2. Client Information
O Client : Dress For Success Nashville
O Objective : To prepare women to be
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successful in the professional sector by giving
them interview tips and the appropriate attire.
Type of Business : Non-Profit Organization
Years in Business : Start up ( less than one
year).
Social Media : Facebook
Online Media : None
3. Upfront Analysis
O Since my client is a start up
organization, they decided that they only
wanted to focus on social media at the
moment and the platform that they are
currently using is Facebook.
O They were using their Facebook account as a
website too .
O The content that was available on their page
was very informative for potential volunteers
and donors
O They kept their page updated on the
consistent bases
5. Best Practices
O
I found three like-minded non-profit organizations whose overall
goals were to help and empower women both in their personal
and professional lives.
O Boston Glow is a non-profit organization that is based out of
Boston, Mass and their goal is to help young girls and women
in the Boston area; they are the most similar to Dress for
Success Nashville.
O Boston Glow has a really cool website, that is colorful and
constantly updated with information reminding its site visitors to
volunteer/donate.
O Boston Glow has an amazing social media strategy , they are
using the two primary social networking sites ( Facebook and
Twitter ) they are regularly active on both and have good
content. In terms of online media, all the have is a YouTube
account that is lacking in both subscribers and content.
7. Best Practices Cont’d
O
The second non-profit organization that I conducted research
on was Women Employed, located in Chicago, IL; according to
the website Women Employed’s main mission is, “mobilizing
people and organizations to expand educational and
employment opportunities for America’s working women”.
O They are a national non-profit and have a great website, it is
very clean and detail oriented , they are constantly reminding
site visitors to volunteer/donate.
O They have a good new media strategy; in terms of their social
media, they are using the two primary social networking
channels ( Fb & Twitter) and in terms of online media they are
using Pintrest, Flickr and YouTube
8. Best Practices Cont’d
O
The final non-profit organization that I researched was
Catalyst, Inc. located in New York, NY, unlike the two previous
organizations, this is a global non-profit so they have even
more resources to allocate to their website design and social
media campaign
O Catalyst, Inc has a really good website , the design is clean and
the site is very easy to navigate.
O In terms of a new media strategy, they are very active on the
two primary social networking channel's ( fb & Twitter) they
have a large amount of followers and likes because they are a
global non-profit.
O They are lacking with their online media content, they could
develop their YouTube channel some more to attract more
donors.
10. Recommendations
O I
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focused my recommendations on things that were free
because my client is a start up non-profit.
Google( YouTube and Flickr) and Wordpress have non-profit
partner programs where a non-profit can sign up for free .
DFSN is lacking a website so I recommended that they start a
Wordpress blog and customize with their content.
I recommended a Instagram, Pintrest and Flickr account
because , DFSN is dealing with fashion and they can showcase
the outfits the women are wearing to their interviews.
I recommended a twitter account so they can reach more
people with a more concise message than they would use on
Facebook
11. Works Cited
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Campbell, Julia. "How Nonprofits Can Use LinkedIn, YouTube, Flickr and Pinterest." How
Nonprofits Can Use LinkedIn, YouTube, Flickr and Pinterest. N.p., 14 Mar. 2012. Web. 07
Nov. 2013.
Conley, Chip. "Social Media for Nonprofits." Presentations Channel. N.p., n.d. Web. 18 Nov.
2013.
"Dress for Success Nashville." N.p., n.d. Web. 12 Nov. 2013.
"Home - Dress for Success." Home - Dress for Success. N.p., n.d. Web. 15 Nov. 2013.
"How Non-profits Are Using Instagrams to Build Awareness | Sumac Non-profit Software."
Sumac Nonprofit Software. N.p., May 2012. Web. 14 Nov. 2013.
Luege, Timo. "Flickr for Non-profits – 8 Lessons Learned." Social Media for Good. N.p., 11
Jan. 2010. Web. 12 Nov. 2013.
W, Michelle. "WordPress.com." News. N.p., 14 May 2013. Web. 14 Nov. 2013.
