The group has chosen Taylor Swift's song "Wonderland" for their music video pitch. They feel this indie pop song is unique and allows for creative conceptual ideas for the video. They envision combining elements of performance, narrative, and conceptual videos. Potential filming locations include parks, ponds, fields, and parts of London that would fit the desired indie aesthetic and allow for jump cuts between locations. Issues that could arise include unpredictable weather, traffic delays changing the lighting, and potential camera or footage problems during filming.

1. MUSIC VIDEOS PITCH
PRESENTATION
TAYLOR SWIFT -
WONDERLAND
Bradley Barnes
Kiera Herbert
Tayla Davis

2. OUR 3 POTENTIAL SONGS
Taylor Swift – Wonderland
Jess Glynne – Take Me Home
Lucy Rose – Little Brave

3. OUR CHOSEN SONG – WONDERLAND
WHY THIS PARTICULAR ARTIST?
• We decided to go with this particular artist
because of her unique videos and indie pop
style.
• This particular song is different to her usual
types of songs. Therefore, this song has
uniqueness about it.

4. WHY THIS PARTICULAR
SONG?
We chose this song as it is unique and has an indie vibe
and we thought about shot locations which we could use,
prior to deciding on this song as locations are an
essential part of a good/successful music video. The
song is very versatile which allows us to take many
outlooks and conceptual ideas for video.

5. HOW COULD WE INTERPRET
THE LYRICS?
The song, “Wonderland”, tells of a relationship with a green-eyed man that
wasn’t quite as it seems. The two jumped into a relationship too quickly and
“fell down a rabbit hole” where “nothing’s as it seems”. She sings of how the
relationship spiralled out of control and how they both went mad.
In true Taylor fashion, she managed to make this song fully embrace the
essence of the story and the emotion and chaos of the relationship. When we
think of ”Alice in Wonderland”, we remember all the madness that Alice went
through. Everything was so mysterious and backwards and strange and
confusing. This song completely represents that same feeling with the switch
between the “lullaby-like” sound at the beginning of the song and then the beat
picking up during the pre-chorus. The chorus itself switches back to a calmer
sound with a keyboard melody and then explodes into awesomeness. It’s
brilliant. The best moment was during the bridge when the music slowed down
and Taylor sang “I reached for you but you were gone. I know I had to go back
home. You searched the world for something else to make you feel like what
we had, but in the end in Wonderland, we both went mad.”

6. MISE-EN-SCENE
Costume – Alice-esque costume, a white lace dress can
represent her purity. A dark top/dress this can represent
how her relationship became corrupt
Lighting – low key & high key lighting
Actors – Female main, alongside mixed cast at the tea
party
Make-up – Natural
Props – Tea cups, table, swing, petals
Settings – Park/pond/field/London?
Potential Prop/Setting

7. WHAT IS THE GENRE/SUB-
GENRE OF YOUR CHOSEN
SONG?
Pop genre
"Wonderland" makes frequent allusions to the novel Alice
in Wonderland, and is known for a "bass drop" in the first
chorus.

8. OTHER SONGS IN THAT GENRE AND
SOME DETAILS ABOUT THEIR VIDEOS
Ed Sheeran- Give Me Love
This video is purely narrative, there is no element of performance which
seems to be common in Ed Sheeran's music videos. The video begins
with girl with wings on in an apartment who looks as if she was tragically
murdered by an arrow. It then flashes back to the girl very much alive,
peering at a couple from behind a brick wall. The narrative follows the
girl as she sprouts wings and becomes cupid, firing arrows at different
people who, in effect fall in love. But it is apparent that seeing other
people in love isn’t enough for cupid. It then cuts back to the opening
scene and we see the girl who appears to bed, until a handsome police
man sees the girl and the arrow disappears showing that she has finally
found love. The narrative engages emotion and makes the viewer feel
sorry for the girl.
Representations in this video are almost unnoticeable, the couples that
cupid hits are all different genders, races and age. The reason I use the
word unnoticeable is because they don’t make it look as if it is wrong to
be a same gender or interracial couple. The message this sends to
viewers is that love is love, and all love is right.

9. WHAT COMBINATION OF
PERFORMANCE/CONCEPT/NARRATIVE DO YOU
ENVISAGE FOR YOUR VIDEO?
A combination of all three types of music videos will be
involved in our final production, concept will probably be
our main focus as we feel as if we can do potentially
more if we focus in on that type as it will enable us to
have more freedom with potential colours for
backgrounds in order to keep our potential audience
entertained.
We will also use elements performance videos in our final
video in order to combine the two types and so that the
audience are still engaging with our video throughout the
whole duration.

10. POTENTIAL FILMING LOCATIONS

11. WHY/HOW COULD WE USE
THESE POTENTIAL
LOCATIONS?
We could use these potential locations in order to get the
correct colour scheme we are looking for as each
location offers an indie vibe.
The different locations will go hand in hand together and
due to the use of jump cuts, our video will not look too
disjointed as a result, therefore hopefully offering a
successful music video feel towards our potential
audience.

12. WHAT ISSUES/PROBLEMS
COULD YOU HAVE?
Weather
Timings – e.g. traffic could delay us from getting to
some locations, therefore as a result when we get there
the lighting may not quite be right for that potential part
of our video.
Camera difficulties – This could delay our process if we
lose any footage, which would mean we would have to
re-film which would mean that we would lose valuable
editing time.