The document discusses how non-profits can use technology like rentable applications and free or low-cost web services to leverage their resources and compete effectively with larger non-profits that spend millions on technology. It provides examples of technologies and services that non-profits can use at little to no cost, including email marketing services, social media, and free or low-cost databases to track donors and volunteers.

1. “ eTechnology on a Shoestring” How you can use technology economically and compete with NPO’s spending millions! Jay B Love CEO/Founder

2. Thoughts from Industry Experts “ Utilizing rent-able applications and other low cost or free web applications allows the small nonprofit to leverage labor and financial resources. In other words, the small nonprofit has an opportunity to "level the playing field!" Carolyn S. Sechler, CPA Phoenix, AZ

3. Average Hours Spent Per Week: Source: Forrester Research 2007 Demographics of Internet Users Gen Y (18-27) Gen X (28-41) Young Boomers (42-51) Older Boomers (52-62) Seniors (63+) Reading Newspapers (not online) 1.2 1.7 2.8 3.6 5.1 Reading Magazines (not online) 1.7 2.0 2.1 2.4 3.1 Playing Video Games 4.3 2.0 1.1 1.1 1.1 Watching DVDs or VHS 5.8 4.3 3.6 3.3 2.8 Listening to Radio (not online) 7.0 6.9 7.4 6.2 5.3 Watching TV 10.4 11.3 12.5 13.7 14.3 Using Internet, PC, Mobile Phone 28.8 22.3 19.6 18.6 16.7

5. The Rules Still Apply (It’s all about relationships… not technology)

7. Sources for NPO’s for Technology

9. 3 rd Party Resources Where to find a list of service providers and Resources

10. You’ve built a website… … will they come?

11. A few “before” and “after” sites

12. A few “before” and “after” sites

17. How about a $2,500 Web Site!

18. Question: Should a Non Profit host it ’ s own web site?

22. Keeping it simple Prospect Website Gather Information Use Email Database

25. Thoughts from the Field “ We use our free database to track volunteers and their work with youth programs, trail locations and other volunteers. This allows us to connect our trip leaders who have hiked together with the trails they were on and the teens they mentored. By connecting with our web site we reach our volunteers and supporters all over the country easily and at little or no cost!” Marcus Moran Big City Mountaineers

32. More on Social Networks . . . “ When I was in sixth grade, I was crazy about the girl who sat next to me, but I didn't think she could possibly have the same feelings about me. When Mrs. Green changed everyone's seats, the girl sent me a note through an intermediary, Sherry, who was now sitting next to me. The note said, "Do you like me?" I turned around and saw her sheepishly smiling. After recovering from a brief but intense panic attack, I sent back a note that told her I did. Ah, first love!” “Last week I got another note from her. This time the intermediary was not Sherry, though. It was Facebook .” “ Facebook is affecting my life in ways I wouldn't have imagined just a few short months ago. ” “ When you think about the metrics that matter most to people -- audience reach, composition and engagement -- you realize that there is no site in the world that will be able to compete with Facebook in delivering results!” Kevin Mannion, On-Line Publishing, February , 2009

38. “ NY Times Web Site Story”

46. “ eTechnology on a Shoestring” How you can use technology for little or no cost and compete with NPO’s spending thousands of dollars! Jay B Love CEO/Founder