This document discusses product-led growth and how product features can drive acquisition, activation, retention, revenue, and referrals. It emphasizes that product teams should focus on spreading the core value of their product widely and quickly. It provides examples of how to understand customer problems, assemble the right cross-functional team, and create an iterative, hypothesis-driven process to experiment and learn. The goal is to use products to help drive business growth.

1. Product-led Growth

2. Hi, I’m Lucas.

3. Everyone is responsible for Growth.
#ExtremeOwnership #NoSilo
1

4. Product
Marketing
Sales
Success
Product
Marketing
Sales
Success
Ideal
Reality

5. Product is the tip of the spear.

6. Why/How/What
of product-led
growth.
WHY
HOW
WHAT
The Golden Circle
by Simon Sinek

7. 3 experiments
you can run.
#2 will blow your mind!

8. Why does
product-led growth
matter?
WHY
HOW
WHAT

9. Poor distribution,
not product,
is the number one
cause of failure.
Peter Thiel

10. Product-led Growth
/prɒdʌkt-lɛd ɡrəʊθ/ 🔈
noun
The use of product features as the primary driver for
increasing acquisition, activation, retention, revenue, and
referral.
Definition by OpenView Partners

11. Most product teams are
built to create or
improve the core value
provided to customers.
Growth is connecting
more people to the
existing value.
Casey Winters

12. Focus on spreading the core value of
your product widely and quickly.
2
#ProductXGrowth

13. Average leads grew by 1000
between Aug ’15 and Apr ’16.

15. How can product
drive growth?
WHY
HOW
WHAT

16. There are 2 parts to it:
0 — Problem
1 — People
2 — Process

17. Deeply understand the core problem
your product solves.
0
#Product101

18. Not this.

19. Assemble the
right people.
1
#CrossFunctional

20. Frontend Backend
Not this.

21. UI + UX Tech
Data
Marketing/sales
/support

22. Create a repeatable
hypothesis-driven process.
2
#Experiments

23. Not this.
GET STARTED
GET STARTED
VS.

24. Set a target Analyze data Ideate
PrioritizeExperimentLearnings

25. What products can
help drive growth?
WHY
HOW
WHAT

26. Automatically
generate
new SKUs.

27. Manage your
inventory
on excel.

28. Pick and pack
your goods.

29. TradeGecko is hiring

30. Let’s Connect!
https://www.facebook.com/lucasneosr
https://www.linkedin.com/in/lucasneo/

31. End