics, international Donors and funders
agencies and organisations
• Peer-reviewed articles • Full research reports
• Research databases • Audiovisual presentations
• Oral and poster
presentations
• CD-ROM
• Web sites
11. Communication strategy
• ‘Develop a communication strategy that will
ensure government adoption of evidence-
informed policies in its malaria control
strategy by 2011’
12. Audience Primary: Ministry of Health Secondary: Local communities
Has the most power to make the Most affected by malaria and any
changes required national control policies
Issue knowledge 7/10 4/10
Strategy Need ‘targets’ that have a decent Bias of design and delivery
understanding of malaria and towards individuals most
health systems ‘influential’
Need to understand Ministry’s Recognise that some may be
policy formulation process illiterate or have no access to
media
Message Needs to emphasize the Reducing malaria control into
importance of health systems smaller ‘bites’ of education
aspects of malaria control AND
suggest solutions
Basket Staged approach: 1:3:5 pagers, Posters, radio spots, meetings
policy briefs, meetings, newsletter with community leaders
13. Audience Primary: Ministry of Health Secondary: Local communities
Has the most power to make the Most affected by malaria and any
changes required national control policies
Channels Personally hand out documents Marketplace buskers
Mail hard and soft copies Town hall meetings
Upload to website Waiting rooms at clinics
Send to email contacts Churches
Health clubs
Timing Change in Minister of Health in March Weekly women’s meetings
Bimonthly vaccination days
Brand Simple
Two colours only
Include logo
Feedback Were the right tools used to reach the right audience?
Was the ultimate goal of policy influence achieved?
Did the audiences understand the message?
Did the communication work to change the national malaria policy?
14. Group work
30 minutes
Audience Primary Secondary Tertiary
Knowledge
Strategy
Message
Basket
Channels
Resources
Timing
Brand
Feedback
15. Further reading
The knowledge Translation Toolkit provides a
thorough overview of what knowledge
translation is and how to use it to bridge the
‘know-do’ gap between research, policy,
practice, and people. It presents the theories,
tools, and strategies required to encourage
and enable evidence-informed decision-
making.
The Toolkit can be viewed online at
http://www.idrc.ca/EN/Resources/Publicatio
ns/Pages/IDRCBookDetails.aspx?PublicationI
D=851
Editor's Notes
Message must reach the right audience, capture their attention amid all the other messages invading their space, and persuade them to take specific actionCommunication doesn’t just ‘happen’
Information must reach the audience and also catch their attentionInspire them to actionEffective communication is essential to achieving core goals (not just helpful)Do you have a communication strategy?...
Expand based on notesItems 1-5 done in group work previously
Who are your target audiences?Most important? Least?All audiences have no interest in your aims except in the context of their ownMust understand their needs to be able to tailor the message appropriately to themOne of the first steps – disaggregate and prioritize target audiences Must interact/communicate with: those with power to enable or prevent our objectives (those we are mandated to deal with) Should: can make the process easier or more difficult; other agencies Like: indirectly help or hinder; future spin-offs (general public)
To communicate effectively we need to consider their needs and their preferencesNOT our abilities and desires
What from this list do you do?What is missing? What wouldn’t work – why?
Clear goal – first step
Example of communication strategyClear SMART objective
Timing: important eventsBrand: policyFeedback: some short- others long-term
20 minutes for work – 10 minutes to present backDefine your objectiveDifferent communication strategies for each audience