2. Page 2
From Grove to Market: Making the olive
market work for subsistence and small-
scale farmers in the occupied
Palestinian territory
3. Page 3
Programme Overview
Around 4,091,000 EU
EU contribution 1,100,000 EUR;
SDC contribution around 2,443,000 EUR
(3,200,000 USD)
Applicant’s contribution 316,000 EUR;
Beneficiaries contribution (individual
farmers/cooperatives) around 232,000 EUR
36 months
West Bank (Northern, Central & Southern)
OGB is also a technical advisor for PARC/EU
project (3,150,069)
4. Page 4
Partners in the project
Technical support to
improve quantity
and
quality of olive oil
Organizational
development
along with support
in the marketing
issues
Project management and networking with
interested stakeholders
Women
economic
empowerment
and leadership
5. Page 5
Target Groups
• small-scale olive farmers in the West Bank governorates
of Bethlehem, Jenin, Nablus Qalqilya, Ramallah, Salfeet,
Hebron, Tubas and Tulkarem (3525 households, or
21,153 persons)
• 88 producer cooperatives/groups: 16 well-established
cooperatives, (b) 12 medium-level cooperatives (c) 43
new producer groups, 17 formal and informal women’s
groups
7. Page 7
Oxfam GB: Introduction and
Background
• “From Grove to Market” primary focus is on developing the VC of the olive
sector so that it works more effectively and sustainably for small scale
farmers, especially women.
• Market deficiencies the Programme is addressing:
1.Unfavorable policy and institutional environment;
2.Limited institutional development of farmers‟ organisations;
3.Low and unstable productivity;
4.Limited capacity of producers and processors to consistently meet quality
standards of domestic, regional and international markets;
5.Inadequate extension services;
6.Limited marketing capacity;
7.Women‟s limited economic empowerment.
9. Page 9
Transport
Business Development - minimal
services due to vertical integration
MARKET
SERVICES
(DIS)ENABLING
ENVIRONMENT
MARKET
CHAIN
Smallholders (80%)
growing Olive Oil
(100,000 HHs)
Consumer:
•International
Farm intensification – limited
complimentary livelihoods:
Herbs, Honey, Almond, Cous Cous
Informal Gulf
Gift market
(30%)
Bottlers
(9)
Domestic
retailers (20%)
Commercial
presses
(280-
presses)
US, Far east and
European Retailers
and Supermarkets
(10%?)Differentiated Markets by
quality and certification
-virgin/extra virgin
-- FT/Organic/non FT
-- Solidarity/mainstream
Israeli’s define trade
policy, logistics and access to
assets
Lack of trust between
actors in the sector
Export logistics in current
security situation
Liberalisation: disruption in
input supplies, quality control
problems
Lack of power/influence of
Olive oil council and other
farmers’ representative org.
Limited access to
water sources
Producer
organisation
(40)
Limited research
- drought /pest
resistant crops
Extension
All delivered
through
NGO’s
Finance
Working
capital and
export Credit
Insurance Savings
Pests and disease
Rainfed ag. – limited and
unpredictable rainfall
OPT Agriculture viewed
as an investment
Non-commercial
actors with limited
business and
financial skills
By-product –
Olive paste
Access/maintenance of
farms near settlements/
behind the
wall/mountains
Supply
Stability
Sector management
and Trade policy
Land claiming by
Israeli’s, declining
soil fertility and
fragmentation
Assets
Farmer’s and
Coops/groups lack
of a business
mentality/passivity
Women lack time
and ??
attitudes
and beliefs
Consumers solidarity
with Palestinian cause
Education levels and skill
transfer from Israeli Ag.
Quality image being
eroded by ‘Gift’ trade
Wholesalers
(120)
Domestic
Manufacturers
(5%)
Export
Manufacturers
(?%)
Home
consumption
Irrigation – limited
technologies
Donor interest
High labour cost
Coop
Presses
FLO/IMO/Or
ganic
certification
FLO pricing
Donor
money
Low overall
quantity
Storing changes
specification
First mover advantage on
FT
100%
Women
95%
Men
90%
Men
100%
men
100%
men
Men and
women
15%
women
Men and
women
100%
men
100%
men
10. Page 10
From Grove to Market: Key Best
Practices
• OGB is active in the Olive sector since 2005 and in the programme’s second phase
since 2011, has more deliberately adopted the M4P approach.
• „GtM” is a 3-year program (2011-2014) co-funded by the SDC and EU and led by OGB
with four local partners (ARIJ, ESDC, BWF and FTDC) in the Palestinian Occupied
Territory (OPT).
• SDC is supporting the programme with Euro 2.44 million, along with EC grant of Euro
1.1 million, and Oxfam’s own resources of Euro 316,000.
• GtM aims to influence overall Olive VC and market as a „facilitator‟; working
simultaneously with various stakeholders and markets actors to create a sustainable
and growth oriented olive sector for smallholder farmers.
• Women‟s participation and visibility in Olive sector is seen as an important aspect of
the program within an overall market facilitation approach as women play key role as
famers in the olive farming. Thus the GtM is facilitating promotion of alternative olive
products such as olive paste, pickle and olive oil soap that can be produced and
marketed by women more independently and at scale.
11. Page 11
From Grove To Market: Key Best
Practices
• The program approach also seeks to incorporate OGB’s GEM approach
(Gendered Enterprises and Markets), combining women’s enterprise and
empowerment, climate adaptive improved farming practices and improved
functioning of markets for small olive farmers.
12. Page 12
• GtM is engaging with all the important value chain
actors, service providers and stakeholders for facilitating
systemic change at various levels and in different domains of
the oil sector.
i. Leveraging through developing strong, interconnected
value networks.
ii. Respective Roles of Different Partners in the Programme
Consortium.
iii.Organizational Development of Farmers‟ Bodies
From Grove To Market: The Value
Added
13. Page 13
Different Domains of Engagement
Private Sector Companies
Government Departments
and Policies
Productivity and Quality
improvement
Community/ Cooperative
Organizations
NGOs and Private Service
Providers
National level bodies
(OOCU, POOC, Paltrade)
14. Page 14
Respective Roles of Different Partners in
the Programme Consortium
ARIJ: Facilitating
Olive and Oil
production and
processing
FTDC:
Developing
and leading
Market
Facilitation
Strartegy
Systemwide
Market
Facilitation for
the smallholder
Olive
farmers, women
Oxfam PMU: Managing M4P Program and
Partners' roles
(Strategies, Implementation, Facilitation), and
the Stakolders
ESDC:
Facilitating
olive and Oil
production
and
processing
WBF: Facilitating
alternative Olive
products and
markets for
Women
Oxfam:
Faciliaiting
enabling policies
for small farmers
and overall
Market facilitatin
16. Page 16
• Developing and prioritizing a specific advocacy programme agenda
• Utilizing universities to play more active role in R&D, applied research and
backstopping extension services.
• To more investigate consumer behavior and preferences in the domestic
market
From Grove to Market: Key
Programme Learning
17. Page 17
• Farmers are working together and organized in professional and structured
groups/cooperatives, thus they better participate in community
development, more capable to find collective solutions for their problems.
• Farmers have developed the resources to continue to work towards project
objectives after project completion.
• The capacity strengthening of the national extension services providers in
the olive oil sector enabled them to provide better extension services
around orchard and water management best practices. Thus wider
adaptation/enforcement of these best practices by olive farmers and other
extension service providers such as local NGOs will take place.
• Engaging with private companies and linking them to created market
linkages over the previous phase will promote multiple routes to market for
olive products (diversifying markets options).
From Grove to Market: Sustainability and
Adaptation
