The group chose Taylor Swift's song "Wonderland" for their music video pitch. They will interpret the lyrics about a chaotic relationship through a concept/narrative video featuring Alice in Wonderland elements. Potential filming locations include parks, ponds, and fields to achieve the song's indie vibe. Performance elements will also be included while focusing mainly on concept to keep audiences engaged. Issues that could arise include weather, timing delays between locations, and camera difficulties losing footage.

1. Music Videos Pitch Presentation
Taylor Swift - Wonderland
Bradley Barnes
Kiera Herbert
Tayla Davis

2. Our 3 potential songs
• Taylor Swift – Wonderland
• Jess Glynne – Take Me Home
• Lucy Rose – Little Brave

3. Our chosen song – Wonderland
Why this particular artist?
• We decided to go with this particular artist because
of her unique videos and indie pop style.
• This particular song is different to her usual types of
songs. Therefore, this song has uniqueness about it.

4. Why this particular song?
• We chose this song as it is unique and has an indie vibe and we
thought about shot locations which we could use, prior to deciding
on this song as locations are an essential part of a good/successful
music video.

5. How could we interpret the lyrics?
The song, “Wonderland”, tells of a relationship with a green-eyed man that wasn’t quite
as it seems. The two jumped into a relationship too quickly and “fell down a rabbit hole”
where “nothing’s as it seems”. She sings of how the relationship spiralled out of control
and how they both went mad.
In true Taylor fashion, she managed to make this song fully embrace the essence of the
story and the emotion and chaos of the relationship. When we think of ”Alice in
Wonderland”, we remember all the madness that Alice went through. Everything was so
mysterious and backwards and strange and confusing. This song completely represents
that same feeling with the switch between the “lullaby-like” sound at the beginning of
the song and then the beat picking up during the pre-chorus. The chorus itself switches
back to a calmer sound with a keyboard melody and then explodes into awesomeness.
It’s brilliant. The best moment was during the bridge when the music slowed down and
Taylor sang “I reached for you but you were gone. I know I had to go back home. You
searched the world for something else to make you feel like what we had, but in the end
in Wonderland, we both went mad.”

6. Mise-En-Scene
• Costume – Alice costume
• Lighting – low key lighting (perhaps high key lighting as well)
• Actors – Female
• Make-up – Natural
• Props – Tea cups, table, swing, petals
• Settings – Park/pond/field/London?
Potential Prop/Setting

7. What is the genre/sub-genre of your
chosen song?
• Pop genre
• "Wonderland" makes frequent allusions to the novel Alice in
Wonderland, and is known for a "bass drop" in the first chorus.

8. Other songs in that genre and some
details about their videos
• Ed Sheeran- Give Me Love
• This video is purely narrative, there is no element of performance which
seems to be common in Ed Sheeran's music videos. The video begins with girl
with wings on in an apartment who looks as if she was tragically murdered by
an arrow. It then flashes back to the girl very much alive, peering at a couple
from behind a brick wall. The narrative follows the girl as she sprouts wings
and becomes cupid, firing arrows at different people who, in effect fall in
love. But it is apparent that seeing other people in love isn’t enough for cupid.
It then cuts back to the opening scene and we see the girl who appears to bed,
until a handsome police man sees the girl and the arrow disappears showing
that she has finally found love. The narrative engages emotion and makes the
viewer feel sorry for the girl.
• Representations in this video are almost unnoticeable, the couples that cupid
hits are all different genders, races and age. The reason I use the word
unnoticeable is because they don’t make it look as if it is wrong to be a same
gender or interracial couple. The message this sends to viewers is that love is
love, and all love is right.

9. What combination of performance/concept/narrative do
you envisage for your video?
• A combination of all three types of music videos will be involved in
our final production, concept will probably be our main focus as we
feel as if we can do potentially more if we focus in on that type as it
will enable us to have more freedom with potential colours for
backgrounds in order to keep our potential audience entertained.
• We will also use elements performance videos in our final video in
order to combine the two types and so that the audience are still
engaging with our video throughout the whole duration.

10. Potential filming locations

11. Why/how could we use these potential
locations?
• We could use these potential locations in order to get the correct
colour scheme we are looking for as each location offers an indie
vibe.
• The different locations will go hand in hand together and due to the
use of jump cuts, our video will not look too disjointed as a result,
therefore hopefully offering a successful music video feel towards
our potential audience.

12. What issues/problems could you have?
• Weather
• Timings – e.g. traffic could delay us from getting to some locations,
therefore as a result when we get there the lighting may not quite be
right for that potential part of our video.
• Camera difficulties – This could delay our process if we lose any
footage, which would mean we would have to re-film which would
mean that we would lose valuable editing time.