Contact Management Project Proposal
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Outlines the contact management requirements to facilitate demand generation campaigns, the current state of the contact database and systems and the proposed actions to ensure achievement of demand generation goals.
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Contact Management Project Proposal
- 1. FY09 Contact Discovery Project Elliott Lowe April 16, 2008
- 4. Where We Are Today
- 10. Gap Analysis 1,753-2,361 2,505? 2,547? 1,884-2,587 1,962-2,640 961-2,007 2,015 <6 Contacts 1,623-2,275 2,449? 2,509? 1,765-2,485 1,826-2,545 866,1,900 1,908 <4 Contacts 768-1,550 1,474? 1,567? 778-1,559 498-2,222 498-879 1,005? 0 Contacts $39.8 IAM $31.2 MNF $22.6 WA $55.2 APM $31.2 SM $41.5 PPM $48.0 IM NCV (MM) NCV Driver
- 14. Contact Discovery Aug 15 4K Simply Direct July 18 5K Simply Direct July 28 500 Winn Tech Sept 8 2K SMA Sept 5 25K Winn Tech July 21 100 accounts Jigsaw June 9 293 Winn Tech Date Quantity Vendor
- 21. Milestones Gap Analysis June โ08 Evaluate Discovery Vendors Q1 FY09 Update CIDB w/ Full Ent Acct List June โ08 Complete Initial Discovery Q2 FY09 Validate existing CIDB contacts Q2 FY09 Contact Performance Analysis Q3 FY09 Score Unscored Contacts Q2 FY09