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Towards Formalisation of the Dairy
Development Forum in Tanzania:
Lessons from other countries
L.R. Kurwijila1, A.O. Omore2 and E. Twine2
1Sokoine University of Agriculture and
2International Livestock Research institute
Maziwa Zaidi Policy Forum, Dar es Salaam, 23-24 May 2017
Outline
• Key Definitions
• Dairy institutions in East Africa
• Dairy institutions in Tanzania
• The Dairy Development forum: genesis and challenges
• Evolution of dairy institutions in developed countries
– Denmark
– Ireland
– UK
– USA
• Evolution of dairy institutions South Africa
• Lessons Learnt
– Separation of roles of Government and quasi-government institutions and private sector
institutions
– Financing mechanisms and sustainability
• Way forward for DDF
Definitions
Term meaning
Dairy Institution an established dairy organization or body, representing
private or public sector. It may include milk producer groups,
associations, cooperatives, public authorities, agencies, or
private sector boards or industrial associations
Producer organisation An organisation of dairy farmers involved in production
and/or marketing of milk
Regulatory Authorities These are public institutions, sections or divisions within or
outside government departments mandated to perform
specific functions
Quasi Govermental
organisations
Semi-autonomous governmental organization established by
law performing functions on behalf of government
Association of
organisations
An organization whose membership is made up of several
independent organisations
Industry
organizations/Associati
ons
Non profit making institutions established by industry
stakeholders for specific purposes e.g. advocacy and
promotion
Dairy institutions East Africa today
Ministries Responsible for Livestock/ EAC trade Protocols/Standards
Directorate of
Veterinary services
inspectorate , Local
Government
Authorities
National Dairy
Regulatory
Authorities (KDB),
DDA and TDB, RDB)
Agencies
Responsible for
Food Safety under
Ministry of Health
Bureaus of
Standards (KEBS,
UBS, TBS)
Millions of Smallholder dairy & traditional cattle
farmers (No National level Sector wide Association)
???
One Regional
Coop Union /26
in TZ
No industry wide stakeholder
organization or platform
National Milk
producers
Association
Primary Dairy
Cooperative
National Milk
Processors
Association in
Kenya, Tanzania
Milk traders
association in
Uganda and
Kenya only
Regulatory
Sector- wide
institutions
Industry wide
institutions
Evolution of dairy institutions in
Tanzania
1998
National
dairy
Developmen
t conference
resolves to
re-establish a
National
Dairy Board
2001
• Tanzania
Milk
Processors
Association
established
2004
Tanzania
Milk
Producers
Association
(TAMPRODA)
registered
2004
Dairy
Industry Act
no. 8
enacted July
2004
Tanzania
Dairy Board
starts in 2005
Annual
Council
Tanzania Dairy industry statutory
institutional framework
MINISTER OF LIVESTOCK
DEVELOPMNT
Annual Council
Dairy Board
Members
TDB Secretariat
- Registrar & CEO
National
Stakeholder
Organisations
District
Representatives
National Public
institutions
Representatives
Non Governmental
organisations active
in the dairy industry
• Designed to be as
inclusive as possible
• District level
representation at the
Annual Council based
on “recognised” rather
than “registered”
stakeholder
organisations
Functions of stakeholder organisations
TAMPA OBJECTIVES
• To build the capacity of the
processing industry and that of
its members to procure and
process milk efficiently
• To assist its members acquire
skills and knowledge in milk
processing and marketing
• Promote the consumption of
processed milk
• Lobby for the welfare of its
members by engaging
government, NGOs and other
private sector organisations
TAMPRODA OBJECTIVES
• Mobilise members to commercialise
production
• Forum for exchange of information
• Seek assistance on behalf of
members
• Advocate and protect members
interests
• Undertake management advisory
services
• Improve environmental conservation
• Sensitise members on gender issues
• Any other activities to realise the
above objects
Functions of TDB
Regulatory and Policy related functions Technical functions
 Advise the Minster of matters concerning
dairy development policies and …..
 Search and develop markets
 Develop and monitor strategies  Ensure availability of
appropriate technology
 Perform regulatory activities in the dairy
industry …
 Initiate and co-ordinate dairy
industry research;
 Create and promote a competitive
environment conducive to fair play among
stakeholders in the dairy industry;
 Contribute to the promotion
of milk consumption ….;
 Lobby for interest of the dairy industry
development;
 Disseminate the industry
information …
 Register producers and processors of dairy
and dairy products
 Support research, education
and training;
Dairy Development Forum: Genesis
and challenges
• Functions of the Annual Council limited to:
– promote the development of a sustainable dairy industry
– propose members of the Board for appointment by the Minister
– receive and scrutinize various reports from the Board;
– advise the Minister and the Board on issues concerning the dairy industry ...
– carry out any other functions as may be necessary ...
• AC is not mandated to address issues of a technical nature (the Board is)
• Criteria for representation from districts on the basis “recognised”
stakeholder organisations not clear on who qualifies and how they
should be selected.
• AC seen as not inclusive enough in relation to different players actively
engaged in the dairy industry, such as projects, programmes, and other
segments of the industry not represented in the Board or AC.
Dairy Development Forum-Filling the gaps?
• Promoted and through the MoreMilkiT Project
DDF seeks to:
– Promote a more inclusive orientation in public and
private investments in the dairy sector
– Promote professionalization and best practices in the
dairy sector
– Act as a platform for information and knowledge
sharing including:
• Convening from time to time as a national innovation
platform to address systemic bottlenecks and co-create
solutions in the dairy sector
• Facilitating mentoring of milk-shed (or regional) dairy
innovation platforms
Dairy Development forum
Experiences from other countries
around the World
EU Common Agric Policy & Milk Package
Ministry Environment and
Food of Denmark
The Department
Danish AgriFish
Danish Veterinary and
Food Administration
Environmental protection
Agency
Danish Nature Agency
includes Danish Coastal
Authority
Three regional
Veterinary and Food
Control Centres
Administrative
responsibilities of
Ministry delegated to
Municipalities
Danish Agriculture & Food
Council –Est.2009
Governed by
Board Chairmanship
(3P+3C)
Primary Sector Board
Company Board with 3
member reciprocal
representatives.
Danish Agriculture
Danish Bacon and Meat
Council
Danish Agricultural Council
Danish Pig Production
Danish Dairy Board
Danish Dairy Board
16 Dairy Companies out of 28;
97% milk deliveries Coop based
Dairy institutions in Denmark today
4000 farmers @127 cows@1,124 MT
quota/annum, 4.9 million MT milk, 28 Companies
Regulatory
Sector- wide
institutions
Industry wide
institution
Dept. Agric. Food & Marine + EU Common Agricultural Policy
and “Milk Package”
Dairy Controls and
Certification
Division implement
EU and national
legislation of Milk
hygiene and safety
Enforced by Govt.
Inspectors
Teagasc
Irish Agriculture and Food
Development Authority
Semi-govt 11member
Board
Research, Advisory and
training services to the
Agriculture and food
industry and rural
communities
Link to industry through
Technology Transfer
office
Irish Co-operative Organisation Society (ICOS)-
10 milk -processing + 17 purchasing coops
Irish Milk Quality
Co-operative
Society Ltd
(IMQCS) (23 co-
ops)
Irish Dairy Board
Co-operative Ltd
(Ornua Co-
operative Ltd
since 2015)
Irish Dairy Industries Association
(IDIA)
Milk producer
coops
Milk Processing
coop companies
Dairy institutions in Ireland today
Regulatory
Sector- wide
institutions
Industry wide
institutions
USA Department of Agriculture (USDA)
National Dairy
Promotion and
Research Board
STATE &
MUNICIPAL
AUTHORITIES
Dairy Management Inc. (DMI)
American Dairy
Export Council
(USDEC)
Dairy Checkoff
system
National Dairy
Council
American Dairy
Association
American Dairy Products
Institute (ADPI)
Private dairy
ingredients
manufactures
Private Products
manufacturers
Dairy institutions in USA today
Regulatory
Sector- wide
institutions
Industry wide
institutions
Dairy UK
• Dairy UK is the trade association for the British dairy supply chain.
• It brings together farmers, dairy co-operatives and manufacturers, bottle milk buyers and
milkmen throughout the United Kingdom.
– Dairy UK's members collect and process about 85% of UK milk production.
• Dairy UK Mission is to:
– create an environment in which dairy foods are seen as safe, sustainable and integral to the nation’s diet,
and;
– create an environment that allows the dairy sector to compete and grow without an undue burden of
regulation.
• Through its committees and working groups, the Dairy UK programme of work focuses on several
areas such as:
– public health and nutrition;
– policy and economics;
– sustainability and the environment; s
– scientific and technical issues in the supply chain;
– occupational health and safety; skills and more.
• Dairy UK represents its members’ interests in Parliament and with the Government by defending
industry positions and ensuring dairy issues are taken into account by key decision-makers.
• Dairy UK is the key link between its members and Government, regulators and other
stakeholders.
Department of Environment ,Food and Rural
Affairs, EU Common Agric Policy & Milk Package,
Food
Standards
Agency (FSA)
Animal and
Plant Health
Agency
Veterinary
Medicines
Directorate
Environment
Agency
Dairy-UK
Trade association for both producers and processors
The Dairy
Council
Dairy Energy
Savings Ltd
British
Cheese Board
Farmers Forum
Royal Association
of British Dairy
Farmers (RABDF).
Farmers Union of
Wales (FUW)
Red Tractor
Assurance Dairy
Standards
(RTADS)
Dairy institutions in the UK
Regulatory
Sector- wide
institutions
Industry level
specific
institution
•MPO replaces Dairy
Board
•85% of SA farmers
are members
1998 - MPO
•Organisation for both
producers and
processors
2002 -Milk SA
•Non profit company
created by Milk SA,
MPO and SAMPRO
2002- DSA
•Voluntary member
organisation for
processors
•Financed by
membership fees
2003-SAMPRO
Evolution of Dairy institutions in the RSA
Milk –SA is an overarching organization which promotes co-operation amongst role players in the dairy industry,
including government and to ensure fair competition and compliance with other regal requirements.
Among its core activities are:
•Consumer education informed by research to promote awareness of the health and nutritional advantages and
preferences of milk and dairy products.
•Empowerment of previously disadvantaged individual through knowledge and skills improvement
•Provide industry information by collecting, processing and dissemination of industry information to stakeholders
•Quality improvement programme implemented by Dairy Standards Agency (DSA) and engaging in South Africa Trade
dispensation/negotiations promotion.
Regulatory
Sector- wide
institutions
Industry level
specific
institution
Evolution of Dairy institutions in the RSA
• Functions the Milk Producer Organisation (MPO)
– Market protection through negotiating for the best
import tariffs by ensuring existing import tariffs
protect producer prices by approx. 45 cents.
– Acting against irregularities in volume and prices of
milk products imports
– Protecting market against importation of substandard
and/or cheap product (antidumping measures)
– Promoting exports through export certification
– Promotion of the milk consumption (through generic
advertisement and School milk programmes) in
collaboration with other actors.
Lessons learned
Functions of governmental /quasi
governmental authorities
• Setting policy and regulations
• Setting standrds and regulations
• Stakeholder
– Registration
– Licensing
– Inspection for compliance
• Import and Export Controls
• Imposition of penalties
• Co-ordination of different role players
• Consumer protection
• Research and development
• Offering advisory services to farmers
• Ensuring fair competition
Functions of Industry institutions
• Advocacy – common voice vis à vis
govt and regulators
• Promotion of development through
facilitation and empowerment of
members
• Promotion of consumer awareness
• Collection and disseminating
industry information
• Protection of industry against
unfair practices
• Research and Development
• Promotion of trust and consumer
confidence in the industry practices
and products
Lessons learned ....
• Dairy institutions are required to fulfil specific functions and roles
• A mix of public and private institutions is required and the regulatory
function of state agencies tends to be taken over by private sector
institutions as they develop and build capacity to self-regulate and finance
their activities through member contributions and fees.
• Compared to segmented stakeholder associations (e.g. TAMPA and
TAMPRODA), industry wide organisations (cf. Dairy-UK and Dairy SA) are
in a better position to play policy advocacy roles as well promotion and
addressing issues of technical nature
• Ownership and democratic participation of farmers, processors and other
players in the dairy institutions is important prerequisite for inclusiveness
• Level of deliveries of milk to formal marketing and processing channels is
important for development and sustaining mechanisms for self financing
through members contributions and self imposed levies.
Way forward for DDF
• The DDF has attempted to fulfil a gap in the roles played by existing
institutions
• Its informal nature is a weakness in galvanizing action and support
by industry stakeholders, development partners as well as its
relevance and negotiating position as a voice for the industry vis à
vis government policy environment and regulation.
• A formal DDF will need to:
– define its role in a way that adds value to the existing industry
associations, the Dairy Board, Annual Council
– have the support and clear linkages to existing stakeholder
institutions including membership and/or representation in cross-
sector private sector organisations (e.g. ACT, TCCIA)
– have a sustainability strategy that has widespread grassroots support
by sizeable formal market channels.
Formalising Tanzania's Dairy Development Forum

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Formalising Tanzania's Dairy Development Forum

  • 1. Towards Formalisation of the Dairy Development Forum in Tanzania: Lessons from other countries L.R. Kurwijila1, A.O. Omore2 and E. Twine2 1Sokoine University of Agriculture and 2International Livestock Research institute Maziwa Zaidi Policy Forum, Dar es Salaam, 23-24 May 2017
  • 2. Outline • Key Definitions • Dairy institutions in East Africa • Dairy institutions in Tanzania • The Dairy Development forum: genesis and challenges • Evolution of dairy institutions in developed countries – Denmark – Ireland – UK – USA • Evolution of dairy institutions South Africa • Lessons Learnt – Separation of roles of Government and quasi-government institutions and private sector institutions – Financing mechanisms and sustainability • Way forward for DDF
  • 3. Definitions Term meaning Dairy Institution an established dairy organization or body, representing private or public sector. It may include milk producer groups, associations, cooperatives, public authorities, agencies, or private sector boards or industrial associations Producer organisation An organisation of dairy farmers involved in production and/or marketing of milk Regulatory Authorities These are public institutions, sections or divisions within or outside government departments mandated to perform specific functions Quasi Govermental organisations Semi-autonomous governmental organization established by law performing functions on behalf of government Association of organisations An organization whose membership is made up of several independent organisations Industry organizations/Associati ons Non profit making institutions established by industry stakeholders for specific purposes e.g. advocacy and promotion
  • 4. Dairy institutions East Africa today Ministries Responsible for Livestock/ EAC trade Protocols/Standards Directorate of Veterinary services inspectorate , Local Government Authorities National Dairy Regulatory Authorities (KDB), DDA and TDB, RDB) Agencies Responsible for Food Safety under Ministry of Health Bureaus of Standards (KEBS, UBS, TBS) Millions of Smallholder dairy & traditional cattle farmers (No National level Sector wide Association) ??? One Regional Coop Union /26 in TZ No industry wide stakeholder organization or platform National Milk producers Association Primary Dairy Cooperative National Milk Processors Association in Kenya, Tanzania Milk traders association in Uganda and Kenya only Regulatory Sector- wide institutions Industry wide institutions
  • 5. Evolution of dairy institutions in Tanzania 1998 National dairy Developmen t conference resolves to re-establish a National Dairy Board 2001 • Tanzania Milk Processors Association established 2004 Tanzania Milk Producers Association (TAMPRODA) registered 2004 Dairy Industry Act no. 8 enacted July 2004 Tanzania Dairy Board starts in 2005 Annual Council
  • 6. Tanzania Dairy industry statutory institutional framework MINISTER OF LIVESTOCK DEVELOPMNT Annual Council Dairy Board Members TDB Secretariat - Registrar & CEO National Stakeholder Organisations District Representatives National Public institutions Representatives Non Governmental organisations active in the dairy industry • Designed to be as inclusive as possible • District level representation at the Annual Council based on “recognised” rather than “registered” stakeholder organisations
  • 7. Functions of stakeholder organisations TAMPA OBJECTIVES • To build the capacity of the processing industry and that of its members to procure and process milk efficiently • To assist its members acquire skills and knowledge in milk processing and marketing • Promote the consumption of processed milk • Lobby for the welfare of its members by engaging government, NGOs and other private sector organisations TAMPRODA OBJECTIVES • Mobilise members to commercialise production • Forum for exchange of information • Seek assistance on behalf of members • Advocate and protect members interests • Undertake management advisory services • Improve environmental conservation • Sensitise members on gender issues • Any other activities to realise the above objects
  • 8. Functions of TDB Regulatory and Policy related functions Technical functions  Advise the Minster of matters concerning dairy development policies and …..  Search and develop markets  Develop and monitor strategies  Ensure availability of appropriate technology  Perform regulatory activities in the dairy industry …  Initiate and co-ordinate dairy industry research;  Create and promote a competitive environment conducive to fair play among stakeholders in the dairy industry;  Contribute to the promotion of milk consumption ….;  Lobby for interest of the dairy industry development;  Disseminate the industry information …  Register producers and processors of dairy and dairy products  Support research, education and training;
  • 9. Dairy Development Forum: Genesis and challenges • Functions of the Annual Council limited to: – promote the development of a sustainable dairy industry – propose members of the Board for appointment by the Minister – receive and scrutinize various reports from the Board; – advise the Minister and the Board on issues concerning the dairy industry ... – carry out any other functions as may be necessary ... • AC is not mandated to address issues of a technical nature (the Board is) • Criteria for representation from districts on the basis “recognised” stakeholder organisations not clear on who qualifies and how they should be selected. • AC seen as not inclusive enough in relation to different players actively engaged in the dairy industry, such as projects, programmes, and other segments of the industry not represented in the Board or AC.
  • 10. Dairy Development Forum-Filling the gaps? • Promoted and through the MoreMilkiT Project DDF seeks to: – Promote a more inclusive orientation in public and private investments in the dairy sector – Promote professionalization and best practices in the dairy sector – Act as a platform for information and knowledge sharing including: • Convening from time to time as a national innovation platform to address systemic bottlenecks and co-create solutions in the dairy sector • Facilitating mentoring of milk-shed (or regional) dairy innovation platforms
  • 12. Experiences from other countries around the World
  • 13. EU Common Agric Policy & Milk Package Ministry Environment and Food of Denmark The Department Danish AgriFish Danish Veterinary and Food Administration Environmental protection Agency Danish Nature Agency includes Danish Coastal Authority Three regional Veterinary and Food Control Centres Administrative responsibilities of Ministry delegated to Municipalities Danish Agriculture & Food Council –Est.2009 Governed by Board Chairmanship (3P+3C) Primary Sector Board Company Board with 3 member reciprocal representatives. Danish Agriculture Danish Bacon and Meat Council Danish Agricultural Council Danish Pig Production Danish Dairy Board Danish Dairy Board 16 Dairy Companies out of 28; 97% milk deliveries Coop based Dairy institutions in Denmark today 4000 farmers @127 cows@1,124 MT quota/annum, 4.9 million MT milk, 28 Companies Regulatory Sector- wide institutions Industry wide institution
  • 14. Dept. Agric. Food & Marine + EU Common Agricultural Policy and “Milk Package” Dairy Controls and Certification Division implement EU and national legislation of Milk hygiene and safety Enforced by Govt. Inspectors Teagasc Irish Agriculture and Food Development Authority Semi-govt 11member Board Research, Advisory and training services to the Agriculture and food industry and rural communities Link to industry through Technology Transfer office Irish Co-operative Organisation Society (ICOS)- 10 milk -processing + 17 purchasing coops Irish Milk Quality Co-operative Society Ltd (IMQCS) (23 co- ops) Irish Dairy Board Co-operative Ltd (Ornua Co- operative Ltd since 2015) Irish Dairy Industries Association (IDIA) Milk producer coops Milk Processing coop companies Dairy institutions in Ireland today Regulatory Sector- wide institutions Industry wide institutions
  • 15. USA Department of Agriculture (USDA) National Dairy Promotion and Research Board STATE & MUNICIPAL AUTHORITIES Dairy Management Inc. (DMI) American Dairy Export Council (USDEC) Dairy Checkoff system National Dairy Council American Dairy Association American Dairy Products Institute (ADPI) Private dairy ingredients manufactures Private Products manufacturers Dairy institutions in USA today Regulatory Sector- wide institutions Industry wide institutions
  • 16. Dairy UK • Dairy UK is the trade association for the British dairy supply chain. • It brings together farmers, dairy co-operatives and manufacturers, bottle milk buyers and milkmen throughout the United Kingdom. – Dairy UK's members collect and process about 85% of UK milk production. • Dairy UK Mission is to: – create an environment in which dairy foods are seen as safe, sustainable and integral to the nation’s diet, and; – create an environment that allows the dairy sector to compete and grow without an undue burden of regulation. • Through its committees and working groups, the Dairy UK programme of work focuses on several areas such as: – public health and nutrition; – policy and economics; – sustainability and the environment; s – scientific and technical issues in the supply chain; – occupational health and safety; skills and more. • Dairy UK represents its members’ interests in Parliament and with the Government by defending industry positions and ensuring dairy issues are taken into account by key decision-makers. • Dairy UK is the key link between its members and Government, regulators and other stakeholders.
  • 17. Department of Environment ,Food and Rural Affairs, EU Common Agric Policy & Milk Package, Food Standards Agency (FSA) Animal and Plant Health Agency Veterinary Medicines Directorate Environment Agency Dairy-UK Trade association for both producers and processors The Dairy Council Dairy Energy Savings Ltd British Cheese Board Farmers Forum Royal Association of British Dairy Farmers (RABDF). Farmers Union of Wales (FUW) Red Tractor Assurance Dairy Standards (RTADS) Dairy institutions in the UK Regulatory Sector- wide institutions Industry level specific institution
  • 18. •MPO replaces Dairy Board •85% of SA farmers are members 1998 - MPO •Organisation for both producers and processors 2002 -Milk SA •Non profit company created by Milk SA, MPO and SAMPRO 2002- DSA •Voluntary member organisation for processors •Financed by membership fees 2003-SAMPRO Evolution of Dairy institutions in the RSA Milk –SA is an overarching organization which promotes co-operation amongst role players in the dairy industry, including government and to ensure fair competition and compliance with other regal requirements. Among its core activities are: •Consumer education informed by research to promote awareness of the health and nutritional advantages and preferences of milk and dairy products. •Empowerment of previously disadvantaged individual through knowledge and skills improvement •Provide industry information by collecting, processing and dissemination of industry information to stakeholders •Quality improvement programme implemented by Dairy Standards Agency (DSA) and engaging in South Africa Trade dispensation/negotiations promotion. Regulatory Sector- wide institutions Industry level specific institution
  • 19. Evolution of Dairy institutions in the RSA • Functions the Milk Producer Organisation (MPO) – Market protection through negotiating for the best import tariffs by ensuring existing import tariffs protect producer prices by approx. 45 cents. – Acting against irregularities in volume and prices of milk products imports – Protecting market against importation of substandard and/or cheap product (antidumping measures) – Promoting exports through export certification – Promotion of the milk consumption (through generic advertisement and School milk programmes) in collaboration with other actors.
  • 20. Lessons learned Functions of governmental /quasi governmental authorities • Setting policy and regulations • Setting standrds and regulations • Stakeholder – Registration – Licensing – Inspection for compliance • Import and Export Controls • Imposition of penalties • Co-ordination of different role players • Consumer protection • Research and development • Offering advisory services to farmers • Ensuring fair competition Functions of Industry institutions • Advocacy – common voice vis à vis govt and regulators • Promotion of development through facilitation and empowerment of members • Promotion of consumer awareness • Collection and disseminating industry information • Protection of industry against unfair practices • Research and Development • Promotion of trust and consumer confidence in the industry practices and products
  • 21. Lessons learned .... • Dairy institutions are required to fulfil specific functions and roles • A mix of public and private institutions is required and the regulatory function of state agencies tends to be taken over by private sector institutions as they develop and build capacity to self-regulate and finance their activities through member contributions and fees. • Compared to segmented stakeholder associations (e.g. TAMPA and TAMPRODA), industry wide organisations (cf. Dairy-UK and Dairy SA) are in a better position to play policy advocacy roles as well promotion and addressing issues of technical nature • Ownership and democratic participation of farmers, processors and other players in the dairy institutions is important prerequisite for inclusiveness • Level of deliveries of milk to formal marketing and processing channels is important for development and sustaining mechanisms for self financing through members contributions and self imposed levies.
  • 22. Way forward for DDF • The DDF has attempted to fulfil a gap in the roles played by existing institutions • Its informal nature is a weakness in galvanizing action and support by industry stakeholders, development partners as well as its relevance and negotiating position as a voice for the industry vis à vis government policy environment and regulation. • A formal DDF will need to: – define its role in a way that adds value to the existing industry associations, the Dairy Board, Annual Council – have the support and clear linkages to existing stakeholder institutions including membership and/or representation in cross- sector private sector organisations (e.g. ACT, TCCIA) – have a sustainability strategy that has widespread grassroots support by sizeable formal market channels.