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Analyzing User
Research Interviews

Diane Loviglio
@dianeloviglio

General Assembly
January 19, 2013
Architecture & Anthropology
            Startup Founder
             UX Researcher
             Startup Advisor
Gaining empathy for ...
What We’ll Be Doing Today



     Conducting an Interview
     Analyzing Techniques
       - Affinity Diagram
       - Grids
       - Spectrums
       - 2x2s
     Viewing the Final Report
Conduct the Interview
  and Take Notes
Making Post-it Notes
                                                 One idea per post-it!




                       pic of post it notes in
                       groups
Practice Making
 a Post-it Note
Prepping Your Space
Participant Boards   Post photos and
                     artifacts around the
                     room.
Grids
        Seeing the data all at
        once.
Affinity Diagram
                                            Group like with like.
                                            Re-sort and rename.




                  pic of post it notes in
                  groups
Spectrums & 2x2s
                                             Comparing one axis
                                             with another.




                   pic of post it notes in
                   groups
Now It’s Our Turn
Analyzing User
Research Interviews

@dianeloviglio
diane.loviglio@gmail.com

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Analyzing User Research Interview Workshop