Saul Bass
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Saul Bass was an American graphic designer and film title sequence designer who was notable for his use of simple geometric shapes and animation to capture the mood and essence of films. He is best known for his imaginative title sequences and logo designs that used minimalist graphics to deliver powerful messages about the themes and tones of movies. His titles for films like West Side Story employed shifting colors and faint lines to represent the setting and build dramatic tension through the music, foreshadowing the film's romantic and dramatic elements.
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- Omarion's website homepage features a photo that presents him as masculine and tough to appeal to younger audiences.
- Trey Songz' website collage shows consistency in black and white and red themes, representing him as dangerous or romantic.
- PartyNextDoor's minimalist website uses a landscape photo rather than his image to seem less self
Digi Pack Analysis
Jason Mraz's first album "Beautiful Mess" features a hand-drawn illustration of himself on the front cover in an unconventional style. His name and album title are prominently displayed in bold black font. Throughout his albums, themes of illustrations, random images and energetic colors are consistently used. His second album "We Sing We Dance We Steal" has a plain hand-drawn photo of Mraz on the front cover, recognizable to fans. Black and white is used to represent both positive and negative aspects. His third album "LOVE is a four letter word" departs from conventions with primary colored shapes on the front cover and lacks the artist's name. Analysis showed Mraz breaks conventions in unique ways that express
Ancillary Research - Album Covers
The album cover follows a simple yet effective colour scheme of red, black and white. It features a trident logo representing the band and genre. Red is the dominant colour, conveying energy. The inside sleeve and booklet continue this colour scheme. Despite the basic initial design, the sleeve unfolds to reveal an image relating to the band's identity. The artwork draws inspiration from world events during the album's creation, giving it a dark theme reflected throughout the booklet. Larger pieces within unfold to fully depict the motifs of mountains and fire.
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Evaluation / Question 2
The combination of the main product and ancillary texts was relatively effective. The ancillary texts included a digipak and poster. For the digipak, images of the logo and the artist were used instead of their face to correlate with the music video and avoid confusion about the identity of the artist. Similarly, the logo was used as the CD image and album cover for the poster to reference the title 'L|NES'. Additional details like social media links followed music poster conventions.
Adorno And Horkheimer
The document discusses Adorno and Horkheimer's theory of cultural industry and pseudo-individuality, and applies it to different music artists. It analyzes how One Direction fits the theory as the band was constructed by a record label to appeal to audiences. However, Ed Sheeran is presented as the opposite as he was not mass-produced and has maintained his authentic image without influence from corporations.
Cross Media Case Study - Sia
Sia is an Australian singer and songwriter. After starting her career in the 1990s with her own albums, she transitioned to writing songs for other artists. Her 2011 song "Titanium", written for Alicia Keys but featuring Sia's vocals, achieved commercial success. Her 2013 album "1000 Forms of Fear" was also successful. Sia's website and music videos feature her trademark blonde wig and focus on dance performances by Maddie Ziegler, representing Sia's distinctive artistic style that does not show her face.
Part 4: Evaluation
The title sequence follows conventions of crime mystery films by portraying an unidentified antagonist stalking and killing victims with acid. Clues are provided such as crime scenes and evidence, building mystery around the killer's identity. Inspired by films like The Girl with the Dragon Tattoo and Zodiac, it uses techniques like tense music, fast pacing, and ambiguous identities to create tension and anticipation for the audience. However, it challenges conventions by revealing the antagonist is a police officer, subverting expectations of the genre.
Part 5: Evaluation
The document discusses how a media product represents particular social groups. It summarizes that the title sequence represents middle-aged adults through the female character's smart work clothing and police uniform. Clues about the antagonist suggest he is also middle-aged due to clues like newspaper articles. The fast pacing of the sequence and intense soundtrack could represent the fast pace and challenges of middle-aged adult life. The use of black and white photography further reflects the desired social group and adds mystery.
Pitch: Narrative
This document provides a pitch for a mystery crime film set in London about a corrupt misogynistic police officer who seeks justice by committing crimes against women. The target audience is identified as men ages 18-35. Notable cast includes Jason O'Mara and Joanne Froggatt. Director Nick Love is known for using first person narration. The estimated budget is £2.5 million with an expected £4 million gross. Vertigo Films would distribute and provide funding along with potential support from the BFI.
Kyle Cooper
Kyle Cooper is an American graphic designer and film title sequence creator. He received his MFA from Yale School of Art and has created title sequences for over 150 films. Some of his most notable works include Se7en, Spider-Man, and The Walking Dead. Cooper founded his own creative agency called Imagery Forces and film company Prologue Films. He has received an Emmy award and is regarded as one of the most significant creators of film titles since Saul Bass.
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Saul Bass
- 1. Saul Bass
- 2. Background Info • Born May 8th 1920 in New York City, Saul Bass studied at the Arts Students League in NYC, attended Brooklyn College and worked as a freelance designer before moving to Los Angeles in 1946 • Bass, 1920 to 1996, was an American motion-picture designer-director who was notable for his work in film and classic logo design.
- 3. His Work • Bass is best known for his use of simple, geometric shapes and their symbolism. Often a simple dominant image stands alone to deliver a powerful message. • Bass is also known for his imaginative, animated titles, prologues and epilogues.
- 4. • Bass’ uncanny ability to capture the mood of the film using simple shapes and images. • The shapes were often hand drawn by Bass to create casual appearance and always packed with a sophisticated message. This was used to great effect in most well known posters
- 5. West Side Story- Analysis • This sequence is simple as are the majority of Bass’ work. Slow fade in as music begins to play- yellow background reflects the ‘happy’ non diegetic soundtrack from the film • Colour fades into orange as ‘Tonight’ begins to play. The faint lines on the screen seem to represent a setting, presumbly Manhattan where West Side Story is set . • The music soon begins to become more romantic with the use of string instruments which is further emphasised with the purple/pink background.
- 6. • Slowly, the title of the film begins to appear. The music chosen features a dramatic instrumental which suggest to the audience the film will have a dramatic element to it. • It can be suggested the blue background refers to the gang featured in the film, the Sharks, whereas the red refers to the rival gang, the Jets. • The typography is bold and strong as it is in all caps this could further suggests the film will feature a large amount of drama.