This document discusses Nexsales' RightLeads Data Management Platform which addresses key challenges in lead generation and pipeline acceleration. It provides campaign ready data through data management services including data unification across silos, data cleansing, enrichment, and analytics. A case study showed the platform created a 40% increase in ready-to-deploy campaign data for a Nasdaq customer. The platform offers various subscription tiers from lite to super-size to meet different needs.

1. Campaign Ready Data!
Winter 2021

2. #1 Priority for CROs and CxOs today!
SOURCE: Gartner’s CSO Magazine Q4 2020 issue
49%
Accelerating
Pipeline and
Lead
Generation!
41%
Sales
Enablement
Tools
29%
Key
Account
Focus
28%!
Redesigning
Sales Org!
26%
Improving
Customer
Retention

3. Top levers for Pipeline & LeadGen!
Our RightLeadsTM Data Management Platform addresses the key levers
23%
31%
32%
36%
37%
46%
58%
Improve lead data segmentation
Increase web visitor conversion
Improve ROI measurability
Improve lead data analytics
Improve strategy effectiveness
Increase the number of leads
Improve the quality of leads
SOURCE: Ascend2 Benchmark Report on Generating and Nurturing Leads

4. The Post-Covid
Nexsales 2.0
Engagement
Model …!
DATA MANAGEMENT
Campaign Ready Data!
!
Marketing / Sales Stack !
Integration!
!
Data Hygiene!
!
Analytics and!
TAM Expansion!

5. 850+
70%+
180k
650k
1.2
MM
3X
Campaign Ready Data
Marketing / Sales Stack Integration
Data Hygiene
Analytics & TAM Expansion
… delivered great results for a Nasdaq UCaaS company!
RightLeadsTM DATA MANAGEMENT created incremental 40% pipeline
Increase !
in ready-to-deploy !
campaign data!
Unified !
Leads from!
Leads refreshed!
and appended!
Leads !
expunged!
Increase !
in TAM Leads!
Sequences!
analyzed and !
optimized!
!
!
With Nexsales' !
ISO 27001/
27701 certification
our clients are well
positioned to
comply with data
privacy standards
like GDPR and
CRPA.!

6. Campaign
Ready
Data!
… is our Mantra!
RightLeadsTM Data Management platform effectively
addresses all data challenges faced by modern sales
and marketing organizations
One Unified Platform Cleanse Your Data
- Unify Across Silos
- Dedupe Leads
- Lead Routing
- Standardize Account Data
- Setup Data Feeds
- Append Fields
- Standardize
- Verified By Humans
- Enrich Leads
Build Great Datasets Fine-tune Your Data
- Access 20MM+ Leads
- Define Ideal Accounts
- Size Your TAM
- Build Account Dataset
- Deep-Mining
- Customize Research
- Analyze Conversions
- Optimize Sequences
- Use Machine Learning

7. Our Buyers improve KPIs across the board!
CRO
Increase ARR;
Drive Opportunities;
Reduce CAC
Sales/ Mktg Ops
More campaign data;
Improve lead quality;
Expand TAM reach
SFDC Admin
Unify lead data;
Improve accuracy &
standardization
Legal/Purchase
Ensure data privacy;
Drive SOC-2
CMO
More % lead convert;
Maximize ROI;
Reduce CPC
SDR Manager
Higher % Quota;
More prospecting
time

8. So what's the Nexsales 2.0 differentiator?!
Campaign-Ready Data: for all Sales & Marketing use cases
Mass Market Subscriptions Nexsales
High volume, reasonably accurate
data for typical use cases
High converting Campaign ready data
A broad TAM universe
A custom purposed, actionable TAM
dataset
API level access
A single instance of truth delivered

9. 9
Lite Standard Super-size
1 Data Researchers
# Dedicated Data Researchers 5 15 25+
Access third party data subscription and populate campaign-specific contacts Yes Yes Yes
Append missing Account and Contact information like office address, industry, employee range, job title, phone
number, etc. Yes Yes Yes
Build net new contact records if targeted volumes not met from available sources (contacts / month) Upto 2,000 Upto 6,000 12,000+
Lead enrichment with customized fields (e.g. tech installation/ website keyword count/ growth markers etc.) No Partial Yes
2 MIS Analyst - Data Collation, Metrics and Reporting, Compliance & Quality Check
# Dedicated MIS Analysts 0.5 1 2+
ZoomInfo/ Third-party Preview File - Manual review of titles for selection inputs Partial Complete Customized
De-duplication of incoming leads No Yes - Capped Yes
Accuracy commitment
85% 90% 95% plus
Update records on client CRM No Yes - Capped Yes
3 Account Management
# Dedicated Account Managers 0.25 0.5 1
Email / Chat/ Phone support Same Business Day 4-Hour TAT Real-time
Review meetings with detailed campaign overview Bi-weekly Weekly Weekly
Reporting and consulting support on all campaigns with dispositions and counts Monthly Bi-weekly Weekly
TAM sizing per client requirements No Upto Twice/ Quarter Upto Five/ Quarter
4 RightLeads Data Management Platform
# Seat Licenses
- 2 5+
Self-service dashboard for real-time data project progress No Yes Yes
Interface with SFDC/ Outreach/ Marketo similar No Yes Yes
Conversion Analytics by persona No No Yes
Pricing (Monthly) $6,500 $14,000 $21,000
RightLeads Data Management Suite Pricing!

10. 10
Jay Kamdar!
CEO!
(408) 831-3803!
jay.kamdar@nexsales.com!
Tel: +1-408-831-3800 Fax: +1-408-831-3700
20660 Stevens Creek Blvd, #129 Cupertino, CA 95014
Milap Shah!
Executive Chairman!
(408) 831-3802!
milap.shah@nexsales.com!
Contact Us for Campaign Ready Data!