Download this version as a PDF with my notes from the August 2013 ESCHouston Seminar where I talked about how to get started with the technology foundations for a successful nonprofit fundraising website.
The 2015 AMA digital marketing strategy tutorial puts emphasis on converting inquiries already in hand from potential students rather than creating new inquiries. The strategy: don't go looking for new sources of gold to mine until you have extracted as much as possible from the gold mine you already own.
Website design for top task completion has center-stage as the first experience most people will have with a school where they might enroll. An advertising section focuses on custom and "look alike" options and retargeting, with a review of the growing dangers of ad blocking on mobile. Landing pages and email marketing are also included.
The 2015 AMA digital marketing strategy tutorial puts emphasis on converting inquiries already in hand from potential students rather than creating new inquiries. The strategy: don't go looking for new sources of gold to mine until you have extracted as much as possible from the gold mine you already own.
Website design for top task completion has center-stage as the first experience most people will have with a school where they might enroll. An advertising section focuses on custom and "look alike" options and retargeting, with a review of the growing dangers of ad blocking on mobile. Landing pages and email marketing are also included.
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
The Role of Social Media and Natural Buzz: Why Online Conversations MatterSimple Marketing Now LLC
Many beauty brands fear engaging in digital social interaction with their customers. And, yet, if they don’t engage, they miss out on unheard of opportunities to connect with customers online, obtain feedback from them and develop long term relationships. After all, 70% to 90% of people start the purchase process at a search engine window. Oftentimes, if a brand can’t be found online, it doesn’t exist in the mind of consumers. Furthermore, whether a company participates in digital conversations about its brand, business or category or not, the conversations will take place.
By monitoring digital conversations, beauty brands have a chance to guide the interaction, share perspective and – more importantly – learn and obtain unique insights that can only improve a brand’s success!
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
A social media revolution is upon us, with no sign of abating. Rather than ignore it, consider embracing it and all that social has to offer you for research, connection and differentiation. This presentation offers perspective on how the social media revolution has changed the business landscape and how to make sense of the tools of social media for your job search and for marketing.
So you want to change the world or at least a little part of it using the power of the Internet?
Here are some tips to help get you started.
(c. CNN ireporters 2007)
5 Simple Website Changes: Insider Secrets To Doubling Your Online leadsGreatCircle Studios
Web Design agencies often times forget the little man. Small business can make simple website changes to double their online leads and maximize their websites potential. These 5 easy steps can help:
1.Finding your target audience
2. Communicating effectively on your website
3.Smashing barriers
4. Guiding visitors through your website
5. Nurturing your website
Expert in Adobe Creative Cloud—InDesign, Photoshop, Dreamweaver, Illustrator, Acrobat. Many years experience in publishing, graphics, advertising, marketing as a designer, production manager, circulation manager, writer and researcher. Currently finishing Master's Degree in Cybersecurity/Computer Forenics from Utica College. AccessData Certified Expert, HubSpot Certified Inbound Marketer, Certified Fencing Instructor, Social Media Marketing Grad. Cert. from Rutgers University and a BAS in Communications from Florida State University.
In an environment where customers across the board are rethinking relationships with brands, products and services, it has become even more important to deliver Wow! retail and customer experiences and develop community.
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
Key Strategies To Building Your Authority Content Powerhouse By Doyle Buehler Doyle Buehler
Your Authority CONTENT PURPOSE?
DELIVER VALUE.
DELIVER LEADERSHIP.
Move YOUR AUDIENCE into your OWN digital ecosystem to continue the conversation.
Content – What to “Say” Online
Your “VOICE”
From Content Plan?
To Whom? Persona
Are you delivering your value?
What do they WANT to HEAR?
What Does Your Content LOOK Like?
This is a presentation made by Ginger Zumaeta across California on behalf of Union Bank to real estate agents and brokers about how to incorporate social networking and social media into their marketing mix to grow their business and generate leads
Presentation for the NJIT OpenSocial Hackathon on OpenSocial and it's use cases, OpenSocial Templates and Proxied Content, the OpenSocial Foundation, Apache Shindig and OpenSocial 2.0
Coverings2011: Practical Marketing - Digital Visibility for Small BusinessesSimple Marketing Now LLC
Marketing and promoting your business matter now more than ever in a world where customers educate themselves online first. You must be digitally visible. The challenge for many small businesses is finding the resources [including people] to market effectively while also running day-to-day operations. How then to prioritize what you do so you don’t neglect activities that connect with customers online and offline, while also delivering business results? The solution has to do with thinking about how you deliver value to customers, while creating content that addresses customers’ needs.
The Role of Social Media and Natural Buzz: Why Online Conversations MatterSimple Marketing Now LLC
Many beauty brands fear engaging in digital social interaction with their customers. And, yet, if they don’t engage, they miss out on unheard of opportunities to connect with customers online, obtain feedback from them and develop long term relationships. After all, 70% to 90% of people start the purchase process at a search engine window. Oftentimes, if a brand can’t be found online, it doesn’t exist in the mind of consumers. Furthermore, whether a company participates in digital conversations about its brand, business or category or not, the conversations will take place.
By monitoring digital conversations, beauty brands have a chance to guide the interaction, share perspective and – more importantly – learn and obtain unique insights that can only improve a brand’s success!
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
A social media revolution is upon us, with no sign of abating. Rather than ignore it, consider embracing it and all that social has to offer you for research, connection and differentiation. This presentation offers perspective on how the social media revolution has changed the business landscape and how to make sense of the tools of social media for your job search and for marketing.
So you want to change the world or at least a little part of it using the power of the Internet?
Here are some tips to help get you started.
(c. CNN ireporters 2007)
5 Simple Website Changes: Insider Secrets To Doubling Your Online leadsGreatCircle Studios
Web Design agencies often times forget the little man. Small business can make simple website changes to double their online leads and maximize their websites potential. These 5 easy steps can help:
1.Finding your target audience
2. Communicating effectively on your website
3.Smashing barriers
4. Guiding visitors through your website
5. Nurturing your website
Expert in Adobe Creative Cloud—InDesign, Photoshop, Dreamweaver, Illustrator, Acrobat. Many years experience in publishing, graphics, advertising, marketing as a designer, production manager, circulation manager, writer and researcher. Currently finishing Master's Degree in Cybersecurity/Computer Forenics from Utica College. AccessData Certified Expert, HubSpot Certified Inbound Marketer, Certified Fencing Instructor, Social Media Marketing Grad. Cert. from Rutgers University and a BAS in Communications from Florida State University.
In an environment where customers across the board are rethinking relationships with brands, products and services, it has become even more important to deliver Wow! retail and customer experiences and develop community.
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
Key Strategies To Building Your Authority Content Powerhouse By Doyle Buehler Doyle Buehler
Your Authority CONTENT PURPOSE?
DELIVER VALUE.
DELIVER LEADERSHIP.
Move YOUR AUDIENCE into your OWN digital ecosystem to continue the conversation.
Content – What to “Say” Online
Your “VOICE”
From Content Plan?
To Whom? Persona
Are you delivering your value?
What do they WANT to HEAR?
What Does Your Content LOOK Like?
This is a presentation made by Ginger Zumaeta across California on behalf of Union Bank to real estate agents and brokers about how to incorporate social networking and social media into their marketing mix to grow their business and generate leads
Presentation for the NJIT OpenSocial Hackathon on OpenSocial and it's use cases, OpenSocial Templates and Proxied Content, the OpenSocial Foundation, Apache Shindig and OpenSocial 2.0
How to Design an Irresistible Website that Attracts the Right MembersWild Apricot
Is your website’s look and feel modern and professional? Or is it holding you back from growing your membership?
In this digital age, your nonprofit’s website can make or break member engagement and donations — visitors are often wary of websites that look dated or don’t give a good online experience.
In this webinar, nonprofit design expert Sarah Henry from Elevation Web will show you how to appeal to your potential members, so you can design a website that builds trust, surpasses expectations, and increases membership applications.
National Main Streets Annual Conference - Website MustsPamela Herrmann
Presented by Pamela Herrmann, Founder of www.TheParagonEffect.com at the National Main Streets Annual Conference. Atlanta 4/1/15
Your website is the hub of your marketing wheel. Create a site that effectively communicates your mission and vision.
A beginners guide to affiliate marketing using click bank jvjoo digistore24AsifAli1096
1 Introduction 4
2 Old School Affiliate Marketing 5
3 Affiliate Marketing 3.0 8
4 Finding a Profitable Niche 10
5 Keyword Research 12
6 Squeeze Pages 14
7 The Money's In The List 16
8 How To Build Your List 18
9 Getting a Squeeze Page 21
10 Squeeze Page Headlines 24
11 The Conversion Page (Thankyou Page) 26
12 Split Testing your Squeeze Page 27
13 Follow-up Emails 28
14 Traffic 31
How To Focus On The Big Picture
As a businessperson, you should not allow the paltriness in your mind to get the better of you. You should not confine yourself to thinking about petty things. What you need to think about is the big picture.
This is where you strategize, foresee and plan things to implement today so that the future of your business is stabilized.
If you only think about your current expenses and the present scenario of your business, then you are going to be stuck in the rut for a very long time. If you want you take your business to a wider clientele and really prosper with it, then you need to think about the big picture.
Gerald
gerald-pilcher.com
If you really want to be a business success online, then you need to attract hungry markets targeted to your niche. During the early years of the internet, there were only a few ways to build your business using simple traffic methods such Pay Per Click and Search Engine Optimization.
But now with the power of social media marketing the game has changed and there are now even more ways to build your online business without the hassle of SEO or paying a small fortune for PPC. Yes that's right, the playing field has well and truly been leveled to accommodate anyone seeking to make their online fortune.
Email marketing for business isn’t a new concept, and it has been proven to be one of the best marketing tactics for return on investment.
With more than 205 billion emails being sent and received every day if your business isn't taking advantage of this powerful and massive marketing channel, then you are missing out on a highly effective way to reach your target audience.
If you are already implementing an email marketing plan in your overall marketing strategy, the question becomes how you can stand out from the crowd and gain the attention of your target audience.
Would you like to comprehend how to take your site a notch higher? It’s a no-brainer. You have to have buyers who are interested in what you'll be offering to make sure consistent profits.
Constructing a big customer base starts with driving traffic to your site or blog. We will look at the best ways.
How to sell VeloVita with a digital campaign strategy that worksSteve Jackson
Learn More: http://velovita.global-aroma.com/
My name is Steven Jackson and I want to show you how you can have one of the most profitable online businesses without speaking to family and friends
If you have been in network marketing in the passed you already know what I'm talking about. However, if you are considering a leap of faith into this industry you may not know. So, for those of you who don't know what I am talking about, it goes something like this.
Social Media Networking for Non ProfitsKristen Bonk
On August 24th, United Way South-Southwest Suburban Metropolitan Chicago invited me to present to non-profit management about online social networking.
I LOVED using www.slideshare.net throughout the entire process and hope this helps someone else as much as it helped me.
Brooklyn Center for Media Education: Basic Marketing Techniques 2012briccommunitymedia
As much information about marketing using print collateral, social media, metric evaluation and creating a marketing plan & campaign as you can fit into 75 slides.
From BRIC Arts | Media | Bklyn's Brooklyn Center for Media Education. www.bricartsmedia.org/bcme
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
Building a Personal Brand for Professional Social Media NetworkingSarah M Worthy
presented to the membership at the March Breakfast for the British American Business Council, (BABCHouston.org). Workbook style introduction to creating your personal brand to advance you professionally.
Open Source=Unemployment and this Rocks! from SXSW Interactive 2014 Sarah M Worthy
It's no secret the economy sucks, caused in large part by a rapidly shrinking middle class combined with job cuts across industries.
Join Technology Veteran, Ed Schipul, and Technology Strategist, Sarah M. Worthy, as they show you how to turn that unemployed frown upside down. Learn about our predictions around the explosion of open source software and hardware driving a new job economy that will absolutely Rock!
You'll hear how open source solutions are already dominating the playing field, and driving the strategic pivots that big technology companies, like Microsoft, Intel, and HP have been forced to make recently in order to remain relevant.
We'll talk about the methodology for identifying these in your own industry and career so that you can empower yourself with open source tools that keep you viable and relevant in the marketplace.
Discover how to create the jobs of the future workforce that are truly sustainable and have great benefits!
Practical advice for measuring, analyzing, and reporting on your nonprofit's ...Sarah M Worthy
Presented as part of ESCHouston.org's 2014 seminars and workshops programming. Get started with the first steps towards becoming a nonprofit data scientist! This guide introduces you to KPIs, ROI, and Data Analysis with Google Analytics for nonprofits. You'll find links to in-depth resources from Google Analytics experts, case studies, and the wonderful Beth Kanter!
Level Up Your Fundraising - NTC2013 Presentation DeckSarah M Worthy
This was originally presented at NTEN.org's 2013 NonProfit Technology Conference in Minneapolis by Sarah Worthy, Caitlin Kaluza, and Aaron Long. Learn the psychological motivators behind online giving.
Your 2014 NonProfit Trends and a Strategic Planning Template - Workshop for E...Sarah M Worthy
This presentation deck is created for the 2014 ESCHouston seminars and workshop series. Learn 5 important trends in digital marketing and fundraising for 2014 (hint - content marketing isn't on this list) and get a template plus resources to create your strategic plan and set-up your Google analytics to measure your success this year.
Presented by Sarah M Worthy, Technology Market Analyst, and Web Experience Designer.
Version with Notes: Grow Your Member Base with a Compelling Content Marketing...Sarah M Worthy
This presentation is intended to provide a high level overview of content marketing for new comers or those trying to translate their content marketing over to the web.
As Presented at the Assistance League Texas Networking Conference 2013, hosted by the Montgomery County Chapter.
Every attempt was made to credit my sources, however if you believe I missed one - please let me know.
Overview of NonProfit Web Content Marketing Strategy Presentation for ESCHous...Sarah M Worthy
"Like" ESCHouston on Facebook: https://www.facebook.com/ESCHouston and request a full version of this presentation. (Or just come to the next workshop and participate if you can make it to Houston!)
The Secret to Increasing Your NPO’s Online Donations using Social MediaSarah M Worthy
This presentation shares how nonprofit organizations can best use social media within your online marketing and fundraising efforts. The objective is to show you how making some small adjustments to your social media and web marketing can make big differences in your fundraising and awareness efforts.
Find additional online resources for getting the most out of your online social media marketing at http://tendenci.com/social-strategy.
Spacepoints: Space Outreach at Ludicrous Speed!Sarah M Worthy
Sarah M Worthy shares the status of development of Spacepoints at the 2012 SpaceUp Houston Unconference. Spacepoints is an online social sharing platform designed to grow a community and build awareness of space-related activities while providing a revenue stream to support space-related causes.
This is one part of a 4 part presentation sharing what NASA, the commercial aerospace industry, and the technology industry are partnering on to ensure we continue to pursue space exploration.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Notes Version - NonProfit Website Fundraising Foundations - ESCHouston 2013 August Seminar
1. Evaluate and Update Your Website to Increase Online Donations Today!
Turn Your NonProfit Website
into a Fundraising Machine!
1
This presentation has been prepared for the ESCHouston.org 2013 Workshop Series. Find additional nonprofit training classes as well as mentors, resources, and other support for new and
growing nonprofit organizations on ESCHouston’s website: http://eschouston.org.
Title: What Every Nonprofit Website needs for effective online fundraising | Factors every nonprofit website needs
Description: This seminar will explain the key elements that nonprofit and association websites should include to attract new donors and increase online fundraising efforts.
Copyright 2013 Sarah M Worthy, please include a credit to the author (Sarah M Worthy) with a link to http://sarahmworthy.com in any distributions (whole or part) and please do Share this if
you find it valuable!
2. "For me, it's not the technology, it's
the people and their behaviour.
Technology is not necessarily going
to help to fundraise. It's going to
remove the barriers
to fundraising."
~ Laila Takeh, head of digital engagement at Unicef
2
I want to really focus on the helping you each identify the purpose of your website, and show you how to think about designing a website
with your donors’ in mind rather than getting muddled by the “high-tech” jargon.
Your website removes the barriers to giving by:
*providing credibility
*communicating to visitors what to do, why to do it and how to do it
*providing the tools (online payments, donation forms, social integration) for donors to donate online
3. Chief Experience Officer &
Director of Product
@sarahmworthy
http://linkedin.com/in/sarahworthy
sarah@authorizedCV.com
Sarah M.
Worthy
3
about me: I like to say I “work and play on the web” and I’ve been living online since before most people were aware there was an Internet.
I have worked with numerous nonprofits and small businesses to help them identify technology gaps in their organizations and provide strategic guidance to help with implementations,
upgrades, and training.
Currently I’m working on a Houston Healthcare IT startup to help them develop their prototype and a strategy for engaging healthcare professionals to promote user adoption to their app.
What’s the deal with Experience officer? Well, at my core, I’m a technology integrator with a lot of experience in marketing. I’m passionate about creating experiences for my clients and
community members - both online and offline, and while there’s no such thing, in my humble opinion, as “seamless” integration, there’s certainly some great strategies for getting close.
I like to delight and surprise people when they interact with one of the Brands I’m supporting and I know how to do that with the latest technologies.
4. Low-Tech/Low-Cost Tools
Stay focused on your Goals
How’s Your Current Website?
Getting Higher-Tech Help
Second
Last
First
Third
4
who here has a website?
who is here because you’re preparing to setup your first NPO website?
Most nonprofits have the same concerns and challenges with their websites - this seminar aims to teach you how to look at your website from a new perspective to help you increase your
online fundraising. No programming or high-tech skills are required to implement my recommendations. All you need is passion and a desire to learn and share!
5. 3 Questions - 7 Seconds
What can I do here?
Why should I do it?
How do I get started?
5
Try and imagine yourself being in your potential donors’ “shoes” and take a look at your website - if visitors can’t answer these 3 questions within about 7 seconds
of arriving at your website, they’ll quickly leave and continue to explore the internet.
We’re going to do a little example - I’m going to show you a website homepage from
ESCHouston, and I’m going to count to 7 then we’ll see if you all could answer these
questions... Ready?
6. What can you do? | Why should you do it? | How do you get started?
6
ESCHouston’s website does a great job - They have testimonials with people’s photos to share who’s involved - this adds credibility and communicates “Why” to
visitors
They have the title list above the fold that shows they have consulting services, how to start a nonprofit (get started hint hint!) and current events (what can you do)
- this is a great example of how important clear and straightforward Headers and Calls to Action are, because even though most of the descriptions for these 3
items are below the fold, the Headers in blue are easy to understand.
Another “Why” is their headline - and a great headline is going to speak to the “Why” of your visitors - in this case ESCHouston wants nonprofits and those who
support nonprofits to join ESCHouston in helping nonprofits accomplish their missions.
7. DIY Quick Website Fixes
Craft Stories that Build Credibility
Match Your Website to Your Brand
Guide Your Visitors Online
Freshen Up Donations
Share Things that Matter
7
Reference checklist in their handout package with tips to evaluate their own website, if anyone wants to volunteer their site for evaluation - we can do that at the end
"The most important thing you can do to improve your web site is eliminate unnecessary design items."
~ I can’t recall where I saw that quote and I apologize for not crediting that person here - it’s a great quote though when you are beginning a website project,
whether it’s a redesign or a brand new site - eliminate things more than add things for greater success!
I’m going to share some quick tips and explain why these 5 factors matter most for your website’s fundraising capabilities
* content
* Brand design “look and feel”
* navigation and calls to action
* donation forms
* make your website more share-able
8. Focus on Your Stories...
Free Report from http://credibility.stanford.edu/
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This study basically demonstrates that a nonprofit’s website needs to look about as good as
Credibility is your biggest challenge as a NonProfit Organization - so when I talk about Branding and professional look/design - I want you to know that you don’t need to spend thousands of
dollars on a custom website design. You need to focus on your messaging, your testimonials and case studies and have real photos (not stock photos of real people) and videos that show
your staff, volunteers, and the people who you’ve helped thanks to the donations you receive.
From a Stanford University Study:
the level of suspicion for nonprofit websites is far above that of any other type - 22.6% for NPO’s vs 9.4% overall
Things that build credibility:
* affiliations with recognizable organizations and corporations (partner with larger/more recognizable Brands to help boost yours)
* who’s behind the site? Staff, Board Members, and the People who are involved with your organization should be prominently displayed
9. Who Benefits from
Their Donation?
Content that Builds Credibility
How You’ll Use
Their Donation?
Who’s Spending
Their Donation?
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Answer these three questions for visitors first to build credibility - think about when you’ve donated in the past... you probably wanted to believe your money was
going to be used the way you intended. Show them before they have to ask where their donations are going.
* Staff and Board members bios - remember to include current photos! (http://upglobal.co)
* How does your nonprofit spend donation contributions? Showing potential donors where their money will be spent builds trust. (http://www.komen-houston.org/
where-your-donations-go/)
* Who benefits from your organization’s work? Show the people you help and the Good you do. (http://campforall.org)
10. ‹
Content that’s Visual
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Tips for sharing visual content:
1) Share videos on Pinterest
2) Feature your clients, members, and partners/sponsors
3) Share your favorite resource (training videos from YouTube, favorite books)
4) Share upcoming events and photos from past events
5) Infographics related to your industry, or make your own
http://www.slideshare.net/marketo/visual-content-marketing-capture-and-engage-your-audience
11. Keep Your Design Consistent
A donor clicks
to give here
And ends up
(w)here?
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Another important factor that builds credibility and much more is the design of your website. It should be professional looking and match your Brand. You also
want your internal pages to match your home page
Don’t confuse first time visitors - unify your online brand across all of your website pages and social media profiles
This is an example of what not do (sorry kinfolk - I’m sure you’re a great organization!) When I started, I was on the kinfolk’s brown/beige website with a cute
foodie theme. I click to donate on the “Melbourne” link and end up on a completely different looking site. There’s no mention of Kinfolk, and remember that
7second rule? Once you’ve changed the design, you start all over having to answer 3 questions in 7 seconds or you’ll lose that potential donor.
12. Design Your Social Brand, Too!
http://missionaustralia.com.aumaintainstheirBrandacrosstheweb!
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Here’s a great example where the nonprofit org, Mission Australia, has a unified Brand across their website and across their social networks.
Notice the similar color schemes, the logo matches all of the platforms, and their donation form page maintains the same look and feel too. People like familiarity
and they TRUST it.
This is especially important for attracting the Gen Y/Millenials. They may find you via search or via social to find your website - and typically the younger
generation will look at your social media profiles and if your Social Media channels don’t fit with what the visitor was expecting, they’ll click away and not return to
your website.
13. Make Time for Daily SEO...
More than 70% of this NonProfit’s
website traffic came from people
Searching Online for something to do
that weekend.
Use your site’s analytics
to identify the content
that’s drawing new
visitors in best!
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I want to really stress that new nonprofits and organizations shouldn’t be putting all their time and energy into SEO. Develop content that’s
relevant and interesting to your audience, consistently. Keep your homepage up-to-date.
That being said - it is important, and Google Analytics, in particularly, are vital to a successful long term digital marketing program.
Tip: Take 5 minutes every day to watch a tutorial or explore your own site’s Google Analytics’ dashboard to become familiar with the tools and
the different ways you can measure your organization’s success and mistakes as you go.
Definitely set-up Google Analytics with your website and use it to monitor engagement, and make tweaks along the way. SEO takes a LONG
time to build effective engagement so be patient, and just do it day by day.
Most people don’t usually relate search engine optimization with their website’s design - but your site’s design, both the images and styles you
see as well as the backend - where meta tags and keywords are can dramatically improve your association’s rankings in search.
For most associations, your new donors find you via a search engine. Where do you rank on Google? Did you design SEO into your site’s
design?
Your web analytics provide insights into your visitors’ interests and needs to help you come up with content ideas.
There’s a ton of data accessible to you about your audience within your google analytics
• Visitor Trends?
• Top Traffic Sources?
• Where do they go while on the site?
• How long do they stay?
• What content formats are most popular?
• Do these patterns tell you anything about where your customers are in their buying process, or what content is most effective at the different stages of their
buying process?
RELATED IDEA: Use Google’s keyword suggest tool to better understand how prospects describe their challenges
14. Follow the Users Path
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this has been anonymized and is one of the nonprofits google analytics visitor path views.
I’ve highlighted Facebook - and show how a user goes through the website. These are really
large numbers, not typical for some small/new sites.
Notice the path is from a landing page (although I’ve hidden the names, I can say each of
these in the 1st “starting pages” list is from a landing page that was specifically shared from
Facebook for tracking this.
Next we see the most frequented pages after the landing page/”homepage” for all intensive
purposes.
Notice: events, about, and the actual homepage are the first three visited, and depending on
which landing page, those next visits vary quite a lot.
You can use Google Analytics to really start to see patterns in how visitors are interacting with
your website. Look for the pathway visitors typically take as they arrive all the way to when
they convert/donate. Use these insights to better tailor your website to increase the desired
behaviours.
15. 5 Minute Navigation Tune-Up
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Take a look at your site's primary navigation links.
The left image is an example of a site navigation with unclear terms - it is difficult to tell that these are menu links, plus where does “strengthening” or “impacting”
go to? These don’t clearly tell a visitor what to do.
Same with Net2 navigation, the site lacks a clear call to action for donations/sponsorships. However, the menu is clean and simple and the homepage does contain
the “Join Netsquared” call to action - both in the nav and above the fold on the homepage.
Is the number of choices manageable or overwhelming? You don’t want to give your visitors too many menu options because people who are presented too many
choices will usually decide to not act at all.
Quickly read though the navigation labels. Do the words make clear what your visitors will find when they click to the next page?
Do you have clear calls to action in your navigation for links to conversion pages?
Is it clear that your navigation links to other content?
www.hubspot.com/examples-of-effective-calls-to-action is a great whitepaper you can download that talks about how to craft calls to action. Go get it!
16. Value Your Donor’s Time
6Pagesofformsjusttojoin?!
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I really love the Texas State Aquarium - if you haven’t visited them, you definitely should. They’re down in Corpus Christi Texas. The experience I’ve had
at the Aquarium has always been wonderful for me and my family, and so I was surprised that I didn’t receive the same experience on their website.
Don’t do this to people who want to participate in your organization. This site has members click through at least 6 different pages and forms before even
asking for the credit card. That’s tedious and way too complicated. I’d rather stand in line at the park itself and join by filling out a paper application than do
this process.
17. Streamline Your Online Forms
Only ask for the information
you NEED... a newsletter
subscribe form will require
less information than an
online donation form.
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Collect as minimal info as possible, short forms generally have a higher submission rate than longer forms
Use forms to collect the right information - what do you really need to know from a visitor on that form to accomplish your objectives?
http://blog.hubspot.com/blog/tabid/6307/bid/32079/How-Long-Should-Your-Landing-Page-Forms-Be.aspx - additional reference to optimizing landing pages and forms for lead generation
18. Is your donation process
100% tablet and
smartphone ready?
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I think this one slide is enough for this topic today, because this could become an entirely
new seminar.
Takeaway:
If you can’t donate, join, register for an event, signup for a newsletter, or navigate your
website from a tablet or smart phone, then you’re going to lose traffic rapidly.
Focus on the pages that allow visitors to interact and engage with you - convert donation
landing pages, email newsletters, event registration pages, and contact forms to a mobile-
optimized platform first.
Use analytics to see which pages are getting the most traffic from mobile and optimize those.
Then focus on making other pages mobile-optimized as you go.
19. Use Social Media Purposefully
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I’m a strong believer that your greatest success will come from bringing the people you connect with on social networks to your website where they can learn more and donate, join, volunteer,
and share with their network.
Your content on social media should be more like an icebreaker that you use to start your conversation and find people who have things in common with you. This conversation can then be
moved to your website later on. The reason you want to bring people to your website is because your website is where the transactions for donations and fees for things like events,
memberships and other programs and services occurs.
Also, People come to your website to learn more about you and credibility is key. Potential donors want to know what your organization uses donations for, who is involved, and hear the
stories of the people who are affected (positively) by your organization’s work. Social Networks don’t provide a space for you to truly provide all of this additional information, nor should it -
20. 2 Free Social
Integration Options
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Add a sharethis.com or addthis.com widget (or another one - I just like these 2 the best) to your blog or website
These are free -
5 great places to put them:
1) homepage
2) event registration page
3) blog posts/press releases, articles and news content
4) Photo albums and videos
5) donations/purchase “thank you” landing page **
Integrate your social media feeds with your website homepage
If we have time, I can demonstrate how to embed one of these on your website if anyone’s interested.
21. Increase Donor Engagement
• Engage Your Current Donors
• Test, Measure, Retest your Donation process
• Create a Sense of Community
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Tips to Increase Donor Engagement
A. Start with your existing Donor/Contact List
Why? Because it’s more expensive to market to new visitors than to market to existing members of your org
* existing donors are more likely to donate again
* existing donors can help you fundraise to attract new people - reach into their networks to find new friends
B. Test, Measure, and Retest your donations process
* create a better user experience for donors
* reduce time and difficulty to complete
* reduce donor’s anxiety about the org’s credibility/effectiveness/page security
C. Create a Sense of Connection and Community:
* invite them to volunteer - and give them a stepping stone guide to getting involved. Ask on the donation form if they’d like to learn more about
volunteering (and memberships!)
* Say Thanks! All the time, especially when asking them to donate again, when they share, when they refer
* Encourage Donors to invite friends and family
* Find ways to reward top donors/supporters through exclusive access to view and contribute to content on your website
* Curate your community - they need attention, maintenance...
* Measure engagement
A great resource for learning more about Donor Engagement can be downloaded for Free at http://www.nten.org/research/2012-nonprofit-donor-
engagement-study
These are all low-tech, “old-fashioned” ways of reaching out to your current fans and asking
for them to help you grow your cause - make sure you’re asking with a gift in hand ready to
thank them.
Remember, you’re inviting people to support your organization’s cause because you provide
a valuable service to the local and global community. Ask for something in return for the
work you do that’s a win-win for all sides.
Define Roles & Responsibilities for your members and donors that clearly outline how they
22. Make a Donation On Your
Website
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most nonprofit websites make it 7% (or more) harder to donate online than to purchase something from an e-commerce site -
people want to GIVE you money, and you make it harder on them? what’s the process for your nonprofit donation form? go online, donate $10 to your cause and more importantly, pay
attention to the process
is it more than 1 page/click to donate? how much personal information are you asking for and how much do you really need? how long does it take to complete? do they get a confirmation
email? what does the page you go to after the donation is complete look like... how can you make that better?
Want more online donation tips? Check out my 2-part blog series I wrote: Make your nonprofit website a donor magnet:
http://blog.tendenci.com/donor-magnet-part-one/
http://blog.tendenci.com/donor-magnet-part-two/
23. CMS Recommendations
Open Source CMS 30 Second Evaluation
over 61 million sites are built on WordPress, primarily a
publishing platform
If you’re technical, Drupal can do just about anything,
challenging for non-technical people to customize and manage
Specifically built for nonprofits, out of the box functionality,
“new kid” on the open source block.
Great for largely content-focused websites, limited
customizations and extended functionality.
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Most nonprofits will need a CMS unless you’re lucky to have a staff that consists of experienced programmers and web designers.
Does everyone know what a CMS, aka a Content Management System is? Show of Hands and don’t feel like you should already know -
most people don’t know what a CMS is. Even many engineers and people with technical jobs.
A CMS is basically a pre-packaged software application that creates the website itself and has been designed to make it easier for non-
technical people to make changes to their website. Most website software today have editors just like the ones your email and document
software have. (ie Outlook, Word, Gmail, Google Docs)
If you can create a powerpoint slide or draft a Word document, then you can add and edit content in a CMS because they pretty much have
the same features and functions. There are some minor (and in some cases major) differences between platforms so try before you buy.
Here’s a little more details and I’ll have a handout for you with a checklist to help you evaluate different CMS platforms and find the one
that’s right for you.
Open Source vs. Proprietary?
Cons of O.S. --> it isn’t really free and comes with technical management requirements that someone has to be paid to do
Cons of Proprietary --> you don’t own it, and you can’t take it with you (ie Common Ground example)
Some Features Your CMS should include:
a) SEO capabilities
b) Mobile Accessibility
c) Content Collaboration tools - how easy is it to add content, how easy is it for others to add content?
d) Community management
e) personalization (can it be customized to match your brand?
f) social media integration
g) ability to export/import data
h) events - calendar and online registration tools
i) membership management
j) donation management
k) payment integration
l) reporting tools
If you’re interested in learning how to set-up a Tendenci website on your own, to self-host, then let me know and I’m happy to donate
some time showing you how. I also highly recommend Schipul.com if you’re looking for a more customized and managed hosting for
Tendenci.
24. Digital Tools
Graphics/Images
Editorial Calendars
Email Marketing
Automation and Analytics
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some of my favorite website content management and content editorial calendar/management tools (I am not connected with any of them, in any way, other than I’ve had really great
experiences with each of these tools and their companies.)
image editing/creation tools:
http://www.techsmith.com/snagit.html - about $50 to purchase and I use it literally everyday at work
http://www.aviary.com/ - photo editing tool, cool mobile functionality
bit.ly
http://ifttt.com
email marketing
campaignmonitor.com
mailchimp.com
analytics tools - Google analytics
Collaboration and Editorial tools:
excel/google docs
https://contently.com
Divvy HQ
25. Social Media Management Tools
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tweetdeck, sprout social,
engag.io - free tool that integrates with your gmail inbox and organizes your social network conversations
lists - use lists to segment and customize your outgoing messages (Google+, twitter, Facebook, LinkedIn)
look at lists that you’re organization is listed on - who’s listing you? look at other people’s lists to find influencers and related people to follow and listen to
addthis and sharethis give you tools to allow site visitors to share your content -
use content from going out and doing interesting things, and writing about it, and get your members/fans to contribute (use hashtag wrap up from an event as a blog post to repurpose content
etc)
28. Bringing in Outside Help
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80% of nonprofits outsource their website management. That’s why I’ve included handouts with questions for you to think about as you prepare to get quotes from website designers/
developers/ and agencies.
You probably don’t recognize all three of these guys, but the one on the left is Ed Schipul, who originally created Tendenci. The one in the middle is Dries Buytaert, the developer of Drupal,
and on the right is Matt Mullenweg, developer of WordPress.
You all have a great checklist in your folders with questions and tips to help you select your website firm.
Things to highlight
* volunteer / free work --> sounds too good to be true that someone will design your website for free? That’s because is usually is. The person means well, but their paying job and their
families will often take priority over your website project, leaving you in the lurch. It’s worth it to pay to get the website live. After that, ask your supporters to volunteer by contributing content
via sharing their stories about why they’re passionate about your nonprofit and why they participate to help you get more engaging content up.
* Important to consider what happens if you “break up”? Can you take everything with you - get your passwords, site data etc? Find the right firm that will let you walk out with your website
data without a hassle so you don’t have to begin from scratch again.
31. Sarah M. Worthy,
Digital Engagement Strategist
sarah@authorizedcv.com
@sarahmworthy
http://linkedin.com/in/sarahworthy
http://slideshare.net/sarahmworthy
Connect with Me
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